For most of its 25-year history, Nexstim Oyj has looked like a familiar case in medical technology: strong science, slow commercialization, and years spent in what founders often call the “valley of death.” Now, that patience is starting to pay off.

As Nexstim approaches its first profitable year, its stock price has risen over 60 percent in the past 12 months, and CEO Mikko Karvinen has reasons to be optimistic.

“I've been happy that the markets have recognized the good things that have happened in the company,” Karvinen says, pointing to several factors behind the share price increase. “We are growing, and we are gaining better results,” he says, also highlighting long-term partnerships now in place.

Mikko Karvinen is the CEO of Nexstim, who has also served as the company's CFO over the past decade.

Karvinen has much to share from the deep-tech company’s quarter-century journey and what it reveals about getting it right in user-centric design, partnerships, and talent retention. Above all, the story underscores the power of patience. “Things take longer than you ever think,” Karvinen says. “They just do.”

Founded in 2000 as a Finnish university spin-off, Nexstim invested heavily in research, clinical trials, and regulatory approvals long before profitability was a realistic goal. For years, progress was measured in studies completed and approvals gained, not in revenue growth.

Today, the tipping point is finally in sight. Analysts expect Nexstim to move into profitability in 2025, with forecasts pointing to a 41% year-over-year revenue growth and a swing from a net loss to a EUR 1.25 million operating profit, according to an Inderes analyst update on January 5. After a turbulent decade on the stock market, the company is now valued at roughly EUR 102 million.

Twenty-five years is a long time, even in a regulation-heavy industry such as medical devices. In neuromodulation, however, this kind of timeline is not unusual. Jerusalem-based TMS company BrainsWay, a peer of Nexstim, reached profitability in 2023, nearly two decades after its founding. Long development cycles are not a flaw of the sector but its defining feature, gradually separating the few winners from the rest.

What makes Nexstim’s brain stimulation different

Nexstim operates in navigated transcranial magnetic stimulation, a niche where precision, clinical evidence, and regulatory approval matter more than speed. Its NBS System 6 is currently the only FDA-cleared and CE-marked navigated TMS system for pre-surgical mapping of speech and motor cortices.

What makes Nexstim’s devices different is that the company combines magnetic stimulation with MRI-based neuronavigation, allowing clinicians to see and stimulate precise brain areas in individual patients. The system is used both to map critical brain functions before surgery and to deliver repeated stimulation treatments for patients with major depressive disorder who have not responded to medication. 

From Nexstim’s rare dual-use position in the TMS field, its improving financial outlook looks less like a sudden breakthrough and more like a long-delayed release. Part of that release stems from a decisive export-oriented strategy, with an early focus on the United States, an approach that has proven essential for survival.

“We learned that the company should be there [the US] because that’s the most competitive environment in medical devices,” Karvinen says, pointing to the high purchasing power and faster adoption rates. 

In the US, treatment-resistant depression is widely reimbursed by private insurance, whereas in Finland, coverage levels are lower for TMS treatments, costing around EUR 300 per session, Karvinen notes.

Few Finnish companies can expect a more than 40 percent surge in net sales this year. That gives Nexstim a rare position to share lessons from its long journey toward profitability. Karvinen, who joined Nexstim as CFO more than a decade ago, now reflects on what that journey has taught him.

Lesson one: Time is part of the business model

Medical technology does not move in straight lines. Nexstim’s early years were spent turning academic research into something regulators and hospitals could trust.

That meant nearly a decade of product development, clinical validation, and regulatory approvals without meaningful sales. In contrast to many business cycles, Karvinen stresses a strict sequence: first research, then trials, then approvals, then reimbursement. Only after that do sales follow. “This is a decade business.”

Boards that try to compress this timeline in their expectations often create unnecessary tension. In medical technology, time is a necessary input that demands capital resilience, while also building an economic moat that keeps rivals at bay.

Lesson two: Hospitals buy workflows, not just technology

One of Nexstim’s less visible strengths is not the technology itself, but how it fits into hospital reality. Hospitals operate under constant pressure, particularly when it comes to staffing. Staff turnover is high, training time is limited, and systems that are difficult to use tend to sit idle.

Ease of use, Karvinen argues, is not a cosmetic feature. It determines whether a system is actually used. “Easier to use systems get used.”

Even when clinicians support a product, decisions rarely rest with them alone. Purchasing departments control budgets and are often structurally incentivized to delay or avoid new investments, making it feel as if their “mission is not to buy anything.”

Nexstim’s response has been to design its systems around hospital economics. By combining diagnostics and therapy in one modular system, hospitals can use the same device for tumor surgery planning and for depression or chronic pain treatment during idle time.

The dual-use model is easier to justify to procurement because it ensures hospitals do not have expensive equipment gathering dust, but delivering value. “That’s beneficial for a lot of hospitals.”

Lesson three: Cash buys time, and time buys survival

Long development cycles bring uncertainty, and uncertainty requires cash. Karvinen is direct about this.

