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Thomas Morin, former chief executive at TC Transcontinental, will join Huhtamäki Oyj as president, Fiber Packaging, on Sept. 1, strengthening the executive team as the packaging group executes its 2030 strategy and reports improving sales trends.
Morin will report to President and CEO Ralf K. Wunderlich, the Finnish maker of sustainable packaging for food, beverages, and personal care products, announced recently. He succeeds Sara Engber, who recently became Huhtamäki’s president for North America following Ann O'Hara's departure. Engber has led Fiber Packaging on an interim basis since then.
With Morin, Huhtamäki is bringing in an executive with more than 25 years of global packaging experience as business momentum begins to improve. He has led packaging businesses across North America, Europe, Asia-Pacific, the Middle East and Africa, having previously held senior roles at Amcor, Alcan and Pechiney. He has served as CEO of TC Transcontinental and holds a master's degree in finance from EM Lyon Business School.
The Fiber Packaging business Morin will lead accounted for 10% of Huhtamaki's 2025 net sales, and manufactures molded fiber products, including consumer egg cartons and transport trays, fruit and vegetable trays, and berry boxes.
Completing a broad leadership reset
Morin's appointment caps an extensive rebuilding of Huhtamäki's leadership under Wunderlich, who became president and CEO in January 2025 after serving on the company's board.
Since the new CEO joined, the company has made several key appointments. It chose Changsheng Wu to lead procurement, Engber to North America, Axel Glade to lead Flexible Packaging, Katariina Kravi to head HR, Safety and Communications, and Riikka Tieaho to lead Sustainability, Corporate Affairs and Legal.
When Morin joins in September, only CFO Thomas Geust and President, Foodservice Packaging Fredrik Davidsson will have served on the executive team before the transition.
Supporting Huhtamäki's 2030 strategy
The executive rebuild supports Huhtamäki's 2030 strategy, which focuses on expanding its profitable core businesses, developing sustainable packaging innovations with customers, improving operational performance, and investing in capabilities for long-term growth.
The company sees the shift toward more sustainable packaging as a structural growth opportunity and is targeting carbon-neutral production and a portfolio of products that are 100% recyclable, compostable, or reusable by 2030. Its Science Based Targets initiative-validated goals call for reducing Scope 1 and 2 emissions by more than 50% and Scope 3 emissions by 25% from 2022 levels by 2030, with a pathway to net zero by 2050.
The strategy comes as operating trends improve. Comparable net sales returned to 1% growth in the first quarter of 2026 after declining 1% in 2025, while the adjusted EBIT margin held at 10%. Management expects trading conditions to remain relatively stable through 2026. Huhtamäki reported EUR 3.96 billion in 2025 net sales and proposed a 17th consecutive annual dividend increase.
Investor watchpoints
Morin's arrival gives Huhtamäki a permanent leader for a business at the center of its fiber packaging ambitions. Investors will be watching whether the segment can sustain its recent comparable growth while supporting the company's broader sustainability strategy.
Attention will also remain on North America, where Engber took over in March. The region has been the weakest part of Huhtamäki's portfolio in recent quarters, with severe weather, pricing pressure, and a weaker US dollar weighing on reported sales.
More broadly, Morin joins Huhtamäki during a period of significant leadership change. Since January 2025, the company has appointed a new president and CEO, added six new members to its global executive team, and elected two new board members. Investors will be watching how the refreshed leadership team executes the company's 2030 strategy and delivers on its 2026 outlook.
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