Chairpersons shape more than governance. They shape how CEOs lead. A new Finnish study examining the relationship between CEOs and board chairs suggests that appreciation, expressed through trust, autonomy, and recognition, may be one of the most influential yet overlooked drivers of executive performance.

Boards devote significant attention to strategy, performance targets, and governance processes. Yet one factor that may strongly influence how a CEO performs often receives far less attention: appreciation.

My new research (CEO experiences of appreciative leadership in the interaction with the chairperson of the board 2025) explores the relationship between CEOs and chairmen and suggests that trust, autonomy, and recognition from the board can significantly affect a CEO’s motivation and leadership effectiveness based on a limited number of interviews with CEOs of limited Finnish companies. 

The findings highlight how the tone of this relationship can shape not only executive performance but also the culture and resilience of the entire organization, in addition to financial profitability. The study also reveals a latent expectation among CEOs for a more human-centered leadership style from their chairman. 

The study highlights that appreciation is not an interpersonal nicety but a core determinant of sustainable performance. By moving from a culture of control to a culture of appreciation, organizations can transform "performance management" into "performance enablement."

The difference between appreciation and its absence is felt powerfully by CEOs

In terms of performance, appreciation allows for faster and more confident decision-making and fosters the resilience needed to lead through crises. 

“When the board truly gets why we’re doing what we’re doing, it fuels my motivation to lead beyond the numbers,” one of the participants mentioned. Conversely, a lack of appreciation leads to emotional fatigue and disengagement, even at CEO positions. As one participant stated, "When results were ignored, my motivation faded despite the bonuses". 

When the relationship between the CEO and chairman demonstrated appreciation, one participant said: ''I felt my chair genuinely wanted me to succeed, not just as an executive, but as a person. That trust made all the difference." However, someone had a contrasting experience. One executive said: ''Silence from the board was harder than criticism. I had no idea where I stood; it was silence, not support." 

CEOs perceived a lack of preparation or industry knowledge among board members as a direct form of disrespect toward their own professional efforts. One participant mentioned that “Having a chair with actual experience in my industry made me sharper. The feedback was actionable”.

Primary enablers for CEO performance 

1. Trust: The foundation of performance

Trust emerged as the most significant motivational factor identified by CEOs. In the social exchange between a CEO and the chairman, trust is the intangible return that fosters a psychologically safe space for strategic dialogue. One of the participants noted that "Knowing where I stand keeps me focused and calm." Another participant mentioned that "He didn’t panic or pressure me—he just said, ‘I trust you’ll find a way.’ That’s powerful leadership."

2. Autonomy 

A recurring theme in the study results is the need for autonomy. Appreciative leadership is often expressed not just by what a chairman does, but by what they refrain from doing. CEOs feel most appreciated when they are granted "space for leadership"—the freedom to lead in their own voice and make decisions without being constantly second-guessed. “What keeps me motivated is the ability to make a real impact without being second-guessed constantly," stated one of the participants. Another CEO mentioned that "I perform best when I don’t have to constantly justify every step. Autonomy boosts execution."

3. Recognition

Despite the formal nature of board governance, interpersonal warmth and relatedness are critical. CEOs highly value chairmen who act as mentors and sparring partners rather than just overseers. "When the chair acknowledged my effort after a demanding quarter, it made me push harder, " mentioned one of the participants. Based on the study findings, CEOs also acknowledged verbal recognition over monetary rewards as seen in the following comment: "A simple acknowledgment after a tough meeting made me feel seen—it had more effect than a bonus."

From ''You learn to expect nothing'' to ''Appreciation fuels energy''

Based on the empirical findings, the study offers several practical suggestions for enhancing the CEO & chairperson relationship:

1. Enforce role clarity and autonomy: Chairmen must avoid daily operational interference. A joint role description should be defined to clarify responsibilities and decision-making authority between roles.

2. Build strong interpersonal connections: The chairman should actively seek to understand the CEO as a person, including their values and performance drivers. This connection is vital for honest dialogue during crises.

3. Provide consistent recognition and feedback: Intangible rewards like verbal acknowledgment are powerful motivators. Boards should use feedback not just to correct, but to model the culture they want the CEO to cascade through the company.

4. Close board competence gaps: Continuous development and structured onboarding for board members are essential. A board that lacks market understanding cannot provide the "appreciative challenge" a CEO needs to grow.