“Be prepared. It will take a lot of time and money, and you will have surprises in between.” Running out of money is rarely the result of a single mistake. It is usually the result of underestimating how long everything takes.

Even after listing, the mindset does not change. “You are always fundraising, even as a public company.”

Although Nexstim is not raising money right now, Karvinen emphasizes the importance of being aware of the cash position. “Even if you are publicly listed, take care that you have a strong financial position, talk to the shareholders, and make sure that you're well-funded.” 

Lesson four: Partnerships take years and demand patience

Scale, distribution, and credibility matter in medical technology. Partnerships are often the only way to reach them, and they are slow by design.

Nexstim’s collaboration with Brainlab, a Munich-based neurosurgical technology company, took years to finalize. The length of the process did not mean yielding ground. “Be tough in the negotiations,” Karvinen advises.

He stresses the importance of getting to know the people on the other side of the table well before signing, because what follows is a long commitment. “It’s kind of like getting engaged and married.”

The same patience applies to Nexstim’s planned collaboration with Sinaptica Therapeutics in Alzheimer’s disease. In December, the companies moved into the next phase of their exclusivity agreement, completing Sinaptica’s EUR 1.5 million payment obligation and paving the way for a potential 10-year global partnership built on Nexstim’s NBS 6 platform.

After the deal is clinched, Karvinen suggests celebrating together with both teams. “The fun part starts after the contract. Before that, it’s brutal work.”

Lesson five: Long-term belief attracts talent when short-term rewards are limited

Attracting and retaining talent in medical technology is difficult precisely because rewards arrive late. At the same time, companies must hire top-tier talent to push technological breakthroughs. How to do that is a recurring challenge.

“New hires need to have a long-term perspective. They need to know that this team will be the winners in the future.”

Nexstim operates globally with around 50 people serving customers across the US, Europe, the Middle East, and Asia. In an organization that small, every hire matters.

The logic is forward-looking. “I invest my time now. Maybe I will not make the most of the revenue right now, but during those decades of success, then things will go well.”

Hiring is deliberately selective. Financial incentives exist, including a company-wide stock option program, but Karvinen is clear that money alone does not sustain commitment over long cycles.

Trust does. “People cannot be fooled.” People stay when leadership behaves consistently over time and when the mission feels real. 

One advantage Nexstim has is meaningful work. “If you’re working toward patients getting help for brain disorders, it’s pretty easy to get the right people.”

That sense of purpose, Karvinen believes, ultimately attracts the right people. Meaningful work is a powerful motivator, and without shared motivation, no company creates lasting value. “The CEO cannot do anything by himself.”

The final lesson Karvinen has learned could apply to anyone trying to build something enduring. “Be patient. Be patient and believe in your thing.”

In medical technology, long timelines are not a warning signal. They are the price of entry.

|

|

Leaders

Nexstim CEO shares hard-earned lessons from long journey toward profitability

Nexstim CEO shares hard-earned lessons from long journey toward profitability

·

5 min read

Explore and follow profiles from this article to get timely updates:

Credit: Mikko Karvinen, CEO of Nexstim

Credit: Mikko Karvinen, CEO of Nexstim

For most of its 25-year history, Nexstim Oyj has looked like a familiar case in medical technology: strong science, slow commercialization, and years spent in what founders often call the “valley of death.” Now, that patience is starting to pay off.

As Nexstim approaches its first profitable year, its stock price has risen over 60 percent in the past 12 months, and CEO Mikko Karvinen has reasons to be optimistic.

“I've been happy that the markets have recognized the good things that have happened in the company,” Karvinen says, pointing to several factors behind the share price increase. “We are growing, and we are gaining better results,” he says, also highlighting long-term partnerships now in place.

Mikko Karvinen is the CEO of Nexstim, who has also served as the company's CFO over the past decade.

Karvinen has much to share from the deep-tech company’s quarter-century journey and what it reveals about getting it right in user-centric design, partnerships, and talent retention. Above all, the story underscores the power of patience. “Things take longer than you ever think,” Karvinen says. “They just do.”

Founded in 2000 as a Finnish university spin-off, Nexstim invested heavily in research, clinical trials, and regulatory approvals long before profitability was a realistic goal. For years, progress was measured in studies completed and approvals gained, not in revenue growth.

Today, the tipping point is finally in sight. Analysts expect Nexstim to move into profitability in 2025, with forecasts pointing to a 41% year-over-year revenue growth and a swing from a net loss to a EUR 1.25 million operating profit, according to an Inderes analyst update on January 5. After a turbulent decade on the stock market, the company is now valued at roughly EUR 102 million.

Twenty-five years is a long time, even in a regulation-heavy industry such as medical devices. In neuromodulation, however, this kind of timeline is not unusual. Jerusalem-based TMS company BrainsWay, a peer of Nexstim, reached profitability in 2023, nearly two decades after its founding. Long development cycles are not a flaw of the sector but its defining feature, gradually separating the few winners from the rest.

