In 2025, 44 out of 184 Finnish listed companies changed their CEO, meaning roughly one in four enterprises appointed a new leader during the year, with the shift most visible among large-cap companies, where foreign CEOs now account for a growing share of appointments, the CEO Index — Finland | 2025 shows.

Among large-cap companies, CEO turnover coincided with a clear move toward more international leadership, according to the latest CEO Index — Finland compiled by Listeds in collaboration with SAM Headhunting. 

As of early 2026, 46.9 percent of large-cap CEOs are non-Finnish, bringing Finland’s largest listed companies close to an even split between domestic and foreign leaders. No other segment of the Finnish stock market shows a comparable level of internationalization.

Several of the Helsinki bourse’s biggest companies illustrate the trend. Nokia is led by Justin Hotard from the United States, Telia Company by Patrik Hofbauer from Sweden, and Nordea by Frank Vang-Jensen from Denmark. Among foreign CEOs in large-cap firms, Swedish nationals form the single largest group, followed by leaders from the United States, Denmark, Norway, and Italy.

“International backgrounds are increasingly visible in the leadership of Finnish listed companies, and we expect this trend to continue in the future. It was encouraging to see that in large-cap companies, nearly half of the executives already have an international background,” says Leena Hellfors, managing partner at SAM Headhunting.

Across the broader market, however, leadership remains predominantly domestic. 84.2 percent of all active CEOs in Finland are Finnish, and growth-stage companies listed on First North continue to recruit almost exclusively from the local talent pool. International CEO recruitment is therefore selective rather than systemic, concentrated among companies with the greatest scale and cross-border exposure.

Industry structure shapes where foreign CEOs emerge

The internationalization of leadership is not uniform across sectors. Based on active CEO data as of January 29, 2026, telecommunications and basic materials show the highest shares of non-Finnish CEOs. Industrials, consumer discretionary, technology, and financials also display meaningful international representation.

By contrast, energy and utilities remain entirely Finnish-led, reflecting regulatory intensity, domestic market focus, and more stable operating environments. The pattern suggests that boards are widening their leadership search primarily in industries where global competition and international operations are central to performance.

Turnover was broad, but large caps changed most

Leadership change in 2025 was not limited to any single segment. CEO appointments were recorded across First North, small-cap, mid-cap, and large-cap companies alike.

Measured relative to segment size, however, large-cap companies experienced the highest CEO turnover, with more than one-third of firms changing CEOs during the year. First North companies recorded a similar number of changes in absolute terms, but a lower turnover rate, given their larger population of listed firms.

At the industry level, turnover was concentrated rather than widespread. Industrials accounted for the largest number of new CEO appointments in 2025, followed by consumer discretionary, technology, and financials, while several other sectors saw little or no leadership change.

CEO transitions trigger most management changes in large caps

Following a CEO appointment in 2025, companies recorded an average of 3.7 group management changes, driven by 2.1 new hires and 1.6 resignations. 

Change intensity varies sharply by segment. Large-cap CEOs were the most active, averaging nearly double the leadership turnover of other segments, reflecting more deliberate top-team reshaping. First North CEOs showed relatively greater exit-driven change, while mid-cap CEOs favored stability. 

The most significant transformation followed the appointment of Scott Phillips at Hiab, who oversaw 19 management changes. Other high-impact CEOs included Endre Rangnes (Tietoevry) and Johan Westermarck (Eezy), highlighting how individual leadership transitions can dramatically reshape executive teams.

Familiarity still matters when boards choose new CEOs

Despite the visibility of international hires, Finnish boards continue to place strong weight on familiarity. Of the 44 new CEOs appointed in 2025, more than half had prior exposure to the company they now lead.

  • Ten had previously served on the board

  • Eleven had been part of the management team

  • Three had experience in both roles

These were rarely rapid successions. Board or management experience often dated back years, reflecting long leadership trajectories rather than short-term promotions.

“High CEO turnover is a critical trend to watch, and its impact is increasingly visible in board recruitment. We are seeing a clear pattern of board members stepping into CEO roles,” says Taru From, senior partner at SAM Headhunting.

A selective shift rather than a wholesale change

Taken together, the 2025 data points to selective internationalization at the top of the Finnish market. Large-cap companies are increasingly open to foreign CEOs, particularly in globally exposed industries, while smaller and growth-stage firms remain firmly Finnish-led.

For boards and investors, the message is clear. Finland’s CEO market is evolving, but it is doing so deliberately, balancing international experience with familiarity and long-term leadership development. For more information, find the CEO Index — Finland | 2025 here.

