Viven and the end of guesswork in women’s health: The rise of 360° health intelligence
Viven and the end of guesswork in women’s health: The rise of 360° health intelligence

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Dec 5, 2025

Credit: Jenni Hyysalo, Viven

Credit: Jenni Hyysalo, Viven

Women’s health is undergoing a long-overdue transformation. For decades, diagnostics have offered only fragments of the full picture — a few blood values here, a short consultation there. But as expectations shift and technology matures, a new standard is emerging: deep, multidimensional health intelligence that finally reflects the true complexity of the female body.

Viven, a fast-growing Nordic health-tech company, is at the forefront of this shift. With the launch of its new 360° Health Analysis, Viven introduces what may be the broadest women’s blood test on the market, now spanning more than 75 biomarkers, complete hormonal profiling, and a biological age assessment. But the real breakthrough lies in what happens after the data is collected.

Jenni Hyysalo is the medical chief and CEO of Viven, and Anni Ihamäki is the head of branding.

“When I saw the results, I was amazed. No lab test had ever given me such a clear view into my hormonal health with actionable advice. Viven is doing something important and genuinely new for women who want to take control of their well-being,” says Anni Ihamäki, partner in charge of branding.

Her reaction captures the essence of Viven’s approach. This is not just another diagnostic product. It is a full-system interpretation of a woman’s health that connects laboratory data with daily life. The analysis integrates blood values with symptoms, lifestyle habits, and personal goals, transforming isolated metrics into meaningful insight. Instead of receiving a list of numbers, the client receives a clear, structured picture of how her body is functioning and where attention is needed.

Most importantly, the process does not stop at interpretation. Each client receives a personalised, practical plan for improving wellbeing, covering lifestyle adjustments, nutritional guidance, tailored supplement protocols, and, when relevant, medical follow-up. A Viven physician reviews the results and provides professional recommendations, ensuring that the insights are not only understandable but clinically grounded. The customer is not left alone with data — she is given direction.

From data to direction: The rise of actionable health intelligence

The main problem with traditional health testing hasn’t been a lack of information. Instead, it has been a lack of translation. People are surrounded by health metrics yet underserved in guidance. Viven addresses this gap directly by turning complex biological data into clear next steps.

This shift from measurement to meaning is especially significant for modern women navigating fatigue, hormonal transitions, cycle irregularities, fertility questions, sleep challenges, weight changes, or long-term performance and well-being goals. In these moments, more data alone is not helpful. What matters is knowing what to do with it.

A new era in diagnostics reshapes women’s health

Although FemTech has grown rapidly in recent years, women’s health is still largely measured using frameworks designed for male biology. Hormonal fluctuations, life-stage transitions, and gender-specific symptoms are often overlooked or misunderstood in standard diagnostics.

Viven’s approach reverses that logic by placing female biology at the centre of the diagnostic system. By expanding both the scope and depth of analysis, the company aligns itself with a global shift toward personalised, proactive, preventive healthcare — a model in which women’s real experiences are no longer treated as anomalies, but as essential clinical data.

A new health standard for every woman

The upgraded 360° Health Analysis is designed for women at every life stage. It supports those who want to understand their hormonal balance in depth, prepare for pregnancy, investigate persistent fatigue or cycle challenges, strengthen energy and stress resilience, or take a truly proactive approach to long-term health.

Viven offers something rare and powerful: a comprehensive view of the body, professionally interpreted, and translated into a concrete plan forward.

A glimpse into the future of personal health

Viven’s 360° Health Analysis represents one of the clearest expressions of that future available today. It gives women the ability to understand their bodies with unprecedented depth — and to act on that understanding with confidence.

As healthcare moves from reactive treatment to proactive intelligence, solutions like Viven’s will define the new standard. 

Topics

# Topics

Authors

Our editorial team includes Anu Ubaud, head of content, Anni Ihamäki, head of life content, and Emmi Laine, finance and business content lead.

Our editorial team includes Anu Ubaud, head of content, Anni Ihamäki, head of life content, and Emmi Laine, finance and business content lead.

Authors

Our editorial team includes Anu Ubaud, head of content, Anni Ihamäki, head of life content, and Emmi Laine, finance and business content lead.

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