Articles

Category

All

Leaders

Business

Voices

Insights

Category

All

Leaders

Business

Voices

Insights

Leadership Moves

Finnair rebuilt four enabling functions in eight months and left the commercial core untouched

Aug 21, 2026

The digital and legal appointments announced on 18 August complete a set. People, finance, digital and legal, four of nine Executive Board functions, have a new holder named in 2026. The chief executive, operating, revenue, customer and communications seats have not moved. The rebuild is running from the strongest quarter Finnair has reported, and from a general meeting that rejected the company's pay report with 90 percent of the votes represented against it.

Finnair appointed Arti Zeighami, 55, as Chief Digital Officer from 19 August 2026, and Kaarina Ståhlberg, 59, as Senior Vice President and General Counsel from 31 August 2026. Both join the Executive Board and report to CEO Turkka Kuusisto. Zeighami succeeds Antti Kleemola, who supports the handover until the end of September. Ståhlberg succeeds Sami Sarelius, who continues as an executive advisor to Finnair until the end of the year.

The two profiles do not overlap, and neither comes from aviation. Zeighami was most recently Partner and Director at Boston Consulting Group working on the scaling of artificial intelligence, and before that Chief Data and Analytics Officer at H&M Group.

Ståhlberg holds a Master of Laws, was Assistant General Counsel at Nokia and General Counsel at both Posti Group and Fortum, and sits on the boards of Finnish listed companies like Aspo, Finnair, Fiskars group, Vincit.

Four of nine functions changed. None of them touch daily commercial execution.

Finnair discloses a nine-member Executive Board covering products and customers, revenue, operations, digital services, finance and strategy, people and culture, communications, and legal affairs. Four of those have a new holder named this year.

Two of the four are already in the job. Sini Kivekäs became Chief People Officer and joined the Executive Board on 2 June, the day Kaisa Aalto-Luoto left it, four months after Finnair disclosed the departure on 19 January.

Ståhlberg starts in legal on 31 August. Finance follows on 1 November, when Jussi Siitonen becomes Chief Financial Officer in place of Pia Aaltonen-Forsell, who is leaving for the same role at Valmet.

The finance change carried a governance step. Siitonen was re-elected to the Board of Directors on 24 March and resigned from it on 24 July, the day his appointment was announced. Crossing from a non-executive seat to an executive one requires exactly that, and the board consequently runs with seven of the eight directors elected in March until the next general meeting.

The rebuild is being done from a record quarter, not a bad one

Second-quarter revenue was EUR 916.7 million, up 16.4 percent from EUR 787.7 million. The comparable operating result was EUR 78.4 million against EUR 10.3 million a year earlier, and passenger numbers rose 7.6 percent to 3.314 million.

Across the half year, revenue reached EUR 1,694.8 million from EUR 1,481.9 million, and the comparable operating result turned to EUR 77.8 million from a loss of EUR 52.3 million. The first quarter had already improved, with revenue up 12.1 percent to EUR 778.1 million and a comparable operating result of EUR -0.6 million.

Finnair raised its 2026 outlook on 22 July to revenue of EUR 3.4 to 3.5 billion and a comparable operating result of EUR 120 to 190 million, assuming no material disruption to fuel availability. Kuusisto called the quarterly figure "a record-high 78.4 million euros", which is the company's characterisation of its own result. July passenger volume rose 9.3 percent year on year.

Enabling functions are often rebuilt after a shock. These are being rebuilt while the numbers improve.

The board survived the March general meeting intact. The pay report did not

The shareholders' nomination board proposed an unchanged board on 15 January, and the meeting on 24 March re-elected all eight directors, with Sanna Suvanto-Harsaae as chair and Mika Ihamuotila as vice chair. The 2025 accounts were adopted.

The remuneration report was rejected. Of the 140,441,158 shares and votes represented at the meeting, 126,215,985 were cast against approving it, approximately 94 percent of the votes cast in advance voting and approximately 90 percent of those represented. The minutes record that the resolution was advisory, that the rejection does not oblige Finnair to prepare a new report, and that it does not affect remuneration decisions already made. Rejections at this scale are uncommon in Finland.

Three dates decide whether the rebuild reads as strength

The third-quarter report in October is the first with the digital seat filled. The finance handover lands on 1 November. The 2027 nomination board proposal, due in January, is the first read on whether shareholders who rejected the pay report intend to press further. Whether four function changes in eight months speed execution or slow it remains an open question.

Market Signals

Four of the five biggest BlackRock increases in Finland this half were never announced

Aug 20, 2026

In the first half of 2026, BlackRock's ownership grew in eight of the ten Finnish listed companies where its position is visible. Two of those increases were announced. The other six were not, because Finnish law only asks for an announcement when a holding crosses a reporting threshold. The lowest is 5 per cent, and none of these crossed it.

Ownership gained between the end of December 2025 and the end of June 2026, in basis points, with the number of BlackRock announcements each company published alongside. Register figures are drawn from Listeds executive intelligence.

Company

Ownership %

Gained

Shares, Dec 31 2025

Shares, Jun 30 2026

Change

Change %

Register rank

Announcements

Metso*

5.08 → 5.50

+42bp

n/a

n/a

n/a

n/a

n/a

8

Qt Group

1.48 → 1.74

+26bp

376,177

443,173

+66,996

+17.8%

7 → 5

none

Nordea Bank*

5.50 → 5.70

+20bp

~ 190,500,000

~ 194,600,000

~ +4,100,000

~ +2.2%

1 → 1

none

Harvia

1.91 → 2.10

+19bp

357,390

392,409

+35,019

+9.8%

12 → 13

none

Kempower

0.59 → 0.71

+12bp

329,991

396,845

+66,854

+20.3%

8 → 7

none

Orion*

5.00 → 5.11

+11bp

n/a

n/a

n/a

n/a

n/a

19

Neste

2.90 → 2.95

+5bp

22,275,300

22,669,111

+393,811

+1.8%

4 → 2

none

Revenio Group

1.59 → 1.61

+2bp

423,288

468,238

+44,950

+10.6%

7 → 8

none

Elisa

6.49 → 6.49

0bp

10,857,012

10,857,012

No change

0%

2 → 2

none

Stora Enso*

5.00 → 5.00

0bp

n/a

n/a

n/a

n/a

n/a

20

* For Metso, Orion and Stora Enso the readings are the holdings reported at the crossings closest to each end of the window: Metso 12 February and 30 June, Orion 5 January and 17 June, Stora Enso beginning of January and 26 June. Nordea's second reading is end-July 2026; all other companies are 31 December 2025 to 30 June 2026. Nordea discloses its major shareholders rounded to the nearest 0.1 million shares (e.g. 194.6 million shares), so the share counts and changes shown for Nordea are approximations.

Basis points of ownership are used here because they survive the two things that distort share counts, dilution and buybacks, and because they mean the same thing to a chair and to a portfolio manager. One caution before reading the table: the three companies with announcements are measured as combined holdings, shares plus financial instruments, as filed. The seven others are measured as shares registered in BlackRock's own name.

Four of the five biggest increases, ranks two through five, produced no announcement at all, and 77 basis points of ownership changed hands across those four companies in silence.The 47 announcements cluster at the two ends of the table, at rank one and rank nine.

Metso gained 42 basis points without changing the percentage of shares held

Metso's share holding reads 4.98 per cent on 12 February and 4.98 per cent on 30 June. Identical to the second decimal across four and a half months, on a net movement of 39,519 shares. Over the same period the holding through financial instruments went from 0.09 to 0.52 per cent, taking the combined position from 5.08 to 5.50 per cent.

That is the largest increase in exposure to any Finnish listed company in this dataset, and a share register would not show it. Metso published eight announcements while it happened, each one describing a line being crossed rather than a position being built.

Stora Enso published twenty times and ended the half exactly where it started

At the beginning of January the Stora Enso holding read 4.26 per cent in shares and 0.73 per cent through financial instruments, 5.00 per cent in total. On 26 June: 3.81 per cent in shares, 1.19 per cent through financial instruments. Total, 5.00 per cent. The shares fell forty-five basis points, the financial instruments rose forty-six, and twenty announcements describe the round trip.

Orion is the only one of the three where the share holding itself crossed the line, from 4.97 per cent on 5 January to 5.01 per cent on 17 June, with financial instruments marginal throughout at 0.02 to 0.09 per cent. Nineteen announcements, eleven basis points.