Source: CEO Index — Finland | 2025, compiled in partnership with SAM Headhunting.

|

|

Insights

Finland’s largest companies are now led almost as often by foreigners as Finns

Finland’s largest companies are now led almost as often by foreigners as Finns

·

5 min read

In 2025, 44 out of 184 Finnish listed companies changed their CEO, meaning roughly one in four enterprises appointed a new leader during the year, with the shift most visible among large-cap companies, where foreign CEOs now account for a growing share of appointments, the CEO Index — Finland | 2025 shows.

Among large-cap companies, CEO turnover coincided with a clear move toward more international leadership, according to the latest CEO Index — Finland compiled by Listeds in collaboration with SAM Headhunting. 

As of early 2026, 46.9 percent of large-cap CEOs are non-Finnish, bringing Finland’s largest listed companies close to an even split between domestic and foreign leaders. No other segment of the Finnish stock market shows a comparable level of internationalization.

Several of the Helsinki bourse’s biggest companies illustrate the trend. Nokia is led by Justin Hotard from the United States, Telia Company by Patrik Hofbauer from Sweden, and Nordea by Frank Vang-Jensen from Denmark. Among foreign CEOs in large-cap firms, Swedish nationals form the single largest group, followed by leaders from the United States, Denmark, Norway, and Italy.

“International backgrounds are increasingly visible in the leadership of Finnish listed companies, and we expect this trend to continue in the future. It was encouraging to see that in large-cap companies, nearly half of the executives already have an international background,” says Leena Hellfors, managing partner at SAM Headhunting.

Across the broader market, however, leadership remains predominantly domestic. 84.2 percent of all active CEOs in Finland are Finnish, and growth-stage companies listed on First North continue to recruit almost exclusively from the local talent pool. International CEO recruitment is therefore selective rather than systemic, concentrated among companies with the greatest scale and cross-border exposure.

Industry structure shapes where foreign CEOs emerge

The internationalization of leadership is not uniform across sectors. Based on active CEO data as of January 29, 2026, telecommunications and basic materials show the highest shares of non-Finnish CEOs. Industrials, consumer discretionary, technology, and financials also display meaningful international representation.

By contrast, energy and utilities remain entirely Finnish-led, reflecting regulatory intensity, domestic market focus, and more stable operating environments. The pattern suggests that boards are widening their leadership search primarily in industries where global competition and international operations are central to performance.

Turnover was broad, but large caps changed most

Leadership change in 2025 was not limited to any single segment. CEO appointments were recorded across First North, small-cap, mid-cap, and large-cap companies alike.

Measured relative to segment size, however, large-cap companies experienced the highest CEO turnover, with more than one-third of firms changing CEOs during the year. First North companies recorded a similar number of changes in absolute terms, but a lower turnover rate, given their larger population of listed firms.

At the industry level, turnover was concentrated rather than widespread. Industrials accounted for the largest number of new CEO appointments in 2025, followed by consumer discretionary, technology, and financials, while several other sectors saw little or no leadership change.

CEO transitions trigger most management changes in large caps

Following a CEO appointment in 2025, companies recorded an average of 3.7 group management changes, driven by 2.1 new hires and 1.6 resignations. 

Change intensity varies sharply by segment. Large-cap CEOs were the most active, averaging nearly double the leadership turnover of other segments, reflecting more deliberate top-team reshaping. First North CEOs showed relatively greater exit-driven change, while mid-cap CEOs favored stability. 

The most significant transformation followed the appointment of Scott Phillips at Hiab, who oversaw 19 management changes. Other high-impact CEOs included Endre Rangnes (Tietoevry) and Johan Westermarck (Eezy), highlighting how individual leadership transitions can dramatically reshape executive teams.

CEO newsletter

For those carrying responsibility at the top.

A monthly letter on leadership, power, and transition in the Nordics. Written by Helene Auramo, drawn from real CEO conversations and leadership signals.

Delivered monthly.

By signing up, you agree to our Privacy Policy

CEO newsletter

For those carrying responsibility at the top.

A monthly letter on leadership, power, and transition in the Nordics. Written by Helene Auramo, drawn from real CEO conversations and leadership signals.

Delivered monthly.

By signing up, you agree to our Privacy Policy

Familiarity still matters when boards choose new CEOs

Despite the visibility of international hires, Finnish boards continue to place strong weight on familiarity. Of the 44 new CEOs appointed in 2025, more than half had prior exposure to the company they now lead.

  • Ten had previously served on the board

  • Eleven had been part of the management team

  • Three had experience in both roles

These were rarely rapid successions. Board or management experience often dated back years, reflecting long leadership trajectories rather than short-term promotions.

“High CEO turnover is a critical trend to watch, and its impact is increasingly visible in board recruitment. We are seeing a clear pattern of board members stepping into CEO roles,” says Taru From, senior partner at SAM Headhunting.

