New CEO inherits growth and margin pressure

Sampo Päällysaho, former SVP of groceries at SOK, became chief executive of Tokmanni Group today, succeeding Mika Rautiainen after his eight-year tenure. He takes over the Nordic discount retailer as it prepares a new strategic and financial plan following the end of its previous strategy period.

The succession, first announced in July 2025, completed a year-long transition. Rautiainen retired after leading Tokmanni, one of Finland’s largest variety discount retailers, since 2018. Tokmanni operates the Tokmanni, Dollarstore, Big Dollar, Click Shoes, and Shoe House retail chains across Finland, Sweden, and Denmark.

In today’s press release, Päällysaho said he will focus on profitable growth by opening new stores, strengthening the assortment, improving execution and capturing further benefits from recent acquisitions. He also plans to spend his first months meeting employees across Finland, Sweden, and Denmark before finalizing the group's next strategy. 

Effective July 6, Päällysaho also joined the boards of the Finnish Commerce Federation and the Finnish Grocery Trade Association and became vice chairman of Tokep Sourcing.

A new CEO takes over amid margin pressure

Päällysaho inherits a business that continued to grow in 2025 but saw profitability weaken. Revenue rose over 3% to EUR 1.7 billion, while comparable EBIT declined 15% to EUR 84.8 million as higher costs at its Swedish discount retailer chain Dollarstore offset record profitability in the Tokmanni segment. Comparable EBIT also finished just below the company's narrowed guidance range, highlighting the importance of improving margins as Tokmanni enters its next stage.

With Päällysaho, Tokmanni appointed a retail executive with nearly three decades of experience across grocery, consumer goods, and specialty retail. Päällysaho most recently served as SVP of groceries at SOK, the owner of retail brands Prisma, S-market, and Alepa, after previously leading its consumer goods business. Earlier, he was the managing director of Clas Ohlson Oy and held commercial leadership positions at Kesko. 

Tokmanni highlighted Päällysaho’s experience in category management, sourcing, assortment development and omnichannel retailing as well suited to its current priorities, including expanding the SPAR grocery concept and strengthening sourcing across the group. 

On his first day, Päällysaho emphasized the importance of the company's workforce: "The foundation of Tokmanni Group's success is its skilled personnel, and I look forward to getting to know my new colleagues and building the future together with them. Together, we will lead Tokmanni Group into its next strategy period."

Leadership team continues to evolve

Päällysaho joins a management team that has undergone significant changes over the past year. Chief Supply Chain Officer Nina Anttila joined the executive team in September 2025, while Chief Sourcing and Buying Officer Juha Valtonen departed in April 2026. He was succeeded by Janne Pihkala, previously chief strategy and development officer, who assumed the sourcing role on February 1, 2026.

The board also expanded from six to seven members at the 2026 annual general meeting, with Katarina Gabrielson and Jari Latvanen joining the board while Ulla Serlenius did not seek re-election.

What Tokmanni aims to accomplish: goals for the next chapter

Päällysaho's arrival marks the beginning of a new strategic cycle. Tokmanni's previous strategy period ended in 2025, and one of his first priorities will be setting new strategic and financial targets for 2026–2030, expected in the second half of 2026. The strategy will provide the first indication of how the new CEO plans to improve profitability while sustaining growth.

Management's priorities include expanding the store network, strengthening the product assortment, and improving the execution of integration initiatives following recent acquisitions. The company is also continuing the rollout of the Spar and Eurospar grocery concepts in Finland, while working to restore profitability at its Dollarstore business as it expands in Sweden and Denmark. 

Tokmanni also remains committed to its science-based target of reducing absolute Scope 1 and 2 emissions by 42% by 2030 from a 2024 baseline.

Investor watchpoints

The new strategy and its financial targets will be the first major test of Päällysaho's leadership. Investors will also watch whether management can improve the Dollarstore brand’s profitability while maintaining Nordic expansion and whether the Spar rollout contributes to growth.

Capital allocation remains another key theme after the board withheld a second installment of the 2024 dividend to strengthen the balance sheet and fund investments, while completing a EUR 3 million share buyback in June 2026. Quarterly results throughout 2026 will provide the first evidence of progress under the new management team.

