The Finnish headhunting market contracted by 18% to €81 million in 2024 from the year before, with notable shifts in structure, competition, and performance, according to the findings of a survey conducted by Listeds in partnership with recruitment media Duunitori.

Listeds collected survey data for Duunitori to build a comprehensive industry picture, covering 133 companies and their revenue development during their latest fiscal year. The 2023 figures come from Duunitori, which published the latest 2024 report on Nov. 20 (in Finnish).


Source: Duunitori.

Market overview

  • Executive search turnover 2024: €81 million

  • Turnover 2023: €99 million → This represents a contraction of about 18 percent.

  • Number of companies with 2024 headhunting turnover: 133

  • Pure headhunting enterprises (100 percent executive search): 46 → About a third of all companies focus exclusively on executive search.

The market has grown significantly over the past decade, although with some cyclical fluctuations. The 2024 decline signals a more cautious hiring climate for senior roles and a shift toward selective recruitment.

Market structure and segmentation

Category

Turnover range (€)

Number of companies (All)

Micro

< 0.5 M

89

Small

0.5 – 1 M

19

Medium

1 – 3 M

19

Large

3 – 10 M

6

Interpretation

  • The Finnish market remains heavily weighted toward small operators. Two-thirds of companies fall in the micro category with under €0.5 million in annual turnover.

  • Mid-sized enterprises in the 1–3 million euro range form an increasingly important professional core, although the single largest concentration of pure headhunting specialists remains in the micro tier.

  • Only a few players reach the large category, typically between three and 10 million euros in annual turnover. In 2024, this group included MPS, Mercuri Urval, Egon Zehnder, InHunt Group, IMS Talent, and Heidrick & Struggles.

  • No companies surpass €10 million in annual headhunting turnover, which underlines the fragmented and boutique-oriented nature of the Finnish executive search industry.


The 20 largest headhunting companies in Finland (including mixed-service providers)

This ranking includes both pure-headhunting companies and mixed-service HR providers that offer executive search as part of a broader portfolio.

The table shows the 2024 headhunting turnover in comparison to 2023, and how large a share of each company’s business was executive search in 2024. The latest data are primarily based on survey responses.

Rank

Company

2024 Exec Search (€)

2023 (€)

YoY %

1

MPS

6,429,000

7,581,000

−15%

2

Mercuri Urval

4,732,709

3,895,000

+22%

3

Egon Zehnder

4,534,174

7,038,000

−36%

4

InHunt Group

4,392,000

5,689,000

−23%

5

IMS Talent

3,433,995

3,418,000

0%

6

Heidrick & Struggles

3,416,724

3,559,000

−4%

7

Fairchild Executive Search

2,579,069

2,967,000

−13%

8

Sam Headhunting

2,299,796

1,116,000

+106%

9

Boyden

2,178,013

3,282,000

−34%

10

JFP Executive Search

2,149,000

1,760,000

+22%

11

HR Satama

2,076,000

1,779,000

+17%

12

Staffpoint Executive

2,050,000

2,179,000

−6%

13

Amrop Finland

1,961,000

2,346,000

−16%

14

Alumni / Harvey Nash

1,825,000

1,841,000

−1%

15

Odgers Berndtson

1,808,000

1,762,000

+3%

16

Eezy Personnel

1,717,249

2,250,000

−24%

17

Compass HR Group

1,600,000

1,184,000

+35%

18

Adecco

1,500,000

647,000

+132%

19

HRS Advisors

1,400,000

1,655,000

−15%

20

Avila

1,324,485

1,511,000

−12%

Key insights

  • The top 20 service providers together represent a significant share of the market, likely well over half, which indicates moderate concentration at the top despite the long tail of small operators.

  • MPS leads the market by total executive search revenue, even though less than 50 percent of its business is pure headhunting.

  • After MPS, the highest ranks are occupied by Swiss advisory giant Egon Zehnder, Sweden's Mercuri Urval, Finland's InHunt Group, and IMS Talent, as well as Chicago-headquartered Heidrick & Struggles, each above €3.4 million.

