The appointments support Tokmanni's push to improve Dollarstore and redefine its strategy 

Tokmanni Group has strengthened its leadership team with two appointments to lead Dollarstore and oversee group strategy, underscoring new CEO Sampo Päällysaho's effort to rebuild the retailer's leadership around the weakest part of its Nordic expansion.

Martin Sörenhag, managing director for the Nordic countries at Flying Tiger Copenhagen, will join Tokmanni as managing director of Dollarstore on Nov. 1, 2026, as the retailer accelerates efforts to restore profitability at its struggling Swedish discount chain, Tokmanni Group, the Finnish discount retailer that owns Dollarstore and Click Shoes, announced yesterday.

Moreover, Ulrika Göransson, director of retail and associations at Swedish fuel company OKQ8, will become Tokmanni’s chief strategy and transformation officer on Sept. 1, where she will help shape the group's next strategic phase.

Tokmanni is one of the Nordic region's largest discount retailers, operating Finland's Tokmanni chain alongside Sweden's Dollarstore and Denmark's Big Dollar. The 2023 acquisition of Dollarstore marked the group's first major expansion outside Finland and underpins its ambition to build a leading Nordic value retailer.

The appointments mark Päällysaho's second executive team reshuffle since taking over as CEO on July 6 following Mika Rautiainen's retirement. Both executives will report directly to Päällysaho. Dollarstore Managing Director Timo Heimo will remain in the role until Sörenhag joins before returning to Finland by the end of the year. 

Two retail executives with Nordic operating experience

Päällysaho said Sörenhag's international retail background and commercial expertise make him well suited to build on the initiatives already underway to improve customer traffic and strengthen Dollarstore's market appeal. He said the new leader will help advance those efforts and support the chain's long-term growth and profitability.

Sörenhag has led Flying Tiger Copenhagen's Nordic business since 2019, overseeing about 160 stores across five countries. He previously managed the retailer's Swedish operations and has held senior positions at COOP, K-Rauta, Apoteket Hjärtat and Lidl, giving him more than two decades of Nordic retail leadership experience.

Göransson joins after serving at OKQ8 since 2025. Earlier roles include CEO positions at Zetas Garden and Teknikmagasinet's Swedish and Norwegian operations, along with senior strategy, business development and marketing roles at Clas Ohlson. 

The CEO also said Göransson "will play an important role in shaping and executing our future strategy and supporting the development of our business."

Dollarstore turnaround becomes an early priority

The appointments come as Dollarstore remains a key focus for Tokmanni. In the first quarter of 2026, the segment increased revenue by over 7% year over year, but comparable EBIT declined over 35% to a loss of EUR 10.5 million as weak like-for-like sales weighed on profitability.

The challenges have also affected the wider group. Tokmanni said Dollarstore's integration contributed to significant additional costs in 2025, when full-year comparable EBIT declined 15% to EUR 84.8 million. In the third quarter, higher Dollarstore expenses weighed on group comparable EBIT despite record comparable EBIT in the core Tokmanni segment. The board also withheld a second 2024 dividend installment to strengthen the balance sheet ahead of planned investments.

Against that backdrop, Sörenhag has been brought in to help drive Dollarstore's turnaround, while Göransson joins as Tokmanni prepares its next phase of strategy under CEO Sampo Päällysaho.

What Tokmanni is trying to accomplish

Together, the hires reflect Tokmanni's effort to balance Dollarstore's turnaround with the group's longer-term strategic priorities.

Sörenhag will oversee the next stage of Dollarstore's turnaround by advancing the broader-assortment pilot stores in Erikslund and Kållered, building on the Billigast low-price campaign and completing the chain's integration into Tokmanni's sourcing organization and back-end systems through 2026.

Göransson, meanwhile, joins as the company updates its strategic and financial targets for the period beyond 2025. Tokmanni has said the process will focus on strengthening synergy utilization and supporting sustainable, profitable growth while it works toward its unchanged 2026 guidance of EUR 1.78 billion to EUR 1.86 billion in revenue and comparable EBIT of EUR 85 million to EUR 105 million.

Investor watchpoints

For investors, the appointments create two clear milestones to follow. The first is whether Sörenhag can improve Dollarstore's performance before further losses weigh on group profitability. The second is whether Göransson helps shape Tokmanni's strategic and financial direction beyond its previous strategy period, which ended in 2025.

The leadership changes also extend a period of rapid transition at the top of the company. Within roughly four months, Tokmanni will have replaced its CEO, chief strategy and transformation officer, and Dollarstore managing director. Investors will also be watching whether the board resumes a discretionary second dividend installment after withholding the equivalent payment for 2024 to preserve balance-sheet capacity.

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Leaders

Flying Tiger Copenhagen's Martin Sörenhag joins Tokmanni to revive Dollarstore as OKQ8's Ulrika Göransson leads strategy

Flying Tiger Copenhagen's Martin Sörenhag joins Tokmanni to revive Dollarstore as OKQ8's Ulrika Göransson leads strategy

·

5 min read

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Credit: Tokamanni

Credit: Tokamanni

The appointments support Tokmanni's push to improve Dollarstore and redefine its strategy 

Tokmanni Group has strengthened its leadership team with two appointments to lead Dollarstore and oversee group strategy, underscoring new CEO Sampo Päällysaho's effort to rebuild the retailer's leadership around the weakest part of its Nordic expansion.

