On a conference call stretching across continents, the atmosphere was formal and intense. On one side, an overwhelming assembly of executives, lawyers, and investors from one of the world’s largest economies. On the other side, a small Finnish team is trying to convince them of something ambitious: that a health technology developed in Finland could help change how the world predicts and prevents chronic disease.

For Minja Salmio, it was one of those moments when everything was on the line.

Deals like this don’t happen every day. But they are the kinds of moments that define a growth company, and the leaders inside it.

Today, Minja Salmio serves as a management team member and chief commercial officer for EMEA at Nightingale Health, helping drive the health technology company’s global commercialization. In 2025, she was recognized as Future Leader of the Year at the Nordic Listed Leaders Gala, an award highlighting emerging leaders in Nordic listed companies.

A career without a plan

Salmio did not set out to become a growth leader in a global health tech company.

“I’ve never really planned my career,” she says. “I’ve always focused on giving 110 percent to whatever was in front of me.”

For 15 years, her work centered around law. As an attorney specializing in dispute resolution, she handled complex cases across industries from startups to large listed companies. Dispute resolution and a growth mindset have something in common, according to Salmio.

“In litigation, you constantly analyze what went wrong and how to fix it. That mindset is surprisingly useful when you’re running a fast-growing company.”

That background gave her something many executives lack: a deep understanding of risk, negotiation, and the many ways business decisions can fail.

But when she joined Nightingale in 2017, the role quickly expanded beyond legal as the company accelerated its international expansion, building partnerships aimed at screening populations for the risk of chronic illnesses such as diabetes, as well as heart, liver, and kidney disease.

Minja Salmio won the Future Leader award at the Nordic Listed Leaders Gala 2025. She was photographed by Eino Ansio.

Wearing six hats at once

Startups, and especially ambitious growth companies, rarely operate within neat job descriptions.

At Nightingale, Salmio built the company’s legal function from scratch. Over time, her responsibilities expanded far beyond legal affairs. She helped steer regulation, quality, information security, governance, communication, and strategic projects.

She says that the chance to take on such a wide range of responsibilities has been possible only because she was surrounded by colleagues who were willing to share knowledge generously and trust her with new challenges - something she considers a reflection of the team and the opportunities she has been given.

However, at one point, the scope of the work felt almost impossible.

“There were moments when it felt like there were too many balls in the air at the same time,” she says.

Yet the pressure itself was not the hardest part. The real challenge was focus.

In high-growth companies, everything might feel urgent, and new opportunities seem important. Leaders often find themselves pulled in multiple directions at once.

“Eventually, I realized that the situation was not sustainable. The real question becomes: what is the most important thing for the company right now?”

For her, that answer became clear: contributing to customer growth and supporting the company’s commercial progress.

The moments that define a company

Behind the scenes, Salmio played a key role in some of the most critical milestones in Nightingale’s history.

She was part of the team that raised approximately €140 million in growth funding from international investors, including partners in Japan and the United States. She also contributed to one of Finland’s fastest IPO processes, taking the company public on the Nasdaq First North Growth Market in less than five months in 2021, and four years later, the company’s transition to the Main Market of Nasdaq Helsinki. 

“There are moments when it really feels like life or death for the company,” she says. “When funding closes, it’s an incredible relief, but also a reminder of how much trust investors have placed in the team.”

The negotiations themselves could be intense. International partners, large teams, and cultural differences all had to be navigated carefully.

But those experiences also shaped the company’s internal culture.

“In a small team, every person plays an essential role. When everyone is ready to help and tackle each challenge with a “whatever it takes” mindset, the impossible starts to feel within reach. Over the years, going through so much together has truly brought us close.”

The power of mission

What drives that level of commitment?

For Salmio, the answer lies in the company’s mission.

Nightingale Health is working to tackle one of the largest challenges in modern healthcare: chronic diseases. By using advanced disease risk detection technology, the company aims to enable the implementation of a preventative and outcome-based healthcare system.

Already, the technology has been used in primary healthcare on a large scale, and hundreds of thousands of individuals have received risk assessments for major diseases. Every day, biological samples are analyzed in the company’s laboratories in Finland, the UK, the US, Japan, and Singapore with the aim of creating a healthier world.

For Salmio, the significance of that work makes the effort worthwhile.