The middle of the table bought quietly, and two of those gains are smaller than they look

Qt Group, Nordea, Harvia and Kempower gained 77 basis points of BlackRock ownership between them with nothing published. In share terms Kempower grew fastest, up 20.3 per cent to 396,845 shares, with Qt Group up 17.8 per cent to 443,173.

Two entries need discounting. Revenio's holding grew 10.6 per cent in shares but two basis points in ownership, because Revenio issued roughly 9 per cent more shares in the same window and BlackRock close to kept pace. Nordea's ownership rose partly because Nordea reduced its own share count, from 3,434 million to 3,403 million.

The rule fires on crossing, not on owning

How the flagging rule works

Under the Securities Markets Act (746/2012, Chapter 9), a shareholder must notify the company and the Financial Supervisory Authority (Finanssivalvonta) when its holding crosses a reporting threshold in Finland. The lowest is 5 per cent, and the ladder runs up to 90. Notification is due without undue delay and at the latest on the next trading day. The company then publishes it as a stock exchange release.

Every position in this piece sits at the bottom of that ladder, so 5 per cent is the only threshold that matters here. A holder sitting at 0.6 per cent can double its position in silence. A holder sitting at 5.00 per cent generates a release every time it crosses back over the line, whether a lending desk was busy, an index rebalanced, or shares moved between group entities.

The crossings recur across the half rather than clustering. Stora Enso published in five separate months, Orion in three, Metso in three.

Company

Notifications

Active months

Stora Enso

20

Jan, Feb, Mar, Apr, Jun

Orion

19

Jan, Mar, Jun

Metso

8

Feb, May, Jun

Total

47

All of H1

The rule also explains why a holder can sit above 5 per cent without publishing anything. Nordea and Elisa both do, at 5.7 and 6.49 per cent, because in this window nothing crossed.

A Finnish share register shows the registered holder, and for a foreign institution that can be the institution or a custodian bank acting for it. BlackRock does not appear under its own name in the Stora Enso, Orion or Metso registers, which describes how those positions are registered rather than whether they exist.

An announcement tells you a line moved, not that a position was built

When a Finnish company publishes a BlackRock notification, the question worth asking is which column moved. At Stora Enso and Metso it was the financial instrument column, while the share column fell or stood still. The release says 5 per cent either way, and the share column on its own tells you nothing about how the exposure changed.

Silence carries the same warning in reverse. Four companies gained 77 basis points between them with nothing published. For anyone sizing institutional demand in Finnish equities, the disclosure feed is the wrong instrument on its own, because it reports crossings rather than accumulation. The two records are complementary rather than ranked. Disclosure is fast and reports only crossings. A register comparison is slower, arriving once a month, and reports levels. The announcement tells you when a line was touched; only the register tells you what was built.

A notification is a late signal, not an early one

To reach 5 per cent, a holder has to accumulate first, and the accumulation is the part nobody publishes. Kempower and Qt Group are in that phase now, at 0.71 and 1.74 per cent, in public data, with no release attached. When an announcement eventually comes, it reports the arrival and not the journey.

Market Signals

Eighteen Finnish companies have climbed to the Helsinki main list. Ovaro wants to climb down.

Aug 19, 2026

Ovaro's board has costed its IFRS reporting at €300,000 a year and asked shareholders to move down to First North, with the share still publicly traded. Days earlier, Innofactor's Sami Ensio put his own exit price at €700,000.

On 18 August, the board of Ovaro Kiinteistösijoitus Oyj proposed that shareholders move the company from Nasdaq Helsinki's regulated main market to First North Growth Market Finland, while it remains publicly traded. An extraordinary general meeting decides on 8 September. The same morning, Ovaro withdrew its 2026 guidance.

The saving is a fifth of last year's profit

The move lets Ovaro drop IFRS, mandatory on the main market, for Finnish FAS, which First North permits.

The board puts the savings at approximately €300,000 a year. CEO Marko Huttunen told Keskisuomalainen that is about 14% of the company's administrative costs.

Set that against the company. Ovaro's 2025 revenue was €4.288m, down from €5.262m in 2024, on a net result of €1.468m. The saving is roughly a fifth of last year's profit, at a company with four employees and an €80.4m balance sheet at 31 March 2026.

Innofactor's founder priced the same listing at €700,000, then left entirely

Three days before Ovaro's announcement, Talouselämä reported Sami Ensio, founder and chief executive of the software company Innofactor, estimating that operating as a listed company meant roughly €700,000 a year in additional costs, and naming regulation as a central reason for leaving the exchange. Innofactor left by the other door: Onni Bidco's tender offer took it private, the company applied for delisting on 31 March 2025, and the shares were listed for the last time on Nasdaq Helsinki on 25 April 2025.

The two figures are not like-for-like. Ensio's €700,000 is a chief executive's estimate of the full cost of being listed; Ovaro's €300,000 is a board's estimate of one line item, the switch from IFRS to FAS reporting.

The staircase normally runs the other way

When Toivo Group — a Finnish real estate developer, like Ovaro — stepped up from First North Finland to the Helsinki main market in June 2025, Nasdaq counted it as the 18th company to make that move over the past years in Finland and the 143rd in the Nordics. Both are running totals, not 2025 counts. In Stockholm, Nasdaq's 2025 changes-to-the-list records seven companies moving up from First North in that single year and one moving down: Lucara. Helsinki closed 2025 with 136 main market companies and 47 on First North. The main market has since grown to 147 companies, while the First North roster remains unchanged. 

Shareholders vote on 8 September, and Ovaro expects First North trading to begin before the end of 2026. The most interesting number is not €300,000. It is 14% — the share of administrative costs one Finnish board has now put on the record.

Executive Intelligence

One number defines the Finnish CEO Index for Q2 2026: it is zero

Aug 18, 2026

Finland's boards are replacing chief executives briskly, just not at the top of the market, and not with women. The two blanks say more than the twelve appointments do.

In a market as small and closely watched as Finland's, the interest in a quarterly count of chief executives usually lies in the names. This quarter it lies in the gaps. The Listeds CEO Index — Finland for the second quarter of 2026, produced in partnership with SAM Headhunting, records twelve new listed-company chief executives and, around them, a single number that keeps recurring. It is zero. None of the twelve is a woman. And none of the country's largest companies changed its leader at all. It is a second quarter running with the top of the market completely still, a year after more than a third of those same companies replaced their CEO.

The renewal is real, just not at the top

That stillness is not a market slowing down. Below the largest companies, renewal is running at pace. Twenty-five new chief executives took up their roles across Finnish listed companies in the first half of 2026, a rate of about 50 a year against the 43 recorded across all of 2025, and it sits on top of a market that has already renewed roughly a third of its CEOs within eighteen months.

Every one of the twelve second-quarter changes happened below Large Cap: seven in Small Cap, four on First North, one in Mid Cap. The churn is real. It has simply stopped reaching the top.

New CEOs by segment
Q2 2026 · number of starts
024687410Small CapFirst NorthMid CapLarge Cap
Source: Listeds Executive Platform
Figure 1 — New CEOs by market segment, Q2 2026. Large Cap records a second consecutive quarter at zero.

For a board, that combination is the point. "Many boards have already done the groundwork on a new direction and new focus areas, and where the sitting CEO cannot take the company there, they act," says Leena Hellfors, Managing Director of SAM Headhunting. "Succession has become a continuous capability, not an occasional project." 

“Many boards have already done the groundwork on a new direction and new focus areas, and where the sitting CEO cannot take the company there, they act. Succession has become a continuous capability, not an occasional project.”
Leena Hellfors
Leena HellforsManaging Director, SAM Headhunting

Across most of the market, that capability is visibly in use. At the very top, it is switched off.

Why the top sits still

The freeze reflects a specific instinct about the largest jobs, and the rest of the quarter shows the same instinct at work in who gets hired. The twelve new CEOs took up their roles at an average age of about 54, roughly four years older than the age at which the sitting population first became chief executives. Half were promoted from inside, and only two of the twelve came from outside Finland. Where boards did move, they reached for the experienced, the internal, the known.

"Leading a listed company is a genuinely different job, and boards look for proven experience and judgement," Hellfors notes. "There is a deep pool of capable, more senior leaders at the moment, so an experienced profile is often the natural choice." The index bears out the gradient: the largest companies appoint their CEOs oldest, and in practice do not hand the seat to a first-time or younger leader, which is understandable.

