Patient satisfaction declined across Finland's private healthcare sector this year, while public healthcare improved from last year, according to poll results. The shift narrowed the gap between the two sectors, although private providers continue to enjoy a clear lead in patient perceptions.

Public healthcare's satisfaction score rose to 60.6, according to the latest report on Finnish healthcare from Stockholm-headquartered market research company EPSI Rating Group. Private healthcare remained significantly higher at 70.2, but the sector's overall score weakened compared with 2025 as two of its largest providers lost ground. The study is based on interviews with over 870 Finnish healthcare users conducted in spring 2026.

The sharpest declines were recorded by the listed operators. Terveystalo's satisfaction score fell to 67.7 from 71.4 a year earlier, while Pihlajalinna dropped to 68.4 from 72.3. Mehiläinen, which is not listed, moved in the opposite direction, improving to 74.6 from 74.1 and strengthening its position as the sector leader. 

The results suggest that Finland's private healthcare market is becoming increasingly divided. While Mehiläinen has managed to improve patient perceptions despite a challenging operating environment, both listed rivals are seeing customer satisfaction weaken at the same time as financial performance comes under pressure.

Terveystalo reported an 11 percent decline in first-quarter revenue to EUR 308.2 million, while adjusted EBIT fell 30 percent. Earnings per share dropped 49 percent to EUR 0.14. Pihlajalinna's revenue declined 22 percent to EUR 142.1 million following the expiry of outsourcing agreements, while earnings per share fell 24 percent to EUR 0.35.

Investors have responded cautiously. Over the past 12 months, Terveystalo's share price has fallen roughly 35 percent and Pihlajalinna's around 26 percent.

While customer satisfaction is only one measure of performance, EPSI notes that academic research has found a relationship between satisfaction levels and long-term financial outcomes. The latest results suggest patient experience is becoming an increasingly important indicator of competitive strength in Finnish healthcare.

|

|

Business

Patient satisfaction falls in Finland’s private healthcare, while public providers gain ground, EPSI Rating reports

Patient satisfaction falls in Finland’s private healthcare, while public providers gain ground, EPSI Rating reports

·

5 min read

Patient satisfaction declined across Finland's private healthcare sector this year, while public healthcare improved from last year, according to poll results. The shift narrowed the gap between the two sectors, although private providers continue to enjoy a clear lead in patient perceptions.

Public healthcare's satisfaction score rose to 60.6, according to the latest report on Finnish healthcare from Stockholm-headquartered market research company EPSI Rating Group. Private healthcare remained significantly higher at 70.2, but the sector's overall score weakened compared with 2025 as two of its largest providers lost ground. The study is based on interviews with over 870 Finnish healthcare users conducted in spring 2026.

The sharpest declines were recorded by the listed operators. Terveystalo's satisfaction score fell to 67.7 from 71.4 a year earlier, while Pihlajalinna dropped to 68.4 from 72.3. Mehiläinen, which is not listed, moved in the opposite direction, improving to 74.6 from 74.1 and strengthening its position as the sector leader. 

Our Pulse newsletter

Your weekly leadership intelligence briefing.

What happened, why it matters, and what to watch across every CEO, board, and executive move in Nordic listed companies, starting with Finland. Fast, factual, and to the point.

Delivered every Monday.

By signing up, you agree to our Privacy Policy

Our Pulse newsletter

Your weekly leadership intelligence briefing.

What happened, why it matters, and what to watch across every CEO, board, and executive move in Nordic listed companies, starting with Finland. Fast, factual, and to the point.

Delivered every Monday.

By signing up, you agree to our Privacy Policy

The results suggest that Finland's private healthcare market is becoming increasingly divided. While Mehiläinen has managed to improve patient perceptions despite a challenging operating environment, both listed rivals are seeing customer satisfaction weaken at the same time as financial performance comes under pressure.

Terveystalo reported an 11 percent decline in first-quarter revenue to EUR 308.2 million, while adjusted EBIT fell 30 percent. Earnings per share dropped 49 percent to EUR 0.14. Pihlajalinna's revenue declined 22 percent to EUR 142.1 million following the expiry of outsourcing agreements, while earnings per share fell 24 percent to EUR 0.35.

Investors have responded cautiously. Over the past 12 months, Terveystalo's share price has fallen roughly 35 percent and Pihlajalinna's around 26 percent.