What makes Nexstim’s brain stimulation different

Nexstim operates in navigated transcranial magnetic stimulation, a niche where precision, clinical evidence, and regulatory approval matter more than speed. Its NBS System 6 is currently the only FDA-cleared and CE-marked navigated TMS system for pre-surgical mapping of speech and motor cortices.

What makes Nexstim’s devices different is that the company combines magnetic stimulation with MRI-based neuronavigation, allowing clinicians to see and stimulate precise brain areas in individual patients. The system is used both to map critical brain functions before surgery and to deliver repeated stimulation treatments for patients with major depressive disorder who have not responded to medication. 

From Nexstim’s rare dual-use position in the TMS field, its improving financial outlook looks less like a sudden breakthrough and more like a long-delayed release. Part of that release stems from a decisive export-oriented strategy, with an early focus on the United States, an approach that has proven essential for survival.

“We learned that the company should be there [the US] because that’s the most competitive environment in medical devices,” Karvinen says, pointing to the high purchasing power and faster adoption rates. 

In the US, treatment-resistant depression is widely reimbursed by private insurance, whereas in Finland, coverage levels are lower for TMS treatments, costing around EUR 300 per session, Karvinen notes.

Few Finnish companies can expect a more than 40 percent surge in net sales this year. That gives Nexstim a rare position to share lessons from its long journey toward profitability. Karvinen, who joined Nexstim as CFO more than a decade ago, now reflects on what that journey has taught him.

Lesson one: Time is part of the business model

Medical technology does not move in straight lines. Nexstim’s early years were spent turning academic research into something regulators and hospitals could trust.

That meant nearly a decade of product development, clinical validation, and regulatory approvals without meaningful sales. In contrast to many business cycles, Karvinen stresses a strict sequence: first research, then trials, then approvals, then reimbursement. Only after that do sales follow. “This is a decade business.”

Boards that try to compress this timeline in their expectations often create unnecessary tension. In medical technology, time is a necessary input that demands capital resilience, while also building an economic moat that keeps rivals at bay.

Lesson two: Hospitals buy workflows, not just technology

One of Nexstim’s less visible strengths is not the technology itself, but how it fits into hospital reality. Hospitals operate under constant pressure, particularly when it comes to staffing. Staff turnover is high, training time is limited, and systems that are difficult to use tend to sit idle.

Ease of use, Karvinen argues, is not a cosmetic feature. It determines whether a system is actually used. “Easier to use systems get used.”

Even when clinicians support a product, decisions rarely rest with them alone. Purchasing departments control budgets and are often structurally incentivized to delay or avoid new investments, making it feel as if their “mission is not to buy anything.”

Nexstim’s response has been to design its systems around hospital economics. By combining diagnostics and therapy in one modular system, hospitals can use the same device for tumor surgery planning and for depression or chronic pain treatment during idle time.

The dual-use model is easier to justify to procurement because it ensures hospitals do not have expensive equipment gathering dust, but delivering value. “That’s beneficial for a lot of hospitals.”

Lesson three: Cash buys time, and time buys survival

Long development cycles bring uncertainty, and uncertainty requires cash. Karvinen is direct about this.

“Be prepared. It will take a lot of time and money, and you will have surprises in between.” Running out of money is rarely the result of a single mistake. It is usually the result of underestimating how long everything takes.

Even after listing, the mindset does not change. “You are always fundraising, even as a public company.”

Although Nexstim is not raising money right now, Karvinen emphasizes the importance of being aware of the cash position. “Even if you are publicly listed, take care that you have a strong financial position, talk to the shareholders, and make sure that you're well-funded.” 

Lesson four: Partnerships take years and demand patience

Scale, distribution, and credibility matter in medical technology. Partnerships are often the only way to reach them, and they are slow by design.

Nexstim’s collaboration with Brainlab, a Munich-based neurosurgical technology company, took years to finalize. The length of the process did not mean yielding ground. “Be tough in the negotiations,” Karvinen advises.

He stresses the importance of getting to know the people on the other side of the table well before signing, because what follows is a long commitment. “It’s kind of like getting engaged and married.”

The same patience applies to Nexstim’s planned collaboration with Sinaptica Therapeutics in Alzheimer’s disease. In December, the companies moved into the next phase of their exclusivity agreement, completing Sinaptica’s EUR 1.5 million payment obligation and paving the way for a potential 10-year global partnership built on Nexstim’s NBS 6 platform.

After the deal is clinched, Karvinen suggests celebrating together with both teams. “The fun part starts after the contract. Before that, it’s brutal work.”

Lesson five: Long-term belief attracts talent when short-term rewards are limited

Attracting and retaining talent in medical technology is difficult precisely because rewards arrive late. At the same time, companies must hire top-tier talent to push technological breakthroughs. How to do that is a recurring challenge.

“New hires need to have a long-term perspective. They need to know that this team will be the winners in the future.”

Nexstim operates globally with around 50 people serving customers across the US, Europe, the Middle East, and Asia. In an organization that small, every hire matters.