No women in Q2, but two are starting in Q3

The number that drew the most attention is the one that reads as a step back. Not one of the twelve new CEOs was a woman, against a sitting-population share of just 8.1%, and across the half-year only one of twenty-five appointments went to a woman. A market that consistently buys proven experience over runway narrows its pipeline of younger leaders, and does the same to an already thin pipeline of women.

Gender representation of new CEOs in H1 2026
4%96%4%womenWomen4%Men96%
Source: Listeds Executive Platform
Figure 2 — Gender of new CEOs across the first half of 2026 (25 starts).

The picture is not static, though. Because the index tracks the date a CEO starts, the turn is already visible. Two women are recorded as taking up CEO roles in the third quarter, both showing in the data before the quarter has even closed.

When the top does move, it moves as a team

There is a second reason the frozen tier matters: a CEO change is rarely a single change. 

Across the twelve companies that did change leader in Q2, management teams saw four arrivals and ten departures in the weeks that followed, concentrated in a few companies rather than spread evenly, but consistent in direction. 

“A CEO change is rarely a single appointment. The board has usually set the direction already, and the new CEO arrives to execute it, which is what pulls a wider management-team rebuild behind it. Increasingly the assignment is a whole core team rather than one person.”
Taru From
Taru FromSenior Partner, SAM Headhunting

Which means the stillness at the top is storing up scale. When one of Finland's largest companies does finally change its CEO, and eventually one will, the board, its investors and its management team should expect not a single appointment but a leadership-team change playing out over the following quarters.

Read the index here

Insider interviews

The work in between is ownership: Accendo's Kai Tavakka on First North small caps

Aug 18, 2026

Weak consumer confidence has made First North small caps look cheap. Kai Tavakka of Accendo Capital argues the real constraint is ownership, not price. Small listed companies need committed, long-term owners who work with boards and management when the market is not paying attention.

“Short-term mood does not change what a company can become. It changes what you pay to own it.”
Kai Tavakka
Kai TavakkaManaging Partner, Accendo Capital

First North has been a hard place to own. The Nasdaq First North Finland index is down about 29% over the past year and about 65% over the past five, as of 6 August 2026. For many investors, that is a reason to stay away. For Kai Tavakka, Managing Partner of the Nordic active-ownership investor Accendo Capital, it is closer to the opposite.

"The mistake is to read a falling small-cap index only as a verdict on the companies inside it," Tavakka says. "Often it is also a verdict on confidence, liquidity and who is willing to own these companies through the cycle."

Why the segment got cheaper

Accendo ties the sell-off to consumer confidence. Appetite for smaller, higher-risk listed companies tends to follow it, and on Accendo’s reading confidence in Finland and Sweden has stayed weak since 2021. When households feel poorer and investors become more cautious, money moves toward larger, more familiar names. In a retail-driven market, the buyers for small and micro caps can disappear quickly.

“When confidence is low, money goes to whatever feels safe or is mainstream.”
Kai Tavakka
Kai TavakkaManaging Partner, Accendo Capital

“That pulls valuations down across the small-cap segment,” Tavakka says, “even when the potential of selected companies has not deteriorated in the same way.”

The result, on Accendo's reading, is a market where price can detach from quality. Tavakka points to a sharp compression in valuation multiples over the past five years, even as many underlying companies have improved their products, technology and cost structures.

"Of course, several companies have not delivered on their original growth ambitions," he says. "But in selected cases, we see the potential getting better while valuations have moved to new lows. That is where we see the opportunity."

Why cheap is not enough

This is where Accendo's case parts company with a simple "buy the dip" theme.

"Short-term mood does not change what a company can become," Tavakka says. "It changes what you pay to own it. The work in between is ownership: the right board, the right management, focused strategy, disciplined capital allocation and enough patience for the company to become worth more."

That is the part Accendo does itself. It runs a concentrated portfolio of Northern European small caps and works closely with boards, nomination committees and management teams rather than trading in and out. Tavakka was named Young Board Member of the Year at the 2025 Nordic Listed Leaders gala, recognition for that hands-on work.

Kai Tavakka winning the award: Young Board Member of the Year at the 2025 Nordic Listed Leaders gala. Photographer: Eino Ansio. Nordic Listed Leaders is part of Listeds

The companies it has owned and engaged with as an active owner include Finnish cybersecurity firm SSH Communications Security and Helsinki-listed game studio Remedy Entertainment, alongside Swedish names such as the connectivity infrastructure group Hexatronic. On its own analysis, the entry point for the Nordic small- and micro-cap segment is among the most attractive it has seen in years.

The ownership gap

First North is, by Accendo’s description, largely a retail market, with private investors accounting for much of the trading. Today, those investors have access to a vast amount of information, but they complement rather than replace committed owners who work with the companies to strengthen strategy and governance.

Public small-cap markets, as Accendo frames it, need more committed, active and long-term owners. The market works best when it is not driven only by short-term traders or diversified portfolio managers, but also by owners willing to engage over several years. IPOs are one example. In Tavakka's view, the goal of an IPO should not be a strong first trading period. The more important question is whether the listing leaves the company with a better ownership structure: fresh capital, and owners with the incentive and the mandate to help in the next phase.

On our reading, the more useful lesson is not that First North is cheap. A two-thirds fall over five years establishes that on its own. It is that cheapness and a healthy market are not the same thing. A segment reprices back toward value only if someone is willing to own it through the doubt, and on First North that owner is often missing: the index has retail buyers and passive institutional money, but too few engaged, multi-year holders who take a board seat and stay.

Tavakka has a commercial interest in saying so; it is his company’s model. But the underlying point holds. A small-cap market can stay open and still be unhealthy: prices fall, good companies get sold too early or run out of steam, and the market grinds on. That is a governance problem before it is a pricing one, and it shows up in the ownership registers Listeds tracks company by company.

Accendo's model is typically a 10-30% stake and one or two board seats, including chair roles where it is needed. The work often includes recruiting board and management talent, focusing strategy, and strengthening financial and commercial discipline

Finland is one of the clearest cases. It has strong engineering and a deep research base, but has often struggled to turn that into global commercial winners before companies are sold or lose momentum. 

Tavakka welcomes the region's new unicorns and venture capital success stories, but argues that Europe also needs healthier listed small-cap markets. These markets allow a wider range of investors to participate in the next generation of technology companies, and give companies another route to scale if the venture capital path has not yet produced success.

Where patience matters

The market still has not recovered, and Tavakka is careful not to call a bottom. Confidence may be improving, but that does not mean valuations turn immediately. A market down roughly 65% over five years is cheap, but not risk-free.

What Accendo offers is not a prediction of the turn but a way of operating through it: concentrated positions, long holding periods and active involvement in the companies it owns. Tavakka says this patient, active-ownership approach has helped Accendo outperform its equity benchmarks since its inception in 2008. For a private investor without that toolkit, the same entry point carries more timing risk.

"We do not pretend to know the exact bottom, and we are not too concerned about it," Tavakka says. "We buy quality we understand, help companies improve, and seek value-adding exits. That is our way to invest in this part of the market."


Kai Tavakka

Managing Partner, Accendo Capital

He has been a Board Member of:

  • SSH Communications Security - Board Member since 2020

  • Remedy Entertainment - Board Member since 2024

  • Careium AB - Board Member from 2022 to 2026


Accendo Capital is a Nordic active-ownership investor focused on listed small and micro-cap technology companies in Northern Europe. Founded in 2008, Accendo typically takes concentrated ownership positions and works with companies through boards, nomination committees and management teams over multi-year periods. Its current portfolio includes companies such as SSH Communications Security, Remedy Entertainment, Hexatronic Group, Impact Coatings, and Modelon.

Insider interviews

The work in between is ownership: Accendo's Kai Tavakka on First North small caps

Aug 18, 2026

Weak consumer confidence has made First North small caps look cheap. Kai Tavakka of Accendo Capital argues the real constraint is ownership, not price. Small listed companies need committed, long-term owners who work with boards and management when the market is not paying attention.

“Short-term mood does not change what a company can become. It changes what you pay to own it.”
Kai Tavakka
Kai TavakkaManaging Partner, Accendo Capital

First North has been a hard place to own. The Nasdaq First North Finland index is down about 29% over the past year and about 65% over the past five, as of 6 August 2026. For many investors, that is a reason to stay away. For Kai Tavakka, Managing Partner of the Nordic active-ownership investor Accendo Capital, it is closer to the opposite.

