Marimekko's appointment of Karolin Stjerna comes with a broader change to the way the company is organized.

The Finnish design house announced yesterday that Stjerna will join the management group as chief operating officer, supply chain, reporting directly to CEO Tiina Alahuhta-Kasko. At the same time, Marimekko is separating supply chain management from product portfolio management, two functions that previously sat under a single executive.

The decision creates separate leadership structures for operations and product direction as the company continues its international expansion.

A new supply chain leader

Stjerna joins from Danish fashion brand Ganni, where she served as COO and a member of the executive committee. Before that, she held leadership positions in supply chain, logistics, and customer service at both Ganni and L'Oréal.

Announcing the appointment, CEO Tiina Alahuhta-Kasko highlighted Stjerna's experience scaling international operations:

"I am excited to welcome Karolin to our management group. Her versatile experience in leading global operations in our industry to support international scaling is a great asset for us on our growth journey. Strategic supply chain management has an increasingly important role in building Marimekko's future competitiveness and enhancing our productivity, flexibility and agility."

The appointment places an executive with international operations experience in charge of sourcing, logistics, quality control, product development, and Marimekko's printing factory in Helsinki.

The end of a combined role

Stjerna's arrival follows the departure of Tina Broman, who served as chief supply chain and product officer. Broman stepped down on June 2 by mutual agreement.

Her role combined responsibility for sourcing, production, logistics, product development, and portfolio management. Those responsibilities will now be divided between separate functions.

Supply chain activities will move under Stjerna's leadership. Product portfolio management and development will move to the merchandising team, which is responsible for shaping the product range in line with Marimekko's brand and business objectives.

The company has started recruiting a permanent merchandising director. Until then, CMO Sanna-Kaisa Niikko will oversee the function.

Alahuhta-Kasko credited Broman with building the foundation for the next stage of development. "Under Tina's leadership, Marimekko's sourcing, own production and logistics as well as product development and portfolio management have been lifted to a new level. Together with her team, Tina has created a strong foundation for us to now move on to a new phase in supply chain and product portfolio management according to Marimekko's SCALE strategy."

Growth plans continue

The reorganization comes as Marimekko continues to expand internationally.

First-quarter 2026 net sales increased 5 percent to EUR 41.4 million. Comparable operating profit rose 19 percent to EUR 5.3 million, representing a margin of 12.7 percent. International sales grew 9 percent, while retail sales increased 20 percent across all market areas.

The company maintained its guidance for 2026, forecasting net sales growth and a comparable operating profit margin of around 16 to 19 percent.

Expansion plans also remain unchanged. Marimekko expects to open 10 to 15 new stores and shop-in-shops during 2026, primarily in Asia, while adding Indonesia and the Philippines to its franchise network.

The company is also using its 75th anniversary year to increase visibility through brand collaborations, including collections with Finnish jewelry icon Kalevala Jewelry and Hong Kong-based phone accessory company CASETiFY.

Separate ownership for two priorities

Marimekko said the reorganization reflects the growing importance of supply chain management in a more dynamic operating environment and the need for stronger product portfolio management to support international growth.

The result is a structure in which supply chain management and product portfolio management no longer sit under a single executive.

One function now reports through a chief operating officer focused on operations. The other sits within merchandising, under leadership responsible for the brand, product range, and market needs.

The company is still recruiting the executive who will permanently lead merchandising. Stjerna, meanwhile, takes responsibility for the operational side of the equation from June 8.

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Leaders

Marimekko separates supply chain from product management, hires Ganni veteran Karolin Stjerna

Marimekko separates supply chain from product management, hires Ganni veteran Karolin Stjerna

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5 min read

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Credit: Marimekko, Karolin Stjerna

Credit: Marimekko, Karolin Stjerna

Marimekko's appointment of Karolin Stjerna comes with a broader change to the way the company is organized.

The Finnish design house announced yesterday that Stjerna will join the management group as chief operating officer, supply chain, reporting directly to CEO Tiina Alahuhta-Kasko. At the same time, Marimekko is separating supply chain management from product portfolio management, two functions that previously sat under a single executive.

