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Rainmaker buys Inhouse Group to close its B2B gap ahead of a possible First North listing

Oct 7, 2026

Rainmaker has agreed to buy all shares in Yellow Holding, owner of B2B sales outsourcer Inhouse Group, and is investigating a listing on Nasdaq First North Growth Market Finland. The Finnish sales and customer service outsourcer had 2025 turnover of EUR 45.9 million.

Rainmaker buys Inhouse to close the gap on its EUR 7 million B2B target 

Rainmaker aims to grow its B2B business to around EUR 7 million by the end of its 2025 to 2027 strategy period. B2B sales revenue was EUR 1.6 million in the first half, up from EUR 1.0 million. Two pilot assignments did not move into production, and volumes in its SDR service fell in spring before recovering in early summer. Inhouse covers prospecting, customer acquisition and appointment booking, and will keep its own brand. The purchase price was not disclosed.

“Inhouse Group has built a strong position in demanding B2B solution sales and developed operating models that perfectly complement Rainmaker's business entity. The acquisition supports our strategy to grow and strengthens our position as a growth partner for our customers,” says Tapio Korttilalli, CEO of Rainmaker, in the press release.

Inhouse follows two acquisitions in the first half of 2026

In February, Rainmaker bought telephone sales company Myyntimestarit and its roughly 60 sales professionals. It also bought Digizer's e-commerce customer service business.  First-half revenue rose 14.2% to EUR 24.6 million, with organic growth of 10.6% and acquisitions adding 3.6 percentage points. Comparable EBITDA rose to EUR 1.7 million, or 7.0% of revenue, the bottom of its 7 to 10% medium-term target range.

The balance sheet has been rebuilt for a listing since spring

In June, pension insurer Veritas subscribed EUR 2.0 million of new shares, equal to 11.76% of shares after registration. “The company's growth prospects and market position create a solid foundation for the company's future development and it is really great to be part of this story,” says Theo Laakso, portfolio manager at Veritas.

Interest-bearing net debt fell to EUR 5.6 million from EUR 9.7 million a year earlier, or 1.5 times rolling EBITDA. In July, several loan arrangements were replaced with a single long-term facility with fewer covenants.

Two holding companies own more than 90% of the shares

Before the Veritas shares were registered, GTW Group held 58.56% of Rainmaker and Divest Group 34.34%. The company says a listing would strengthen its capital structure and fund organic and acquisition-driven growth. A new company form, an outside equity investor and simpler debt all point the same way. The Inhouse deal gives prospective investors a first look at what a listing would pay for.

Business

Nordea expects hiring to turn this winter. Danske sees one vacancy for every nine jobseekers.

Sep 3, 2026

Nordea raised its 2026 growth forecast to 1.7 per cent on 2 September. Danske, forecasting in June, has 1.1 per cent. Both keep unemployment above 10 per cent this year, and sit a percentage point apart on the 2027 ECB rate.

Nordea's upgrade took 2026 up from 1.0% and added 2.0% in both 2027 and 2028. Danske has 0.8% for next year, having cut both years from 1.5 and 1.9% on an energy price shock. 

Some of the gap is just timing. Danske's editorial deadline was 2 June, before Statistics Finland's Q2 flash and before the summer run of data that prompted Nordea's upgrade. The energy-driven downgrade Danske made in June has not so far shown up in the output figures.

What has not moved with the data is the labour market call. Both houses put unemployment above 10% this year, and Danske has it still above 10% in 2027.

Finland, %

Nordea 2026

2027

Danske 2026

2027

GDP

1.7

2.0

1.1

0.8

Unemployment rate

10.4

9.0

10.5

10.1

Government deficit, % of GDP

3.30

2.88

5.0

4.8

Government debt, % of GDP

90.80

92.26

90.9

93.3

ECB deposit rate, end of period

2.75

3.00

2.50

2.00

Nordea forecasts a further year at 2.0% growth in 2028 and unemployment down to 8.0%; Danske's horizon stops at 2027. The 2025 base figures differ slightly, EUR 281.7bn against EUR 280.6bn, so the rates are not measured off the same base.

The rate path is the one split the calendar does not explain

Both houses expect the ECB to raise rates again. They then point in opposite directions.

Nordea forecasts three further 25 basis point moves, taking the deposit rate to 2.75% by year-end and 3.00% in 2027, and says the timing looks wrong for Finland, where consumer price inflation was 2.1% in July with services at 1.7% and goods at 1.1%. Danske forecasts two hikes to 2.50% and then cuts, potentially from spring 2027, back to 2.00% by the end of that year, on the view that the hiking cycle will be much shorter than the last one.

The reasoning behind the shorter cycle is a comparison with 2022. Heidi Schauman, Danske's head of research, argues the starting point is not the same: "This time, the major economies are more balanced". On that reading, price and wage increases are harder to push through than they were four years ago, second-round effects stay modest, and the ECB has less work to do.

That is a full percentage point of difference on the policy rate in eighteen months, and it lands on anyone financing capacity into the recovery. It is also the one line where a June forecast and a September forecast are looking at broadly the same question, because both are calls on what the ECB does next rather than on what Finland did last quarter.

