On a conference call stretching across continents, the atmosphere was formal and intense. On one side, an overwhelming assembly of executives, lawyers, and investors from one of the world’s largest economies. On the other side, a small Finnish team is trying to convince them of something ambitious: that a health technology developed in Finland could help change how the world predicts and prevents chronic disease.

For Minja Salmio, it was one of those moments when everything was on the line.

Deals like this don’t happen every day. But they are the kinds of moments that define a growth company, and the leaders inside it.

Today, Minja Salmio serves as a management team member and chief commercial officer for EMEA at Nightingale Health, helping drive the health technology company’s global commercialization. In 2025, she was recognized as Future Leader of the Year at the Nordic Listed Leaders Gala, an award highlighting emerging leaders in Nordic listed companies.

A career without a plan

Salmio did not set out to become a growth leader in a global health tech company.

“I’ve never really planned my career,” she says. “I’ve always focused on giving 110 percent to whatever was in front of me.”

For 15 years, her work centered around law. As an attorney specializing in dispute resolution, she handled complex cases across industries from startups to large listed companies. Dispute resolution and a growth mindset have something in common, according to Salmio.

“In litigation, you constantly analyze what went wrong and how to fix it. That mindset is surprisingly useful when you’re running a fast-growing company.”

That background gave her something many executives lack: a deep understanding of risk, negotiation, and the many ways business decisions can fail.

But when she joined Nightingale in 2017, the role quickly expanded beyond legal as the company accelerated its international expansion, building partnerships aimed at screening populations for the risk of chronic illnesses such as diabetes, as well as heart, liver, and kidney disease.

Minja Salmio won the Future Leader award at the Nordic Listed Leaders Gala 2025. She was photographed by Eino Ansio.

Wearing six hats at once

Startups, and especially ambitious growth companies, rarely operate within neat job descriptions.

At Nightingale, Salmio built the company’s legal function from scratch. Over time, her responsibilities expanded far beyond legal affairs. She helped steer regulation, quality, information security, governance, communication, and strategic projects.

She says that the chance to take on such a wide range of responsibilities has been possible only because she was surrounded by colleagues who were willing to share knowledge generously and trust her with new challenges - something she considers a reflection of the team and the opportunities she has been given.

However, at one point, the scope of the work felt almost impossible.

“There were moments when it felt like there were too many balls in the air at the same time,” she says.

Yet the pressure itself was not the hardest part. The real challenge was focus.

In high-growth companies, everything might feel urgent, and new opportunities seem important. Leaders often find themselves pulled in multiple directions at once.

“Eventually, I realized that the situation was not sustainable. The real question becomes: what is the most important thing for the company right now?”

For her, that answer became clear: contributing to customer growth and supporting the company’s commercial progress.

The moments that define a company

Behind the scenes, Salmio played a key role in some of the most critical milestones in Nightingale’s history.

She was part of the team that raised approximately €140 million in growth funding from international investors, including partners in Japan and the United States. She also contributed to one of Finland’s fastest IPO processes, taking the company public on the Nasdaq First North Growth Market in less than five months in 2021, and four years later, the company’s transition to the Main Market of Nasdaq Helsinki. 

“There are moments when it really feels like life or death for the company,” she says. “When funding closes, it’s an incredible relief, but also a reminder of how much trust investors have placed in the team.”

The negotiations themselves could be intense. International partners, large teams, and cultural differences all had to be navigated carefully.

But those experiences also shaped the company’s internal culture.

“In a small team, every person plays an essential role. When everyone is ready to help and tackle each challenge with a “whatever it takes” mindset, the impossible starts to feel within reach. Over the years, going through so much together has truly brought us close.”

The power of mission

What drives that level of commitment?

For Salmio, the answer lies in the company’s mission.

Nightingale Health is working to tackle one of the largest challenges in modern healthcare: chronic diseases. By using advanced disease risk detection technology, the company aims to enable the implementation of a preventative and outcome-based healthcare system.

Already, the technology has been used in primary healthcare on a large scale, and hundreds of thousands of individuals have received risk assessments for major diseases. Every day, biological samples are analyzed in the company’s laboratories in Finland, the UK, the US, Japan, and Singapore with the aim of creating a healthier world.

For Salmio, the significance of that work makes the effort worthwhile.

“We are trying to solve one of the biggest health problems in the world,” she says. 