  • Fastest growth was recorded by:

    • Adecco Finland (+132 percent)

    • Sam Headhunting (+106 percent)

    • Compass Human Resources (+35 percent)

  • Several major market players experienced significant declines compared to the Duunitori report last year, reflecting lower demand for retained executive search assignments.

Year-on-year trends

  1. Market contraction: Executive search volume decreased about 18 percent from 2023 to 2024.

  2. Growth in specialization: More than one-third of companies are now pure headhunting specialists.

  3. Polarization by size: The market is divided between global networks and boutique firms, while the middle segment continues to thin.

  4. Focus on cost efficiency: Firms maintained profitability overall but faced slower profit growth.

  5. Boutiques gaining ground: JFP Executive Search and Sam Headhunting showed strong performance, while Fairchild maintained its competitive position despite the market downturn.

Summary

The 2024 Finnish headhunting market is professional, highly specialized, and structurally fragmented. Although the total value declined to €81 million, the industry remains competitive and dynamic with 46 pure headhunting companies and over 100 active companies overall.

The year highlighted significant contrasts. Large international search enterprises saw declining revenues, while several national boutiques achieved strong growth. Client behavior appears to be shifting from high volume toward high value and from large brand names toward flexible, specialized providers.

If you want to read the Duunitori report (in Finnish), you can find it here.


How was the data collected?

Listeds collected survey responses on behalf of Duunitori from operators in Finland’s executive search field in October 2025. We asked companies to confirm their total and headhunting revenue from the most recent financial year. A total of 34 responses were received, and the official revenue figures for other companies were retrieved from Kauppalehti’s pages. In cases where companies offer other HR services in addition to executive search, Duunitori’s suggested percentage coefficient was used — the same as in the previous year.

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Insights

Report: The Finnish headhunting market in 2024

Report: The Finnish headhunting market in 2024

·

5 min read

The Finnish headhunting market contracted by 18% to €81 million in 2024 from the year before, with notable shifts in structure, competition, and performance, according to the findings of a survey conducted by Listeds in partnership with recruitment media Duunitori.

Listeds collected survey data for Duunitori to build a comprehensive industry picture, covering 133 companies and their revenue development during their latest fiscal year. The 2023 figures come from Duunitori, which published the latest 2024 report on Nov. 20 (in Finnish).


Source: Duunitori.

Market overview

  • Executive search turnover 2024: €81 million

  • Turnover 2023: €99 million → This represents a contraction of about 18 percent.

  • Number of companies with 2024 headhunting turnover: 133

  • Pure headhunting enterprises (100 percent executive search): 46 → About a third of all companies focus exclusively on executive search.

The market has grown significantly over the past decade, although with some cyclical fluctuations. The 2024 decline signals a more cautious hiring climate for senior roles and a shift toward selective recruitment.

Market structure and segmentation

Category

Turnover range (€)

Number of companies (All)

Micro

< 0.5 M

89

Small

0.5 – 1 M

19

Medium

1 – 3 M

19

Large

3 – 10 M

6

Interpretation

  • The Finnish market remains heavily weighted toward small operators. Two-thirds of companies fall in the micro category with under €0.5 million in annual turnover.

  • Mid-sized enterprises in the 1–3 million euro range form an increasingly important professional core, although the single largest concentration of pure headhunting specialists remains in the micro tier.

  • Only a few players reach the large category, typically between three and 10 million euros in annual turnover. In 2024, this group included MPS, Mercuri Urval, Egon Zehnder, InHunt Group, IMS Talent, and Heidrick & Struggles.

  • No companies surpass €10 million in annual headhunting turnover, which underlines the fragmented and boutique-oriented nature of the Finnish executive search industry.


The 20 largest headhunting companies in Finland (including mixed-service providers)

This ranking includes both pure-headhunting companies and mixed-service HR providers that offer executive search as part of a broader portfolio.