The high unemployment rate is partly a participation story

Listeds flagged the underlying divergence on 3 August: GDP grew 0.9% quarter-on-quarter in Q2 while employed persons fell 1.1% year-on-year and hours worked fell 1.4%, on Statistics Finland's flash data. The revised accounts on 28 August cut that quarterly figure to 0.4%, so the gap between output and hours is narrower than the flash implied, but it has not closed.

Both houses now read that combination as something other than a weak economy, from different directions. Nordea points to output per hour worked rising 2.8% year-on-year in the second quarter, roughly what the previous 18 years delivered combined, and names R&D investment rising since 2018, cheap electricity and moderate wage settlements as durable drivers rather than cyclical ones. Danske points at the denominator: trend unemployment at 10.6% is the highest since 1999, but participation has risen above 69%, a level not seen since the early 1990s, so the rate reflects a growing labour force as much as weak hiring.

Danske is blunter about how thin demand for labour still is, with roughly one job vacancy for every nine unemployed jobseekers, and its Finland economist is explicit that a broader consumption recovery requires employment to improve first. Nordea expects that turn sooner. Its economist Juho Kostiainen dates it: "A positive turn in the labor market is expected next winter", on the back of hiring intentions that have improved clearly this year.

Neither is describing a labour market that has turned yet. Housing tells a similar story: prices for old dwellings fell 3.9% year-on-year in Q2 and Nordea has residential starts down to 15,000, with Danske expecting a fall of 2.8% in prices this year before a 1.0% recovery next.

What it means for boards

Two forecasts, three months apart, agreeing that output is growing and that hiring has not followed. The question for a board is which lever moves first when it does.

If Nordea is right, hiring turns this winter and the market for experienced operators tightens before the Labour Force Survey shows it. If Danske's slower read holds, headcount stays a usable lever well into 2027 and the financing cost of waiting falls rather than rises.

Boards do not have to wait for the quarterly accounts to find out which. Hiring intentions and workforce negotiations move first, and executive appointments move ahead of both. Listeds tracks workforce change negotiations and leadership appointments across Nasdaq Helsinki and First North for exactly this reason. A recovery that shows up in productivity before payroll shows up in mandates before it shows up in the statistics.

One thing to keep in mind. Danske's June numbers predate both the Q2 flash and the revised accounts, and Statistics Finland updates the quarter again on 18 September.

Nordea is a partner in Nordic Listed Leaders which is part of Listeds. They also are a partner in the investor event defence. We retain full editorial control over our coverage.

Business

Economists surprised as Finland's output grows 2.8% in May

Jun 30, 2026

Finland's economy is showing firmer signs of recovery than many economists expected just a few weeks ago. Fresh data suggest the upswing that began earlier this year is continuing, offering cautious optimism after a prolonged period of weak growth, Kauppalehti reported today, citing two chief economists.

Finland's total output increased 2.8 percent in May compared with the same month last year, adjusted for working days, Akava Chief Economist Pasi Sorjonen posted on X today, citing official data. Output also rose 0.8 percent from April, while April's growth figures were revised upward. Sorjonen said the second quarter has started "much stronger than expected."

MuniFin (Kuntarahoitus) Chief Economist Timo Vesala reached a similar conclusion. "The economy's momentum has genuinely turned," he posted on X, while cautioning that monthly indicators can fluctuate. He added that the overall picture has "changed significantly for the better during the past month."

The stronger data comes despite earlier concerns that geopolitical risks, including potential disruption to shipping through the Strait of Hormuz, could weaken second-quarter growth. Those fears have yet to appear in the domestic figures.

Both economists stopped short of declaring victory. Sorjonen warned that it is too early to assume the current pace of growth will continue throughout the year. Vesala said a durable recovery will depend on stronger household spending and a decline in unemployment. If private consumption strengthens, he believes Finland's economy could recover at a pace approaching 3 percent.

Business

Statistics Finland upgrades 2025 growth outlook to 0.8% after export surge

Jun 17, 2026

Finland’s economy performed better than expected in 2025, but the recovery remains uneven. Revised figures show GDP grew 0.8 percent, four times the pace initially estimated, driven largely by stronger exports and a rebound in several industrial sectors.

Exports were the main force behind the upgrade. Statistics Finland revised its earlier growth estimate from 0.2 percent to 0.8 percent today after stronger data from foreign trade and key industries. Growth was strongest in information and communications, mining, pharmaceuticals, oil refining, and defense manufacturing.

The improvement in external demand is beginning to filter through to the labor market. Industries that expanded exports added jobs even as total employment across the economy declined. Finland’s current account also returned to surplus in 2025, reflecting stronger trade performance.

Not every sector is participating in the recovery. Paper manufacturing continues to face structural challenges, while construction remains stuck in a prolonged downturn. Output has stabilized, but a clear return to growth has yet to emerge.

The contrast is equally visible in domestic demand. Private investment remains subdued, weighed down by weak construction activity, although data center projects have provided pockets of growth. Household consumption also remained restrained as the savings rate rose to 6.1 percent and household indebtedness continued to fall.

The latest figures point to an economy that is recovering, but one still dependent on demand from abroad rather than a broad-based domestic rebound.

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