That sense of purpose creates a culture that she describes with a smile as “a little bit crazy.”

“In the best way,” she adds.

Everyone in the company knows the challenge is enormous. But that shared ambition is also what binds the team together.

The youngest in the room

Many times during negotiations and international projects, Salmio notices she is the youngest in the room. But she says it has never been something she dwells on, especially since on a day-to-day basis at Nightingale, she works with a diverse team in terms of age, gender, and professional background.

Her approach is simple: focus on the substance.

“If you know the topic and you’re genuinely interested in it, people take notice. Respect comes from competence.”

Her legal background has also helped. Years in dispute resolution taught her how to structure arguments, stay calm under pressure, and defend a position clearly.

Building teams that trust each other

If there is one lesson Salmio emphasizes most strongly about leadership, it is trust.

High standards matter, she says. So does decisiveness. Leaders must take ownership and move forward even when perfect answers do not exist.

But leadership also depends on something more human: understanding people.

“It’s important to recognize each person’s strengths and motivations,” she says. “When you understand what drives people, you can build teams that perform far beyond expectations.”

She adds that leadership, for her, has been less about having all the answers and more about learning continuously - from successes, from mistakes, and especially from the people around her.

She also believes in keeping a sense of humor, even during difficult periods.

“Serious business doesn’t mean you have to be serious all the time.”

Perhaps most importantly, she tries to create an environment where mistakes are treated as opportunities to learn rather than reasons to assign blame.

The courage to jump

Looking back, Salmio’s career path might appear unconventional: from dispute-resolution lawyer to commercial leader in a global health tech company.

But in her view, the path reflects a key factor in success: curiosity.

“If you always stay safe and familiar, you miss incredible opportunities,” she says.

Her advice to future leaders, especially those at the beginning of their careers, is straightforward.

Don’t try to fit yourself into a predetermined mold.

Focus on the work in front of you. Give it everything you have. And when the moment comes to take a leap into something new, trust that the experience you’ve built will carry you forward.

Sometimes, the most meaningful careers are the ones that were never planned at all.

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Leaders

From lawyer to future leader: Minja Salmio’s journey inside Nightingale Health

From lawyer to future leader: Minja Salmio’s journey inside Nightingale Health

·

5 min read

Explore and follow profiles from this article to get timely updates:

Credit: NLL Gala 2025, Minja Salmio, photographed by Eino Ansio

Credit: NLL Gala 2025, Minja Salmio, photographed by Eino Ansio

On a conference call stretching across continents, the atmosphere was formal and intense. On one side, an overwhelming assembly of executives, lawyers, and investors from one of the world’s largest economies. On the other side, a small Finnish team is trying to convince them of something ambitious: that a health technology developed in Finland could help change how the world predicts and prevents chronic disease.

For Minja Salmio, it was one of those moments when everything was on the line.

Deals like this don’t happen every day. But they are the kinds of moments that define a growth company, and the leaders inside it.

Today, Minja Salmio serves as a management team member and chief commercial officer for EMEA at Nightingale Health, helping drive the health technology company’s global commercialization. In 2025, she was recognized as Future Leader of the Year at the Nordic Listed Leaders Gala, an award highlighting emerging leaders in Nordic listed companies.

A career without a plan

Salmio did not set out to become a growth leader in a global health tech company.

“I’ve never really planned my career,” she says. “I’ve always focused on giving 110 percent to whatever was in front of me.”

For 15 years, her work centered around law. As an attorney specializing in dispute resolution, she handled complex cases across industries from startups to large listed companies. Dispute resolution and a growth mindset have something in common, according to Salmio.

“In litigation, you constantly analyze what went wrong and how to fix it. That mindset is surprisingly useful when you’re running a fast-growing company.”

That background gave her something many executives lack: a deep understanding of risk, negotiation, and the many ways business decisions can fail.

But when she joined Nightingale in 2017, the role quickly expanded beyond legal as the company accelerated its international expansion, building partnerships aimed at screening populations for the risk of chronic illnesses such as diabetes, as well as heart, liver, and kidney disease.

Minja Salmio won the Future Leader award at the Nordic Listed Leaders Gala 2025. She was photographed by Eino Ansio.

Wearing six hats at once

Startups, and especially ambitious growth companies, rarely operate within neat job descriptions.