The logic is forward-looking. “I invest my time now. Maybe I will not make the most of the revenue right now, but during those decades of success, then things will go well.”

Hiring is deliberately selective. Financial incentives exist, including a company-wide stock option program, but Karvinen is clear that money alone does not sustain commitment over long cycles.

Trust does. “People cannot be fooled.” People stay when leadership behaves consistently over time and when the mission feels real. 

One advantage Nexstim has is meaningful work. “If you’re working toward patients getting help for brain disorders, it’s pretty easy to get the right people.”

That sense of purpose, Karvinen believes, ultimately attracts the right people. Meaningful work is a powerful motivator, and without shared motivation, no company creates lasting value. “The CEO cannot do anything by himself.”

The final lesson Karvinen has learned could apply to anyone trying to build something enduring. “Be patient. Be patient and believe in your thing.”

In medical technology, long timelines are not a warning signal. They are the price of entry.

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# Topics

Authors

Emmi Laine is head of business content at Listeds and our lead for finance and business coverage. She sets the editorial agenda, interviews Nordic business leaders, and writes stories, newsletters, and social content on timely market and corporate topics. Emmi brings nearly eight years of experience from Shanghai's Yicai Global / Yicai Media Group, where she was awarded for reporting on China’s economy, finance sector, and technology innovation. She holds an MSc in Innovation and Entrepreneurship from ESADE Business School in Barcelona and a Master’s degree in International Design Business Management from Aalto University. She also holds a Bachelor’s degree in Culture Studies with a major in Journalism from Stockholm University and has studied Mandarin Chinese and Chinese culture. Emmi is a Finnish citizen and has lived in Finland, Sweden, China, and Portugal.

Emmi Laine is head of business content at Listeds and our lead for finance and business coverage. She sets the editorial agenda, interviews Nordic business leaders, and writes stories, newsletters, and social content on timely market and corporate topics. Emmi brings nearly eight years of experience from Shanghai's Yicai Global / Yicai Media Group, where she was awarded for reporting on China’s economy, finance sector, and technology innovation. She holds an MSc in Innovation and Entrepreneurship from ESADE Business School in Barcelona and a Master’s degree in International Design Business Management from Aalto University. She also holds a Bachelor’s degree in Culture Studies with a major in Journalism from Stockholm University and has studied Mandarin Chinese and Chinese culture. Emmi is a Finnish citizen and has lived in Finland, Sweden, China, and Portugal.

Authors

Journalist

Emmi Laine is head of business content at Listeds and our lead for finance and business coverage. She sets the editorial agenda, interviews Nordic business leaders, and writes stories, newsletters, and social content on timely market and corporate topics. Emmi brings nearly eight years of experience from Shanghai's Yicai Global / Yicai Media Group, where she was awarded for reporting on China’s economy, finance sector, and technology innovation. She holds an MSc in Innovation and Entrepreneurship from ESADE Business School in Barcelona and a Master’s degree in International Design Business Management from Aalto University. She also holds a Bachelor’s degree in Culture Studies with a major in Journalism from Stockholm University and has studied Mandarin Chinese and Chinese culture. Emmi is a Finnish citizen and has lived in Finland, Sweden, China, and Portugal.

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Latest on Listeds

Leadership Moves

Boreo names Lassi Simola CFO, ending nearly a year of a split finance function

Oct 6, 2026

Boreo has appointed Lassi Simola, currently Workout and Restructuring Executive at Nordea, as Chief Financial Officer and a member of the Group Management Team. He starts no later than 4 January 2027, ending an interim arrangement that has divided the finance role between two people since February.

Boreo brings back a CFO after deciding in February to manage without one

In December 2025, Boreo announced that CFO Jesse Petäjä would step down and said it had started recruiting a successor. In February 2026, it changed course and decided not to appoint a CFO for the time being. Rafael Osmanov became Head of M&A and Financing, and Vice President Finance Sami Hanerva took over financial reporting.

Once Simola starts, Hanerva will report to him in his current role. Osmanov will support the onboarding, and his contract ends by the end of March 2027.

The new CFO and the CEO both come from private equity and consulting dealmaking

Simola has more than 15 years in finance, over 10 of them in private equity, and is a CFA charterholder. Tuomas Kahri, CEO since 1 April 2026, was previously a partner at McKinsey & Company and Intera Partners. The hire is the first CFO appointment under Kahri.

“Lassi brings to Boreo strong expertise in mergers and acquisitions and corporate finance. He has extensive experience working with small and medium-sized companies and possesses an excellent understanding of the challenges and opportunities these businesses face,” says Tuomas Kahri, CEO of Boreo, in the press release.

Boreo has spent 2026 preparing its balance sheet for acquisitions

Boreo grew 2025 net sales by 14% to EUR 153.3 million and operational EBIT by 17% to EUR 8.0 million, and its board proposed no dividend to strengthen the financial position. The April 2026 AGM approved that proposal. First-half 2026 net sales rose 14% to EUR 84.6 million, operational EBIT rose 21% to EUR 4.3 million, and operating cash flow improved to EUR 3.7 million.

