When boards take time to evaluate their own performance, their companies are more likely to report successful growth outcomes.

This insight emerges from The Great Board Study 2024, one of the most comprehensive recent datasets on board work in Finland, conducted by the Certified Board Member (HHJ) training program and Talentree. The findings discussed here were presented by Minni Rimpioja at a joint executive event hosted by Nordic Listed Leaders and Admincontrol, bringing together CEOs, board chairs, and owners.

The study is based on responses from 828 experienced board professionals, including board members and chairs across company sizes, ownership structures, and industries. Rather than offering abstract prescriptions for “good governance,” the data highlights practical patterns that distinguish boards operating in more successful companies from those that are not.

Growth and self-evaluation move together

One of the clearest patterns in the data concerns growth targets.

Among companies that report succeeding well in achieving their growth objectives, 62% conduct board self-evaluations. Among companies that report failing to meet their growth ambitions, the figure drops to 39%.

Source: The Great Board Study 2024 by HHJ & Talentree

The study does not claim that self-evaluation causes growth. What it does show is a strong association between systematic board self-assessment and reported success in growth outcomes. Boards in growth-oriented companies appear more willing to examine their own effectiveness, decision-making, and ways of working.

As Rimpioja observed during the discussion, high-performing boards tend to treat their own effectiveness with the same discipline that management applies to operational performance.

The real governance gap lies in alignment, not strategy

Another important insight challenges a common assumption: poor performance is rarely explained by the absence of strategy alone.

Companies that underperform consistently score lower on several governance fundamentals, including:

  • clarity of owner's intent toward the board

  • effectiveness of the owner–board–management chain

  • clarity of roles and responsibilities across governance levels

In companies that perform well, owner intent is more clearly communicated, governance roles are better understood, and accountability flows more smoothly through the organization.

The implication is straightforward but often overlooked: strategy struggles not because it is missing, but because governance alignment is weak. This pattern is especially relevant in owner-led, family-owned, and mixed-ownership companies, where governance structures often evolve informally as the business grows.

Boards prioritize strategy — but lag on technology and AI

When respondents were asked what competencies boards will need most in the future, the answers followed a familiar hierarchy. Strategic competence, customer understanding, and commercial and financial expertise ranked highest.

Technology and AI competence ranked noticeably lower. 

This creates a revealing tension. While digitalization and AI are reshaping business models across industries, many boards still appear to view technology primarily as an operational issue rather than a core governance responsibility. The data suggest that boards recognize the importance of technology’s impact, but have not yet fully internalized their role in guiding, challenging, and governing it at the board level.

The paradox of small companies: highest impact, lowest evaluation

Company size also matters.

In organizations with revenues above €50 million, 78% of boards conduct self-evaluations. In companies with revenues below €1 million, the share falls to 35%.

This is paradoxical. In smaller companies, boards often have greater relative influence over strategic direction, risk-taking, and major investment decisions. Yet these boards are least likely to systematically assess their own performance. The data suggest that governance risk may be highest precisely where formal evaluation practices are weakest.

Self-evaluation as a mechanism, not a mirror

Perhaps the most important insight is not whether boards conduct evaluations, but how they use the results.

Across the study, development areas are often identified through surveys or discussions. However, the boards that report stronger outcomes are those that embed self-evaluation into their ongoing work: linking it to the annual board calendar, strategy discussions, competence development, succession planning, and explicit improvements in decision-making practices.

In these cases, self-evaluation functions not as a reflective exercise, but as an operating mechanism for continuous improvement.

The chair’s role in board self-evaluation

In HHJ courses, board self-evaluations are discussed regularly, and among participants in the HHJ Pro programme, self-evaluation has become a well-established part of board work. According to Minni Rimpioja, the topic comes up repeatedly in training sessions, but it is discussed most intensively in the HHJ Chair programs — for a reason.

“In self-evaluations, the chair carries a particularly complex responsibility,” Rimpioja explains. “This is also where the process most often breaks down.”

Rimpioja notes that the chair’s role begins with ensuring that evaluation results are not merely collected, but genuinely addressed. The chair must make sure that the board takes time to go through the results and engages in open discussion about what they mean in practice. These conversations are not always easy, but without them, the evaluation has little value.

Under the chair’s leadership, the board must then decide on concrete actions to further develop its work. Identifying development areas alone is not enough. According to Rimpioja, the chair also carries responsibility for ensuring that agreed actions are implemented, that progress is followed up, and that development does not remain a one-off exercise.

“In many cases, this work continues outside the boardroom,” she adds. One-to-one discussions with individual board members may be necessary, particularly when sensitive issues cannot be effectively addressed in a full board setting.

Finally, Rimpioja highlights the chair’s role in communicating the outcomes of the self-evaluation to owners. Translating internal board discussions into clear messages helps strengthen transparency, trust, and governance credibility.

