Aarne Simula, Wetteri's largest shareholder and former CEO, has returned as chief executive officer with immediate effect after Pietu Parikka stepped down by mutual agreement. Simula will forgo his CEO salary until August 2027 as he leads the automotive retailer's plan to restore profitability through higher new-car sales and industry consolidation.

Parikka had served as CEO for less than 11 months after succeeding Simula last August. As part of the leadership changes, Mika Aho was elected chairman, replacing Simula, who had held the role since the May AGM, according to Wetteri’s press release from yesterday. Simula remains a member of the board while serving as CEO. 

The board is bringing back a familiar operator as Wetteri enters the execution phase of its 2026-2028 strategy. After a loss-making first quarter, management is seeking to restore profitability by increasing new-car sales, expanding its used-car business through trade-ins, and pursuing acquisitions in Finland's consolidating automotive retail market.

Veteran executive returns to lead next phase

Simula, 61, brings more than four decades of automotive industry experience. He led Wetteri Oy from 2008 and became CEO of the listed group in 2022 before stepping aside last year to remain the company's largest shareholder, board member, and adviser to management.

Chairman Mika Aho said the board believes Simula's experience, manufacturer relationships, and knowledge of Wetteri's operations will accelerate execution of the company's strategy for profitable growth.

"Over his long career, Aarne has gained an exceptionally strong and wide-ranging understanding of the car business and of the strengths of Wetteri's operations," Aho said.

Simula has also agreed to forgo CEO salary until Aug. 1, 2027, with the board approving the arrangement.

What Wetteri is trying to accomplish

Simula returns to accelerate Wetteri's existing 2026-2028 "Ohittamaton (Unbeatable)" strategy rather than introduce a new one. The plan centers on growing new-car sales to generate more trade-in vehicles for the used-car business, improving profitability, and pursuing consolidation in Finland's fragmented automotive retail market.

The company targets annual organic revenue growth of more than 10%, adjusted operating profit of 3% of revenue, an equity ratio of at least 25%, and doubling used-car sales from 2025 levels. The strategy follows a 2025 restructuring expected to generate about EUR 4 million in annual cost savings and is supported by expansion initiatives, including new Mazda operations in Kuopio, the Sports Car Center Airport Helsinki maintenance acquisition, and strong growth in used EV sales.

"The volume of car sales is growing, and Wetteri offers the country's best brands across a nationwide sales network. We are therefore now directing our resources towards growing new car sales," Simula said.

Financial backdrop

Simula returns with the turnaround still unfinished. Wetteri reported first-quarter 2026 revenue of EUR 107.8 million, down 7% year over year, while posting a EUR 3.1 million net loss and an adjusted operating loss of EUR 1.5 million. The company nevertheless continues to expect revenue to increase and adjusted operating profit to turn positive during 2026.

The balance sheet has also been managed conservatively. Shareholders approved no dividend for 2025 and authorized the board to issue up to around 32 million new shares, equivalent to about 20% of outstanding shares, providing flexibility to fund acquisitions.

Investor watchpoints

  • Profitability: Wetteri continues to target a profitable 2026 despite reporting a EUR 3.1 million first-quarter loss. Margin improvement over the coming quarters will be the key test.

  • Consolidation: The board's authorization to issue up to 20% new shares provides firepower for acquisitions but also creates dilution risk if deals fail to generate returns.

  • Owner alignment: Simula will forgo his CEO salary until August 2027, reinforcing alignment with shareholders while concentrating execution risk in the company's largest owner.

  • Governance: With Simula returning as CEO weeks after serving as chairman, investors will watch how effectively the refreshed board maintains independent oversight.

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Leaders

Largest shareholder Aarne Simula returns as Wetteri CEO, waives salary to execute growth plan

Largest shareholder Aarne Simula returns as Wetteri CEO, waives salary to execute growth plan

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Aarne Simula, Wetteri's largest shareholder and former CEO, has returned as chief executive officer with immediate effect after Pietu Parikka stepped down by mutual agreement. Simula will forgo his CEO salary until August 2027 as he leads the automotive retailer's plan to restore profitability through higher new-car sales and industry consolidation.