The portfolio is moving in both directions. In July, subsidiary Floby Nya Bilverkstad sold its vehicle painting business Lackmästar'n. On 1 October, Boreo bought technical textiles maker TEXpro for an enterprise value of EUR 1.6 million, paid from existing cash.

“With its strengthened financial position and renewed focus on acquisitions, I believe the company is well positioned to pursue its growth strategy,” says Lassi Simola.

TEXpro, with EUR 1.7 million in net sales, shows the scale of Boreo's deals so far this year. A CFO hired for his acquisition record suggests the board expects that scale to grow.

Columnists

Who will build the next shared vision?

Oct 6, 2026

Currently there appears to be a widespread feeling of rising uncertainty and a lack of a shared vision for the future. During Sweden’s recent election campaign commentators repeatedly asked where the larger visions for the country had gone. Amid promises of quick fixes and tactical positioning, the question of what society we should build seemed harder to answer. Similar examples with voices calling for a new vision have also been heard in the other Nordic countries recently. The most obvious example is perhaps Finnish Sitra that explicitly describes the need for “an inspiring new promise about the future”. 

Considering the turbulent situation in the world in the last decade, it is perhaps not surprising that we find feelings of uncertainty. It is in fact something we could expect if we apply the long-term cyclical perspective of thinkers such as Neil Howe who describes how long cycles shape the characteristics of our societies and how the change from cycle to cycle typically results in crises. Viewed through the ‘wheel of seasons’ model developed by my colleagues Mats Lindgren and Jörgen Jedbratt, our current situation may represent a transition from winter to spring, during which crises will lead to new dominant paradigms. If reality were to follow the model, this should mean that we are slowly shifting towards an increased focus on long-term perspectives and finally also a rising belief in a positive future. 

Another sign of the uncertainty is the rising interest in scenario planning. This is a well-known pattern that goes back to the oil crisis of the 1970s when Shell’s scenario planning rose to fame and it is now perhaps the most familiar tool in the foresight toolbox. There is furthermore a general acceptance of scenario planning as a relevant tool for our time, but if we want to get broad participation and support for changes the map provided by the scenarios also needs to be accompanied by something more visionary.

The Nordic effect

So, if we are approaching a period of renewal maybe it is time to start thinking about how Nordic companies and other organisations could help bring this new future into being and shape it? How can we contribute to the creation of a new vision that can guide and speed up necessary changes so that we can balance sustainability and resilience, productivity and family life, and so on? Even though there exists a joint Nordic vision for 2030 that was adopted by the Nordic Council of Ministers in 2019 this is apparently not sufficient (and to be honest, how many of you have read it? I have, but that’s more or less required as part of my job). 

Maybe it is safe to say that it is time for a new Nordic vision? And maybe this time we should start the process as soon as possible ourselves in our own organisations so that we together can create small pieces of the great puzzle that would make up a new shared vision.

For boards, this means connecting the vision to investment priorities, capabilities and partnerships, and deciding how the organisation can contribute to a wider Nordic ambition.

Questions we need to answer in this process include:

  1. What future do we want to contribute to over the next ten to fifteen years?

  2. What can we influence? Which partners and capabilities will we need?

  3. What decisions do we need to make?

The last point may seem a bit obvious but as most of us know, foresight without action means nothing. There is in fact even a risk that foresight in some cases could become counterproductive and hinder necessary changes.

Decades ago, Kets de Vries and Miller described how some organisations become trapped in endless studies and analyses without taking action. Today, the abundance of foresight consultants and methods can give this tendency even more room to grow. An organisation may find itself contemplating a million possible futures, watching doors close one by one while trying to identify the perfect course of action. Foresight should help us choose a direction, prepare for different outcomes and move forward. A good analysis that leads to action is better than a perfect analysis that does not.

What's next

Let’s apply the tools from our foresight toolkits and start working! A new shared vision is needed and unless you take part in shaping it someone else will. So, let’s start small in our own organisations and launch processes to formulate our own visions and in this process also define our roles and purpose. This is often best done using collaborative methods – not just for the formulation of the vision but also to get people on board from the start because another thing that we need to remember is this. Scenarios and visions can give us a map of the future. But we still have to make the journey ourselves.

Johan Hammarlund

Collaborative Foresight Advisor, Kairos Future

Johan Hammarlund is a Senior Consultant at Kairos Future, a leading foresight and strategy consultancy that for more than 30 years has helped organisations anticipate change, explore future opportunities, and design strategies for long-term success. Johan specialises in collaborative foresight and democratic innovations and is active in professional networks across Sweden, the Nordic region and Europe.

Johan Hammarlund

Nordic Foresight

The Nordic Foresight Network is a network of foresight professionals advancing futures thinking across the Nordic region.