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Leaders

Sampo Päällysaho leaves SOK to take over Tokmanni Group ahead of new strategy

Sampo Päällysaho leaves SOK to take over Tokmanni Group ahead of new strategy

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Credit: Tokmanni, Sampo Päällysaho

Credit: Tokmanni, Sampo Päällysaho

New CEO inherits growth and margin pressure

Sampo Päällysaho, former SVP of groceries at SOK, became chief executive of Tokmanni Group today, succeeding Mika Rautiainen after his eight-year tenure. He takes over the Nordic discount retailer as it prepares a new strategic and financial plan following the end of its previous strategy period.

The succession, first announced in July 2025, completed a year-long transition. Rautiainen retired after leading Tokmanni, one of Finland’s largest variety discount retailers, since 2018. Tokmanni operates the Tokmanni, Dollarstore, Big Dollar, Click Shoes, and Shoe House retail chains across Finland, Sweden, and Denmark.

In today’s press release, Päällysaho said he will focus on profitable growth by opening new stores, strengthening the assortment, improving execution and capturing further benefits from recent acquisitions. He also plans to spend his first months meeting employees across Finland, Sweden, and Denmark before finalizing the group's next strategy. 

Effective July 6, Päällysaho also joined the boards of the Finnish Commerce Federation and the Finnish Grocery Trade Association and became vice chairman of Tokep Sourcing.

A new CEO takes over amid margin pressure

Päällysaho inherits a business that continued to grow in 2025 but saw profitability weaken. Revenue rose over 3% to EUR 1.7 billion, while comparable EBIT declined 15% to EUR 84.8 million as higher costs at its Swedish discount retailer chain Dollarstore offset record profitability in the Tokmanni segment. Comparable EBIT also finished just below the company's narrowed guidance range, highlighting the importance of improving margins as Tokmanni enters its next stage.

With Päällysaho, Tokmanni appointed a retail executive with nearly three decades of experience across grocery, consumer goods, and specialty retail. Päällysaho most recently served as SVP of groceries at SOK, the owner of retail brands Prisma, S-market, and Alepa, after previously leading its consumer goods business. Earlier, he was the managing director of Clas Ohlson Oy and held commercial leadership positions at Kesko. 

Tokmanni highlighted Päällysaho’s experience in category management, sourcing, assortment development and omnichannel retailing as well suited to its current priorities, including expanding the SPAR grocery concept and strengthening sourcing across the group. 

On his first day, Päällysaho emphasized the importance of the company's workforce: "The foundation of Tokmanni Group's success is its skilled personnel, and I look forward to getting to know my new colleagues and building the future together with them. Together, we will lead Tokmanni Group into its next strategy period."

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Leadership team continues to evolve

Päällysaho joins a management team that has undergone significant changes over the past year. Chief Supply Chain Officer Nina Anttila joined the executive team in September 2025, while Chief Sourcing and Buying Officer Juha Valtonen departed in April 2026. He was succeeded by Janne Pihkala, previously chief strategy and development officer, who assumed the sourcing role on February 1, 2026.

The board also expanded from six to seven members at the 2026 annual general meeting, with Katarina Gabrielson and Jari Latvanen joining the board while Ulla Serlenius did not seek re-election.

What Tokmanni aims to accomplish: goals for the next chapter

Päällysaho's arrival marks the beginning of a new strategic cycle. Tokmanni's previous strategy period ended in 2025, and one of his first priorities will be setting new strategic and financial targets for 2026–2030, expected in the second half of 2026. The strategy will provide the first indication of how the new CEO plans to improve profitability while sustaining growth.

Management's priorities include expanding the store network, strengthening the product assortment, and improving the execution of integration initiatives following recent acquisitions. The company is also continuing the rollout of the Spar and Eurospar grocery concepts in Finland, while working to restore profitability at its Dollarstore business as it expands in Sweden and Denmark. 

Tokmanni also remains committed to its science-based target of reducing absolute Scope 1 and 2 emissions by 42% by 2030 from a 2024 baseline.

Investor watchpoints

The new strategy and its financial targets will be the first major test of Päällysaho's leadership. Investors will also watch whether management can improve the Dollarstore brand’s profitability while maintaining Nordic expansion and whether the Spar rollout contributes to growth.