While customer satisfaction is only one measure of performance, EPSI notes that academic research has found a relationship between satisfaction levels and long-term financial outcomes. The latest results suggest patient experience is becoming an increasingly important indicator of competitive strength in Finnish healthcare.

Nordic Listed Leaders Board Programme

Learn board work from
the people who do it.

Harvard cases, coaching and open dialogue with people who sit on and work with boards of Finnish publicly listed companies.

Next cohort

19 November 2026

Then January, April, August and October 2027

Nordic Listed Leaders Board Programme

Learn board work from
the people who do it.

Harvard cases, coaching and open dialogue with people who sit on and work with boards of Finnish publicly listed companies.

Next cohort

19 November 2026

Then January, April, August and October 2027

Topics

# Topics

Authors

Emmi Laine is head of business content at Listeds and our lead for finance and business coverage. She sets the editorial agenda, interviews Nordic business leaders, and writes stories, newsletters, and social content on timely market and corporate topics. Emmi brings nearly eight years of experience from Shanghai's Yicai Global / Yicai Media Group, where she was awarded for reporting on China’s economy, finance sector, and technology innovation. She holds an MSc in Innovation and Entrepreneurship from ESADE Business School in Barcelona and a Master’s degree in International Design Business Management from Aalto University. She also holds a Bachelor’s degree in Culture Studies with a major in Journalism from Stockholm University and has studied Mandarin Chinese and Chinese culture. Emmi is a Finnish citizen and has lived in Finland, Sweden, China, and Portugal.

Emmi Laine is head of business content at Listeds and our lead for finance and business coverage. She sets the editorial agenda, interviews Nordic business leaders, and writes stories, newsletters, and social content on timely market and corporate topics. Emmi brings nearly eight years of experience from Shanghai's Yicai Global / Yicai Media Group, where she was awarded for reporting on China’s economy, finance sector, and technology innovation. She holds an MSc in Innovation and Entrepreneurship from ESADE Business School in Barcelona and a Master’s degree in International Design Business Management from Aalto University. She also holds a Bachelor’s degree in Culture Studies with a major in Journalism from Stockholm University and has studied Mandarin Chinese and Chinese culture. Emmi is a Finnish citizen and has lived in Finland, Sweden, China, and Portugal.

Authors

Journalist

Emmi Laine is head of business content at Listeds and our lead for finance and business coverage. She sets the editorial agenda, interviews Nordic business leaders, and writes stories, newsletters, and social content on timely market and corporate topics. Emmi brings nearly eight years of experience from Shanghai's Yicai Global / Yicai Media Group, where she was awarded for reporting on China’s economy, finance sector, and technology innovation. She holds an MSc in Innovation and Entrepreneurship from ESADE Business School in Barcelona and a Master’s degree in International Design Business Management from Aalto University. She also holds a Bachelor’s degree in Culture Studies with a major in Journalism from Stockholm University and has studied Mandarin Chinese and Chinese culture. Emmi is a Finnish citizen and has lived in Finland, Sweden, China, and Portugal.

All Listeds newsletters (bundle)

One sign-up, the full picture.

Get every Listeds newsletter: the daily signal drumbeat, the weekly Pulse briefing, the monthly Best of the Month, the CEO letter, and the Weekend read.

By signing up, you agree to our Privacy Policy

All Listeds newsletters (bundle)

One sign-up, the full picture.

Get every Listeds newsletter: the daily signal drumbeat, the weekly Pulse briefing, the monthly Best of the Month, the CEO letter, and the Weekend read.

By signing up, you agree to our Privacy Policy

Latest signalsLive feed
Moves trackerLive feed

Nordic Listed Leaders Board Programme

Learn board work from
the people who do it.

Harvard cases, coaching and open dialogue with people who sit on and work with boards of Finnish publicly listed companies.

Next cohort

19 November 2026

Then January, April, August and October 2027

Latest on Listeds

Executive Intelligence

Nineteen of 32 Helsinki large caps raised board fees this spring, and none cut

Board pay at Helsinki's large caps went one way this spring. Nineteen of the 32 boards raised their chair fee at the 2026 annual general meetings, 13 kept it unchanged, and none cut any fee.