At Nightingale, Salmio built the company’s legal function from scratch. Over time, her responsibilities expanded far beyond legal affairs. She helped steer regulation, quality, information security, governance, communication, and strategic projects.

She says that the chance to take on such a wide range of responsibilities has been possible only because she was surrounded by colleagues who were willing to share knowledge generously and trust her with new challenges - something she considers a reflection of the team and the opportunities she has been given.

However, at one point, the scope of the work felt almost impossible.

“There were moments when it felt like there were too many balls in the air at the same time,” she says.

Yet the pressure itself was not the hardest part. The real challenge was focus.

In high-growth companies, everything might feel urgent, and new opportunities seem important. Leaders often find themselves pulled in multiple directions at once.

“Eventually, I realized that the situation was not sustainable. The real question becomes: what is the most important thing for the company right now?”

For her, that answer became clear: contributing to customer growth and supporting the company’s commercial progress.

The moments that define a company

Behind the scenes, Salmio played a key role in some of the most critical milestones in Nightingale’s history.

She was part of the team that raised approximately €140 million in growth funding from international investors, including partners in Japan and the United States. She also contributed to one of Finland’s fastest IPO processes, taking the company public on the Nasdaq First North Growth Market in less than five months in 2021, and four years later, the company’s transition to the Main Market of Nasdaq Helsinki. 

“There are moments when it really feels like life or death for the company,” she says. “When funding closes, it’s an incredible relief, but also a reminder of how much trust investors have placed in the team.”

The negotiations themselves could be intense. International partners, large teams, and cultural differences all had to be navigated carefully.

But those experiences also shaped the company’s internal culture.

“In a small team, every person plays an essential role. When everyone is ready to help and tackle each challenge with a “whatever it takes” mindset, the impossible starts to feel within reach. Over the years, going through so much together has truly brought us close.”

The power of mission

What drives that level of commitment?

For Salmio, the answer lies in the company’s mission.

Nightingale Health is working to tackle one of the largest challenges in modern healthcare: chronic diseases. By using advanced disease risk detection technology, the company aims to enable the implementation of a preventative and outcome-based healthcare system.

Already, the technology has been used in primary healthcare on a large scale, and hundreds of thousands of individuals have received risk assessments for major diseases. Every day, biological samples are analyzed in the company’s laboratories in Finland, the UK, the US, Japan, and Singapore with the aim of creating a healthier world.

For Salmio, the significance of that work makes the effort worthwhile.

“We are trying to solve one of the biggest health problems in the world,” she says. 

That sense of purpose creates a culture that she describes with a smile as “a little bit crazy.”

“In the best way,” she adds.

Everyone in the company knows the challenge is enormous. But that shared ambition is also what binds the team together.

The youngest in the room

Many times during negotiations and international projects, Salmio notices she is the youngest in the room. But she says it has never been something she dwells on, especially since on a day-to-day basis at Nightingale, she works with a diverse team in terms of age, gender, and professional background.

Her approach is simple: focus on the substance.

“If you know the topic and you’re genuinely interested in it, people take notice. Respect comes from competence.”

Her legal background has also helped. Years in dispute resolution taught her how to structure arguments, stay calm under pressure, and defend a position clearly.

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Your weekly leadership intelligence briefing.

What happened, why it matters, and what to watch across every CEO, board, and executive move in Nordic listed companies, starting with Finland. Fast, factual, and to the point.

Delivered every Monday.

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Building teams that trust each other

If there is one lesson Salmio emphasizes most strongly about leadership, it is trust.

High standards matter, she says. So does decisiveness. Leaders must take ownership and move forward even when perfect answers do not exist.

But leadership also depends on something more human: understanding people.

“It’s important to recognize each person’s strengths and motivations,” she says. “When you understand what drives people, you can build teams that perform far beyond expectations.”

She adds that leadership, for her, has been less about having all the answers and more about learning continuously - from successes, from mistakes, and especially from the people around her.

She also believes in keeping a sense of humor, even during difficult periods.

“Serious business doesn’t mean you have to be serious all the time.”

Perhaps most importantly, she tries to create an environment where mistakes are treated as opportunities to learn rather than reasons to assign blame.

The courage to jump

Looking back, Salmio’s career path might appear unconventional: from dispute-resolution lawyer to commercial leader in a global health tech company.

But in her view, the path reflects a key factor in success: curiosity.