Capital allocation remains another key theme after the board withheld a second installment of the 2024 dividend to strengthen the balance sheet and fund investments, while completing a EUR 3 million share buyback in June 2026. Quarterly results throughout 2026 will provide the first evidence of progress under the new management team.

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Authors

Emmi Laine is head of business content at Listeds and our lead for finance and business coverage. She sets the editorial agenda, interviews Nordic business leaders, and writes stories, newsletters, and social content on timely market and corporate topics. Emmi brings nearly eight years of experience from Shanghai's Yicai Global / Yicai Media Group, where she was awarded for reporting on China’s economy, finance sector, and technology innovation. She holds an MSc in Innovation and Entrepreneurship from ESADE Business School in Barcelona and a Master’s degree in International Design Business Management from Aalto University. She also holds a Bachelor’s degree in Culture Studies with a major in Journalism from Stockholm University and has studied Mandarin Chinese and Chinese culture. Emmi is a Finnish citizen and has lived in Finland, Sweden, China, and Portugal.

Emmi Laine is head of business content at Listeds and our lead for finance and business coverage. She sets the editorial agenda, interviews Nordic business leaders, and writes stories, newsletters, and social content on timely market and corporate topics. Emmi brings nearly eight years of experience from Shanghai's Yicai Global / Yicai Media Group, where she was awarded for reporting on China’s economy, finance sector, and technology innovation. She holds an MSc in Innovation and Entrepreneurship from ESADE Business School in Barcelona and a Master’s degree in International Design Business Management from Aalto University. She also holds a Bachelor’s degree in Culture Studies with a major in Journalism from Stockholm University and has studied Mandarin Chinese and Chinese culture. Emmi is a Finnish citizen and has lived in Finland, Sweden, China, and Portugal.

Authors

Journalist

Emmi Laine is head of business content at Listeds and our lead for finance and business coverage. She sets the editorial agenda, interviews Nordic business leaders, and writes stories, newsletters, and social content on timely market and corporate topics. Emmi brings nearly eight years of experience from Shanghai's Yicai Global / Yicai Media Group, where she was awarded for reporting on China’s economy, finance sector, and technology innovation. She holds an MSc in Innovation and Entrepreneurship from ESADE Business School in Barcelona and a Master’s degree in International Design Business Management from Aalto University. She also holds a Bachelor’s degree in Culture Studies with a major in Journalism from Stockholm University and has studied Mandarin Chinese and Chinese culture. Emmi is a Finnish citizen and has lived in Finland, Sweden, China, and Portugal.

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Monthly Leadership Moves

September's finance seats started filling from inside

Oct 9, 2026

Through August, every incoming chief financial officer at a Helsinki issuer since December 2025 already held the title somewhere else. In September, Vincit promoted from its own controlling team and UPM made WISA's interim finance chief permanent. The lateral market did not close: Tieto and Relais both hired sitting finance chiefs, and Terveystalo is now searching for one.

Listeds had recorded at least ten CFO changes across Nasdaq Helsinki and First North between December 2025 and August 2026, and not one incoming finance chief was taking the job for the first time. Last month's roundup ended on whether September would break that run. It did, at the smaller end of the market.

The month's second signal was structural. Viking Line, Kalmar, Terveystalo and the planned UPM and Sappi graphic paper joint venture each redrew an organization in September and named the people to run it. Board-level change stayed thin, and most of it was nomination-board formation for the 2027 annual general meetings rather than turnover in the boardroom itself.

Vincit and WISA broke the lateral run with internal finance appointments

The Digia and Vincit chain that opened in August closed in September. Vincit named a successor on September 01, and went inside to do it. Paula Kuittinen, Head of Management Accounting and Business Control since March 2026 and before that more than 12 years in finance roles at CGI, most recently she has been the Finance Director, now becoming the CFO on November 1. "It is great to be able to appoint our new CFO from within the company," said chief executive Julius Manni.

On September 18, UPM's board appointed Lasse von Hertzen, previously WISA's interim CFO, its permanent Senior Vice President and Chief Financial Officer, effective when the plywood demerger completes. That finishes a WISA leadership team named in full by the parent's board, with trading expected from November 2.