The table shows the 2024 headhunting turnover in comparison to 2023, and how large a share of each company’s business was executive search in 2024. The latest data are primarily based on survey responses.

Rank

Company

2024 Exec Search (€)

2023 (€)

YoY %

1

MPS

6,429,000

7,581,000

−15%

2

Mercuri Urval

4,732,709

3,895,000

+22%

3

Egon Zehnder

4,534,174

7,038,000

−36%

4

InHunt Group

4,392,000

5,689,000

−23%

5

IMS Talent

3,433,995

3,418,000

0%

6

Heidrick & Struggles

3,416,724

3,559,000

−4%

7

Fairchild Executive Search

2,579,069

2,967,000

−13%

8

Sam Headhunting

2,299,796

1,116,000

+106%

9

Boyden

2,178,013

3,282,000

−34%

10

JFP Executive Search

2,149,000

1,760,000

+22%

11

HR Satama

2,076,000

1,779,000

+17%

12

Staffpoint Executive

2,050,000

2,179,000

−6%

13

Amrop Finland

1,961,000

2,346,000

−16%

14

Alumni / Harvey Nash

1,825,000

1,841,000

−1%

15

Odgers Berndtson

1,808,000

1,762,000

+3%

16

Eezy Personnel

1,717,249

2,250,000

−24%

17

Compass HR Group

1,600,000

1,184,000

+35%

18

Adecco

1,500,000

647,000

+132%

19

HRS Advisors

1,400,000

1,655,000

−15%

20

Avila

1,324,485

1,511,000

−12%

Key insights

  • The top 20 service providers together represent a significant share of the market, likely well over half, which indicates moderate concentration at the top despite the long tail of small operators.

  • MPS leads the market by total executive search revenue, even though less than 50 percent of its business is pure headhunting.

  • After MPS, the highest ranks are occupied by Swiss advisory giant Egon Zehnder, Sweden's Mercuri Urval, Finland's InHunt Group, and IMS Talent, as well as Chicago-headquartered Heidrick & Struggles, each above €3.4 million.

  • Fastest growth was recorded by:

    • Adecco Finland (+132 percent)

    • Sam Headhunting (+106 percent)

    • Compass Human Resources (+35 percent)

  • Several major market players experienced significant declines compared to the Duunitori report last year, reflecting lower demand for retained executive search assignments.

Year-on-year trends

  1. Market contraction: Executive search volume decreased about 18 percent from 2023 to 2024.

  2. Growth in specialization: More than one-third of companies are now pure headhunting specialists.

  3. Polarization by size: The market is divided between global networks and boutique firms, while the middle segment continues to thin.

  4. Focus on cost efficiency: Firms maintained profitability overall but faced slower profit growth.

  5. Boutiques gaining ground: JFP Executive Search and Sam Headhunting showed strong performance, while Fairchild maintained its competitive position despite the market downturn.

Summary

The 2024 Finnish headhunting market is professional, highly specialized, and structurally fragmented. Although the total value declined to €81 million, the industry remains competitive and dynamic with 46 pure headhunting companies and over 100 active companies overall.

The year highlighted significant contrasts. Large international search enterprises saw declining revenues, while several national boutiques achieved strong growth. Client behavior appears to be shifting from high volume toward high value and from large brand names toward flexible, specialized providers.

If you want to read the Duunitori report (in Finnish), you can find it here.


How was the data collected?

Listeds collected survey responses on behalf of Duunitori from operators in Finland’s executive search field in October 2025. We asked companies to confirm their total and headhunting revenue from the most recent financial year. A total of 34 responses were received, and the official revenue figures for other companies were retrieved from Kauppalehti’s pages. In cases where companies offer other HR services in addition to executive search, Duunitori’s suggested percentage coefficient was used — the same as in the previous year.