The decision creates separate leadership structures for operations and product direction as the company continues its international expansion.

A new supply chain leader

Stjerna joins from Danish fashion brand Ganni, where she served as COO and a member of the executive committee. Before that, she held leadership positions in supply chain, logistics, and customer service at both Ganni and L'Oréal.

Announcing the appointment, CEO Tiina Alahuhta-Kasko highlighted Stjerna's experience scaling international operations:

"I am excited to welcome Karolin to our management group. Her versatile experience in leading global operations in our industry to support international scaling is a great asset for us on our growth journey. Strategic supply chain management has an increasingly important role in building Marimekko's future competitiveness and enhancing our productivity, flexibility and agility."

The appointment places an executive with international operations experience in charge of sourcing, logistics, quality control, product development, and Marimekko's printing factory in Helsinki.

The end of a combined role

Stjerna's arrival follows the departure of Tina Broman, who served as chief supply chain and product officer. Broman stepped down on June 2 by mutual agreement.

Her role combined responsibility for sourcing, production, logistics, product development, and portfolio management. Those responsibilities will now be divided between separate functions.

Supply chain activities will move under Stjerna's leadership. Product portfolio management and development will move to the merchandising team, which is responsible for shaping the product range in line with Marimekko's brand and business objectives.

The company has started recruiting a permanent merchandising director. Until then, CMO Sanna-Kaisa Niikko will oversee the function.

Alahuhta-Kasko credited Broman with building the foundation for the next stage of development. "Under Tina's leadership, Marimekko's sourcing, own production and logistics as well as product development and portfolio management have been lifted to a new level. Together with her team, Tina has created a strong foundation for us to now move on to a new phase in supply chain and product portfolio management according to Marimekko's SCALE strategy."

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Growth plans continue

The reorganization comes as Marimekko continues to expand internationally.

First-quarter 2026 net sales increased 5 percent to EUR 41.4 million. Comparable operating profit rose 19 percent to EUR 5.3 million, representing a margin of 12.7 percent. International sales grew 9 percent, while retail sales increased 20 percent across all market areas.

The company maintained its guidance for 2026, forecasting net sales growth and a comparable operating profit margin of around 16 to 19 percent.

Expansion plans also remain unchanged. Marimekko expects to open 10 to 15 new stores and shop-in-shops during 2026, primarily in Asia, while adding Indonesia and the Philippines to its franchise network.

The company is also using its 75th anniversary year to increase visibility through brand collaborations, including collections with Finnish jewelry icon Kalevala Jewelry and Hong Kong-based phone accessory company CASETiFY.

Separate ownership for two priorities

Marimekko said the reorganization reflects the growing importance of supply chain management in a more dynamic operating environment and the need for stronger product portfolio management to support international growth.

The result is a structure in which supply chain management and product portfolio management no longer sit under a single executive.

One function now reports through a chief operating officer focused on operations. The other sits within merchandising, under leadership responsible for the brand, product range, and market needs.

The company is still recruiting the executive who will permanently lead merchandising. Stjerna, meanwhile, takes responsibility for the operational side of the equation from June 8.

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Authors

Emmi Laine is head of business content at Listeds and our lead for finance and business coverage. She sets the editorial agenda, interviews Nordic business leaders, and writes stories, newsletters, and social content on timely market and corporate topics. Emmi brings nearly eight years of experience from Shanghai's Yicai Global / Yicai Media Group, where she was awarded for reporting on China’s economy, finance sector, and technology innovation. She holds an MSc in Innovation and Entrepreneurship from ESADE Business School in Barcelona and a Master’s degree in International Design Business Management from Aalto University. She also holds a Bachelor’s degree in Culture Studies with a major in Journalism from Stockholm University and has studied Mandarin Chinese and Chinese culture. Emmi is a Finnish citizen and has lived in Finland, Sweden, China, and Portugal.