“If you always stay safe and familiar, you miss incredible opportunities,” she says.

Her advice to future leaders, especially those at the beginning of their careers, is straightforward.

Don’t try to fit yourself into a predetermined mold.

Focus on the work in front of you. Give it everything you have. And when the moment comes to take a leap into something new, trust that the experience you’ve built will carry you forward.

Sometimes, the most meaningful careers are the ones that were never planned at all.

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Five sessions, one cohort, twenty leaders in one room - Helsinki, 2026.

Authors

Founder and ceo

Helene Auramo is a co-founder of Listeds and Nordic Listed Leaders. She has previously co-founded Slush, Indiedays, Zipipop, and Okimo Clinic, building ventures at the intersection of media, technology, and community. She holds board positions at the Finnish Business School Graduates (Suomen Ekonomit) and Finnvera, and serves as Chair of the Investment Committee at the Finnish Business School Graduates. Helene is also a columnist for Talouselämä, Finland’s leading business magazine, and Aamulehti, one of the country’s largest newspapers. Her work focuses on leadership, growth, and the structures that shape decision-making in Nordic companies. She was awarded Future Board Member of the Year in 2022 by Future Board.

Founder and ceo

Helene Auramo is a co-founder of Listeds and Nordic Listed Leaders. She has previously co-founded Slush, Indiedays, Zipipop, and Okimo Clinic, building ventures at the intersection of media, technology, and community. She holds board positions at the Finnish Business School Graduates (Suomen Ekonomit) and Finnvera, and serves as Chair of the Investment Committee at the Finnish Business School Graduates. Helene is also a columnist for Talouselämä, Finland’s leading business magazine, and Aamulehti, one of the country’s largest newspapers. Her work focuses on leadership, growth, and the structures that shape decision-making in Nordic companies. She was awarded Future Board Member of the Year in 2022 by Future Board.

Authors

Founder and ceo

Helene Auramo is a co-founder of Listeds and Nordic Listed Leaders. She has previously co-founded Slush, Indiedays, Zipipop, and Okimo Clinic, building ventures at the intersection of media, technology, and community. She holds board positions at the Finnish Business School Graduates (Suomen Ekonomit) and Finnvera, and serves as Chair of the Investment Committee at the Finnish Business School Graduates. Helene is also a columnist for Talouselämä, Finland’s leading business magazine, and Aamulehti, one of the country’s largest newspapers. Her work focuses on leadership, growth, and the structures that shape decision-making in Nordic companies. She was awarded Future Board Member of the Year in 2022 by Future Board.

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Insider interviews

A new item for the board agenda: seven in ten are investing, three in ten are in control

Sep 30, 2026

Digital sovereignty is moving off the IT compliance list and onto the board's risk agenda. Vivicta's Nordic Digital Sovereignty Survey 2026, published on 22 September, finds that seven in ten organisations expect to increase their sovereignty investment over the next twelve months, while fewer than three in ten are confident they control their critical data.

Not long ago, the CIO of a large Swedish company told Vivicta's CEO Satu Kiiskinen what his single highest priority was. It was knowing where the company's business-critical data actually sits. He knew a moment would come when the executive team and the board would ask him that question, and he wanted the answer ready.

The question stopped being technical

Digital sovereignty means an organisation's ability to retain control and decision-making authority over its critical data, systems and operational continuity, including when the operating environment changes.

The definition might sound like an IT matter. According to Kiiskinen, that is precisely the problem. In executive teams and boardrooms the subject is still treated too often as a compliance and technology question. Her own view is different: this is first and foremost about business continuity, risk management and the capacity to keep operating when conditions shift.

“It’s clear that sovereignty has become an increasingly important priority in the current geopolitical environment. Digital sovereignty has become a leadership priority linked to business continuity and risk management, and it’s no longer seen as just a compliance issue”
Satu Kiiskinen
Satu KiiskinenCEO, Vivicta

The gap is not in the budget

The survey, run by Vivicta in collaboration with the research company Kairos Future, drew 320 senior decision-makers and key advisers in Finland, Sweden and Norway between June and July 2026. All worked in organisations employing more than 500 people.

The findings describe a subject that is recognised but not yet governed:

  • 70 per cent expect sovereignty-related investment to increase over the next 12 months.

  • 46 per cent have a formal, explicit sovereignty strategy.

