In management books, layoffs are described as an unfortunate but sometimes necessary instrument for safeguarding a company’s future.

At Listeds, we started looking into this topic because many leaders told us they felt left out of the conversation: media stories tend to focus on those who lose their jobs (as the stories should), but rarely on the moral and emotional strain on the person delivering the news. 

We conducted an online survey for leaders on LinkedIn and through our newsletter. Fifty business leaders and management team members answered our question about how it actually felt to conduct layoffs. The vocabulary we were used to changed. Out went “rightsizing”, in came “lonely,” “sad,” and “numb.” Someone said, it felt “like I had betrayed my team,” while another one delivered the cruelest job description of all: [I was] “made to be the human buffer between a corporation and grieving, vulnerable employees.”

Our dataset of 50 responses offers a rare peek into that other side. The responses came mostly from Finland, and the respondents were largely CEOs and management team members in SMEs, listed firms, and growth companies. 

The results reveal three points.

  1. It’s never just business. Leaders don’t experience layoffs as a clean business decision. Even when they believed the move was necessary to save the company, they still reported feelings of shame, guilt, or sadness.

  2. The pain extends beyond the moment. The pain did not stop at delivering the news to the one who was about to leave. Instead, the most painful part was carrying the consequences for everyone else. Many agonized over the people who stay.

  3. Humanity helps. What got them through was trusting the process – and leaning on transparency and small, human gestures, not PowerPoint presentations polished to perfection.

This chimes with Western and Nordic research. Recent research supports that instinct. A 2025 Norwegian study by Grønstad and Bernstrøm found that when organizations downsize, short-term sickness absence rises among those who remain. The effect was partly explained by reduced organizational commitment — a reminder that how people feel after a layoff shapes their health and engagement.

Scandinavian work on “relational leadership” has likewise found that leaders in high-trust cultures experience layoffs as a kind of norm violation: after spending years building psychological safety, now they are forced to break it.

The emotional undertow

When asked, “How did it really feel?”, leaders did not write about the numbers. They wrote about themselves.

  • “Lonely, sad, unsure.”

  • “Felt like I had betrayed my team.”

  • “It was so sad… the most heartbreaking task to perform.”

  • “At that point: numb.”

  • A smaller group reported a kind of relief: “First it’s hard, but then you feel empowered because the hard decision is communicated.”

The issue can be examined through the lens of cognitive dissonance: leaders hold two beliefs at once: “I care about my people” and “I am taking away their income.” The bigger the gap, the stronger the emotion. In Nordic contexts, where equality and proximity to staff are strong, the gap is often wide.

The real hardest part

On paper, the hardest part of layoffs is deciding which positions to cut. In practice, the leaders we surveyed said the real strain began afterwards. 

What stayed with them was not the spreadsheet work but the human aftermath: watching the faces of staff as the news landed, knowing what it meant for families, keeping up the morale among those who remained, repeating the process in subsequent rounds, and holding the line when individuals pleaded for exceptions.

Their reflections echo Western research on moral injury in leadership. The distress that arises not from doing something objectively wrong, but from acting against one’s own values under a sense of duty. Unlike middle managers who can appeal to “orders from above,” senior leaders cannot outsource the blame. They are the headquarters of decision-making.

What humane looks like in the Nordics

When asked how they handled the process as humanely as possible, a quiet consensus emerged:

Do it yourself. Many insisted on delivering the message personally. Delegating the hardest conversation of all, they said, would have felt like evasion.

Explain the reasoning. Again and again came variations of the same verb: to listen. They described walking people through the logic, answering questions, and staying available. 

Offer a soft landing. Several provided extended notice, outplacement help, or generous severance. 

Prepare and stay present. One leader wrote simply, “I prepared, I listened, I was present”. 

Seek perspective. Some spoke of debriefing with HR, the chair, or a trusted peer.

The surprises

We also asked, “Was there anything that surprised you?” The answers were revealing:

  • Some expected anger, and got acceptance: “I expected more anger. But they handled it surprisingly well.”

  • Others were surprised that the company did not appreciate their effort, but employees did.

  • A few were struck by how shocking the news was: “people froze totally.”

  • One noted that laid-off employees were more upset with those who stayed than with the company itself. Classic survivor-syndrome dynamics.