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Authors

Emmi Laine is head of business content at Listeds and our lead for finance and business coverage. She sets the editorial agenda, interviews Nordic business leaders, and writes stories, newsletters, and social content on timely market and corporate topics. Emmi brings nearly eight years of experience from Shanghai's Yicai Global / Yicai Media Group, where she was awarded for reporting on China’s economy, finance sector, and technology innovation. She holds an MSc in Innovation and Entrepreneurship from ESADE Business School in Barcelona and a Master’s degree in International Design Business Management from Aalto University. She also holds a Bachelor’s degree in Culture Studies with a major in Journalism from Stockholm University and has studied Mandarin Chinese and Chinese culture. Emmi is a Finnish citizen and has lived in Finland, Sweden, China, and Portugal.

Emmi Laine is head of business content at Listeds and our lead for finance and business coverage. She sets the editorial agenda, interviews Nordic business leaders, and writes stories, newsletters, and social content on timely market and corporate topics. Emmi brings nearly eight years of experience from Shanghai's Yicai Global / Yicai Media Group, where she was awarded for reporting on China’s economy, finance sector, and technology innovation. She holds an MSc in Innovation and Entrepreneurship from ESADE Business School in Barcelona and a Master’s degree in International Design Business Management from Aalto University. She also holds a Bachelor’s degree in Culture Studies with a major in Journalism from Stockholm University and has studied Mandarin Chinese and Chinese culture. Emmi is a Finnish citizen and has lived in Finland, Sweden, China, and Portugal.

Authors

Journalist

Emmi Laine is head of business content at Listeds and our lead for finance and business coverage. She sets the editorial agenda, interviews Nordic business leaders, and writes stories, newsletters, and social content on timely market and corporate topics. Emmi brings nearly eight years of experience from Shanghai's Yicai Global / Yicai Media Group, where she was awarded for reporting on China’s economy, finance sector, and technology innovation. She holds an MSc in Innovation and Entrepreneurship from ESADE Business School in Barcelona and a Master’s degree in International Design Business Management from Aalto University. She also holds a Bachelor’s degree in Culture Studies with a major in Journalism from Stockholm University and has studied Mandarin Chinese and Chinese culture. Emmi is a Finnish citizen and has lived in Finland, Sweden, China, and Portugal.

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Monthly Leadership Moves

September's finance seats started filling from inside

Oct 9, 2026

Through August, every incoming chief financial officer at a Helsinki issuer since December 2025 already held the title somewhere else. In September, Vincit promoted from its own controlling team and UPM made WISA's interim finance chief permanent. The lateral market did not close: Tieto and Relais both hired sitting finance chiefs, and Terveystalo is now searching for one.

Listeds had recorded at least ten CFO changes across Nasdaq Helsinki and First North between December 2025 and August 2026, and not one incoming finance chief was taking the job for the first time. Last month's roundup ended on whether September would break that run. It did, at the smaller end of the market.

The month's second signal was structural. Viking Line, Kalmar, Terveystalo and the planned UPM and Sappi graphic paper joint venture each redrew an organization in September and named the people to run it. Board-level change stayed thin, and most of it was nomination-board formation for the 2027 annual general meetings rather than turnover in the boardroom itself.

Vincit and WISA broke the lateral run with internal finance appointments

The Digia and Vincit chain that opened in August closed in September. Vincit named a successor on September 01, and went inside to do it. Paula Kuittinen, Head of Management Accounting and Business Control since March 2026 and before that more than 12 years in finance roles at CGI, most recently she has been the Finance Director, now becoming the CFO on November 1. "It is great to be able to appoint our new CFO from within the company," said chief executive Julius Manni.

On September 18, UPM's board appointed Lasse von Hertzen, previously WISA's interim CFO, its permanent Senior Vice President and Chief Financial Officer, effective when the plywood demerger completes. That finishes a WISA leadership team named in full by the parent's board, with trading expected from November 2.

LapWall took a third route. Tuomo Riihonen's employment ended on September 24, and the next day the company named Tiina Määttä Chief Financial Officer and Legal Officer from October 1. Her record runs through finance and legal advisory roles at Talenom and Greenstep and the chief executive seat at Kymsol Group.