"The mistake is to read a falling small-cap index only as a verdict on the companies inside it," Tavakka says. "Often it is also a verdict on confidence, liquidity and who is willing to own these companies through the cycle."

Why the segment got cheaper

Accendo ties the sell-off to consumer confidence. Appetite for smaller, higher-risk listed companies tends to follow it, and on Accendo’s reading confidence in Finland and Sweden has stayed weak since 2021. When households feel poorer and investors become more cautious, money moves toward larger, more familiar names. In a retail-driven market, the buyers for small and micro caps can disappear quickly.

“When confidence is low, money goes to whatever feels safe or is mainstream.”
Kai Tavakka
Kai TavakkaManaging Partner, Accendo Capital

“That pulls valuations down across the small-cap segment,” Tavakka says, “even when the potential of selected companies has not deteriorated in the same way.”

The result, on Accendo's reading, is a market where price can detach from quality. Tavakka points to a sharp compression in valuation multiples over the past five years, even as many underlying companies have improved their products, technology and cost structures.

"Of course, several companies have not delivered on their original growth ambitions," he says. "But in selected cases, we see the potential getting better while valuations have moved to new lows. That is where we see the opportunity."

Why cheap is not enough

This is where Accendo's case parts company with a simple "buy the dip" theme.

"Short-term mood does not change what a company can become," Tavakka says. "It changes what you pay to own it. The work in between is ownership: the right board, the right management, focused strategy, disciplined capital allocation and enough patience for the company to become worth more."

That is the part Accendo does itself. It runs a concentrated portfolio of Northern European small caps and works closely with boards, nomination committees and management teams rather than trading in and out. Tavakka was named Young Board Member of the Year at the 2025 Nordic Listed Leaders gala, recognition for that hands-on work.

Kai Tavakka winning the award: Young Board Member of the Year at the 2025 Nordic Listed Leaders gala. Photographer: Eino Ansio. Nordic Listed Leaders is part of Listeds

The companies it has owned and engaged with as an active owner include Finnish cybersecurity firm SSH Communications Security and Helsinki-listed game studio Remedy Entertainment, alongside Swedish names such as the connectivity infrastructure group Hexatronic. On its own analysis, the entry point for the Nordic small- and micro-cap segment is among the most attractive it has seen in years.

The ownership gap

First North is, by Accendo’s description, largely a retail market, with private investors accounting for much of the trading. Today, those investors have access to a vast amount of information, but they complement rather than replace committed owners who work with the companies to strengthen strategy and governance.

Public small-cap markets, as Accendo frames it, need more committed, active and long-term owners. The market works best when it is not driven only by short-term traders or diversified portfolio managers, but also by owners willing to engage over several years. IPOs are one example. In Tavakka's view, the goal of an IPO should not be a strong first trading period. The more important question is whether the listing leaves the company with a better ownership structure: fresh capital, and owners with the incentive and the mandate to help in the next phase.

On our reading, the more useful lesson is not that First North is cheap. A two-thirds fall over five years establishes that on its own. It is that cheapness and a healthy market are not the same thing. A segment reprices back toward value only if someone is willing to own it through the doubt, and on First North that owner is often missing: the index has retail buyers and passive institutional money, but too few engaged, multi-year holders who take a board seat and stay.

Tavakka has a commercial interest in saying so; it is his company’s model. But the underlying point holds. A small-cap market can stay open and still be unhealthy: prices fall, good companies get sold too early or run out of steam, and the market grinds on. That is a governance problem before it is a pricing one, and it shows up in the ownership registers Listeds tracks company by company.

Accendo's model is typically a 10-30% stake and one or two board seats, including chair roles where it is needed. The work often includes recruiting board and management talent, focusing strategy, and strengthening financial and commercial discipline

Finland is one of the clearest cases. It has strong engineering and a deep research base, but has often struggled to turn that into global commercial winners before companies are sold or lose momentum. 

Tavakka welcomes the region's new unicorns and venture capital success stories, but argues that Europe also needs healthier listed small-cap markets. These markets allow a wider range of investors to participate in the next generation of technology companies, and give companies another route to scale if the venture capital path has not yet produced success.

Where patience matters

The market still has not recovered, and Tavakka is careful not to call a bottom. Confidence may be improving, but that does not mean valuations turn immediately. A market down roughly 65% over five years is cheap, but not risk-free.

What Accendo offers is not a prediction of the turn but a way of operating through it: concentrated positions, long holding periods and active involvement in the companies it owns. Tavakka says this patient, active-ownership approach has helped Accendo outperform its equity benchmarks since its inception in 2008. For a private investor without that toolkit, the same entry point carries more timing risk.

"We do not pretend to know the exact bottom, and we are not too concerned about it," Tavakka says. "We buy quality we understand, help companies improve, and seek value-adding exits. That is our way to invest in this part of the market."


Kai Tavakka

Managing Partner, Accendo Capital

He has been a Board Member of:

  • SSH Communications Security - Board Member since 2020

  • Remedy Entertainment - Board Member since 2024

  • Careium AB - Board Member from 2022 to 2026


Accendo Capital is a Nordic active-ownership investor focused on listed small and micro-cap technology companies in Northern Europe. Founded in 2008, Accendo typically takes concentrated ownership positions and works with companies through boards, nomination committees and management teams over multi-year periods. Its current portfolio includes companies such as SSH Communications Security, Remedy Entertainment, Hexatronic Group, Impact Coatings, and Modelon.

Insider interviews

The work in between is ownership: Accendo's Kai Tavakka on First North small caps

Aug 18, 2026

Weak consumer confidence has made First North small caps look cheap. Kai Tavakka of Accendo Capital argues the real constraint is ownership, not price. Small listed companies need committed, long-term owners who work with boards and management when the market is not paying attention.

“Short-term mood does not change what a company can become. It changes what you pay to own it.”
Kai Tavakka
Kai TavakkaManaging Partner, Accendo Capital

First North has been a hard place to own. The Nasdaq First North Finland index is down about 29% over the past year and about 65% over the past five, as of 6 August 2026. For many investors, that is a reason to stay away. For Kai Tavakka, Managing Partner of the Nordic active-ownership investor Accendo Capital, it is closer to the opposite.

"The mistake is to read a falling small-cap index only as a verdict on the companies inside it," Tavakka says. "Often it is also a verdict on confidence, liquidity and who is willing to own these companies through the cycle."

Why the segment got cheaper

Accendo ties the sell-off to consumer confidence. Appetite for smaller, higher-risk listed companies tends to follow it, and on Accendo’s reading confidence in Finland and Sweden has stayed weak since 2021. When households feel poorer and investors become more cautious, money moves toward larger, more familiar names. In a retail-driven market, the buyers for small and micro caps can disappear quickly.

“When confidence is low, money goes to whatever feels safe or is mainstream.”
Kai Tavakka
Kai TavakkaManaging Partner, Accendo Capital

“That pulls valuations down across the small-cap segment,” Tavakka says, “even when the potential of selected companies has not deteriorated in the same way.”

The result, on Accendo's reading, is a market where price can detach from quality. Tavakka points to a sharp compression in valuation multiples over the past five years, even as many underlying companies have improved their products, technology and cost structures.

"Of course, several companies have not delivered on their original growth ambitions," he says. "But in selected cases, we see the potential getting better while valuations have moved to new lows. That is where we see the opportunity."

Why cheap is not enough

This is where Accendo's case parts company with a simple "buy the dip" theme.

"Short-term mood does not change what a company can become," Tavakka says. "It changes what you pay to own it. The work in between is ownership: the right board, the right management, focused strategy, disciplined capital allocation and enough patience for the company to become worth more."

That is the part Accendo does itself. It runs a concentrated portfolio of Northern European small caps and works closely with boards, nomination committees and management teams rather than trading in and out. Tavakka was named Young Board Member of the Year at the 2025 Nordic Listed Leaders gala, recognition for that hands-on work.

Kai Tavakka winning the award: Young Board Member of the Year at the 2025 Nordic Listed Leaders gala. Photographer: Eino Ansio. Nordic Listed Leaders is part of Listeds

The companies it has owned and engaged with as an active owner include Finnish cybersecurity firm SSH Communications Security and Helsinki-listed game studio Remedy Entertainment, alongside Swedish names such as the connectivity infrastructure group Hexatronic. On its own analysis, the entry point for the Nordic small- and micro-cap segment is among the most attractive it has seen in years.