  • 29 per cent strongly believe they control their critical data to a sufficient standard.

This, Kiiskinen says, is the most interesting result in the dataset. The subject is recognised, it is discussed, and organisations are willing to put money behind it. The capability still does not match the ambition. A gap has opened between intent and execution.

For a board, that is a familiar situation in unfamiliar clothing: an investment decision is coming up on a matter that too often has no strategy, no named owner and no metric.

Finland invests most. Sweden is further ahead on strategy.

Seventy-four per cent of Finnish organisations plan to increase investment, more than in Norway (69 per cent) or Sweden (68 per cent). On strategy the order reverses: a formal sovereignty strategy exists at 53 per cent of Swedish organisations, 44 per cent of Finnish ones and 39 per cent of Norwegian ones.

On control of critical data, Finland leads the comparison at 35 per cent, with Sweden and Norway at 26 per cent. Finland is ahead of its Nordic peers, and still only one Finnish organisation in three strongly believes it has sufficient control of its critical data.

Sweden, Kiiskinen notes, put sovereignty on the table some time ago. The CIO in the opening example represents that stage: the question is no longer whether the subject matters, but whether the organisation can answer when asked.

The opportunity is competitiveness.

Kiiskinen does not frame the subject as a threat. She sees it primarily as an opportunity to strengthen an organisation's resilience and competitiveness, and, ultimately, shareholder value.

Artificial intelligence connects to this directly. When the AI conversation runs hot and business benefits are wanted quickly, control of data determines whether AI can be adopted in a governed way, with risks identified in advance rather than reconstructed afterwards. Twenty-seven per cent of respondents rank AI, data use and control of decision-making among their most important sovereignty priorities. Seventeen per cent see AI as a new obstacle to data control.

On the risk side, Kiiskinen names one above the others: excessive dependency on individual providers.

Respondents agree. Dependency on external service providers tops the entire list of obstacles at 28 per cent. Cost and the complexity of an organisation's own environment follow at 23 per cent each, vendor lock-in at 16 per cent, and the absence of a strategy, owner or governance model at 14 per cent.

Dependency is rarely anyone's decision. It accumulates. Each individual choice was defensible at the time, and the result is a structure no one designed. It becomes visible only when something has to change quickly.

Full control is not the goal

Kiiskinen is careful not to overstate what the survey shows.

Complete sovereignty across every system is neither realistic nor the point, Kiiskinen says. What matters is distinguishing what is business-critical from what is not. The organisations that find a sensible balance are the ones that find resilience when conditions change

The data supports her. Only 8 per cent of respondents consider standard or global cloud sufficient for all critical workloads, and exactly the same share require full national sovereignty with elevated security. Everyone else sits somewhere in between. Seventeen per cent have not assessed the question at all.

“Ultimately, sovereignty is about freedom of action: the ability to remain in control when technology, suppliers or circumstances change. Organisations that find the right balance will be better positioned to innovate, grow and manage risk simultaneously”
Satu Kiiskinen
Satu KiiskinenCEO, Vivicta

What the board should ask

Kiiskinen does not present this as an easy topic for a board. The natural route onto the agenda, she says, runs through the audit committee, as part of risk management and business continuity. That does not mean it stays there. The whole board needs to take an interest.

Five questions a board can put to management at its next meeting:

  1. Do we share a view of which data is business-critical to us?

  2. Which systems are business-critical, and do we understand the difference between the two?

  3. Where does our business-critical data actually reside, and how is it governed?

  4. Who has access to it?

  5. To what extent are our data, systems and decision-making genuinely under our own control, and which part of our preparedness is an assumption rather than something tested?

None of these requires technical expertise to ask. On the evidence of this survey, many organisations would struggle to answer them.

Which leaves one question on the table, and it belongs to the board rather than to IT: are boards challenging management hard enough, before the next disruption reveals the real state of their readiness?

Market Signals

Finnish consumers see the national recovery, but not yet in their own finances

Sep 29, 2026

Consumer confidence in Finland slipped in September, ending a three-month climb from April's low. Beneath the headline figure, a sharper pattern is forming. Households now rate Finland's prospects at their long-term average, while their view of their own past year remains well below pre-2022 levels, and the lowest earners are still losing purchasing power.