5. Define and develop organizational culture at the board level: Leadership models defined for the organization should also apply to the board. Only a unified culture ensures that the CEO is empowered to perform and lead with enchanted style. 

Conclusion: Appreciation as systemic capability

Based on the empirical findings, appreciation may be seen as a systemic capability referring to the integration of appreciation into the very fabric of an organization, its culture, structures, and routines, rather than being treated as merely an individual leadership style or a set of isolated behaviors. Therefore, it requires a foundation that normalizes respect, feedback, and mutual learning across the entire organization and demonstrates that it is a shared responsibility between the CEO and chairperson. 

The study findings concluded that when appreciation is a systemic capability, it fosters enduring conditions for performance, well-being, and organizational success, ensuring that the positive effects of appreciative leadership cascade through all levels of the company.

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Voices

What chairpersons often overlook about CEO performance: appreciation

What chairpersons often overlook about CEO performance: appreciation

·

5 min read

Credit: Taina Hasselblad

Credit: Taina Hasselblad

Chairpersons shape more than governance. They shape how CEOs lead. A new Finnish study examining the relationship between CEOs and board chairs suggests that appreciation, expressed through trust, autonomy, and recognition, may be one of the most influential yet overlooked drivers of executive performance.

Boards devote significant attention to strategy, performance targets, and governance processes. Yet one factor that may strongly influence how a CEO performs often receives far less attention: appreciation.

My new research (CEO experiences of appreciative leadership in the interaction with the chairperson of the board 2025) explores the relationship between CEOs and chairmen and suggests that trust, autonomy, and recognition from the board can significantly affect a CEO’s motivation and leadership effectiveness based on a limited number of interviews with CEOs of limited Finnish companies. 

The findings highlight how the tone of this relationship can shape not only executive performance but also the culture and resilience of the entire organization, in addition to financial profitability. The study also reveals a latent expectation among CEOs for a more human-centered leadership style from their chairman. 

The study highlights that appreciation is not an interpersonal nicety but a core determinant of sustainable performance. By moving from a culture of control to a culture of appreciation, organizations can transform "performance management" into "performance enablement."

The difference between appreciation and its absence is felt powerfully by CEOs

In terms of performance, appreciation allows for faster and more confident decision-making and fosters the resilience needed to lead through crises. 

“When the board truly gets why we’re doing what we’re doing, it fuels my motivation to lead beyond the numbers,” one of the participants mentioned. Conversely, a lack of appreciation leads to emotional fatigue and disengagement, even at CEO positions. As one participant stated, "When results were ignored, my motivation faded despite the bonuses". 

When the relationship between the CEO and chairman demonstrated appreciation, one participant said: ''I felt my chair genuinely wanted me to succeed, not just as an executive, but as a person. That trust made all the difference." However, someone had a contrasting experience. One executive said: ''Silence from the board was harder than criticism. I had no idea where I stood; it was silence, not support." 

CEOs perceived a lack of preparation or industry knowledge among board members as a direct form of disrespect toward their own professional efforts. One participant mentioned that “Having a chair with actual experience in my industry made me sharper. The feedback was actionable”.

Primary enablers for CEO performance 

1. Trust: The foundation of performance

Trust emerged as the most significant motivational factor identified by CEOs. In the social exchange between a CEO and the chairman, trust is the intangible return that fosters a psychologically safe space for strategic dialogue. One of the participants noted that "Knowing where I stand keeps me focused and calm." Another participant mentioned that "He didn’t panic or pressure me—he just said, ‘I trust you’ll find a way.’ That’s powerful leadership."

2. Autonomy 

A recurring theme in the study results is the need for autonomy. Appreciative leadership is often expressed not just by what a chairman does, but by what they refrain from doing. CEOs feel most appreciated when they are granted "space for leadership"—the freedom to lead in their own voice and make decisions without being constantly second-guessed. “What keeps me motivated is the ability to make a real impact without being second-guessed constantly," stated one of the participants. Another CEO mentioned that "I perform best when I don’t have to constantly justify every step. Autonomy boosts execution."

3. Recognition

Despite the formal nature of board governance, interpersonal warmth and relatedness are critical. CEOs highly value chairmen who act as mentors and sparring partners rather than just overseers. "When the chair acknowledged my effort after a demanding quarter, it made me push harder, " mentioned one of the participants. Based on the study findings, CEOs also acknowledged verbal recognition over monetary rewards as seen in the following comment: "A simple acknowledgment after a tough meeting made me feel seen—it had more effect than a bonus."