The ownership gap

First North is, by Accendo’s description, largely a retail market, with private investors accounting for much of the trading. Today, those investors have access to a vast amount of information, but they complement rather than replace committed owners who work with the companies to strengthen strategy and governance.

Public small-cap markets, as Accendo frames it, need more committed, active and long-term owners. The market works best when it is not driven only by short-term traders or diversified portfolio managers, but also by owners willing to engage over several years. IPOs are one example. In Tavakka's view, the goal of an IPO should not be a strong first trading period. The more important question is whether the listing leaves the company with a better ownership structure: fresh capital, and owners with the incentive and the mandate to help in the next phase.

On our reading, the more useful lesson is not that First North is cheap. A two-thirds fall over five years establishes that on its own. It is that cheapness and a healthy market are not the same thing. A segment reprices back toward value only if someone is willing to own it through the doubt, and on First North that owner is often missing: the index has retail buyers and passive institutional money, but too few engaged, multi-year holders who take a board seat and stay.

Tavakka has a commercial interest in saying so; it is his company’s model. But the underlying point holds. A small-cap market can stay open and still be unhealthy: prices fall, good companies get sold too early or run out of steam, and the market grinds on. That is a governance problem before it is a pricing one, and it shows up in the ownership registers Listeds tracks company by company.

Accendo's model is typically a 10-30% stake and one or two board seats, including chair roles where it is needed. The work often includes recruiting board and management talent, focusing strategy, and strengthening financial and commercial discipline

Finland is one of the clearest cases. It has strong engineering and a deep research base, but has often struggled to turn that into global commercial winners before companies are sold or lose momentum. 

Tavakka welcomes the region's new unicorns and venture capital success stories, but argues that Europe also needs healthier listed small-cap markets. These markets allow a wider range of investors to participate in the next generation of technology companies, and give companies another route to scale if the venture capital path has not yet produced success.

Where patience matters

The market still has not recovered, and Tavakka is careful not to call a bottom. Confidence may be improving, but that does not mean valuations turn immediately. A market down roughly 65% over five years is cheap, but not risk-free.

What Accendo offers is not a prediction of the turn but a way of operating through it: concentrated positions, long holding periods and active involvement in the companies it owns. Tavakka says this patient, active-ownership approach has helped Accendo outperform its equity benchmarks since its inception in 2008. For a private investor without that toolkit, the same entry point carries more timing risk.

"We do not pretend to know the exact bottom, and we are not too concerned about it," Tavakka says. "We buy quality we understand, help companies improve, and seek value-adding exits. That is our way to invest in this part of the market."


Kai Tavakka

Managing Partner, Accendo Capital

He has been a Board Member of:

  • SSH Communications Security - Board Member since 2020

  • Remedy Entertainment - Board Member since 2024

  • Careium AB - Board Member from 2022 to 2026


Accendo Capital is a Nordic active-ownership investor focused on listed small and micro-cap technology companies in Northern Europe. Founded in 2008, Accendo typically takes concentrated ownership positions and works with companies through boards, nomination committees and management teams over multi-year periods. Its current portfolio includes companies such as SSH Communications Security, Remedy Entertainment, Hexatronic Group, Impact Coatings, and Modelon.

Monthly Leadership Moves

July's finance moves formed a single chain across five Helsinki-listed companies

Aug 17, 2026

Boards were quieter than at any point since the spring meetings. The month's only board departure happened because a director took a finance job.

According to Listeds data, Nordic listed companies recorded 30 board and management changes in July, down from 69 in June. Boards accounted for 2 — one appointment and one departure, against 18 recorded in June. Management teams recorded 28: 8 appointments, 16 departures, four role changes, nearly half of June's 51.

The drop is seasonal. What sits underneath it is not.

On 24 July, Finnair announced that Pia Aaltonen-Forsell was leaving as finance chief and that Jussi Siitonen would take the role from 1 November. On the same day, Valmet named Aaltonen-Forsell as its own next CFO, starting at the latest at the end of January 2027.One move, disclosed from both ends, three minutes apart.

Follow it in both directions and five Helsinki-listed companies sit on the same line.

Fiskars Group disclosed on 24 June that Siitonen, its CFO and deputy to the chief executive, would leave after August. Niko Haavisto, previously CFO at Nokian Tyres and CapMan, took the Fiskars finance role on 10 August. Siitonen went to Finnair on 1 November, and resigned from Finnair's board on 24 July to take it. Aaltonen-Forsell goes to Valmet, replacing Katri Hokkanen, who leaves at the end of September after nearly four years in the role and close to twenty years at the company. Hokkanen goes to Kalmar on 1 October, replacing Sakari Ahdekivi, who steps down on 30 September and stays in a transition role to 31 December. Ahdekivi is now among the proposed board members of WISA Group, the plywood business UPM is demerging.

Election to the WISA Group board is conditional on UPM's extraordinary general meeting of 31 August 2026 and completion of the demerger is expected on or about 31 October 2026.
Sources: company stock exchange releases, 24 June - 7 August 2026

Five companies. Four finance vacancies, each filled from another listed company — and the chain ends at a board seat.

“There is no shortage of Finnish finance chiefs. There is just a short list, and every board most likely knows who is on it.”
Helene Auramo
Helene AuramoCEO, Listeds

The disclosure sequence is worth noting on its own. Fiskars named Siitonen's exit on 24 June; Finnair named his destination on 24 July. A departing company discloses the vacancy roughly a month before the hiring company discloses the hire. Under the Nasdaq Helsinki inside-information regime that is the system working as intended, and it means the market reads a single move in two instalments — usually without knowing, at the first instalment, which company is at the other end. August and completion of the demerger is

The gaps the chain leaves behind

Orderly on paper, the sequence opens holes.

Valmet's finance chief leaves at the end of September. Her successor arrives at the latest at the end of January 2027. No interim arrangement is disclosed — a stretch of up to four months at the top of finance in a company weighing a two-company split.

Bioretec's Tuukka Paavola left with immediate effect on 2 July, six months after taking the role. Controller Anna-Mari Venola holds the duties on an interim basis while recruitment runs.

SSH Communications Security is the tightest case. Michael Kommonen held the finance role until the end of July. Cristian Arias, from Neural DSP Technologies, starts by 1 October at the latest. Cover for August and September is not disclosed. It is also the company's second appointment to that seat this year: Maria Alahuhta was named in April, and in June the company disclosed she would not take it up. Separately, on 17 July, SSH announced that Rami Raulas will retire as chief executive and that the board has opened a search. He remains in post until a successor is appointed.

Reaktor Group, listed on Nasdaq Helsinki's main market since June, named Antti Akkanen — currently finance chief of Ahlsell's Finnish operations — from 1 October, succeeding Ilkka Kosola, who leaves at the end of September. That one is covered end to end.

Boards: the quietest month since spring

Two of July's board changes bear on this story.

Telia Company's extraordinary general meeting on 2 July elected Susanne Blanke, VP AI Strategy and Transformation at Husqvarna Group, as a new director. The other was Siitonen leaving Finnair's board for its finance seat.

Betolar's nomination committee proposed Rainer Peltoniemi on 10 July; shareholders elected him on 7 August, expanding the board from six to seven. Vibeke Krohn became Betolar's president and chief executive on 1 August, succeeding Tuija Kalpala.

The month's heaviest governance item is not yet a change. On 16 July, UPM proposed the board of WISA Group: Tapio Korpeinen as chair, with Ahdekivi, Frank Herrmann, Nina Kiviranta, Mats Nordlander and Emmanuelle Picard as members. Korpeinen is UPM's own finance chief and leaves its group executive team on 31 December. The election is conditional on UPM's extraordinary general meeting of 31 August and on the demerger completing, expected on or about 31 October, with trading in WISA Group shares expected to start on or about 2 November.

Leadership Moves

Digia names Kimmo Kärkkäinen CFO, hired from fellow IT company Vincit

Aug 14, 2026

Kimmo Kärkkäinen will take over as Digia's CFO by February 2027 at the latest, arriving from Vincit's finance seat. It is the second time since 2017 that Digia has filled its CFO role with a sitting CFO from another Nasdaq Helsinki company, a pattern Listeds examines across the wider market in a companion piece.