“We are trying to solve one of the biggest health problems in the world,” she says. 

That sense of purpose creates a culture that she describes with a smile as “a little bit crazy.”

“In the best way,” she adds.

Everyone in the company knows the challenge is enormous. But that shared ambition is also what binds the team together.

The youngest in the room

Many times during negotiations and international projects, Salmio notices she is the youngest in the room. But she says it has never been something she dwells on, especially since on a day-to-day basis at Nightingale, she works with a diverse team in terms of age, gender, and professional background.

Her approach is simple: focus on the substance.

“If you know the topic and you’re genuinely interested in it, people take notice. Respect comes from competence.”

Her legal background has also helped. Years in dispute resolution taught her how to structure arguments, stay calm under pressure, and defend a position clearly.

Building teams that trust each other

If there is one lesson Salmio emphasizes most strongly about leadership, it is trust.

High standards matter, she says. So does decisiveness. Leaders must take ownership and move forward even when perfect answers do not exist.

But leadership also depends on something more human: understanding people.

“It’s important to recognize each person’s strengths and motivations,” she says. “When you understand what drives people, you can build teams that perform far beyond expectations.”

She adds that leadership, for her, has been less about having all the answers and more about learning continuously - from successes, from mistakes, and especially from the people around her.

She also believes in keeping a sense of humor, even during difficult periods.

“Serious business doesn’t mean you have to be serious all the time.”

Perhaps most importantly, she tries to create an environment where mistakes are treated as opportunities to learn rather than reasons to assign blame.

The courage to jump

Looking back, Salmio’s career path might appear unconventional: from dispute-resolution lawyer to commercial leader in a global health tech company.

But in her view, the path reflects a key factor in success: curiosity.

“If you always stay safe and familiar, you miss incredible opportunities,” she says.

Her advice to future leaders, especially those at the beginning of their careers, is straightforward.

Don’t try to fit yourself into a predetermined mold.

Focus on the work in front of you. Give it everything you have. And when the moment comes to take a leap into something new, trust that the experience you’ve built will carry you forward.

Sometimes, the most meaningful careers are the ones that were never planned at all.

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Leaders

From lawyer to future leader: Minja Salmio’s journey inside Nightingale Health

From lawyer to future leader: Minja Salmio’s journey inside Nightingale Health

·

5 min read

Explore and follow profiles from this article to get timely updates:

Credit: NLL Gala 2025, Minja Salmio, photographed by Eino Ansio

Credit: NLL Gala 2025, Minja Salmio, photographed by Eino Ansio

On a conference call stretching across continents, the atmosphere was formal and intense. On one side, an overwhelming assembly of executives, lawyers, and investors from one of the world’s largest economies. On the other side, a small Finnish team is trying to convince them of something ambitious: that a health technology developed in Finland could help change how the world predicts and prevents chronic disease.

For Minja Salmio, it was one of those moments when everything was on the line.

Deals like this don’t happen every day. But they are the kinds of moments that define a growth company, and the leaders inside it.

Today, Minja Salmio serves as a management team member and chief commercial officer for EMEA at Nightingale Health, helping drive the health technology company’s global commercialization. In 2025, she was recognized as Future Leader of the Year at the Nordic Listed Leaders Gala, an award highlighting emerging leaders in Nordic listed companies.

A career without a plan

Salmio did not set out to become a growth leader in a global health tech company.

“I’ve never really planned my career,” she says. “I’ve always focused on giving 110 percent to whatever was in front of me.”

For 15 years, her work centered around law. As an attorney specializing in dispute resolution, she handled complex cases across industries from startups to large listed companies. Dispute resolution and a growth mindset have something in common, according to Salmio.

“In litigation, you constantly analyze what went wrong and how to fix it. That mindset is surprisingly useful when you’re running a fast-growing company.”

That background gave her something many executives lack: a deep understanding of risk, negotiation, and the many ways business decisions can fail.

But when she joined Nightingale in 2017, the role quickly expanded beyond legal as the company accelerated its international expansion, building partnerships aimed at screening populations for the risk of chronic illnesses such as diabetes, as well as heart, liver, and kidney disease.

Minja Salmio won the Future Leader award at the Nordic Listed Leaders Gala 2025. She was photographed by Eino Ansio.

Wearing six hats at once

Startups, and especially ambitious growth companies, rarely operate within neat job descriptions.

