“Five and a half million people with modest purchasing power and even weaker willingness to spend,” says Riku Vassinen, CEO of marketing communications agency Hasan and Partners, describing the Finnish market. It is, he adds, “a difficult combination. The market exists elsewhere.” Read more »

A Finnish fashion brand worn by Jennifer Lawrence, Rosie Huntington-Whiteley, and Kelly Rutherford may look like an overnight success story. In reality, Almada Label’s rise into Hollywood closets has been the result of deliberate global positioning from day one. It is also a reminder that in a small market, scale begins with mindset. Read more »

According to fresh figures from the Association of Finnish Travel Industry (SMAL), Finns are still travelling — even as the economy tightens and climate concerns reshape behaviour. Travel agency sales grew again in 2025, up just over four percent. Travel hasn’t disappeared. It has softened, stretched, and rearranged itself. Read more »

When I want to know where to eat next — not just a good restaurant, but the right one — I have one person I always call: Sara Vanninen. Read more »

I’m a coach, and over the years, I’ve studied neuroscience to understand what actually helps people feel better and function better.  Read more »

Tear apart crispy pesto twists and dip them into melted, hot cheese… I almost dare to promise that this dish will earn you compliments! For me, at least, it has since it is one of my most popular recipes ever. Baked Camembert with pesto twists is surprisingly easy to make, serves a festive crowd, and looks beautiful on the table — almost like having its own program number at your party. Read more »