Digia has appointed Kimmo Kärkkäinen (b. 1972) as Chief Financial Officer and a member of the management team, effective by February 2027 at the latest, reporting to President and CEO Timo Levoranta. Kärkkäinen joins from Vincit, where he is currently CFO, and has previously held CFO roles at Fira Group and leadership positions at Sitedrive Oy, private-equity firm Bocap, Affecto Plc, and TeliaSonera.

He succeeds Kristiina Simola, who announced on 21 April 2026 that she would step down to pursue a board career after serving as Digia's CFO since 2017. Simola remains in post through the transition, with an outside date of end-October 2026.

Vincit has confirmed Kärkkäinen's resignation "to join another company," with him continuing in role during a transition period until the beginning of November 2026 at the latest while it recruits a successor. CEO Julius Manni thanked him for developing the company's processes and leadership culture.

On the appointment, Kärkkäinen said: "Digia has made an impressive journey as a profitable growth company, and it has a strong position in the Finnish software and services market. I am excited to join Digia in building its next phase. As Chief Financial Officer, I want to support the implementation of the strategy and the growth of shareholder value together with a skilled team.”

Levoranta cited Kärkkäinen’s “strong experience in financial management and business development,” as well as his experience in mergers and acquisitions and in building growth companies and new businesses.

Sales are still growing, but Digia's EBITA margin is shrinking

Digia enters the transition from a mixed position. Full-year 2025 was strong: net sales rose 5.5% to EUR 217.0 million, and the fourth quarter closed the year hard, with net sales up 10.5% to EUR 60.2 million and EBITA up 45.5% to EUR 8.5 million; the March 2026 AGM approved a dividend of EUR 0.19 per share. But 2026 opened weaker. In the first quarter, net sales grew 4.9% to EUR 56.4 million while EBITA fell 28.2% to EUR 3.3 million, partly on non-recurring change-negotiation and provision costs. The first half told the same story: net sales up 2.9% to EUR 110.7 million against EBITA down 16.7% to EUR 6.4 million, with EUR 2 million of non-recurring items, even as the equity ratio improved to 48.5% and net gearing fell to 23.4%; Digia pointed to market uncertainty weighing on customer investment decisions.

Market pressure ran alongside headcount reductions: Digia announced change negotiations on 27 February 2026, with negotiations beginning on 5 March and covering roughly 300 of Digia's 1,600 employees. The negotiations concluded on 25 March, with 31 positions ultimately set to be reduced and estimated annual cost savings of about EUR 2.4 million.

Against that backdrop, Digia set medium-term targets at its 5 February 2026 strategy update and 21 May 2026 Capital Markets Day: average annual net sales growth above 10%, an EBITA margin above 12% at the end of the strategy period, and 30% of net sales from outside Finland at the end of the strategy period.

This is the second time Digia has hired its CFO from another listed company

The move fits a recurring Nasdaq Helsinki pattern: rather than promote internally or hire a first-time CFO, Finnish listed companies frequently recruit a sitting CFO from another listed company. Digia is a clear case. Simola arrived from Digitalist Group Plc in 2017, Kärkkäinen from Vincit in 2026, both from public-company finance seats.

And the pattern rarely stops at a single move. Kärkkäinen's own departure now leaves Vincit's CFO seat open, and Vincit has already begun the search for a successor. That vacancy is the next in a run of ten finance-chief changes Listeds tracked across Nasdaq Helsinki and First North between December 2025 and August 2026, read as a set in the companion feature: The easiest way to become CFO of a Finnish listed company? Already be one at another.

Executive Intelligence

The easiest way to become CFO of a Finnish listed company? Already be one at another

Aug 13, 2026

Between December 2025 and August 2026, at least ten CFOs changed seats across Nasdaq Helsinki and First North. Read as a set, one feature stands out: every incoming CFO already held the title at another listed company. None was an internal promotion. None was a first-time CFO.

On 5 August 2026, Digia named Kimmo Kärkkäinen its next CFO, recruited from Vincit, itself a listed IT company. We got curious: is it normal for a Finnish listed company to hire its CFO from within the industry, straight out of another public company's finance seat? So we checked our own data, and got the answer.

On its own, the Digia appointment is a routine leadership-moves story, the kind Listeds covers dozens of times a year. But set it beside every other CFO move Listeds has tracked over the past months, and a pattern appears that no single release shows on its own.

Ten CFO hires, and not one was promoted from within

Across the ten moves in the table below, not one incoming CFO was promoted from within their new company, and not one was taking a CFO title for the first time. Every appointee arrived already holding the CFO role at another listed company.

That is the story worth telling. It is a stronger, more defensible claim than the "domino chains" it is tempting to draw from the same data, because, as set out below, chains are partly an artefact of how you connect the dots, whereas the absence of internal promotions is a genuine, countable pattern.

Ten CFOs changed companies between December 2025 and August 2026

This is not a sample. It is every CFO change Listeds tracked across Nasdaq Helsinki and First North in the window, verified against primary company releases.

Incoming CFO

New company

Came from (CFO seat)

Announced

Effective from

Kimmo Kärkkäinen

Digia

Vincit

5 Aug 2026

by Feb 2027

Pia Aaltonen-Forsell

Valmet

Finnair

24 Jul 2026

by end of Jan 2027

Jussi Siitonen

Finnair

Fiskars Group

24 Jul 2026

1 Nov 2026

Niko Haavisto

Fiskars Group

Nokian Tyres

24 Jun 2026

10 Aug 2026

Jukka Kainulainen

Revenio Group

Kempower

13 May 2026

24 Aug 2026

Minni Lempinen

KH Group

Endomines

6 May 2026

17 Aug 2026

Katri Hokkanen

Kalmar

Valmet

30 Mar 2026

1 Oct 2026

Tuomas Mäkipeska

Kemira

YIT

23 Oct 2025

1 April 2026

Robin Pulkkinen

F-Secure

Revenio Group

18 Dec 2025

by June 2026

Saara Ukkonen

Gofore

Witted Megacorp Oyj

18 Dec 2025

1 April 2026

Two dating notes, in the interest of precision: Minni Lempinen was acting CFO at Endomines before KH Group; and Tuomas Mäkipeska's move to Kemira was announced in October 2025 and took effect on 1 April 2026. The window is therefore best described as December 2025 to August 2026, not "the first seven months of 2026"; three of the ten were announced in 2025.

The "domino chains" oversell it; the real pattern is what's missing

It is tempting to connect these into cascades, because several of the seats link up. But a note of analytical caution belongs here: every CFO departure creates a vacancy that someone fills, so almost any set of same-role moves can be drawn as a "chain." Tracing a seat backwards through its last three occupants does not prove the moves caused one another. It mostly proves that finance-chief roles, once vacated, get filled.

So the chains below are offered as illustration, not as a discovered structure. They show how tightly the same small pool recirculates, but the load-bearing finding remains the one above: no internal promotions, no first-timers.

Chain 1: Industrial & transport circuit

Niko Haavisto left Nokian Tyres for Fiskars Group; Jussi Siitonen left Fiskars for Finnair; Pia Aaltonen-Forsell left Finnair for Valmet; Katri Hokkanen left Valmet for Kalmar. Each departure vacated the seat the next executive filled. The Finnair-to-Valmet link was confirmed in the companies' own releases; the Valmet-to-Kalmar and Fiskars-to-Finnair links likewise.

chain1_industrial_transport.svg

Chain 2: Energy & healthtech circuit

Jukka Kainulainen moved from Kempower to Revenio Group; Robin Pulkkinen then moved from Revenio Group to F-Secure.

Chain 3: the Digia hub

Kristiina Simola arrived at Digia from Digitalist Group in 2017; Kimmo Kärkkäinen arrives from Vincit in 2026. Two different companies, feeding the same seat, nine years apart.

chain3_digia_hub.svg

The same thing keeps happening in Finnish listed IT

This isn't only a 2026 story, either. Look at one corner of the market, Finnish listed IT, and the same thing keeps happening. The cases below aren't the whole picture, and plenty of IT names are missing from them. They're just a few real, publicly announced appointments, dropped in to show that the same move, hiring a CFO who already holds the job at another listed company, keeps turning up in the sector year after year rather than only last summer:

Incoming CFO

New company

Came from

Effective from

Kristiina Simola

Digia

Digitalist Group Plc

2017

Petri Hiljanen

Bittium

Detection Technology Oyj

Apr 2024

Mervi Kerkelä-Hiltunen

Teleste

QPR Software Oyj

Oct 2024

Familiarity, scarcity and caution could all explain it

None of this can be proved from the move data alone.