From ''You learn to expect nothing'' to ''Appreciation fuels energy''

Based on the empirical findings, the study offers several practical suggestions for enhancing the CEO & chairperson relationship:

1. Enforce role clarity and autonomy: Chairmen must avoid daily operational interference. A joint role description should be defined to clarify responsibilities and decision-making authority between roles.

2. Build strong interpersonal connections: The chairman should actively seek to understand the CEO as a person, including their values and performance drivers. This connection is vital for honest dialogue during crises.

3. Provide consistent recognition and feedback: Intangible rewards like verbal acknowledgment are powerful motivators. Boards should use feedback not just to correct, but to model the culture they want the CEO to cascade through the company.

4. Close board competence gaps: Continuous development and structured onboarding for board members are essential. A board that lacks market understanding cannot provide the "appreciative challenge" a CEO needs to grow.

5. Define and develop organizational culture at the board level: Leadership models defined for the organization should also apply to the board. Only a unified culture ensures that the CEO is empowered to perform and lead with enchanted style. 

Conclusion: Appreciation as systemic capability

Based on the empirical findings, appreciation may be seen as a systemic capability referring to the integration of appreciation into the very fabric of an organization, its culture, structures, and routines, rather than being treated as merely an individual leadership style or a set of isolated behaviors. Therefore, it requires a foundation that normalizes respect, feedback, and mutual learning across the entire organization and demonstrates that it is a shared responsibility between the CEO and chairperson. 

The study findings concluded that when appreciation is a systemic capability, it fosters enduring conditions for performance, well-being, and organizational success, ensuring that the positive effects of appreciative leadership cascade through all levels of the company.

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Authors

Taina Hasselblad is a globally oriented leader with long experience in growth and business transformations from large international companies such as Neste, Nordec, and VR, with a focus on Nordics, Europe, USA & APAC. Her work experience covers people & culture, communications, investor relations, sustainability, and coaching. Her key expertise is a combination of process and digitalization improvement, project management, compliance, business partnering, people & leadership development, and regulatory disclosure.

Taina Hasselblad is a globally oriented leader with long experience in growth and business transformations from large international companies such as Neste, Nordec, and VR, with a focus on Nordics, Europe, USA & APAC. Her work experience covers people & culture, communications, investor relations, sustainability, and coaching. Her key expertise is a combination of process and digitalization improvement, project management, compliance, business partnering, people & leadership development, and regulatory disclosure.

Authors

Guest writer

Taina Hasselblad is a globally oriented leader with long experience in growth and business transformations from large international companies such as Neste, Nordec, and VR, with a focus on Nordics, Europe, USA & APAC. Her work experience covers people & culture, communications, investor relations, sustainability, and coaching. Her key expertise is a combination of process and digitalization improvement, project management, compliance, business partnering, people & leadership development, and regulatory disclosure.

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Monthly Leadership Moves

September's finance seats started filling from inside

Oct 9, 2026

Through August, every incoming chief financial officer at a Helsinki issuer since December 2025 already held the title somewhere else. In September, Vincit promoted from its own controlling team and UPM made WISA's interim finance chief permanent. The lateral market did not close: Tieto and Relais both hired sitting finance chiefs, and Terveystalo is now searching for one.

Listeds had recorded at least ten CFO changes across Nasdaq Helsinki and First North between December 2025 and August 2026, and not one incoming finance chief was taking the job for the first time. Last month's roundup ended on whether September would break that run. It did, at the smaller end of the market.

The month's second signal was structural. Viking Line, Kalmar, Terveystalo and the planned UPM and Sappi graphic paper joint venture each redrew an organization in September and named the people to run it. Board-level change stayed thin, and most of it was nomination-board formation for the 2027 annual general meetings rather than turnover in the boardroom itself.

Vincit and WISA broke the lateral run with internal finance appointments

The Digia and Vincit chain that opened in August closed in September. Vincit named a successor on September 01, and went inside to do it. Paula Kuittinen, Head of Management Accounting and Business Control since March 2026 and before that more than 12 years in finance roles at CGI, most recently she has been the Finance Director, now becoming the CFO on November 1. "It is great to be able to appoint our new CFO from within the company," said chief executive Julius Manni.

On September 18, UPM's board appointed Lasse von Hertzen, previously WISA's interim CFO, its permanent Senior Vice President and Chief Financial Officer, effective when the plywood demerger completes. That finishes a WISA leadership team named in full by the parent's board, with trading expected from November 2.