Seen through this lens, board self-evaluation is not primarily a technical process. As Rimpioja puts it, it is a leadership task.

A final observation

The Great Board Study 2024 does not suggest that successful companies have flawless boards. Instead, it points to something more realistic — and more actionable.

Companies that perform well tend to have boards that are willing to question themselves, address weaknesses, and evolve their way of working over time.

Growth does not require perfect governance. It requires learning governance.

|

|

Insights

Board self-evaluation and growth: What the Finnish data actually show

Board self-evaluation and growth: What the Finnish data actually show

·

5 min read

When boards take time to evaluate their own performance, their companies are more likely to report successful growth outcomes.

This insight emerges from The Great Board Study 2024, one of the most comprehensive recent datasets on board work in Finland, conducted by the Certified Board Member (HHJ) training program and Talentree. The findings discussed here were presented by Minni Rimpioja at a joint executive event hosted by Nordic Listed Leaders and Admincontrol, bringing together CEOs, board chairs, and owners.

The study is based on responses from 828 experienced board professionals, including board members and chairs across company sizes, ownership structures, and industries. Rather than offering abstract prescriptions for “good governance,” the data highlights practical patterns that distinguish boards operating in more successful companies from those that are not.

Growth and self-evaluation move together

One of the clearest patterns in the data concerns growth targets.

Among companies that report succeeding well in achieving their growth objectives, 62% conduct board self-evaluations. Among companies that report failing to meet their growth ambitions, the figure drops to 39%.

Source: The Great Board Study 2024 by HHJ & Talentree

The study does not claim that self-evaluation causes growth. What it does show is a strong association between systematic board self-assessment and reported success in growth outcomes. Boards in growth-oriented companies appear more willing to examine their own effectiveness, decision-making, and ways of working.

As Rimpioja observed during the discussion, high-performing boards tend to treat their own effectiveness with the same discipline that management applies to operational performance.

The real governance gap lies in alignment, not strategy

Another important insight challenges a common assumption: poor performance is rarely explained by the absence of strategy alone.

Companies that underperform consistently score lower on several governance fundamentals, including:

  • clarity of owner's intent toward the board

  • effectiveness of the owner–board–management chain

  • clarity of roles and responsibilities across governance levels

In companies that perform well, owner intent is more clearly communicated, governance roles are better understood, and accountability flows more smoothly through the organization.

The implication is straightforward but often overlooked: strategy struggles not because it is missing, but because governance alignment is weak. This pattern is especially relevant in owner-led, family-owned, and mixed-ownership companies, where governance structures often evolve informally as the business grows.

Boards prioritize strategy — but lag on technology and AI

When respondents were asked what competencies boards will need most in the future, the answers followed a familiar hierarchy. Strategic competence, customer understanding, and commercial and financial expertise ranked highest.

Technology and AI competence ranked noticeably lower. 

This creates a revealing tension. While digitalization and AI are reshaping business models across industries, many boards still appear to view technology primarily as an operational issue rather than a core governance responsibility. The data suggest that boards recognize the importance of technology’s impact, but have not yet fully internalized their role in guiding, challenging, and governing it at the board level.

The paradox of small companies: highest impact, lowest evaluation

Company size also matters.

In organizations with revenues above €50 million, 78% of boards conduct self-evaluations. In companies with revenues below €1 million, the share falls to 35%.

This is paradoxical. In smaller companies, boards often have greater relative influence over strategic direction, risk-taking, and major investment decisions. Yet these boards are least likely to systematically assess their own performance. The data suggest that governance risk may be highest precisely where formal evaluation practices are weakest.

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Our Pulse newsletter

Your weekly leadership intelligence briefing.

What happened, why it matters, and what to watch across every CEO, board, and executive move in Nordic listed companies, starting with Finland. Fast, factual, and to the point.

Delivered every Monday.

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Self-evaluation as a mechanism, not a mirror

Perhaps the most important insight is not whether boards conduct evaluations, but how they use the results.

Across the study, development areas are often identified through surveys or discussions. However, the boards that report stronger outcomes are those that embed self-evaluation into their ongoing work: linking it to the annual board calendar, strategy discussions, competence development, succession planning, and explicit improvements in decision-making practices.

In these cases, self-evaluation functions not as a reflective exercise, but as an operating mechanism for continuous improvement.

The chair’s role in board self-evaluation

In HHJ courses, board self-evaluations are discussed regularly, and among participants in the HHJ Pro programme, self-evaluation has become a well-established part of board work. According to Minni Rimpioja, the topic comes up repeatedly in training sessions, but it is discussed most intensively in the HHJ Chair programs — for a reason.

“In self-evaluations, the chair carries a particularly complex responsibility,” Rimpioja explains. “This is also where the process most often breaks down.”