The simplest explanation is familiarity with the job's disclosure burden. A sitting Nasdaq Helsinki or First North CFO already knows the IFRS reporting cycle, the AGM calendar and the disclosure rules, so a board and CEO that hires one is buying a shorter learning curve than any outside candidate could offer.

A second explanation is scarcity. Finland's listed universe is small, and the number of executives who have actually run finance inside a public company is smaller still, so boards keep drawing from the same short list.

A third is caution. In a year when several of these companies are cutting costs and defending margins, a proven public-company track record reads as the safer appointment, and the safest appointment is the person already doing the job somewhere else.

Every listed-company CFO is already someone else's candidate

For boards, the takeaway is a little uncomfortable: the pool of finance chiefs in Helsinki is shallow, and it keeps recycling itself. If your CFO walks, the realistic replacement is another listed company's current CFO, which means your own CFO is, by the same logic, already on someone else's shortlist.

For investors, the thing to watch is the open seats. Vincit's vacancy, created by the Digia hire, is still unfilled as of writing, and where its next CFO comes from could carry the pattern on into 2027. And for the market as a whole, the real signal is what isn't happening: almost nobody is being promoted into these jobs from within. That points to thin internal succession for the finance chief across Finnish listed companies, a governance question worth a story of its own.

Executive Intelligence

Finland barely had CMOs. The US trend replacing them has now reached Nasdaq Helsinki

Aug 12, 2026

For three years, the reinvention of the marketing chief into a growth owner has been reshaping the C-suite of America's Fortune 500. Finland's listed-company management teams never carried many CMOs to begin with, yet the same shift is now surfacing on Nasdaq Helsinki, and it arrives as a question for boards and CEOs, not for marketing.

On 15 September 2025, the Chief Marketing and Sustainability Officer role at Rebl Group ended. Among the Chief titles the small-cap group kept was a different one: Chief Growth Officer. Taken alone, it is a single management change at one listed company. Taken against the wider record, it is one of the clearest Finnish instances yet of a shift documented at scale in the United States.
On 7 July 2026, Forrester published its third annual analysis of marketing leadership in the Fortune 500. Marketing executives who sit on the top team or report to the CEO are now found at 52% of F500 companies, down from 58% a year earlier.

The "chief marketing officer" title itself is used by just 36%, down from 49% in a single year. Forrester's Ian Bruce argues the decline reading misses the point: the role is not disappearing, it is being reinvented into chief growth officer, chief commercial officer and chief customer officer, giving one leader accountability for growth across the whole customer lifecycle.

Finland barely had CMOs to lose on the management teams

The temptation is to read this as an American story. Across the 188 companies actively listed on Nasdaq Helsinki and First North, seven have a standalone Chief Marketing Officer (not seven percent, seven companies), and not one of them is a large cap. All 33 Finnish large caps have zero. Where Forrester is tracking the CMO's decline at the top of the US market, the top of the Finnish market had already finished that decline before the story began.

Most senior marketing owner

Companies

Share of 188

Standalone Chief Marketing Officer

7

4%

Chief title with marketing bundled into other functions

9

5%

Below the Chief line (EVP, SVP, VP, Director, Head)

24

13%

No one with marketing in a management team title

148

79%

Most senior marketing owner
Share of 188 companies
5%13%79%188companiesStandalone Chief Marketing Officer4% · 7Chief title, marketing bundled5% · 9Below the Chief line13% · 24No marketing in management title79% · 148
Source: Listeds Executive Platform
Figure 1 — Most senior marketing owner, share of 188 Nasdaq Helsinki and First North companies. 79% carry no marketing role in their management team at all.

But the absence of the CMO title is the wrong thing to fix on. The part of the American trend that matters is not the marketing chief leaving; it is where the growth mandate goes next, and who at the top table is made to own the number. On that question, the change is visible in Finland too.

Rebl kept a growth title where a marketing one used to sit. Raute appointed Arto Kaikkola as Chief Commercial Officer effective 5 May 2026, a seat that folds sales, marketing, communications and commercial excellence into a single owner. And the inflow follows the same shape, though not the same title. Of nine senior marketing hires across Finnish listed companies in 2025 and 2026, only one — Framery's acting CMO — holds a marketing-only Chief title. Two more reached Chief level with marketing bundled into something else: sustainability at Gofore, commercial duties at Raute. The remaining six arrived below Chief level entirely, as EVPs, SVPs, VPs or a Director. The new senior marketing hire in Finland rarely gets a Chief title of any kind, let alone a marketing-only one.

Where the CMO title does survive, it clusters among recent arrivals. Companies that listed in 2021 or later carry a standalone CMO at four times the rate of those listed earlier (9% against 2%), and hold any Chief-level marketing seat at more than triple the rate (16% against 5%). But this is not evidence that going public designs the role in: in three of the five recent-listing CMOs the title predates the IPO, so the pattern is really the marketing title fading among long-listed incumbents, not newer companies inventing it. For boards, that is the point. The growth-ownership question is sharpest exactly where most of the market sits, at the long-established companies that have already let the marketing title go.

IPO cohort

Companies

Standalone CMO

Any Chief-level marketing seat

Listed 2021 or later

58

5 (9%)

9 (16%)

Listed before 2021

130

2 (2%)

7 (5%)

Two directions, not one

Here Finland diverges from the American script. The F500 reinvention runs in one direction: marketing consolidates upward into a commercial growth owner. The Finnish record splits in two. Some companies route the function up into a commercial or growth chief, as at Rebl and Raute. Others route it down into communications, the reputation and disclosure seat. Valmet's rebuilt leadership team placed communications inside an EVP for People, Communications and Culture, with no marketing role surviving at the top; around thirty listed companies now carry a senior communications owner whose title has no marketing scope at all.

These are opposite bets rather than two versions of one. Placing the function under a growth or commercial chief treats growth as a revenue-and-customer problem with a single accountable owner. Placing it under communications treats the senior storytelling seat as an investor-and-stakeholder function, with the growth number sitting elsewhere, typically spread across the CEO and sales. In a market as institutionally owned and disclosure-driven as the Nordic one, the pull toward communications is strong.

The question for the board

A Finnish listed-company board appoints and oversees the CEO and signs off on how the company frames its strategy and top team; the CEO builds that team beneath it. So the board's real question is broader than where the marketing title lands: it is whether someone visibly owns growth at all. When a company removes a marketing chief and names a growth or commercial chief in its place, the answer is easy to read. It is harder to read when no growth title exists.

Tokmanni shows how easily that case is misjudged. No executive there holds a marketing, growth or commercial title, which looks at first like an empty seat. But the growth mandate is owned. The CEO leads it; the Swedish Dollarstore segment, the acquisition meant to make Tokmanni "a Nordic leader in the variety discount retail market," sits on the executive team in its own right; and a newly created Chief Strategy and Transformation Officer joins from 1 September 2026. Growth is carried there by geography and strategy, not by a functional label.

That is the boardroom test, and the question is not "do we have a CMO." The data says most Finnish management teams never will. The sharper question: since the company will keep growth under a commercial, strategy or business-unit owner regardless, has the board decided which, and can it name the person who owns the number? What a board should refuse to accept is the outcome where the marketing title goes and nobody, by function, geography or strategy, visibly holds growth in its place.

Forrester's steadiest F500 finding is that once these reinvented leaders are appointed, they are given close to four years to deliver. The American trend is arriving in the Nordics. The question for boards and CEOs is not whether they will have a CMO, but whether they will design who owns growth, or inherit that answer by default.

Leadership Moves

Raisio built its growth plan before it hired Elli Siltala. Her first move is to listen

Aug 11, 2026

Raisio spent 2025 preparing to grow: it sold off a loss-making plant-protein unit, set hard 2027 targets and built a standing M&A function. Then it handed the company to Elli Siltala, a food-industry veteran of around 25 years at Valio, who has said her first priority is to listen and learn before setting a direction. The plan is already built. The open question is how Raisio's new chief executive chooses to take it forward.

Raisio is a Finnish brand house. It’s worth sits in names: Benecol, brand sold on cholesterol lowering products, and Elovena, the oats brand, both marketed well beyond Finland, alongside home-market staples such as Sunnuntai baking goods, Torino pasta and Nalle cereals.

Growing a brand house means one of two things: build the brands harder, or buy new ones. Raisio's board has said, in writing, that it intends to do both, and it has spent the past eighteen months building the capacity to do the buying.