Nordic Foresight Network

Sources 

  1. Mats Lindgren - Winter is Coming or Springtime with Trump, 2016

  2. Kets de Vries and Miller - The Neurotic Organization, 1984

  3. Neil Howe - The Fourth Turning: Why American 'Crisis' May Last Until 2030, 2020

  4. Monteiro and Dal Borgo - Supporting decision making with strategic foresight, 2023

  5. Nordic prime ministers - Our Vision 2030, 2019

  6. Anna Solovjew-Wartiovaara - Sitra Megatrends Report, 2026

Latest on Listeds

Leadership Moves

Boreo names Lassi Simola CFO, ending nearly a year of a split finance function

Oct 6, 2026

Boreo has appointed Lassi Simola, currently Workout and Restructuring Executive at Nordea, as Chief Financial Officer and a member of the Group Management Team. He starts no later than 4 January 2027, ending an interim arrangement that has divided the finance role between two people since February.

Boreo brings back a CFO after deciding in February to manage without one

In December 2025, Boreo announced that CFO Jesse Petäjä would step down and said it had started recruiting a successor. In February 2026, it changed course and decided not to appoint a CFO for the time being. Rafael Osmanov became Head of M&A and Financing, and Vice President Finance Sami Hanerva took over financial reporting.

Once Simola starts, Hanerva will report to him in his current role. Osmanov will support the onboarding, and his contract ends by the end of March 2027.

The new CFO and the CEO both come from private equity and consulting dealmaking

Simola has more than 15 years in finance, over 10 of them in private equity, and is a CFA charterholder. Tuomas Kahri, CEO since 1 April 2026, was previously a partner at McKinsey & Company and Intera Partners. The hire is the first CFO appointment under Kahri.

“Lassi brings to Boreo strong expertise in mergers and acquisitions and corporate finance. He has extensive experience working with small and medium-sized companies and possesses an excellent understanding of the challenges and opportunities these businesses face,” says Tuomas Kahri, CEO of Boreo, in the press release.

Boreo has spent 2026 preparing its balance sheet for acquisitions

Boreo grew 2025 net sales by 14% to EUR 153.3 million and operational EBIT by 17% to EUR 8.0 million, and its board proposed no dividend to strengthen the financial position. The April 2026 AGM approved that proposal. First-half 2026 net sales rose 14% to EUR 84.6 million, operational EBIT rose 21% to EUR 4.3 million, and operating cash flow improved to EUR 3.7 million.

The portfolio is moving in both directions. In July, subsidiary Floby Nya Bilverkstad sold its vehicle painting business Lackmästar'n. On 1 October, Boreo bought technical textiles maker TEXpro for an enterprise value of EUR 1.6 million, paid from existing cash.

“With its strengthened financial position and renewed focus on acquisitions, I believe the company is well positioned to pursue its growth strategy,” says Lassi Simola.

TEXpro, with EUR 1.7 million in net sales, shows the scale of Boreo's deals so far this year. A CFO hired for his acquisition record suggests the board expects that scale to grow.

Columnists

Who will build the next shared vision?

Oct 6, 2026

Currently there appears to be a widespread feeling of rising uncertainty and a lack of a shared vision for the future. During Sweden’s recent election campaign commentators repeatedly asked where the larger visions for the country had gone. Amid promises of quick fixes and tactical positioning, the question of what society we should build seemed harder to answer. Similar examples with voices calling for a new vision have also been heard in the other Nordic countries recently. The most obvious example is perhaps Finnish Sitra that explicitly describes the need for “an inspiring new promise about the future”. 

Considering the turbulent situation in the world in the last decade, it is perhaps not surprising that we find feelings of uncertainty. It is in fact something we could expect if we apply the long-term cyclical perspective of thinkers such as Neil Howe who describes how long cycles shape the characteristics of our societies and how the change from cycle to cycle typically results in crises. Viewed through the ‘wheel of seasons’ model developed by my colleagues Mats Lindgren and Jörgen Jedbratt, our current situation may represent a transition from winter to spring, during which crises will lead to new dominant paradigms. If reality were to follow the model, this should mean that we are slowly shifting towards an increased focus on long-term perspectives and finally also a rising belief in a positive future. 

Another sign of the uncertainty is the rising interest in scenario planning. This is a well-known pattern that goes back to the oil crisis of the 1970s when Shell’s scenario planning rose to fame and it is now perhaps the most familiar tool in the foresight toolbox. There is furthermore a general acceptance of scenario planning as a relevant tool for our time, but if we want to get broad participation and support for changes the map provided by the scenarios also needs to be accompanied by something more visionary.

The Nordic effect

So, if we are approaching a period of renewal maybe it is time to start thinking about how Nordic companies and other organisations could help bring this new future into being and shape it? How can we contribute to the creation of a new vision that can guide and speed up necessary changes so that we can balance sustainability and resilience, productivity and family life, and so on? Even though there exists a joint Nordic vision for 2030 that was adopted by the Nordic Council of Ministers in 2019 this is apparently not sufficient (and to be honest, how many of you have read it? I have, but that’s more or less required as part of my job). 