Kempower named Lasse Hatinen on September 9, bringing more than 15 years of finance leadership in listed industrial companies. He joins by March 1, 2027 at the latest, from Metso where he has served as Senior Vice President, Group Controller. Juha Jaatinen, interim since August 13, holds the seat until then.

Larger issuers kept buying finance chiefs who already hold the title

The lateral market remains the default above small cap. Tieto appointed Juuso Pajunen from Terveystalo on September 16, and Terveystalo opened its search the same day. Relais Group appointed Joonas Mäkipeska on September 14 from Technopolis, where he is Chief Financial and Strategy Officer, after CFO roles at Holiday Club Resorts, Sponda and ALD Automotive. Chief executive Christian Gebauer framed the brief as "continued profitable growth, supported by financial discipline, strong cash conversion and investment discipline."

Stora Enso moved the other way on the same theme: on September 17 CFO Niclas Rosenlew was named deputy chief executive to President & CEO Hans Sohlström while keeping the finance role. Tallink appointed Armin Penner as its new CFO on September 8. He has worked for more than six years as CFO and Management Board Member of Circle K Eesti and has also served as CFO of Euroapteek and Ragn-Sells Eesti. 

SSH went outside for its chief executive, Arvo went to its own board

September's two listed-issuer CEO appointments took opposite routes. SSH Communications Security named Lars Bell from Omada, where he was Chief Customer Officer and interim chief executive, effective October 1. The share rose 49.5% in the five sessions to September 7. Bell inherits a business whose second-quarter revenue recovered to EUR 5.7 million, up 6.8%, while EBITDA fell 40.7%, and he starts on the same day as CFO Cristian Arias. The third-quarter report will be the first one a rebuilt executive team owns.

Arvo Sijoitusosuuskunta named Teemu Kokko, a member of its board of directors since 2021, deputy chief executive from December and chief executive from April 1, 2027. The selection ran through a nomination committee drawn from the cooperative's supervisory board, one level above the board Kokko sits on. He inherits first-half operating profit of EUR 8.5 million against EUR 6.5 million a year earlier, most of the step-up traced to an approximately EUR 6.9 million gain on the HANZA exit.

Reorganizations, not departures, produced most management-team changes

The month's largest management-team changes came attached to new structures. Kalmar announced plans on September 3 to simplify its operating model by combining divisions. Terveystalo said on September 4 it will report in four segments from 2027, Healthcare Services, Oral Health, Public Partnerships and Sweden, and named Ville Pesonen senior vice president for oral health. Viking Line renewed its management structure on September 8 and established a Viking Leadership Team. UPM and Sappi nominated Gunnar Eberhardt and Stephen Blyth to lead their planned graphic paper joint venture on September 8, and the wider management team on September 14. 

Technology seats moved alongside. Aspocomp named Ville Raatikainen Chief Engineering and Technology Officer from January 1, 2027, the second outside hire to its team since July, timed to the phased commissioning of its expanded Oulu plant.

Directors moving into executive roles drove September's committee changes

Only one board chair left. Kari Syrjänen resigned as chair of Biohit on September 2. The two committee changes that followed shared a cause: a director taking an executive job. Tulikivi's audit committee chair Niko Haavisto left the board after becoming CFO of Fiskars, and Panu Paappanen became the chairperson on September 14. At Olvi, director Tarmo Noop left the audit committee to run the Estonian subsidiary A. Le Coq on an interim basis, and board chair Nora Hortling replaced him.

September split the finance pipeline by company size

September broke the lateral CFO run, but only at the smaller end of the market: Vincit and WISA filled their finance seats from inside, while Tieto and Relais kept hiring sitting finance chiefs. At chief executive level, Arvo promoted from its own board and SSH went outside. Most management-team changes followed reorganizations rather than departures. On boards, the committee changes came from directors moving into executive roles, and most other activity was nomination-board formation for 2027. With interim finance cover at Kempower and Relais and an open seat at Terveystalo, the next test is whether larger issuers start filling finance seats from within. 

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