Parikka had served as CEO for less than 11 months after succeeding Simula last August. As part of the leadership changes, Mika Aho was elected chairman, replacing Simula, who had held the role since the May AGM, according to Wetteri’s press release from yesterday. Simula remains a member of the board while serving as CEO. 

The board is bringing back a familiar operator as Wetteri enters the execution phase of its 2026-2028 strategy. After a loss-making first quarter, management is seeking to restore profitability by increasing new-car sales, expanding its used-car business through trade-ins, and pursuing acquisitions in Finland's consolidating automotive retail market.

Veteran executive returns to lead next phase

Simula, 61, brings more than four decades of automotive industry experience. He led Wetteri Oy from 2008 and became CEO of the listed group in 2022 before stepping aside last year to remain the company's largest shareholder, board member, and adviser to management.

Chairman Mika Aho said the board believes Simula's experience, manufacturer relationships, and knowledge of Wetteri's operations will accelerate execution of the company's strategy for profitable growth.

"Over his long career, Aarne has gained an exceptionally strong and wide-ranging understanding of the car business and of the strengths of Wetteri's operations," Aho said.

Simula has also agreed to forgo CEO salary until Aug. 1, 2027, with the board approving the arrangement.

What Wetteri is trying to accomplish

Simula returns to accelerate Wetteri's existing 2026-2028 "Ohittamaton (Unbeatable)" strategy rather than introduce a new one. The plan centers on growing new-car sales to generate more trade-in vehicles for the used-car business, improving profitability, and pursuing consolidation in Finland's fragmented automotive retail market.

The company targets annual organic revenue growth of more than 10%, adjusted operating profit of 3% of revenue, an equity ratio of at least 25%, and doubling used-car sales from 2025 levels. The strategy follows a 2025 restructuring expected to generate about EUR 4 million in annual cost savings and is supported by expansion initiatives, including new Mazda operations in Kuopio, the Sports Car Center Airport Helsinki maintenance acquisition, and strong growth in used EV sales.

"The volume of car sales is growing, and Wetteri offers the country's best brands across a nationwide sales network. We are therefore now directing our resources towards growing new car sales," Simula said.

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Financial backdrop

Simula returns with the turnaround still unfinished. Wetteri reported first-quarter 2026 revenue of EUR 107.8 million, down 7% year over year, while posting a EUR 3.1 million net loss and an adjusted operating loss of EUR 1.5 million. The company nevertheless continues to expect revenue to increase and adjusted operating profit to turn positive during 2026.

The balance sheet has also been managed conservatively. Shareholders approved no dividend for 2025 and authorized the board to issue up to around 32 million new shares, equivalent to about 20% of outstanding shares, providing flexibility to fund acquisitions.

Investor watchpoints

  • Profitability: Wetteri continues to target a profitable 2026 despite reporting a EUR 3.1 million first-quarter loss. Margin improvement over the coming quarters will be the key test.

  • Consolidation: The board's authorization to issue up to 20% new shares provides firepower for acquisitions but also creates dilution risk if deals fail to generate returns.

  • Owner alignment: Simula will forgo his CEO salary until August 2027, reinforcing alignment with shareholders while concentrating execution risk in the company's largest owner.

  • Governance: With Simula returning as CEO weeks after serving as chairman, investors will watch how effectively the refreshed board maintains independent oversight.

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Authors

Emmi Laine is head of business content at Listeds and our lead for finance and business coverage. She sets the editorial agenda, interviews Nordic business leaders, and writes stories, newsletters, and social content on timely market and corporate topics. Emmi brings nearly eight years of experience from Shanghai's Yicai Global / Yicai Media Group, where she was awarded for reporting on China’s economy, finance sector, and technology innovation. She holds an MSc in Innovation and Entrepreneurship from ESADE Business School in Barcelona and a Master’s degree in International Design Business Management from Aalto University. She also holds a Bachelor’s degree in Culture Studies with a major in Journalism from Stockholm University and has studied Mandarin Chinese and Chinese culture. Emmi is a Finnish citizen and has lived in Finland, Sweden, China, and Portugal.