What leaders want to tell other leaders

Our final question was the most generous: “What would you tell another leader facing layoffs right now?” Echoing similar pieces of advice, the answers offer a tiny handbook:

  • “Take time, this is your main job right now.”

  • “Communicate as much as humanly possible, be present.”

  • “Empathy is vital; let people leave with dignity.”

  • “Follow the procedure… you're not alone.”

  • “Try to make decisions that don’t make you lose sleep.”

  • And, importantly: “It’s not your fault.”

This last point may be the most useful insight for executives reading this. Western studies on job-insecurity interventions show that employees recover faster when leaders remain visible, human, and not visibly broken by the process. Leaders, therefore, have to regulate their own guilt: not to be cold, but to stay present for those who remain.

So the benefit for leaders is threefold:

  1. Understanding: What you are feeling is not unusual.

  2. Preparation: Expect it to take longer than planned — and to require openness, stamina, and genuine presence to keep the process humane.

  3. Insight: Finally, please remember that your people will watch how you treat those who leave to decide whether to stay loyal to you.

In the quiet after the meeting ends, leadership is stripped to its essence: the weight of care, offered to those who leave and those who remain to rebuild.

|

|

Leaders

The loneliest job in leadership: What leaders reveal about letting people go

The loneliest job in leadership: What leaders reveal about letting people go

·

5 min read

Credit: By Kasperi Kropsu

Credit: By Kasperi Kropsu

In management books, layoffs are described as an unfortunate but sometimes necessary instrument for safeguarding a company’s future.

At Listeds, we started looking into this topic because many leaders told us they felt left out of the conversation: media stories tend to focus on those who lose their jobs (as the stories should), but rarely on the moral and emotional strain on the person delivering the news. 

We conducted an online survey for leaders on LinkedIn and through our newsletter. Fifty business leaders and management team members answered our question about how it actually felt to conduct layoffs. The vocabulary we were used to changed. Out went “rightsizing”, in came “lonely,” “sad,” and “numb.” Someone said, it felt “like I had betrayed my team,” while another one delivered the cruelest job description of all: [I was] “made to be the human buffer between a corporation and grieving, vulnerable employees.”

Our dataset of 50 responses offers a rare peek into that other side. The responses came mostly from Finland, and the respondents were largely CEOs and management team members in SMEs, listed firms, and growth companies. 

The results reveal three points.

  1. It’s never just business. Leaders don’t experience layoffs as a clean business decision. Even when they believed the move was necessary to save the company, they still reported feelings of shame, guilt, or sadness.

  2. The pain extends beyond the moment. The pain did not stop at delivering the news to the one who was about to leave. Instead, the most painful part was carrying the consequences for everyone else. Many agonized over the people who stay.

  3. Humanity helps. What got them through was trusting the process – and leaning on transparency and small, human gestures, not PowerPoint presentations polished to perfection.

This chimes with Western and Nordic research. Recent research supports that instinct. A 2025 Norwegian study by Grønstad and Bernstrøm found that when organizations downsize, short-term sickness absence rises among those who remain. The effect was partly explained by reduced organizational commitment — a reminder that how people feel after a layoff shapes their health and engagement.

Scandinavian work on “relational leadership” has likewise found that leaders in high-trust cultures experience layoffs as a kind of norm violation: after spending years building psychological safety, now they are forced to break it.

The emotional undertow

When asked, “How did it really feel?”, leaders did not write about the numbers. They wrote about themselves.

  • “Lonely, sad, unsure.”

  • “Felt like I had betrayed my team.”

  • “It was so sad… the most heartbreaking task to perform.”

  • “At that point: numb.”

  • A smaller group reported a kind of relief: “First it’s hard, but then you feel empowered because the hard decision is communicated.”

The issue can be examined through the lens of cognitive dissonance: leaders hold two beliefs at once: “I care about my people” and “I am taking away their income.” The bigger the gap, the stronger the emotion. In Nordic contexts, where equality and proximity to staff are strong, the gap is often wide.

The real hardest part

On paper, the hardest part of layoffs is deciding which positions to cut. In practice, the leaders we surveyed said the real strain began afterwards. 

What stayed with them was not the spreadsheet work but the human aftermath: watching the faces of staff as the news landed, knowing what it meant for families, keeping up the morale among those who remained, repeating the process in subsequent rounds, and holding the line when individuals pleaded for exceptions.