On Wednesday, 12 August 2026, the company publishes its half-year report. Elli Siltala, appointed CEO on 7 August, does not start until 1 September; until then the outgoing Pasi Flinkman holds the seat.

The board chose the tool. The CEO chose to listen

Chairman Arto Tiitinen said in the appointment release that "under Elli Siltala's leadership our ambition is to grow the company through both organic growth and acquisitions." Read against the run of Nordic CEO-change releases, that is a pointed line. Boards usually credential the incoming chief executive and gesture at a "next phase." Tiitinen named the instrument, acquisitions, and set the direction before Siltala set foot in the building.

Siltala's own words went the other way. After the standard opening, she closed on this: "My first priority will be to listen, learn and build a shared understanding of how we can create long-term value for our shareholders, customers and employees."

Across the incoming-CEO releases on Listeds Executive Intelligence database, that is unusual. Most new chief executives arrive with at least a directional theme on day one: a capability to strengthen, a strategy to keep executing, a model to scale. Siltala, in this set, is the only one to make listening itself the priority and to leave the agenda more open.

The growth plan was built a year before its CEO

Here is what makes the contrast matter. The growth Tiitinen named is not merely an intention waiting on a new leader. It is a plan already in operation, and Flinkman built it.

Raisio narrowed before it aimed to grow. On 13 February 2025 it agreed to sell its entire plant-protein business, including the Härkis and Beanit brands, the Kauhava production assets and 16 employees, to Valio for EUR 7 million in cash: a unit that had booked EUR 4.5 million in net sales but a EUR 2.6 million loss in 2024.

A month later, on 13 March 2025, it published a 2025 to 2027 strategy built on three growth areas: breakfast and snacking, heart health, and new business. The sequence is the point: sell the loss-maker, then concentrate on the brands that pay.

The strategy set targets for the end of 2027: net sales of EUR 250 million and EBIT of over EUR 30 million, up from 2025 comparable figures of EUR 224.2 million and EUR 28.5 million. Acquisitions were written into the plan from the start.

Raisio then built the capacity to act on them. It created a dedicated M&A Director role, hiring Anni Palmio, a strategy-and-M&A lead from Paulig with earlier brand roles at Findus and Haribo, with effect from 1 September 2025, and set up a committee to steer the board's M&A work. A mid-cap food company of around 350 people does not stand up a permanent acquisition function by accident.

Two dates belong side by side. Palmio's M&A seat took effect on 1 September 2025. Siltala's CEO seat takes effect on 1 September 2026. The acquisition machinery is exactly one year older, and it was assembled under the CEO now leaving to other opportunities.

A brand builder, handed a buyer's mandate

Siltala's career has largely followed the commercial side of the business, with a strong focus on sales and marketing. She was at Valio from 2001 to 2025, progressing from various business, sales and marketing roles to executive positions including EVP Domestic Sales and Marketing, EVP Markets, EVP Core Businesses and Brands, and finally EVP Core Businesses, Home Markets and Primary Production.

She left Valio in November 2025. From May 2026 she was Chief Loyalty and Media Officer at SOK, a seat spanning marketing, loyalty, retail media, communications and public affairs, which she held for roughly three months before Raisio named her.

There is a Nordic small-world footnote here. The plant-protein business Raisio sold in early 2025 went to Valio, the company where Siltala spent her career and sat on the executive team at the time. She now leads the company that sold it.

That profile also runs against the Nordic grain. Marketing and brand titles rarely reach the top table of Finnish listed companies at all, based on ongoing preliminary Listeds analysis, only a handful carry a standalone chief marketing officer, and large caps are notably absent from that list

A sales-and-marketing leader moving up to run a listed company is rarer again. At a brand house, though, the fit is a natural one: when a company's value lives in names like Benecol and Elovena, a chief executive who has spent a career close to sales, brands and customers is on home ground.

The open question is how she chooses to balance the two: carry the acquisition programme forward as set out, or lean toward the organic, category-led growth she seems to know well.

Market Signals

Mehiläinen acquires Heltti’s occupational health business

Aug 10, 2026

Finnish healthcare group Mehiläinen has acquired the occupational health services of Heltti Oy in a business transaction taking effect on 1 September 2026. The deal strengthens Mehiläinen’s position as one of Finland’s leading providers of occupational health services.

Around 60 of Heltti’s occupational health professionals will transfer to Mehiläinen as existing employees. Founded in 2013, Heltti has built a reputation for customized, fixed-price occupational health services for companies whose employees perform intellectual work. It currently serves more than 800 small and medium-sized companies across Finland, with its occupational health services used by approximately 9,000 employees.

The two companies have worked together since 2020, when Mehiläinen became Heltti’s partner clinic. “It is truly wonderful to take the next step together and welcome you to the Mehiläinen team,” said Antti Miettinen, Business Director of Working Life Services at Mehiläinen, adding that Heltti’s expertise, values and services complement Mehiläinen’s offering.

Heltti clients will gain access to Mehiläinen’s broad range of services and network, including its Digital Clinic and YritysMehiläinen corporate service, which provides real-time visibility into occupational health service usage and sick-leave monitoring.

Heltti will continue its therapy, mental health care and organizational development businesses under a new brand from 1 September 2026.

Timo Lappi, Chairman of Heltti’s Board, marked the milestone on LinkedIn, counting 4,867 days from the company’s founding to the sale of its occupational health business. He wrote that Heltti had helped tens of thousands of people across more than 1,000 client companies and said the company had built what he described as Finland’s best workplace in the health sector, based on research.

Market Signals

Finnish machinery jobs hit highest level since the financial crisis, as orders pick up

Aug 10, 2026

Finland's machinery and metal products sector added jobs and orders in the second quarter of 2026, according to new data from Technology Industries of Finland.

Employment in the sector reached its highest level since the 2008 financial crisis, while orders across the wider technology industry grew 13% from the first quarter and 19% from a year earlier.

Finnish technology industry new orders

Quarterly new orders received by Finnish technology industry companies, split between exports and the domestic market.

EUR millionNew orders, Finnish technology industry
02 5005 0007 50010 00012 50015 00020102011201220132014201520162017201820192020202120222023202420252026
Source : Order backlog survey by the Federation of Finnish Technology Industries. Figures are quarterly new orders in EUR million, not seasonally adjusted. Individual quarters can be volatile due to the timing of large orders.

Machinery and metal products employed 138,200 people at the end of June 2026, the most since the financial crisis and 2,500 more than the lowest point of the last downturn. Order backlogs across the technology industry rose 8% between March and June, and a key demand indicator hit +20, its highest since late 2021. The technology industry's 2025 revenue came in at EUR 104 billion, up 2.8% from 2024.

Finnish technology industry order backlog

Quarter-end order backlog for Finnish technology industry companies, split between exports and the domestic market.

EUR millionOrder backlog, Finnish technology industry
010 00020 00030 00040 00020102011201220132014201520162017201820192020202120222023202420252026
Source : Order backlog survey by the Federation of Finnish Technology Industries. Figures are quarter-end order backlog in EUR million, not seasonally adjusted.

Orders up 13 percent, backlogs up 8 percent

Metric

Value

Machinery and metal products employment

138,200 (end of June 2026)

New orders, technology industry

+13% Q1 to Q2 2026, +19% year on year

Order backlog, technology industry

+8% end of March to end of June 2026

Demand indicator (tender request net balance)

+20 at end of June 2026, highest since late 2021

Technology industry revenue, 2025

EUR 104 billion, +2.8% from 2024

Jobs across the whole technology industry dipped slightly this quarter. That drop came from services, like IT and consulting, not from manufacturing.

A signal worth tracking for supplier guidance

An 8% jump in order backlogs in one quarter is worth watching, especially for suppliers tied to maritime, defense, and data centers. It's the kind of signal that shows up later in company guidance. Listeds' Signals Platform tracks these order and demand signals across Finnish listed companies, so leaders can see the shift early.

This connects to last week's Listeds piece on Finland's Q2 GDP, where growth beat the US but came from fewer people working fewer hours overall. This new data adds a twist: the technology industry, one of Finland's leading export sectors, is actually adding jobs and orders. The dip in total technology-industry employment was attributed to services, particularly information technology and design and consulting, while machinery and metal products employment returned to its highest level since the financial crisis. Worth reading together: Finland grew faster than the US in Q2 but with fewer workers and fewer hours.