A selective shift rather than a wholesale change

Taken together, the 2025 data points to selective internationalization at the top of the Finnish market. Large-cap companies are increasingly open to foreign CEOs, particularly in globally exposed industries, while smaller and growth-stage firms remain firmly Finnish-led.

For boards and investors, the message is clear. Finland’s CEO market is evolving, but it is doing so deliberately, balancing international experience with familiarity and long-term leadership development. For more information, find the CEO Index — Finland | 2025 here.

Source: CEO Index — Finland | 2025, compiled in partnership with SAM Headhunting.

Why the CEO Index is published quarterly in the future

“The world changes fast, and an annual snapshot of CEO changes is no longer enough. Leadership transitions now require higher-frequency insight,”

says Taru From, senior partner at SAM Headhunting.

This is why the CEO Index will be published on a quarterly basis, with results released throughout the year, she added. The first Q1 update will be published in April.

Board Programme

Built for Nordic listed company boards.

The only programme in the Nordics designed specifically for listed-company board work.
Five sessions, one cohort, twenty leaders in one room - Helsinki, 2026.

Board Programme

Built for Nordic listed company boards.

The only programme in the Nordics designed specifically for listed-company board work.
Five sessions, one cohort, twenty leaders in one room - Helsinki, 2026.

Authors

Emmi Laine is head of business content at Listeds and our lead for finance and business coverage. She sets the editorial agenda, interviews Nordic business leaders, and writes stories, newsletters, and social content on timely market and corporate topics. Emmi brings nearly eight years of experience from Shanghai's Yicai Global / Yicai Media Group, where she was awarded for reporting on China’s economy, finance sector, and technology innovation. She holds an MSc in Innovation and Entrepreneurship from ESADE Business School in Barcelona and a Master’s degree in International Design Business Management from Aalto University. She also holds a Bachelor’s degree in Culture Studies with a major in Journalism from Stockholm University and has studied Mandarin Chinese and Chinese culture. Emmi is a Finnish citizen and has lived in Finland, Sweden, China, and Portugal.

Emmi Laine is head of business content at Listeds and our lead for finance and business coverage. She sets the editorial agenda, interviews Nordic business leaders, and writes stories, newsletters, and social content on timely market and corporate topics. Emmi brings nearly eight years of experience from Shanghai's Yicai Global / Yicai Media Group, where she was awarded for reporting on China’s economy, finance sector, and technology innovation. She holds an MSc in Innovation and Entrepreneurship from ESADE Business School in Barcelona and a Master’s degree in International Design Business Management from Aalto University. She also holds a Bachelor’s degree in Culture Studies with a major in Journalism from Stockholm University and has studied Mandarin Chinese and Chinese culture. Emmi is a Finnish citizen and has lived in Finland, Sweden, China, and Portugal.

Authors

Journalist

Emmi Laine is head of business content at Listeds and our lead for finance and business coverage. She sets the editorial agenda, interviews Nordic business leaders, and writes stories, newsletters, and social content on timely market and corporate topics. Emmi brings nearly eight years of experience from Shanghai's Yicai Global / Yicai Media Group, where she was awarded for reporting on China’s economy, finance sector, and technology innovation. She holds an MSc in Innovation and Entrepreneurship from ESADE Business School in Barcelona and a Master’s degree in International Design Business Management from Aalto University. She also holds a Bachelor’s degree in Culture Studies with a major in Journalism from Stockholm University and has studied Mandarin Chinese and Chinese culture. Emmi is a Finnish citizen and has lived in Finland, Sweden, China, and Portugal.

All Listeds newsletters (bundle)

One sign-up, the full picture.

Get every Listeds newsletter: the daily signal drumbeat, the weekly Pulse briefing, the monthly Best of the Month, the CEO letter, and the Weekend read.

By signing up, you agree to our Privacy Policy

All Listeds newsletters (bundle)

One sign-up, the full picture.

Get every Listeds newsletter: the daily signal drumbeat, the weekly Pulse briefing, the monthly Best of the Month, the CEO letter, and the Weekend read.

By signing up, you agree to our Privacy Policy

Latest signalsLive feed
Moves trackerLive feed

Investor Event

Listeds Investor Event · Defence

Nordic defence is in a once-in-a-generation growth cycle. Eight listed and pre-IPO companies pitch to 100+ invited investors at Valkoinen Sali, Helsinki

21 September 2026

Latest on Listeds

Market Signals

Rainmaker buys Inhouse Group to close its B2B gap ahead of a possible First North listing

Oct 7, 2026

Rainmaker has agreed to buy all shares in Yellow Holding, owner of B2B sales outsourcer Inhouse Group, and is investigating a listing on Nasdaq First North Growth Market Finland. The Finnish sales and customer service outsourcer had 2025 turnover of EUR 45.9 million.