Their reflections echo Western research on moral injury in leadership. The distress that arises not from doing something objectively wrong, but from acting against one’s own values under a sense of duty. Unlike middle managers who can appeal to “orders from above,” senior leaders cannot outsource the blame. They are the headquarters of decision-making.

What humane looks like in the Nordics

When asked how they handled the process as humanely as possible, a quiet consensus emerged:

Do it yourself. Many insisted on delivering the message personally. Delegating the hardest conversation of all, they said, would have felt like evasion.

Explain the reasoning. Again and again came variations of the same verb: to listen. They described walking people through the logic, answering questions, and staying available. 

Offer a soft landing. Several provided extended notice, outplacement help, or generous severance. 

Prepare and stay present. One leader wrote simply, “I prepared, I listened, I was present”. 

Seek perspective. Some spoke of debriefing with HR, the chair, or a trusted peer.

The surprises

We also asked, “Was there anything that surprised you?” The answers were revealing:

  • Some expected anger, and got acceptance: “I expected more anger. But they handled it surprisingly well.”

  • Others were surprised that the company did not appreciate their effort, but employees did.

  • A few were struck by how shocking the news was: “people froze totally.”

  • One noted that laid-off employees were more upset with those who stayed than with the company itself. Classic survivor-syndrome dynamics.

What leaders want to tell other leaders

Our final question was the most generous: “What would you tell another leader facing layoffs right now?” Echoing similar pieces of advice, the answers offer a tiny handbook:

  • “Take time, this is your main job right now.”

  • “Communicate as much as humanly possible, be present.”

  • “Empathy is vital; let people leave with dignity.”

  • “Follow the procedure… you're not alone.”

  • “Try to make decisions that don’t make you lose sleep.”

  • And, importantly: “It’s not your fault.”

This last point may be the most useful insight for executives reading this. Western studies on job-insecurity interventions show that employees recover faster when leaders remain visible, human, and not visibly broken by the process. Leaders, therefore, have to regulate their own guilt: not to be cold, but to stay present for those who remain.

So the benefit for leaders is threefold:

  1. Understanding: What you are feeling is not unusual.

  2. Preparation: Expect it to take longer than planned — and to require openness, stamina, and genuine presence to keep the process humane.

  3. Insight: Finally, please remember that your people will watch how you treat those who leave to decide whether to stay loyal to you.

In the quiet after the meeting ends, leadership is stripped to its essence: the weight of care, offered to those who leave and those who remain to rebuild.

Board Programme

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The only programme in the Nordics designed specifically for listed-company board work.
Five sessions, one cohort, twenty leaders in one room - Helsinki, 2026.

Board Programme

Built for Nordic listed company boards.

The only programme in the Nordics designed specifically for listed-company board work.
Five sessions, one cohort, twenty leaders in one room - Helsinki, 2026.

Topics

# Topics

Authors

Founder and ceo

Helene Auramo is a co-founder of Listeds and Nordic Listed Leaders. She has previously co-founded Slush, Indiedays, Zipipop, and Okimo Clinic, building ventures at the intersection of media, technology, and community. She holds board positions at the Finnish Business School Graduates (Suomen Ekonomit) and Finnvera, and serves as Chair of the Investment Committee at the Finnish Business School Graduates. Helene is also a columnist for Talouselämä, Finland’s leading business magazine, and Aamulehti, one of the country’s largest newspapers. Her work focuses on leadership, growth, and the structures that shape decision-making in Nordic companies. She was awarded Future Board Member of the Year in 2022 by Future Board.

Founder and ceo

Helene Auramo is a co-founder of Listeds and Nordic Listed Leaders. She has previously co-founded Slush, Indiedays, Zipipop, and Okimo Clinic, building ventures at the intersection of media, technology, and community. She holds board positions at the Finnish Business School Graduates (Suomen Ekonomit) and Finnvera, and serves as Chair of the Investment Committee at the Finnish Business School Graduates. Helene is also a columnist for Talouselämä, Finland’s leading business magazine, and Aamulehti, one of the country’s largest newspapers. Her work focuses on leadership, growth, and the structures that shape decision-making in Nordic companies. She was awarded Future Board Member of the Year in 2022 by Future Board.