At Nightingale, Salmio built the company’s legal function from scratch. Over time, her responsibilities expanded far beyond legal affairs. She helped steer regulation, quality, information security, governance, communication, and strategic projects.

She says that the chance to take on such a wide range of responsibilities has been possible only because she was surrounded by colleagues who were willing to share knowledge generously and trust her with new challenges - something she considers a reflection of the team and the opportunities she has been given.

However, at one point, the scope of the work felt almost impossible.

“There were moments when it felt like there were too many balls in the air at the same time,” she says.

Yet the pressure itself was not the hardest part. The real challenge was focus.

In high-growth companies, everything might feel urgent, and new opportunities seem important. Leaders often find themselves pulled in multiple directions at once.

“Eventually, I realized that the situation was not sustainable. The real question becomes: what is the most important thing for the company right now?”

For her, that answer became clear: contributing to customer growth and supporting the company’s commercial progress.

The moments that define a company

Behind the scenes, Salmio played a key role in some of the most critical milestones in Nightingale’s history.

She was part of the team that raised approximately €140 million in growth funding from international investors, including partners in Japan and the United States. She also contributed to one of Finland’s fastest IPO processes, taking the company public on the Nasdaq First North Growth Market in less than five months in 2021, and four years later, the company’s transition to the Main Market of Nasdaq Helsinki. 

“There are moments when it really feels like life or death for the company,” she says. “When funding closes, it’s an incredible relief, but also a reminder of how much trust investors have placed in the team.”

The negotiations themselves could be intense. International partners, large teams, and cultural differences all had to be navigated carefully.

But those experiences also shaped the company’s internal culture.

“In a small team, every person plays an essential role. When everyone is ready to help and tackle each challenge with a “whatever it takes” mindset, the impossible starts to feel within reach. Over the years, going through so much together has truly brought us close.”

The power of mission

What drives that level of commitment?

For Salmio, the answer lies in the company’s mission.

Nightingale Health is working to tackle one of the largest challenges in modern healthcare: chronic diseases. By using advanced disease risk detection technology, the company aims to enable the implementation of a preventative and outcome-based healthcare system.

Already, the technology has been used in primary healthcare on a large scale, and hundreds of thousands of individuals have received risk assessments for major diseases. Every day, biological samples are analyzed in the company’s laboratories in Finland, the UK, the US, Japan, and Singapore with the aim of creating a healthier world.

For Salmio, the significance of that work makes the effort worthwhile.

“We are trying to solve one of the biggest health problems in the world,” she says. 

That sense of purpose creates a culture that she describes with a smile as “a little bit crazy.”

“In the best way,” she adds.

Everyone in the company knows the challenge is enormous. But that shared ambition is also what binds the team together.

The youngest in the room

Many times during negotiations and international projects, Salmio notices she is the youngest in the room. But she says it has never been something she dwells on, especially since on a day-to-day basis at Nightingale, she works with a diverse team in terms of age, gender, and professional background.

Her approach is simple: focus on the substance.

“If you know the topic and you’re genuinely interested in it, people take notice. Respect comes from competence.”

Her legal background has also helped. Years in dispute resolution taught her how to structure arguments, stay calm under pressure, and defend a position clearly.

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Your weekly leadership intelligence briefing.

What happened, why it matters, and what to watch across every CEO, board, and executive move in Nordic listed companies, starting with Finland. Fast, factual, and to the point.

Delivered every Monday.

By signing up, you agree to our Privacy Policy

Building teams that trust each other

If there is one lesson Salmio emphasizes most strongly about leadership, it is trust.

High standards matter, she says. So does decisiveness. Leaders must take ownership and move forward even when perfect answers do not exist.

But leadership also depends on something more human: understanding people.

“It’s important to recognize each person’s strengths and motivations,” she says. “When you understand what drives people, you can build teams that perform far beyond expectations.”

She adds that leadership, for her, has been less about having all the answers and more about learning continuously - from successes, from mistakes, and especially from the people around her.

She also believes in keeping a sense of humor, even during difficult periods.

“Serious business doesn’t mean you have to be serious all the time.”

Perhaps most importantly, she tries to create an environment where mistakes are treated as opportunities to learn rather than reasons to assign blame.