Maybe it is safe to say that it is time for a new Nordic vision? And maybe this time we should start the process as soon as possible ourselves in our own organisations so that we together can create small pieces of the great puzzle that would make up a new shared vision.

For boards, this means connecting the vision to investment priorities, capabilities and partnerships, and deciding how the organisation can contribute to a wider Nordic ambition.

Questions we need to answer in this process include:

  1. What future do we want to contribute to over the next ten to fifteen years?

  2. What can we influence? Which partners and capabilities will we need?

  3. What decisions do we need to make?

The last point may seem a bit obvious but as most of us know, foresight without action means nothing. There is in fact even a risk that foresight in some cases could become counterproductive and hinder necessary changes.

Decades ago, Kets de Vries and Miller described how some organisations become trapped in endless studies and analyses without taking action. Today, the abundance of foresight consultants and methods can give this tendency even more room to grow. An organisation may find itself contemplating a million possible futures, watching doors close one by one while trying to identify the perfect course of action. Foresight should help us choose a direction, prepare for different outcomes and move forward. A good analysis that leads to action is better than a perfect analysis that does not.

What's next

Let’s apply the tools from our foresight toolkits and start working! A new shared vision is needed and unless you take part in shaping it someone else will. So, let’s start small in our own organisations and launch processes to formulate our own visions and in this process also define our roles and purpose. This is often best done using collaborative methods – not just for the formulation of the vision but also to get people on board from the start because another thing that we need to remember is this. Scenarios and visions can give us a map of the future. But we still have to make the journey ourselves.

Johan Hammarlund

Collaborative Foresight Advisor, Kairos Future

Johan Hammarlund is a Senior Consultant at Kairos Future, a leading foresight and strategy consultancy that for more than 30 years has helped organisations anticipate change, explore future opportunities, and design strategies for long-term success. Johan specialises in collaborative foresight and democratic innovations and is active in professional networks across Sweden, the Nordic region and Europe.

Johan Hammarlund

Nordic Foresight

The Nordic Foresight Network is a network of foresight professionals advancing futures thinking across the Nordic region.

Nordic Foresight Network

Sources 

  1. Mats Lindgren - Winter is Coming or Springtime with Trump, 2016

  2. Kets de Vries and Miller - The Neurotic Organization, 1984

  3. Neil Howe - The Fourth Turning: Why American 'Crisis' May Last Until 2030, 2020

  4. Monteiro and Dal Borgo - Supporting decision making with strategic foresight, 2023

  5. Nordic prime ministers - Our Vision 2030, 2019

  6. Anna Solovjew-Wartiovaara - Sitra Megatrends Report, 2026

Latest on Listeds

Leadership Moves

Boreo names Lassi Simola CFO, ending nearly a year of a split finance function

Oct 6, 2026

Boreo has appointed Lassi Simola, currently Workout and Restructuring Executive at Nordea, as Chief Financial Officer and a member of the Group Management Team. He starts no later than 4 January 2027, ending an interim arrangement that has divided the finance role between two people since February.

Boreo brings back a CFO after deciding in February to manage without one

In December 2025, Boreo announced that CFO Jesse Petäjä would step down and said it had started recruiting a successor. In February 2026, it changed course and decided not to appoint a CFO for the time being. Rafael Osmanov became Head of M&A and Financing, and Vice President Finance Sami Hanerva took over financial reporting.

Once Simola starts, Hanerva will report to him in his current role. Osmanov will support the onboarding, and his contract ends by the end of March 2027.

The new CFO and the CEO both come from private equity and consulting dealmaking

Simola has more than 15 years in finance, over 10 of them in private equity, and is a CFA charterholder. Tuomas Kahri, CEO since 1 April 2026, was previously a partner at McKinsey & Company and Intera Partners. The hire is the first CFO appointment under Kahri.

“Lassi brings to Boreo strong expertise in mergers and acquisitions and corporate finance. He has extensive experience working with small and medium-sized companies and possesses an excellent understanding of the challenges and opportunities these businesses face,” says Tuomas Kahri, CEO of Boreo, in the press release.

Boreo has spent 2026 preparing its balance sheet for acquisitions

Boreo grew 2025 net sales by 14% to EUR 153.3 million and operational EBIT by 17% to EUR 8.0 million, and its board proposed no dividend to strengthen the financial position. The April 2026 AGM approved that proposal. First-half 2026 net sales rose 14% to EUR 84.6 million, operational EBIT rose 21% to EUR 4.3 million, and operating cash flow improved to EUR 3.7 million.

The portfolio is moving in both directions. In July, subsidiary Floby Nya Bilverkstad sold its vehicle painting business Lackmästar'n. On 1 October, Boreo bought technical textiles maker TEXpro for an enterprise value of EUR 1.6 million, paid from existing cash.