LapWall took a third route. Tuomo Riihonen's employment ended on September 24, and the next day the company named Tiina Määttä Chief Financial Officer and Legal Officer from October 1. Her record runs through finance and legal advisory roles at Talenom and Greenstep and the chief executive seat at Kymsol Group.

Kempower named Lasse Hatinen on September 9, bringing more than 15 years of finance leadership in listed industrial companies. He joins by March 1, 2027 at the latest, from Metso where he has served as Senior Vice President, Group Controller. Juha Jaatinen, interim since August 13, holds the seat until then.

Larger issuers kept buying finance chiefs who already hold the title

The lateral market remains the default above small cap. Tieto appointed Juuso Pajunen from Terveystalo on September 16, and Terveystalo opened its search the same day. Relais Group appointed Joonas Mäkipeska on September 14 from Technopolis, where he is Chief Financial and Strategy Officer, after CFO roles at Holiday Club Resorts, Sponda and ALD Automotive. Chief executive Christian Gebauer framed the brief as "continued profitable growth, supported by financial discipline, strong cash conversion and investment discipline."

Stora Enso moved the other way on the same theme: on September 17 CFO Niclas Rosenlew was named deputy chief executive to President & CEO Hans Sohlström while keeping the finance role. Tallink appointed Armin Penner as its new CFO on September 8. He has worked for more than six years as CFO and Management Board Member of Circle K Eesti and has also served as CFO of Euroapteek and Ragn-Sells Eesti. 

SSH went outside for its chief executive, Arvo went to its own board

September's two listed-issuer CEO appointments took opposite routes. SSH Communications Security named Lars Bell from Omada, where he was Chief Customer Officer and interim chief executive, effective October 1. The share rose 49.5% in the five sessions to September 7. Bell inherits a business whose second-quarter revenue recovered to EUR 5.7 million, up 6.8%, while EBITDA fell 40.7%, and he starts on the same day as CFO Cristian Arias. The third-quarter report will be the first one a rebuilt executive team owns.

Arvo Sijoitusosuuskunta named Teemu Kokko, a member of its board of directors since 2021, deputy chief executive from December and chief executive from April 1, 2027. The selection ran through a nomination committee drawn from the cooperative's supervisory board, one level above the board Kokko sits on. He inherits first-half operating profit of EUR 8.5 million against EUR 6.5 million a year earlier, most of the step-up traced to an approximately EUR 6.9 million gain on the HANZA exit.

Reorganizations, not departures, produced most management-team changes

The month's largest management-team changes came attached to new structures. Kalmar announced plans on September 3 to simplify its operating model by combining divisions. Terveystalo said on September 4 it will report in four segments from 2027, Healthcare Services, Oral Health, Public Partnerships and Sweden, and named Ville Pesonen senior vice president for oral health. Viking Line renewed its management structure on September 8 and established a Viking Leadership Team. UPM and Sappi nominated Gunnar Eberhardt and Stephen Blyth to lead their planned graphic paper joint venture on September 8, and the wider management team on September 14. 

Technology seats moved alongside. Aspocomp named Ville Raatikainen Chief Engineering and Technology Officer from January 1, 2027, the second outside hire to its team since July, timed to the phased commissioning of its expanded Oulu plant.

Directors moving into executive roles drove September's committee changes

Only one board chair left. Kari Syrjänen resigned as chair of Biohit on September 2. The two committee changes that followed shared a cause: a director taking an executive job. Tulikivi's audit committee chair Niko Haavisto left the board after becoming CFO of Fiskars, and Panu Paappanen became the chairperson on September 14. At Olvi, director Tarmo Noop left the audit committee to run the Estonian subsidiary A. Le Coq on an interim basis, and board chair Nora Hortling replaced him.

September split the finance pipeline by company size

September broke the lateral CFO run, but only at the smaller end of the market: Vincit and WISA filled their finance seats from inside, while Tieto and Relais kept hiring sitting finance chiefs. At chief executive level, Arvo promoted from its own board and SSH went outside. Most management-team changes followed reorganizations rather than departures. On boards, the committee changes came from directors moving into executive roles, and most other activity was nomination-board formation for 2027. With interim finance cover at Kempower and Relais and an open seat at Terveystalo, the next test is whether larger issuers start filling finance seats from within. 

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