Most raises were modest. Counting the boards that held, the typical chair fee rose 2.8%. Among the 19 boards that raised it, the typical increase was 5.2%. Eight raised it by less than 5%, seven by between 5% and 10%, and four by 10% or more.

Nineteen of 32 boards raised the chair fee; none cut it
Helsinki large caps by change in the annual chair fee, 2026 AGM against 2025
03691215Number of companies13Unchanged8Under 5%75% to under 10%410% or more
SSAB and Telia changes measured in kronor.
Source: Listeds board remuneration data, AGM resolution releases 2025 and 2026

Neste, Fortum and Sanoma made the biggest raises

Neste moved furthest. Its chair fee rose 18.2%, from €165,000 to €195,000, and its member fee 10.7% to €83,000. Fortum raised its chair fee 12.9%, from €155,000 to €175,000. Sanoma raised its chair fee 11.1% to €160,000, and its vice chair fee 19.0%, from €84,000 to €100,000, the biggest increase for any board role in the segment (Sanoma AGM release).

The fourth raise of 10% or more was Nordea's, which took its chair fee to €440,000, level with Nokia. Part 1 of this series looked at that move in detail.

The raises were spread across the table, not just among low payers

This was not a round of low-paying boards catching up. A year earlier, the boards that went on to raise their chair fee and the boards that held it had the same typical chair fee, €160,000.

At the very top, most boards held. Nokia, UPM, Stora Enso and KONE, four of the six highest payers, left every fee unchanged.

Board members got similar raises to their chairs

The rest of the board was not left behind. Nineteen boards also raised the fee for ordinary members. At the boards that raised fees, the typical increase was 5.2% for the chair, 5.3% for the vice chair and 4.4% for members, so the gap between the roles hardly changed.

In total, the chairs of the 32 large caps are now paid about €5.6 million a year, roughly €205,000 more than in 2025.

Executive Intelligence

Nordea catches Nokia at the top of Helsinki board pay

Nordea raised its chair fee by 10% this spring, to €440,000 a year. Its chair is now paid exactly as much as Nokia's, and both earn far more than the chair of any other Helsinki large cap.

A year ago Nordea paid its chair €400,000, the second-highest fee in the segment. This year's annual general meeting added €40,000. Nokia kept its chair fee unchanged at €440,000.

The gap to the rest is wide. The third-highest chair fee is Sampo's €250,000, followed by UPM at €240,000. The typical large cap chair earns €166,500, so Nordea and Nokia pay their chairs about 2.6 times as much.

Nordea now pays its chair as much as Nokia
Ten highest annual chair fees among Helsinki large caps, 2026 AGMs
Nokia€440,000Nordea€440,000Sampo€250,000UPM€240,000Stora Enso€221,728KONE€220,000Wärtsilä€212,000SSAB*€203,700Telia*€199,500Neste€195,000€0€100k€200k€300k€400k€500k€600k
*Set in SEK, converted at the ECB reference rate on the AGM date (SEK 10.8485 per euro for SSAB on 28 April 2026; SEK 10.8765 for Telia on 9 April 2026) and rounded to the nearest €100.
Source: Listeds board remuneration data, AGM resolution releases 2026

Nordea gave its chair a bigger raise than the rest of its board

The rest of the Nordea board received smaller raises. Ordinary members went up 3.1%, to €115,500, and the vice chair 5.6%, to €190,000. As a result, Nordea's chair now earns 3.8 times what an ordinary board member earns, up from 3.6 times a year ago. No other large cap has a wider gap between its chair and its members.

Nokia pays every board seat at the top of the market

Nokia spreads its money differently. An ordinary member of the Nokia board earns €185,000 a year, more than the chair is paid at 21 of the 32 large caps. Nokia's vice chair earns €210,000, the highest vice chair fee in the segment. Nordea pays most for the chair; Nokia pays the most, or joint most, for every seat.

The top fee has not risen, but two boards now pay it

For nomination boards preparing next year's proposals, the highest chair fee in Helsinki has not moved: Nokia already paid €440,000 in 2025. What has changed is that it is no longer a single outlier. Two of the largest boards in the market now pay the same top fee, and no other board comes close.

Join our Pulse, Best-of-the-Week, and Weekend newsletters

Join our Pulse, Best-of-the-Week, and Weekend newsletters