LapWall took a third route. Tuomo Riihonen's employment ended on September 24, and the next day the company named Tiina Määttä Chief Financial Officer and Legal Officer from October 1. Her record runs through finance and legal advisory roles at Talenom and Greenstep and the chief executive seat at Kymsol Group.

Kempower named Lasse Hatinen on September 9, bringing more than 15 years of finance leadership in listed industrial companies. He joins by March 1, 2027 at the latest, from Metso where he has served as Senior Vice President, Group Controller. Juha Jaatinen, interim since August 13, holds the seat until then.

Larger issuers kept buying finance chiefs who already hold the title

The lateral market remains the default above small cap. Tieto appointed Juuso Pajunen from Terveystalo on September 16, and Terveystalo opened its search the same day. Relais Group appointed Joonas Mäkipeska on September 14 from Technopolis, where he is Chief Financial and Strategy Officer, after CFO roles at Holiday Club Resorts, Sponda and ALD Automotive. Chief executive Christian Gebauer framed the brief as "continued profitable growth, supported by financial discipline, strong cash conversion and investment discipline."

Stora Enso moved the other way on the same theme: on September 17 CFO Niclas Rosenlew was named deputy chief executive to President & CEO Hans Sohlström while keeping the finance role. Tallink appointed Armin Penner as its new CFO on September 8. He has worked for more than six years as CFO and Management Board Member of Circle K Eesti and has also served as CFO of Euroapteek and Ragn-Sells Eesti. 

SSH went outside for its chief executive, Arvo went to its own board

September's two listed-issuer CEO appointments took opposite routes. SSH Communications Security named Lars Bell from Omada, where he was Chief Customer Officer and interim chief executive, effective October 1. The share rose 49.5% in the five sessions to September 7. Bell inherits a business whose second-quarter revenue recovered to EUR 5.7 million, up 6.8%, while EBITDA fell 40.7%, and he starts on the same day as CFO Cristian Arias. The third-quarter report will be the first one a rebuilt executive team owns.

Arvo Sijoitusosuuskunta named Teemu Kokko, a member of its board of directors since 2021, deputy chief executive from December and chief executive from April 1, 2027. The selection ran through a nomination committee drawn from the cooperative's supervisory board, one level above the board Kokko sits on. He inherits first-half operating profit of EUR 8.5 million against EUR 6.5 million a year earlier, most of the step-up traced to an approximately EUR 6.9 million gain on the HANZA exit.

Reorganizations, not departures, produced most management-team changes

The month's largest management-team changes came attached to new structures. Kalmar announced plans on September 3 to simplify its operating model by combining divisions. Terveystalo said on September 4 it will report in four segments from 2027, Healthcare Services, Oral Health, Public Partnerships and Sweden, and named Ville Pesonen senior vice president for oral health. Viking Line renewed its management structure on September 8 and established a Viking Leadership Team. UPM and Sappi nominated Gunnar Eberhardt and Stephen Blyth to lead their planned graphic paper joint venture on September 8, and the wider management team on September 14. 

Technology seats moved alongside. Aspocomp named Ville Raatikainen Chief Engineering and Technology Officer from January 1, 2027, the second outside hire to its team since July, timed to the phased commissioning of its expanded Oulu plant.

Directors moving into executive roles drove September's committee changes

Only one board chair left. Kari Syrjänen resigned as chair of Biohit on September 2. The two committee changes that followed shared a cause: a director taking an executive job. Tulikivi's audit committee chair Niko Haavisto left the board after becoming CFO of Fiskars, and Panu Paappanen became the chairperson on September 14. At Olvi, director Tarmo Noop left the audit committee to run the Estonian subsidiary A. Le Coq on an interim basis, and board chair Nora Hortling replaced him.

September split the finance pipeline by company size

September broke the lateral CFO run, but only at the smaller end of the market: Vincit and WISA filled their finance seats from inside, while Tieto and Relais kept hiring sitting finance chiefs. At chief executive level, Arvo promoted from its own board and SSH went outside. Most management-team changes followed reorganizations rather than departures. On boards, the committee changes came from directors moving into executive roles, and most other activity was nomination-board formation for 2027. With interim finance cover at Kempower and Relais and an open seat at Terveystalo, the next test is whether larger issuers start filling finance seats from within. 

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