The consumer confidence indicator stood at 4.9 below zero in September, down from 3.0 below zero in August. August had been the strongest reading since February 2022. The long-term average since 1995 is 2.9 below zero. The indicator has now been below zero for 55 consecutive months, every month since March 2022. 

The rebound itself was fast. In April the indicator sat at 12.5 below zero, and by August it had recovered 9.5 points. September's dip is small, and one month does not make a reversal. What matters more is which parts of the survey carried the recovery, and which did not.

Consumer confidence indicator (CCI, A1)

2016M09–2026M09

Balance figure
-20-10010202017201820192020202120222023202420252026
Source: Statistics Finland, consumer confidence
Updated: 28/09/2026

The national outlook has recovered 18 points since April, the household view far less

Most of the improvement since April's low has come from how consumers see Finland. The national outlook accounts for about 60 per cent of the indicator's 7.6-point rise. Consumers' view of their own past year has moved far less.

Expectations for Finland's economy over the next 12 months improved from a balance of 23.2 below zero in April to 4.7 below zero in September, which is on its long-term average level. Between March 2022 and August 2026, the same measure averaged 16.9 below zero.

Households' assessment of their own finances tells a different story. The balance for own economy now stood at 1.9 below zero in September, against an average of 4.9 above zero in the five and a half years before March 2022. Expectations for one's own economy in 12 months fell to 5.8 from 8.1 in August, short of the pre-2022 average of 9.8. Twenty-eight per cent of consumers said their finances were worse than a year earlier, while 25 per cent said better.

Consumers' views concerning their own and Finland's economy

2016M09–2026M09

Balance figure
-40-20020402017201820192020202120222023202420252026
Source: Statistics Finland, consumer confidence
Updated: 28/09/2026

The gap follows income, not prices

Labour Institute for Economic Research Labore estimates that purchasing power in the bottom income decile will decline by 3.5 per cent this year, while the top decile gains 2.2 per cent. Between 2023 and 2026, the difference in purchasing power growth between the two groups will exceed 16 percentage points, with renters and single parents facing the weakest outlook. Senior researcher Milla Nyyssölä attributes the split to "different income trajectories" rather than prices.

Labore describes this as unusual by historical standards. Even in the growth years after Finland's 1990s recession, when income growth varied widely between groups, purchasing power in the lowest decile did not fall.

The confidence survey shows the same fault line. Upper-level salaried employees posted a confidence reading of 1.1 above zero in September, while the unemployed stood at 13.1 below zero and pensioners at 11.5 below zero. Greater Helsinki recorded 2.4 below zero and Eastern Finland 10.7 below zero. Women's reading of 7.4 below zero remained well under men's 2.4 below zero.

Job security is part of the explanation. Among employed consumers, 27 per cent felt their personal risk of unemployment or lay-off had increased, and only 5 per cent felt it had lessened (Statistics Finland). Price pressure has not eased either: consumers estimated inflation at 4.9 per cent over the past year and expect 4.1 per cent over the next.

Durable spending sentiment has been negative for 55 months, yet car and loan plans run above usual

The balance for whether now is a good time to buy durable goods stood at 13.0 below zero in September. It has been below zero every month since March 2022, after averaging 19.2 above zero in the preceding five and a half years. Only 15 per cent of consumers considered the time favourable for expensive purchases, and 37 per cent planned to cut spending on durables over the next year, against 13 per cent planning to increase it.

The exception is big-ticket purchases. Seventeen per cent of consumers were definitely or possibly planning to buy a car within 12 months, and 19 per cent planned to take out a loan, both clearly more than usual according to Statistics Finland . The published figures do not show which households hold those plans. One reading fits Labore's data: the top income decile is gaining purchasing power this year, and those households are best placed to finance a car. The other is that some borrowing plans reflect strain rather than confidence. The data cannot yet separate the two. 

Consumers' intentions to spend money on durable goods

2016M09–2026M09

Balance figure
-40-20020402017201820192020202120222023202420252026
Source: Statistics Finland, consumer confidence
Updated: 28/09/2026

For consumer-facing companies on Nasdaq Helsinki, that uncertainty is itself the finding. September's survey describes a recovery in expectations, not yet in household income, and it is arriving at different speeds for different customers. The signal to watch is whether consumers' view of their own past year starts to follow the national outlook. Until it does, plans built on the Finnish average will be calibrated to sentiment rather than spending power.

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