Emmi Laine is head of business content at Listeds and our lead for finance and business coverage. She sets the editorial agenda, interviews Nordic business leaders, and writes stories, newsletters, and social content on timely market and corporate topics. Emmi brings nearly eight years of experience from Shanghai's Yicai Global / Yicai Media Group, where she was awarded for reporting on China’s economy, finance sector, and technology innovation. She holds an MSc in Innovation and Entrepreneurship from ESADE Business School in Barcelona and a Master’s degree in International Design Business Management from Aalto University. She also holds a Bachelor’s degree in Culture Studies with a major in Journalism from Stockholm University and has studied Mandarin Chinese and Chinese culture. Emmi is a Finnish citizen and has lived in Finland, Sweden, China, and Portugal.

Emmi Laine is head of business content at Listeds and our lead for finance and business coverage. She sets the editorial agenda, interviews Nordic business leaders, and writes stories, newsletters, and social content on timely market and corporate topics. Emmi brings nearly eight years of experience from Shanghai's Yicai Global / Yicai Media Group, where she was awarded for reporting on China’s economy, finance sector, and technology innovation. She holds an MSc in Innovation and Entrepreneurship from ESADE Business School in Barcelona and a Master’s degree in International Design Business Management from Aalto University. She also holds a Bachelor’s degree in Culture Studies with a major in Journalism from Stockholm University and has studied Mandarin Chinese and Chinese culture. Emmi is a Finnish citizen and has lived in Finland, Sweden, China, and Portugal.

Authors

Founder and ceo

Helene Auramo is a co-founder of Listeds and Nordic Listed Leaders. She has previously co-founded Slush, Indiedays, Zipipop, and Okimo Clinic, building ventures at the intersection of media, technology, and community. She holds board positions at the Finnish Business School Graduates (Suomen Ekonomit) and Finnvera, and serves as Chair of the Investment Committee at the Finnish Business School Graduates. Helene is also a columnist for Talouselämä, Finland’s leading business magazine, and Aamulehti, one of the country’s largest newspapers. Her work focuses on leadership, growth, and the structures that shape decision-making in Nordic companies. She was awarded Future Board Member of the Year in 2022 by Future Board.

Journalist

Emmi Laine is head of business content at Listeds and our lead for finance and business coverage. She sets the editorial agenda, interviews Nordic business leaders, and writes stories, newsletters, and social content on timely market and corporate topics. Emmi brings nearly eight years of experience from Shanghai's Yicai Global / Yicai Media Group, where she was awarded for reporting on China’s economy, finance sector, and technology innovation. She holds an MSc in Innovation and Entrepreneurship from ESADE Business School in Barcelona and a Master’s degree in International Design Business Management from Aalto University. She also holds a Bachelor’s degree in Culture Studies with a major in Journalism from Stockholm University and has studied Mandarin Chinese and Chinese culture. Emmi is a Finnish citizen and has lived in Finland, Sweden, China, and Portugal.

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Latest on Listeds

Monthly Leadership Moves

September's finance seats started filling from inside

Oct 9, 2026

Through August, every incoming chief financial officer at a Helsinki issuer since December 2025 already held the title somewhere else. In September, Vincit promoted from its own controlling team and UPM made WISA's interim finance chief permanent. The lateral market did not close: Tieto and Relais both hired sitting finance chiefs, and Terveystalo is now searching for one.

Listeds had recorded at least ten CFO changes across Nasdaq Helsinki and First North between December 2025 and August 2026, and not one incoming finance chief was taking the job for the first time. Last month's roundup ended on whether September would break that run. It did, at the smaller end of the market.

The month's second signal was structural. Viking Line, Kalmar, Terveystalo and the planned UPM and Sappi graphic paper joint venture each redrew an organization in September and named the people to run it. Board-level change stayed thin, and most of it was nomination-board formation for the 2027 annual general meetings rather than turnover in the boardroom itself.

Vincit and WISA broke the lateral run with internal finance appointments

The Digia and Vincit chain that opened in August closed in September. Vincit named a successor on September 01, and went inside to do it. Paula Kuittinen, Head of Management Accounting and Business Control since March 2026 and before that more than 12 years in finance roles at CGI, most recently she has been the Finance Director, now becoming the CFO on November 1. "It is great to be able to appoint our new CFO from within the company," said chief executive Julius Manni.

On September 18, UPM's board appointed Lasse von Hertzen, previously WISA's interim CFO, its permanent Senior Vice President and Chief Financial Officer, effective when the plywood demerger completes. That finishes a WISA leadership team named in full by the parent's board, with trading expected from November 2.

