
Helene Auramo
Helene is a co-founder of Listeds, Nordic Listed Leaders, Slush, Indiedays, Zipipop, and Okimo Clinic. She was awarded the Future Board Member of the Year in 2022 by Future Board.

Helene Auramo
Helene is a co-founder of Listeds, Nordic Listed Leaders, Slush, Indiedays, Zipipop, and Okimo Clinic. She was awarded the Future Board Member of the Year in 2022 by Future Board.

Helene Auramo
Helene is a co-founder of Listeds, Nordic Listed Leaders, Slush, Indiedays, Zipipop, and Okimo Clinic. She was awarded the Future Board Member of the Year in 2022 by Future Board.
Leading transformation without a crisis: lessons from Aspo’s board
Some of the hardest board decisions are made when performance is solid, and the pressure is internally driven. In 2025, Aspo’s board chose to act anyway, applying private-equity-style discipline to make structural decisions that will reshape the company. Read more »

Leading transformation without a crisis: lessons from Aspo’s board
Some of the hardest board decisions are made when performance is solid, and the pressure is internally driven. In 2025, Aspo’s board chose to act anyway, applying private-equity-style discipline to make structural decisions that will reshape the company. Read more »

[Earnings wrap] Aspo improves margins, Framery posts strong growth as market reacts cautiously
The Helsinki market processed a fresh batch of earnings updates today, with several mid-cap names reporting mixed results. Investor reactions were cautious, with Aspo, Framery, and Wulff all trading lower by the close despite generally improving underlying performance. Read more »

[Earnings wrap] Aspo improves margins, Framery posts strong growth as market reacts cautiously
The Helsinki market processed a fresh batch of earnings updates today, with several mid-cap names reporting mixed results. Investor reactions were cautious, with Aspo, Framery, and Wulff all trading lower by the close despite generally improving underlying performance. Read more »

Terveystalo appoints Hilppa Rautpalo as SVP, HR and member of group management team
Terveystalo has appointed Hilppa Rautpalo as Senior Vice President, Human Resources and a member of the Group Management Team. She will assume the role no later than 14 August 2026 and report to President and CEO Ville Iho. Read more »

Terveystalo appoints Hilppa Rautpalo as SVP, HR and member of group management team
Terveystalo has appointed Hilppa Rautpalo as Senior Vice President, Human Resources and a member of the Group Management Team. She will assume the role no later than 14 August 2026 and report to President and CEO Ville Iho. Read more »

PwC CEO Survey: While global confidence cools, Finnish CEOs expect stronger revenue in 2026
Global CEO confidence is cooling, with only a minority expecting revenue growth in the year ahead. In contrast, Finnish CEOs are more optimistic about their companies’ 12-month revenue prospects than peers in the United States, Germany, and the United Kingdom, according to PwC’s latest survey. Read more »

PwC CEO Survey: While global confidence cools, Finnish CEOs expect stronger revenue in 2026
Global CEO confidence is cooling, with only a minority expecting revenue growth in the year ahead. In contrast, Finnish CEOs are more optimistic about their companies’ 12-month revenue prospects than peers in the United States, Germany, and the United Kingdom, according to PwC’s latest survey. Read more »

Think global from day one: How Finland’s Almada Label entered Hollywood closets
A Finnish fashion brand worn by Jennifer Lawrence, Rosie Huntington-Whiteley, and Kelly Rutherford may look like an overnight success story. In reality, Almada Label’s rise into Hollywood closets has been the result of deliberate global positioning from day one. It is also a reminder that in a small market, scale begins with mindset. Read more »

Think global from day one: How Finland’s Almada Label entered Hollywood closets
A Finnish fashion brand worn by Jennifer Lawrence, Rosie Huntington-Whiteley, and Kelly Rutherford may look like an overnight success story. In reality, Almada Label’s rise into Hollywood closets has been the result of deliberate global positioning from day one. It is also a reminder that in a small market, scale begins with mindset. Read more »

Where Finns travel now
According to fresh figures from the Association of Finnish Travel Industry (SMAL), Finns are still travelling — even as the economy tightens and climate concerns reshape behaviour. Travel agency sales grew again in 2025, up just over four percent. Travel hasn’t disappeared. It has softened, stretched, and rearranged itself. Read more »

Where Finns travel now
According to fresh figures from the Association of Finnish Travel Industry (SMAL), Finns are still travelling — even as the economy tightens and climate concerns reshape behaviour. Travel agency sales grew again in 2025, up just over four percent. Travel hasn’t disappeared. It has softened, stretched, and rearranged itself. Read more »