Rimpioja notes that the chair’s role begins with ensuring that evaluation results are not merely collected, but genuinely addressed. The chair must make sure that the board takes time to go through the results and engages in open discussion about what they mean in practice. These conversations are not always easy, but without them, the evaluation has little value.

Under the chair’s leadership, the board must then decide on concrete actions to further develop its work. Identifying development areas alone is not enough. According to Rimpioja, the chair also carries responsibility for ensuring that agreed actions are implemented, that progress is followed up, and that development does not remain a one-off exercise.

“In many cases, this work continues outside the boardroom,” she adds. One-to-one discussions with individual board members may be necessary, particularly when sensitive issues cannot be effectively addressed in a full board setting.

Finally, Rimpioja highlights the chair’s role in communicating the outcomes of the self-evaluation to owners. Translating internal board discussions into clear messages helps strengthen transparency, trust, and governance credibility.

Seen through this lens, board self-evaluation is not primarily a technical process. As Rimpioja puts it, it is a leadership task.

A final observation

The Great Board Study 2024 does not suggest that successful companies have flawless boards. Instead, it points to something more realistic — and more actionable.

Companies that perform well tend to have boards that are willing to question themselves, address weaknesses, and evolve their way of working over time.

Growth does not require perfect governance. It requires learning governance.

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Five sessions, one cohort, twenty leaders in one room - Helsinki, 2026.

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Built for Nordic listed company boards.

The only programme in the Nordics designed specifically for listed-company board work.
Five sessions, one cohort, twenty leaders in one room - Helsinki, 2026.

Topics

# Topics

Authors

Founder and ceo

Helene Auramo is a co-founder of Listeds and Nordic Listed Leaders. She has previously co-founded Slush, Indiedays, Zipipop, and Okimo Clinic, building ventures at the intersection of media, technology, and community. She holds board positions at the Finnish Business School Graduates (Suomen Ekonomit) and Finnvera, and serves as Chair of the Investment Committee at the Finnish Business School Graduates. Helene is also a columnist for Talouselämä, Finland’s leading business magazine, and Aamulehti, one of the country’s largest newspapers. Her work focuses on leadership, growth, and the structures that shape decision-making in Nordic companies. She was awarded Future Board Member of the Year in 2022 by Future Board.

Founder and ceo

Helene Auramo is a co-founder of Listeds and Nordic Listed Leaders. She has previously co-founded Slush, Indiedays, Zipipop, and Okimo Clinic, building ventures at the intersection of media, technology, and community. She holds board positions at the Finnish Business School Graduates (Suomen Ekonomit) and Finnvera, and serves as Chair of the Investment Committee at the Finnish Business School Graduates. Helene is also a columnist for Talouselämä, Finland’s leading business magazine, and Aamulehti, one of the country’s largest newspapers. Her work focuses on leadership, growth, and the structures that shape decision-making in Nordic companies. She was awarded Future Board Member of the Year in 2022 by Future Board.

Authors

Founder and ceo

Helene Auramo is a co-founder of Listeds and Nordic Listed Leaders. She has previously co-founded Slush, Indiedays, Zipipop, and Okimo Clinic, building ventures at the intersection of media, technology, and community. She holds board positions at the Finnish Business School Graduates (Suomen Ekonomit) and Finnvera, and serves as Chair of the Investment Committee at the Finnish Business School Graduates. Helene is also a columnist for Talouselämä, Finland’s leading business magazine, and Aamulehti, one of the country’s largest newspapers. Her work focuses on leadership, growth, and the structures that shape decision-making in Nordic companies. She was awarded Future Board Member of the Year in 2022 by Future Board.

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21 September 2026

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Monthly Leadership Moves

September's finance seats started filling from inside

Oct 9, 2026

Through August, every incoming chief financial officer at a Helsinki issuer since December 2025 already held the title somewhere else. In September, Vincit promoted from its own controlling team and UPM made WISA's interim finance chief permanent. The lateral market did not close: Tieto and Relais both hired sitting finance chiefs, and Terveystalo is now searching for one.

Listeds had recorded at least ten CFO changes across Nasdaq Helsinki and First North between December 2025 and August 2026, and not one incoming finance chief was taking the job for the first time. Last month's roundup ended on whether September would break that run. It did, at the smaller end of the market.

The month's second signal was structural. Viking Line, Kalmar, Terveystalo and the planned UPM and Sappi graphic paper joint venture each redrew an organization in September and named the people to run it. Board-level change stayed thin, and most of it was nomination-board formation for the 2027 annual general meetings rather than turnover in the boardroom itself.