The courage to jump

Looking back, Salmio’s career path might appear unconventional: from dispute-resolution lawyer to commercial leader in a global health tech company.

But in her view, the path reflects a key factor in success: curiosity.

“If you always stay safe and familiar, you miss incredible opportunities,” she says.

Her advice to future leaders, especially those at the beginning of their careers, is straightforward.

Don’t try to fit yourself into a predetermined mold.

Focus on the work in front of you. Give it everything you have. And when the moment comes to take a leap into something new, trust that the experience you’ve built will carry you forward.

Sometimes, the most meaningful careers are the ones that were never planned at all.

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Five sessions, one cohort, twenty leaders in one room - Helsinki, 2026.

Authors

Founder and ceo

Helene Auramo is a co-founder of Listeds and Nordic Listed Leaders. She has previously co-founded Slush, Indiedays, Zipipop, and Okimo Clinic, building ventures at the intersection of media, technology, and community. She holds board positions at the Finnish Business School Graduates (Suomen Ekonomit) and Finnvera, and serves as Chair of the Investment Committee at the Finnish Business School Graduates. Helene is also a columnist for Talouselämä, Finland’s leading business magazine, and Aamulehti, one of the country’s largest newspapers. Her work focuses on leadership, growth, and the structures that shape decision-making in Nordic companies. She was awarded Future Board Member of the Year in 2022 by Future Board.

Founder and ceo

Helene Auramo is a co-founder of Listeds and Nordic Listed Leaders. She has previously co-founded Slush, Indiedays, Zipipop, and Okimo Clinic, building ventures at the intersection of media, technology, and community. She holds board positions at the Finnish Business School Graduates (Suomen Ekonomit) and Finnvera, and serves as Chair of the Investment Committee at the Finnish Business School Graduates. Helene is also a columnist for Talouselämä, Finland’s leading business magazine, and Aamulehti, one of the country’s largest newspapers. Her work focuses on leadership, growth, and the structures that shape decision-making in Nordic companies. She was awarded Future Board Member of the Year in 2022 by Future Board.

Authors

Founder and ceo

Helene Auramo is a co-founder of Listeds and Nordic Listed Leaders. She has previously co-founded Slush, Indiedays, Zipipop, and Okimo Clinic, building ventures at the intersection of media, technology, and community. She holds board positions at the Finnish Business School Graduates (Suomen Ekonomit) and Finnvera, and serves as Chair of the Investment Committee at the Finnish Business School Graduates. Helene is also a columnist for Talouselämä, Finland’s leading business magazine, and Aamulehti, one of the country’s largest newspapers. Her work focuses on leadership, growth, and the structures that shape decision-making in Nordic companies. She was awarded Future Board Member of the Year in 2022 by Future Board.

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Monthly Leadership Moves

September's finance seats started filling from inside

Oct 9, 2026

Through August, every incoming chief financial officer at a Helsinki issuer since December 2025 already held the title somewhere else. In September, Vincit promoted from its own controlling team and UPM made WISA's interim finance chief permanent. The lateral market did not close: Tieto and Relais both hired sitting finance chiefs, and Terveystalo is now searching for one.

Listeds had recorded at least ten CFO changes across Nasdaq Helsinki and First North between December 2025 and August 2026, and not one incoming finance chief was taking the job for the first time. Last month's roundup ended on whether September would break that run. It did, at the smaller end of the market.

The month's second signal was structural. Viking Line, Kalmar, Terveystalo and the planned UPM and Sappi graphic paper joint venture each redrew an organization in September and named the people to run it. Board-level change stayed thin, and most of it was nomination-board formation for the 2027 annual general meetings rather than turnover in the boardroom itself.

Vincit and WISA broke the lateral run with internal finance appointments

The Digia and Vincit chain that opened in August closed in September. Vincit named a successor on September 01, and went inside to do it. Paula Kuittinen, Head of Management Accounting and Business Control since March 2026 and before that more than 12 years in finance roles at CGI, most recently she has been the Finance Director, now becoming the CFO on November 1. "It is great to be able to appoint our new CFO from within the company," said chief executive Julius Manni.

On September 18, UPM's board appointed Lasse von Hertzen, previously WISA's interim CFO, its permanent Senior Vice President and Chief Financial Officer, effective when the plywood demerger completes. That finishes a WISA leadership team named in full by the parent's board, with trading expected from November 2.