Rainmaker buys Inhouse to close the gap on its EUR 7 million B2B target 

Rainmaker aims to grow its B2B business to around EUR 7 million by the end of its 2025 to 2027 strategy period. B2B sales revenue was EUR 1.6 million in the first half, up from EUR 1.0 million. Two pilot assignments did not move into production, and volumes in its SDR service fell in spring before recovering in early summer. Inhouse covers prospecting, customer acquisition and appointment booking, and will keep its own brand. The purchase price was not disclosed.

“Inhouse Group has built a strong position in demanding B2B solution sales and developed operating models that perfectly complement Rainmaker's business entity. The acquisition supports our strategy to grow and strengthens our position as a growth partner for our customers,” says Tapio Korttilalli, CEO of Rainmaker, in the press release.

Inhouse follows two acquisitions in the first half of 2026

In February, Rainmaker bought telephone sales company Myyntimestarit and its roughly 60 sales professionals. It also bought Digizer's e-commerce customer service business.  First-half revenue rose 14.2% to EUR 24.6 million, with organic growth of 10.6% and acquisitions adding 3.6 percentage points. Comparable EBITDA rose to EUR 1.7 million, or 7.0% of revenue, the bottom of its 7 to 10% medium-term target range.

The balance sheet has been rebuilt for a listing since spring

In June, pension insurer Veritas subscribed EUR 2.0 million of new shares, equal to 11.76% of shares after registration. “The company's growth prospects and market position create a solid foundation for the company's future development and it is really great to be part of this story,” says Theo Laakso, portfolio manager at Veritas.

Interest-bearing net debt fell to EUR 5.6 million from EUR 9.7 million a year earlier, or 1.5 times rolling EBITDA. In July, several loan arrangements were replaced with a single long-term facility with fewer covenants.

Two holding companies own more than 90% of the shares

Before the Veritas shares were registered, GTW Group held 58.56% of Rainmaker and Divest Group 34.34%. The company says a listing would strengthen its capital structure and fund organic and acquisition-driven growth. A new company form, an outside equity investor and simpler debt all point the same way. The Inhouse deal gives prospective investors a first look at what a listing would pay for.

Leadership Moves

Boreo names Lassi Simola CFO, ending nearly a year of a split finance function

Oct 6, 2026

Boreo has appointed Lassi Simola, currently Workout and Restructuring Executive at Nordea, as Chief Financial Officer and a member of the Group Management Team. He starts no later than 4 January 2027, ending an interim arrangement that has divided the finance role between two people since February.

Boreo brings back a CFO after deciding in February to manage without one

In December 2025, Boreo announced that CFO Jesse Petäjä would step down and said it had started recruiting a successor. In February 2026, it changed course and decided not to appoint a CFO for the time being. Rafael Osmanov became Head of M&A and Financing, and Vice President Finance Sami Hanerva took over financial reporting.

Once Simola starts, Hanerva will report to him in his current role. Osmanov will support the onboarding, and his contract ends by the end of March 2027.

The new CFO and the CEO both come from private equity and consulting dealmaking

Simola has more than 15 years in finance, over 10 of them in private equity, and is a CFA charterholder. Tuomas Kahri, CEO since 1 April 2026, was previously a partner at McKinsey & Company and Intera Partners. The hire is the first CFO appointment under Kahri.

“Lassi brings to Boreo strong expertise in mergers and acquisitions and corporate finance. He has extensive experience working with small and medium-sized companies and possesses an excellent understanding of the challenges and opportunities these businesses face,” says Tuomas Kahri, CEO of Boreo, in the press release.

Boreo has spent 2026 preparing its balance sheet for acquisitions

Boreo grew 2025 net sales by 14% to EUR 153.3 million and operational EBIT by 17% to EUR 8.0 million, and its board proposed no dividend to strengthen the financial position. The April 2026 AGM approved that proposal. First-half 2026 net sales rose 14% to EUR 84.6 million, operational EBIT rose 21% to EUR 4.3 million, and operating cash flow improved to EUR 3.7 million.

The portfolio is moving in both directions. In July, subsidiary Floby Nya Bilverkstad sold its vehicle painting business Lackmästar'n. On 1 October, Boreo bought technical textiles maker TEXpro for an enterprise value of EUR 1.6 million, paid from existing cash.

“With its strengthened financial position and renewed focus on acquisitions, I believe the company is well positioned to pursue its growth strategy,” says Lassi Simola.

TEXpro, with EUR 1.7 million in net sales, shows the scale of Boreo's deals so far this year. A CFO hired for his acquisition record suggests the board expects that scale to grow.

Join our Pulse, Best-of-the-Week, and Weekend newsletters

Join our Pulse, Best-of-the-Week, and Weekend newsletters