Vincit and WISA broke the lateral run with internal finance appointments

The Digia and Vincit chain that opened in August closed in September. Vincit named a successor on September 01, and went inside to do it. Paula Kuittinen, Head of Management Accounting and Business Control since March 2026 and before that more than 12 years in finance roles at CGI, most recently she has been the Finance Director, now becoming the CFO on November 1. "It is great to be able to appoint our new CFO from within the company," said chief executive Julius Manni.

On September 18, UPM's board appointed Lasse von Hertzen, previously WISA's interim CFO, its permanent Senior Vice President and Chief Financial Officer, effective when the plywood demerger completes. That finishes a WISA leadership team named in full by the parent's board, with trading expected from November 2.

LapWall took a third route. Tuomo Riihonen's employment ended on September 24, and the next day the company named Tiina Määttä Chief Financial Officer and Legal Officer from October 1. Her record runs through finance and legal advisory roles at Talenom and Greenstep and the chief executive seat at Kymsol Group.

Kempower named Lasse Hatinen on September 9, bringing more than 15 years of finance leadership in listed industrial companies. He joins by March 1, 2027 at the latest, from Metso where he has served as Senior Vice President, Group Controller. Juha Jaatinen, interim since August 13, holds the seat until then.

Larger issuers kept buying finance chiefs who already hold the title

The lateral market remains the default above small cap. Tieto appointed Juuso Pajunen from Terveystalo on September 16, and Terveystalo opened its search the same day. Relais Group appointed Joonas Mäkipeska on September 14 from Technopolis, where he is Chief Financial and Strategy Officer, after CFO roles at Holiday Club Resorts, Sponda and ALD Automotive. Chief executive Christian Gebauer framed the brief as "continued profitable growth, supported by financial discipline, strong cash conversion and investment discipline."

Stora Enso moved the other way on the same theme: on September 17 CFO Niclas Rosenlew was named deputy chief executive to President & CEO Hans Sohlström while keeping the finance role. Tallink appointed Armin Penner as its new CFO on September 8. He has worked for more than six years as CFO and Management Board Member of Circle K Eesti and has also served as CFO of Euroapteek and Ragn-Sells Eesti. 

SSH went outside for its chief executive, Arvo went to its own board

September's two listed-issuer CEO appointments took opposite routes. SSH Communications Security named Lars Bell from Omada, where he was Chief Customer Officer and interim chief executive, effective October 1. The share rose 49.5% in the five sessions to September 7. Bell inherits a business whose second-quarter revenue recovered to EUR 5.7 million, up 6.8%, while EBITDA fell 40.7%, and he starts on the same day as CFO Cristian Arias. The third-quarter report will be the first one a rebuilt executive team owns.

Arvo Sijoitusosuuskunta named Teemu Kokko, a member of its board of directors since 2021, deputy chief executive from December and chief executive from April 1, 2027. The selection ran through a nomination committee drawn from the cooperative's supervisory board, one level above the board Kokko sits on. He inherits first-half operating profit of EUR 8.5 million against EUR 6.5 million a year earlier, most of the step-up traced to an approximately EUR 6.9 million gain on the HANZA exit.

Reorganizations, not departures, produced most management-team changes

The month's largest management-team changes came attached to new structures. Kalmar announced plans on September 3 to simplify its operating model by combining divisions. Terveystalo said on September 4 it will report in four segments from 2027, Healthcare Services, Oral Health, Public Partnerships and Sweden, and named Ville Pesonen senior vice president for oral health. Viking Line renewed its management structure on September 8 and established a Viking Leadership Team. UPM and Sappi nominated Gunnar Eberhardt and Stephen Blyth to lead their planned graphic paper joint venture on September 8, and the wider management team on September 14. 

Technology seats moved alongside. Aspocomp named Ville Raatikainen Chief Engineering and Technology Officer from January 1, 2027, the second outside hire to its team since July, timed to the phased commissioning of its expanded Oulu plant.

Directors moving into executive roles drove September's committee changes

Only one board chair left. Kari Syrjänen resigned as chair of Biohit on September 2. The two committee changes that followed shared a cause: a director taking an executive job. Tulikivi's audit committee chair Niko Haavisto left the board after becoming CFO of Fiskars, and Panu Paappanen became the chairperson on September 14. At Olvi, director Tarmo Noop left the audit committee to run the Estonian subsidiary A. Le Coq on an interim basis, and board chair Nora Hortling replaced him.

September split the finance pipeline by company size

September broke the lateral CFO run, but only at the smaller end of the market: Vincit and WISA filled their finance seats from inside, while Tieto and Relais kept hiring sitting finance chiefs. At chief executive level, Arvo promoted from its own board and SSH went outside. Most management-team changes followed reorganizations rather than departures. On boards, the committee changes came from directors moving into executive roles, and most other activity was nomination-board formation for 2027. With interim finance cover at Kempower and Relais and an open seat at Terveystalo, the next test is whether larger issuers start filling finance seats from within. 

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