“With its strengthened financial position and renewed focus on acquisitions, I believe the company is well positioned to pursue its growth strategy,” says Lassi Simola.

TEXpro, with EUR 1.7 million in net sales, shows the scale of Boreo's deals so far this year. A CFO hired for his acquisition record suggests the board expects that scale to grow.

Columnists

Who will build the next shared vision?

Oct 6, 2026

Currently there appears to be a widespread feeling of rising uncertainty and a lack of a shared vision for the future. During Sweden’s recent election campaign commentators repeatedly asked where the larger visions for the country had gone. Amid promises of quick fixes and tactical positioning, the question of what society we should build seemed harder to answer. Similar examples with voices calling for a new vision have also been heard in the other Nordic countries recently. The most obvious example is perhaps Finnish Sitra that explicitly describes the need for “an inspiring new promise about the future”. 

Considering the turbulent situation in the world in the last decade, it is perhaps not surprising that we find feelings of uncertainty. It is in fact something we could expect if we apply the long-term cyclical perspective of thinkers such as Neil Howe who describes how long cycles shape the characteristics of our societies and how the change from cycle to cycle typically results in crises. Viewed through the ‘wheel of seasons’ model developed by my colleagues Mats Lindgren and Jörgen Jedbratt, our current situation may represent a transition from winter to spring, during which crises will lead to new dominant paradigms. If reality were to follow the model, this should mean that we are slowly shifting towards an increased focus on long-term perspectives and finally also a rising belief in a positive future. 

Another sign of the uncertainty is the rising interest in scenario planning. This is a well-known pattern that goes back to the oil crisis of the 1970s when Shell’s scenario planning rose to fame and it is now perhaps the most familiar tool in the foresight toolbox. There is furthermore a general acceptance of scenario planning as a relevant tool for our time, but if we want to get broad participation and support for changes the map provided by the scenarios also needs to be accompanied by something more visionary.

The Nordic effect

So, if we are approaching a period of renewal maybe it is time to start thinking about how Nordic companies and other organisations could help bring this new future into being and shape it? How can we contribute to the creation of a new vision that can guide and speed up necessary changes so that we can balance sustainability and resilience, productivity and family life, and so on? Even though there exists a joint Nordic vision for 2030 that was adopted by the Nordic Council of Ministers in 2019 this is apparently not sufficient (and to be honest, how many of you have read it? I have, but that’s more or less required as part of my job). 

Maybe it is safe to say that it is time for a new Nordic vision? And maybe this time we should start the process as soon as possible ourselves in our own organisations so that we together can create small pieces of the great puzzle that would make up a new shared vision.

For boards, this means connecting the vision to investment priorities, capabilities and partnerships, and deciding how the organisation can contribute to a wider Nordic ambition.

Questions we need to answer in this process include:

  1. What future do we want to contribute to over the next ten to fifteen years?

  2. What can we influence? Which partners and capabilities will we need?

  3. What decisions do we need to make?

The last point may seem a bit obvious but as most of us know, foresight without action means nothing. There is in fact even a risk that foresight in some cases could become counterproductive and hinder necessary changes.

Decades ago, Kets de Vries and Miller described how some organisations become trapped in endless studies and analyses without taking action. Today, the abundance of foresight consultants and methods can give this tendency even more room to grow. An organisation may find itself contemplating a million possible futures, watching doors close one by one while trying to identify the perfect course of action. Foresight should help us choose a direction, prepare for different outcomes and move forward. A good analysis that leads to action is better than a perfect analysis that does not.

What's next

Let’s apply the tools from our foresight toolkits and start working! A new shared vision is needed and unless you take part in shaping it someone else will. So, let’s start small in our own organisations and launch processes to formulate our own visions and in this process also define our roles and purpose. This is often best done using collaborative methods – not just for the formulation of the vision but also to get people on board from the start because another thing that we need to remember is this. Scenarios and visions can give us a map of the future. But we still have to make the journey ourselves.

Johan Hammarlund

Collaborative Foresight Advisor, Kairos Future

Johan Hammarlund is a Senior Consultant at Kairos Future, a leading foresight and strategy consultancy that for more than 30 years has helped organisations anticipate change, explore future opportunities, and design strategies for long-term success. Johan specialises in collaborative foresight and democratic innovations and is active in professional networks across Sweden, the Nordic region and Europe.

Johan Hammarlund

Nordic Foresight

The Nordic Foresight Network is a network of foresight professionals advancing futures thinking across the Nordic region.

Nordic Foresight Network

Sources 

  1. Mats Lindgren - Winter is Coming or Springtime with Trump, 2016

  2. Kets de Vries and Miller - The Neurotic Organization, 1984

  3. Neil Howe - The Fourth Turning: Why American 'Crisis' May Last Until 2030, 2020

  4. Monteiro and Dal Borgo - Supporting decision making with strategic foresight, 2023

  5. Nordic prime ministers - Our Vision 2030, 2019

  6. Anna Solovjew-Wartiovaara - Sitra Megatrends Report, 2026

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