Emmi Laine is head of business content at Listeds and our lead for finance and business coverage. She sets the editorial agenda, interviews Nordic business leaders, and writes stories, newsletters, and social content on timely market and corporate topics. Emmi brings nearly eight years of experience from Shanghai's Yicai Global / Yicai Media Group, where she was awarded for reporting on China’s economy, finance sector, and technology innovation. She holds an MSc in Innovation and Entrepreneurship from ESADE Business School in Barcelona and a Master’s degree in International Design Business Management from Aalto University. She also holds a Bachelor’s degree in Culture Studies with a major in Journalism from Stockholm University and has studied Mandarin Chinese and Chinese culture. Emmi is a Finnish citizen and has lived in Finland, Sweden, China, and Portugal.

Devdatta Temgire is a data and business analyst at Listeds. He contributes research, data analysis, and pattern detection to the publication’s coverage of Nordic-listed companies, with a focus on board composition, leadership transitions, and financials. He holds an honors degree in artificial intelligence and data science alongside a bachelor’s in computer engineering, and previously worked at KPMG.

Devdatta Temgire is a data and business analyst at Listeds. He contributes research, data analysis, and pattern detection to the publication’s coverage of Nordic-listed companies, with a focus on board composition, leadership transitions, and financials. He holds an honors degree in artificial intelligence and data science alongside a bachelor’s in computer engineering, and previously worked at KPMG.

Authors

Journalist

Emmi Laine is head of business content at Listeds and our lead for finance and business coverage. She sets the editorial agenda, interviews Nordic business leaders, and writes stories, newsletters, and social content on timely market and corporate topics. Emmi brings nearly eight years of experience from Shanghai's Yicai Global / Yicai Media Group, where she was awarded for reporting on China’s economy, finance sector, and technology innovation. She holds an MSc in Innovation and Entrepreneurship from ESADE Business School in Barcelona and a Master’s degree in International Design Business Management from Aalto University. She also holds a Bachelor’s degree in Culture Studies with a major in Journalism from Stockholm University and has studied Mandarin Chinese and Chinese culture. Emmi is a Finnish citizen and has lived in Finland, Sweden, China, and Portugal.

Devdatta Temgire is a data and business analyst at Listeds. He contributes research, data analysis, and pattern detection to the publication’s coverage of Nordic-listed companies, with a focus on board composition, leadership transitions, and financials. He holds an honors degree in artificial intelligence and data science alongside a bachelor’s in computer engineering, and previously worked at KPMG.

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Monthly Leadership Moves

September's finance seats started filling from inside

Oct 9, 2026

Through August, every incoming chief financial officer at a Helsinki issuer since December 2025 already held the title somewhere else. In September, Vincit promoted from its own controlling team and UPM made WISA's interim finance chief permanent. The lateral market did not close: Tieto and Relais both hired sitting finance chiefs, and Terveystalo is now searching for one.

Listeds had recorded at least ten CFO changes across Nasdaq Helsinki and First North between December 2025 and August 2026, and not one incoming finance chief was taking the job for the first time. Last month's roundup ended on whether September would break that run. It did, at the smaller end of the market.

The month's second signal was structural. Viking Line, Kalmar, Terveystalo and the planned UPM and Sappi graphic paper joint venture each redrew an organization in September and named the people to run it. Board-level change stayed thin, and most of it was nomination-board formation for the 2027 annual general meetings rather than turnover in the boardroom itself.

Vincit and WISA broke the lateral run with internal finance appointments

The Digia and Vincit chain that opened in August closed in September. Vincit named a successor on September 01, and went inside to do it. Paula Kuittinen, Head of Management Accounting and Business Control since March 2026 and before that more than 12 years in finance roles at CGI, most recently she has been the Finance Director, now becoming the CFO on November 1. "It is great to be able to appoint our new CFO from within the company," said chief executive Julius Manni.

On September 18, UPM's board appointed Lasse von Hertzen, previously WISA's interim CFO, its permanent Senior Vice President and Chief Financial Officer, effective when the plywood demerger completes. That finishes a WISA leadership team named in full by the parent's board, with trading expected from November 2.