LapWall took a third route. Tuomo Riihonen's employment ended on September 24, and the next day the company named Tiina Määttä Chief Financial Officer and Legal Officer from October 1. Her record runs through finance and legal advisory roles at Talenom and Greenstep and the chief executive seat at Kymsol Group.

Kempower named Lasse Hatinen on September 9, bringing more than 15 years of finance leadership in listed industrial companies. He joins by March 1, 2027 at the latest, from Metso where he has served as Senior Vice President, Group Controller. Juha Jaatinen, interim since August 13, holds the seat until then.

Larger issuers kept buying finance chiefs who already hold the title

The lateral market remains the default above small cap. Tieto appointed Juuso Pajunen from Terveystalo on September 16, and Terveystalo opened its search the same day. Relais Group appointed Joonas Mäkipeska on September 14 from Technopolis, where he is Chief Financial and Strategy Officer, after CFO roles at Holiday Club Resorts, Sponda and ALD Automotive. Chief executive Christian Gebauer framed the brief as "continued profitable growth, supported by financial discipline, strong cash conversion and investment discipline."

Stora Enso moved the other way on the same theme: on September 17 CFO Niclas Rosenlew was named deputy chief executive to President & CEO Hans Sohlström while keeping the finance role. Tallink appointed Armin Penner as its new CFO on September 8. He has worked for more than six years as CFO and Management Board Member of Circle K Eesti and has also served as CFO of Euroapteek and Ragn-Sells Eesti. 

SSH went outside for its chief executive, Arvo went to its own board

September's two listed-issuer CEO appointments took opposite routes. SSH Communications Security named Lars Bell from Omada, where he was Chief Customer Officer and interim chief executive, effective October 1. The share rose 49.5% in the five sessions to September 7. Bell inherits a business whose second-quarter revenue recovered to EUR 5.7 million, up 6.8%, while EBITDA fell 40.7%, and he starts on the same day as CFO Cristian Arias. The third-quarter report will be the first one a rebuilt executive team owns.

Arvo Sijoitusosuuskunta named Teemu Kokko, a member of its board of directors since 2021, deputy chief executive from December and chief executive from April 1, 2027. The selection ran through a nomination committee drawn from the cooperative's supervisory board, one level above the board Kokko sits on. He inherits first-half operating profit of EUR 8.5 million against EUR 6.5 million a year earlier, most of the step-up traced to an approximately EUR 6.9 million gain on the HANZA exit.

Reorganizations, not departures, produced most management-team changes

The month's largest management-team changes came attached to new structures. Kalmar announced plans on September 3 to simplify its operating model by combining divisions. Terveystalo said on September 4 it will report in four segments from 2027, Healthcare Services, Oral Health, Public Partnerships and Sweden, and named Ville Pesonen senior vice president for oral health. Viking Line renewed its management structure on September 8 and established a Viking Leadership Team. UPM and Sappi nominated Gunnar Eberhardt and Stephen Blyth to lead their planned graphic paper joint venture on September 8, and the wider management team on September 14. 

Technology seats moved alongside. Aspocomp named Ville Raatikainen Chief Engineering and Technology Officer from January 1, 2027, the second outside hire to its team since July, timed to the phased commissioning of its expanded Oulu plant.

Directors moving into executive roles drove September's committee changes

Only one board chair left. Kari Syrjänen resigned as chair of Biohit on September 2. The two committee changes that followed shared a cause: a director taking an executive job. Tulikivi's audit committee chair Niko Haavisto left the board after becoming CFO of Fiskars, and Panu Paappanen became the chairperson on September 14. At Olvi, director Tarmo Noop left the audit committee to run the Estonian subsidiary A. Le Coq on an interim basis, and board chair Nora Hortling replaced him.

September split the finance pipeline by company size

September broke the lateral CFO run, but only at the smaller end of the market: Vincit and WISA filled their finance seats from inside, while Tieto and Relais kept hiring sitting finance chiefs. At chief executive level, Arvo promoted from its own board and SSH went outside. Most management-team changes followed reorganizations rather than departures. On boards, the committee changes came from directors moving into executive roles, and most other activity was nomination-board formation for 2027. With interim finance cover at Kempower and Relais and an open seat at Terveystalo, the next test is whether larger issuers start filling finance seats from within. 

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