From unicorns to centaurs: Finland’s startup scene is growing up
For more than a decade, the global startup economy has been fixated on unicorns—companies valued at more than one billion dollars. Valuations became a shorthand for success, often disconnected from the underlying business reality. That era is now fading. In its place, a more demanding benchmark is taking hold: revenue. Read more »

From unicorns to centaurs: Finland’s startup scene is growing up
For more than a decade, the global startup economy has been fixated on unicorns—companies valued at more than one billion dollars. Valuations became a shorthand for success, often disconnected from the underlying business reality. That era is now fading. In its place, a more demanding benchmark is taking hold: revenue. Read more »

One test that makes you think differently
We spend years developing our skills and judgment, but rarely examine the inner voice that shapes how we use them. Inspired by the Saboteur Assessment, this piece looks at how that critic operates and what can change when you start noticing it instead of following it. Read more »

One test that makes you think differently
We spend years developing our skills and judgment, but rarely examine the inner voice that shapes how we use them. Inspired by the Saboteur Assessment, this piece looks at how that critic operates and what can change when you start noticing it instead of following it. Read more »

Christmas Croissant – The better Christmas tart?
If Finland had to pick one flavor that defines Christmas desserts, it would be simple: plum jam. It’s also the heart of the Finnish Christmas tart (joulutorttu), the childhood memory, the scent that fills the kitchen every December. But what if you could get the exact same taste, or even better? Read more »

Christmas Croissant – The better Christmas tart?
If Finland had to pick one flavor that defines Christmas desserts, it would be simple: plum jam. It’s also the heart of the Finnish Christmas tart (joulutorttu), the childhood memory, the scent that fills the kitchen every December. But what if you could get the exact same taste, or even better? Read more »

What Nordic leaders can learn from Japan
Listeds takes a peek into different markets. In this article, we go through Miki Aho’s insights on the Japanese market. He distills a simple message for Nordic leaders: if you want to succeed in Japan, or simply learn from it, start with rigorous planning and uncompromising quality. Read more »

What Nordic leaders can learn from Japan
Listeds takes a peek into different markets. In this article, we go through Miki Aho’s insights on the Japanese market. He distills a simple message for Nordic leaders: if you want to succeed in Japan, or simply learn from it, start with rigorous planning and uncompromising quality. Read more »

We’ve entered the era of hard leadership
Leadership fashions rarely move in straight lines. Our discussion with Sami Itani, professor of practice at Aalto University School of Business, suggests they may once again be shifting away from three decades of soft, empathetic management and toward a harder style built on clarity, accountability, and performance. Read more »

We’ve entered the era of hard leadership
Leadership fashions rarely move in straight lines. Our discussion with Sami Itani, professor of practice at Aalto University School of Business, suggests they may once again be shifting away from three decades of soft, empathetic management and toward a harder style built on clarity, accountability, and performance. Read more »

The loneliest job in leadership: What leaders reveal about letting people go
In management books, layoffs are described as an unfortunate but sometimes necessary instrument for safeguarding a company’s future. At Listeds, we started looking into this topic because many leaders told us they felt left out of the conversation: media stories tend to focus on those who lose their jobs (as the stories should), but rarely on the moral and emotional strain on the person delivering the news. Read more »

The loneliest job in leadership: What leaders reveal about letting people go
In management books, layoffs are described as an unfortunate but sometimes necessary instrument for safeguarding a company’s future. At Listeds, we started looking into this topic because many leaders told us they felt left out of the conversation: media stories tend to focus on those who lose their jobs (as the stories should), but rarely on the moral and emotional strain on the person delivering the news. Read more »

When AI enters the office, does purpose walk out?
The Nordic model faces an existential test: can a region built on meaningful work keep its soul in the age of machines? For decades, the Nordic world of work has been the envy of many: flat hierarchies, trust-based management, and a deeply held belief that work should be purposeful as well as productive. Now, artificial intelligence has arrived in Nordic boardrooms and break rooms alike — not with the menace of mass redundancy, but with a subtler challenge: meaning. Read more »

When AI enters the office, does purpose walk out?
The Nordic model faces an existential test: can a region built on meaningful work keep its soul in the age of machines? For decades, the Nordic world of work has been the envy of many: flat hierarchies, trust-based management, and a deeply held belief that work should be purposeful as well as productive. Now, artificial intelligence has arrived in Nordic boardrooms and break rooms alike — not with the menace of mass redundancy, but with a subtler challenge: meaning. Read more »


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