Emmi Laine is head of business content at Listeds and our lead for finance and business coverage. She sets the editorial agenda, interviews Nordic business leaders, and writes stories, newsletters, and social content on timely market and corporate topics. Emmi brings nearly eight years of experience from Shanghai's Yicai Global / Yicai Media Group, where she was awarded for reporting on China’s economy, finance sector, and technology innovation. She holds an MSc in Innovation and Entrepreneurship from ESADE Business School in Barcelona and a Master’s degree in International Design Business Management from Aalto University. She also holds a Bachelor’s degree in Culture Studies with a major in Journalism from Stockholm University and has studied Mandarin Chinese and Chinese culture. Emmi is a Finnish citizen and has lived in Finland, Sweden, China, and Portugal.

Devdatta Temgire is a data and business analyst at Listeds. He contributes research, data analysis, and pattern detection to the publication’s coverage of Nordic-listed companies, with a focus on board composition, leadership transitions, and financials. He holds an honors degree in artificial intelligence and data science alongside a bachelor’s in computer engineering, and previously worked at KPMG.

Devdatta Temgire is a data and business analyst at Listeds. He contributes research, data analysis, and pattern detection to the publication’s coverage of Nordic-listed companies, with a focus on board composition, leadership transitions, and financials. He holds an honors degree in artificial intelligence and data science alongside a bachelor’s in computer engineering, and previously worked at KPMG.

Authors

Journalist

Emmi Laine is head of business content at Listeds and our lead for finance and business coverage. She sets the editorial agenda, interviews Nordic business leaders, and writes stories, newsletters, and social content on timely market and corporate topics. Emmi brings nearly eight years of experience from Shanghai's Yicai Global / Yicai Media Group, where she was awarded for reporting on China’s economy, finance sector, and technology innovation. She holds an MSc in Innovation and Entrepreneurship from ESADE Business School in Barcelona and a Master’s degree in International Design Business Management from Aalto University. She also holds a Bachelor’s degree in Culture Studies with a major in Journalism from Stockholm University and has studied Mandarin Chinese and Chinese culture. Emmi is a Finnish citizen and has lived in Finland, Sweden, China, and Portugal.

Devdatta Temgire is a data and business analyst at Listeds. He contributes research, data analysis, and pattern detection to the publication’s coverage of Nordic-listed companies, with a focus on board composition, leadership transitions, and financials. He holds an honors degree in artificial intelligence and data science alongside a bachelor’s in computer engineering, and previously worked at KPMG.

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21 September 2026

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Monthly Leadership Moves

September's finance seats started filling from inside

Oct 9, 2026

Through August, every incoming chief financial officer at a Helsinki issuer since December 2025 already held the title somewhere else. In September, Vincit promoted from its own controlling team and UPM made WISA's interim finance chief permanent. The lateral market did not close: Tieto and Relais both hired sitting finance chiefs, and Terveystalo is now searching for one.

Listeds had recorded at least ten CFO changes across Nasdaq Helsinki and First North between December 2025 and August 2026, and not one incoming finance chief was taking the job for the first time. Last month's roundup ended on whether September would break that run. It did, at the smaller end of the market.

The month's second signal was structural. Viking Line, Kalmar, Terveystalo and the planned UPM and Sappi graphic paper joint venture each redrew an organization in September and named the people to run it. Board-level change stayed thin, and most of it was nomination-board formation for the 2027 annual general meetings rather than turnover in the boardroom itself.

Vincit and WISA broke the lateral run with internal finance appointments

The Digia and Vincit chain that opened in August closed in September. Vincit named a successor on September 01, and went inside to do it. Paula Kuittinen, Head of Management Accounting and Business Control since March 2026 and before that more than 12 years in finance roles at CGI, most recently she has been the Finance Director, now becoming the CFO on November 1. "It is great to be able to appoint our new CFO from within the company," said chief executive Julius Manni.

On September 18, UPM's board appointed Lasse von Hertzen, previously WISA's interim CFO, its permanent Senior Vice President and Chief Financial Officer, effective when the plywood demerger completes. That finishes a WISA leadership team named in full by the parent's board, with trading expected from November 2.

LapWall took a third route. Tuomo Riihonen's employment ended on September 24, and the next day the company named Tiina Määttä Chief Financial Officer and Legal Officer from October 1. Her record runs through finance and legal advisory roles at Talenom and Greenstep and the chief executive seat at Kymsol Group.