LapWall took a third route. Tuomo Riihonen's employment ended on September 24, and the next day the company named Tiina Määttä Chief Financial Officer and Legal Officer from October 1. Her record runs through finance and legal advisory roles at Talenom and Greenstep and the chief executive seat at Kymsol Group.

Kempower named Lasse Hatinen on September 9, bringing more than 15 years of finance leadership in listed industrial companies. He joins by March 1, 2027 at the latest, from Metso where he has served as Senior Vice President, Group Controller. Juha Jaatinen, interim since August 13, holds the seat until then.

Larger issuers kept buying finance chiefs who already hold the title

The lateral market remains the default above small cap. Tieto appointed Juuso Pajunen from Terveystalo on September 16, and Terveystalo opened its search the same day. Relais Group appointed Joonas Mäkipeska on September 14 from Technopolis, where he is Chief Financial and Strategy Officer, after CFO roles at Holiday Club Resorts, Sponda and ALD Automotive. Chief executive Christian Gebauer framed the brief as "continued profitable growth, supported by financial discipline, strong cash conversion and investment discipline."

Stora Enso moved the other way on the same theme: on September 17 CFO Niclas Rosenlew was named deputy chief executive to President & CEO Hans Sohlström while keeping the finance role. Tallink appointed Armin Penner as its new CFO on September 8. He has worked for more than six years as CFO and Management Board Member of Circle K Eesti and has also served as CFO of Euroapteek and Ragn-Sells Eesti. 

SSH went outside for its chief executive, Arvo went to its own board

September's two listed-issuer CEO appointments took opposite routes. SSH Communications Security named Lars Bell from Omada, where he was Chief Customer Officer and interim chief executive, effective October 1. The share rose 49.5% in the five sessions to September 7. Bell inherits a business whose second-quarter revenue recovered to EUR 5.7 million, up 6.8%, while EBITDA fell 40.7%, and he starts on the same day as CFO Cristian Arias. The third-quarter report will be the first one a rebuilt executive team owns.

Arvo Sijoitusosuuskunta named Teemu Kokko, a member of its board of directors since 2021, deputy chief executive from December and chief executive from April 1, 2027. The selection ran through a nomination committee drawn from the cooperative's supervisory board, one level above the board Kokko sits on. He inherits first-half operating profit of EUR 8.5 million against EUR 6.5 million a year earlier, most of the step-up traced to an approximately EUR 6.9 million gain on the HANZA exit.

Reorganizations, not departures, produced most management-team changes

The month's largest management-team changes came attached to new structures. Kalmar announced plans on September 3 to simplify its operating model by combining divisions. Terveystalo said on September 4 it will report in four segments from 2027, Healthcare Services, Oral Health, Public Partnerships and Sweden, and named Ville Pesonen senior vice president for oral health. Viking Line renewed its management structure on September 8 and established a Viking Leadership Team. UPM and Sappi nominated Gunnar Eberhardt and Stephen Blyth to lead their planned graphic paper joint venture on September 8, and the wider management team on September 14. 

Technology seats moved alongside. Aspocomp named Ville Raatikainen Chief Engineering and Technology Officer from January 1, 2027, the second outside hire to its team since July, timed to the phased commissioning of its expanded Oulu plant.

Directors moving into executive roles drove September's committee changes

Only one board chair left. Kari Syrjänen resigned as chair of Biohit on September 2. The two committee changes that followed shared a cause: a director taking an executive job. Tulikivi's audit committee chair Niko Haavisto left the board after becoming CFO of Fiskars, and Panu Paappanen became the chairperson on September 14. At Olvi, director Tarmo Noop left the audit committee to run the Estonian subsidiary A. Le Coq on an interim basis, and board chair Nora Hortling replaced him.

September split the finance pipeline by company size

September broke the lateral CFO run, but only at the smaller end of the market: Vincit and WISA filled their finance seats from inside, while Tieto and Relais kept hiring sitting finance chiefs. At chief executive level, Arvo promoted from its own board and SSH went outside. Most management-team changes followed reorganizations rather than departures. On boards, the committee changes came from directors moving into executive roles, and most other activity was nomination-board formation for 2027. With interim finance cover at Kempower and Relais and an open seat at Terveystalo, the next test is whether larger issuers start filling finance seats from within. 

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