LapWall took a third route. Tuomo Riihonen's employment ended on September 24, and the next day the company named Tiina Määttä Chief Financial Officer and Legal Officer from October 1. Her record runs through finance and legal advisory roles at Talenom and Greenstep and the chief executive seat at Kymsol Group.

Kempower named Lasse Hatinen on September 9, bringing more than 15 years of finance leadership in listed industrial companies. He joins by March 1, 2027 at the latest, from Metso where he has served as Senior Vice President, Group Controller. Juha Jaatinen, interim since August 13, holds the seat until then.

Larger issuers kept buying finance chiefs who already hold the title

The lateral market remains the default above small cap. Tieto appointed Juuso Pajunen from Terveystalo on September 16, and Terveystalo opened its search the same day. Relais Group appointed Joonas Mäkipeska on September 14 from Technopolis, where he is Chief Financial and Strategy Officer, after CFO roles at Holiday Club Resorts, Sponda and ALD Automotive. Chief executive Christian Gebauer framed the brief as "continued profitable growth, supported by financial discipline, strong cash conversion and investment discipline."

Stora Enso moved the other way on the same theme: on September 17 CFO Niclas Rosenlew was named deputy chief executive to President & CEO Hans Sohlström while keeping the finance role. Tallink appointed Armin Penner as its new CFO on September 8. He has worked for more than six years as CFO and Management Board Member of Circle K Eesti and has also served as CFO of Euroapteek and Ragn-Sells Eesti. 

SSH went outside for its chief executive, Arvo went to its own board

September's two listed-issuer CEO appointments took opposite routes. SSH Communications Security named Lars Bell from Omada, where he was Chief Customer Officer and interim chief executive, effective October 1. The share rose 49.5% in the five sessions to September 7. Bell inherits a business whose second-quarter revenue recovered to EUR 5.7 million, up 6.8%, while EBITDA fell 40.7%, and he starts on the same day as CFO Cristian Arias. The third-quarter report will be the first one a rebuilt executive team owns.

Arvo Sijoitusosuuskunta named Teemu Kokko, a member of its board of directors since 2021, deputy chief executive from December and chief executive from April 1, 2027. The selection ran through a nomination committee drawn from the cooperative's supervisory board, one level above the board Kokko sits on. He inherits first-half operating profit of EUR 8.5 million against EUR 6.5 million a year earlier, most of the step-up traced to an approximately EUR 6.9 million gain on the HANZA exit.

Reorganizations, not departures, produced most management-team changes

The month's largest management-team changes came attached to new structures. Kalmar announced plans on September 3 to simplify its operating model by combining divisions. Terveystalo said on September 4 it will report in four segments from 2027, Healthcare Services, Oral Health, Public Partnerships and Sweden, and named Ville Pesonen senior vice president for oral health. Viking Line renewed its management structure on September 8 and established a Viking Leadership Team. UPM and Sappi nominated Gunnar Eberhardt and Stephen Blyth to lead their planned graphic paper joint venture on September 8, and the wider management team on September 14. 

Technology seats moved alongside. Aspocomp named Ville Raatikainen Chief Engineering and Technology Officer from January 1, 2027, the second outside hire to its team since July, timed to the phased commissioning of its expanded Oulu plant.

Directors moving into executive roles drove September's committee changes

Only one board chair left. Kari Syrjänen resigned as chair of Biohit on September 2. The two committee changes that followed shared a cause: a director taking an executive job. Tulikivi's audit committee chair Niko Haavisto left the board after becoming CFO of Fiskars, and Panu Paappanen became the chairperson on September 14. At Olvi, director Tarmo Noop left the audit committee to run the Estonian subsidiary A. Le Coq on an interim basis, and board chair Nora Hortling replaced him.

September split the finance pipeline by company size

September broke the lateral CFO run, but only at the smaller end of the market: Vincit and WISA filled their finance seats from inside, while Tieto and Relais kept hiring sitting finance chiefs. At chief executive level, Arvo promoted from its own board and SSH went outside. Most management-team changes followed reorganizations rather than departures. On boards, the committee changes came from directors moving into executive roles, and most other activity was nomination-board formation for 2027. With interim finance cover at Kempower and Relais and an open seat at Terveystalo, the next test is whether larger issuers start filling finance seats from within. 

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