Kempower named Lasse Hatinen on September 9, bringing more than 15 years of finance leadership in listed industrial companies. He joins by March 1, 2027 at the latest, from Metso where he has served as Senior Vice President, Group Controller. Juha Jaatinen, interim since August 13, holds the seat until then.

Larger issuers kept buying finance chiefs who already hold the title

The lateral market remains the default above small cap. Tieto appointed Juuso Pajunen from Terveystalo on September 16, and Terveystalo opened its search the same day. Relais Group appointed Joonas Mäkipeska on September 14 from Technopolis, where he is Chief Financial and Strategy Officer, after CFO roles at Holiday Club Resorts, Sponda and ALD Automotive. Chief executive Christian Gebauer framed the brief as "continued profitable growth, supported by financial discipline, strong cash conversion and investment discipline."

Stora Enso moved the other way on the same theme: on September 17 CFO Niclas Rosenlew was named deputy chief executive to President & CEO Hans Sohlström while keeping the finance role. Tallink appointed Armin Penner as its new CFO on September 8. He has worked for more than six years as CFO and Management Board Member of Circle K Eesti and has also served as CFO of Euroapteek and Ragn-Sells Eesti. 

SSH went outside for its chief executive, Arvo went to its own board

September's two listed-issuer CEO appointments took opposite routes. SSH Communications Security named Lars Bell from Omada, where he was Chief Customer Officer and interim chief executive, effective October 1. The share rose 49.5% in the five sessions to September 7. Bell inherits a business whose second-quarter revenue recovered to EUR 5.7 million, up 6.8%, while EBITDA fell 40.7%, and he starts on the same day as CFO Cristian Arias. The third-quarter report will be the first one a rebuilt executive team owns.

Arvo Sijoitusosuuskunta named Teemu Kokko, a member of its board of directors since 2021, deputy chief executive from December and chief executive from April 1, 2027. The selection ran through a nomination committee drawn from the cooperative's supervisory board, one level above the board Kokko sits on. He inherits first-half operating profit of EUR 8.5 million against EUR 6.5 million a year earlier, most of the step-up traced to an approximately EUR 6.9 million gain on the HANZA exit.

Reorganizations, not departures, produced most management-team changes

The month's largest management-team changes came attached to new structures. Kalmar announced plans on September 3 to simplify its operating model by combining divisions. Terveystalo said on September 4 it will report in four segments from 2027, Healthcare Services, Oral Health, Public Partnerships and Sweden, and named Ville Pesonen senior vice president for oral health. Viking Line renewed its management structure on September 8 and established a Viking Leadership Team. UPM and Sappi nominated Gunnar Eberhardt and Stephen Blyth to lead their planned graphic paper joint venture on September 8, and the wider management team on September 14. 

Technology seats moved alongside. Aspocomp named Ville Raatikainen Chief Engineering and Technology Officer from January 1, 2027, the second outside hire to its team since July, timed to the phased commissioning of its expanded Oulu plant.

Directors moving into executive roles drove September's committee changes

Only one board chair left. Kari Syrjänen resigned as chair of Biohit on September 2. The two committee changes that followed shared a cause: a director taking an executive job. Tulikivi's audit committee chair Niko Haavisto left the board after becoming CFO of Fiskars, and Panu Paappanen became the chairperson on September 14. At Olvi, director Tarmo Noop left the audit committee to run the Estonian subsidiary A. Le Coq on an interim basis, and board chair Nora Hortling replaced him.

September split the finance pipeline by company size

September broke the lateral CFO run, but only at the smaller end of the market: Vincit and WISA filled their finance seats from inside, while Tieto and Relais kept hiring sitting finance chiefs. At chief executive level, Arvo promoted from its own board and SSH went outside. Most management-team changes followed reorganizations rather than departures. On boards, the committee changes came from directors moving into executive roles, and most other activity was nomination-board formation for 2027. With interim finance cover at Kempower and Relais and an open seat at Terveystalo, the next test is whether larger issuers start filling finance seats from within. 

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