Martin Sörenhag, managing director for the Nordic countries at Flying Tiger Copenhagen, will join Tokmanni as managing director of Dollarstore on Nov. 1, 2026, as the retailer accelerates efforts to restore profitability at its struggling Swedish discount chain, Tokmanni Group, the Finnish discount retailer that owns Dollarstore and Click Shoes, announced yesterday.

Moreover, Ulrika Göransson, director of retail and associations at Swedish fuel company OKQ8, will become Tokmanni’s chief strategy and transformation officer on Sept. 1, where she will help shape the group's next strategic phase.

Tokmanni is one of the Nordic region's largest discount retailers, operating Finland's Tokmanni chain alongside Sweden's Dollarstore and Denmark's Big Dollar. The 2023 acquisition of Dollarstore marked the group's first major expansion outside Finland and underpins its ambition to build a leading Nordic value retailer.

The appointments mark Päällysaho's second executive team reshuffle since taking over as CEO on July 6 following Mika Rautiainen's retirement. Both executives will report directly to Päällysaho. Dollarstore Managing Director Timo Heimo will remain in the role until Sörenhag joins before returning to Finland by the end of the year. 

Two retail executives with Nordic operating experience

Päällysaho said Sörenhag's international retail background and commercial expertise make him well suited to build on the initiatives already underway to improve customer traffic and strengthen Dollarstore's market appeal. He said the new leader will help advance those efforts and support the chain's long-term growth and profitability.

Sörenhag has led Flying Tiger Copenhagen's Nordic business since 2019, overseeing about 160 stores across five countries. He previously managed the retailer's Swedish operations and has held senior positions at COOP, K-Rauta, Apoteket Hjärtat and Lidl, giving him more than two decades of Nordic retail leadership experience.

Göransson joins after serving at OKQ8 since 2025. Earlier roles include CEO positions at Zetas Garden and Teknikmagasinet's Swedish and Norwegian operations, along with senior strategy, business development and marketing roles at Clas Ohlson. 

The CEO also said Göransson "will play an important role in shaping and executing our future strategy and supporting the development of our business."

Dollarstore turnaround becomes an early priority

The appointments come as Dollarstore remains a key focus for Tokmanni. In the first quarter of 2026, the segment increased revenue by over 7% year over year, but comparable EBIT declined over 35% to a loss of EUR 10.5 million as weak like-for-like sales weighed on profitability.

The challenges have also affected the wider group. Tokmanni said Dollarstore's integration contributed to significant additional costs in 2025, when full-year comparable EBIT declined 15% to EUR 84.8 million. In the third quarter, higher Dollarstore expenses weighed on group comparable EBIT despite record comparable EBIT in the core Tokmanni segment. The board also withheld a second 2024 dividend installment to strengthen the balance sheet ahead of planned investments.

Against that backdrop, Sörenhag has been brought in to help drive Dollarstore's turnaround, while Göransson joins as Tokmanni prepares its next phase of strategy under CEO Sampo Päällysaho.

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What Tokmanni is trying to accomplish

Together, the hires reflect Tokmanni's effort to balance Dollarstore's turnaround with the group's longer-term strategic priorities.

Sörenhag will oversee the next stage of Dollarstore's turnaround by advancing the broader-assortment pilot stores in Erikslund and Kållered, building on the Billigast low-price campaign and completing the chain's integration into Tokmanni's sourcing organization and back-end systems through 2026.

Göransson, meanwhile, joins as the company updates its strategic and financial targets for the period beyond 2025. Tokmanni has said the process will focus on strengthening synergy utilization and supporting sustainable, profitable growth while it works toward its unchanged 2026 guidance of EUR 1.78 billion to EUR 1.86 billion in revenue and comparable EBIT of EUR 85 million to EUR 105 million.

Investor watchpoints

For investors, the appointments create two clear milestones to follow. The first is whether Sörenhag can improve Dollarstore's performance before further losses weigh on group profitability. The second is whether Göransson helps shape Tokmanni's strategic and financial direction beyond its previous strategy period, which ended in 2025.

The leadership changes also extend a period of rapid transition at the top of the company. Within roughly four months, Tokmanni will have replaced its CEO, chief strategy and transformation officer, and Dollarstore managing director. Investors will also be watching whether the board resumes a discretionary second dividend installment after withholding the equivalent payment for 2024 to preserve balance-sheet capacity.

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Authors

Emmi Laine is head of business content at Listeds and our lead for finance and business coverage. She sets the editorial agenda, interviews Nordic business leaders, and writes stories, newsletters, and social content on timely market and corporate topics. Emmi brings nearly eight years of experience from Shanghai's Yicai Global / Yicai Media Group, where she was awarded for reporting on China’s economy, finance sector, and technology innovation. She holds an MSc in Innovation and Entrepreneurship from ESADE Business School in Barcelona and a Master’s degree in International Design Business Management from Aalto University. She also holds a Bachelor’s degree in Culture Studies with a major in Journalism from Stockholm University and has studied Mandarin Chinese and Chinese culture. Emmi is a Finnish citizen and has lived in Finland, Sweden, China, and Portugal.

Emmi Laine is head of business content at Listeds and our lead for finance and business coverage. She sets the editorial agenda, interviews Nordic business leaders, and writes stories, newsletters, and social content on timely market and corporate topics. Emmi brings nearly eight years of experience from Shanghai's Yicai Global / Yicai Media Group, where she was awarded for reporting on China’s economy, finance sector, and technology innovation. She holds an MSc in Innovation and Entrepreneurship from ESADE Business School in Barcelona and a Master’s degree in International Design Business Management from Aalto University. She also holds a Bachelor’s degree in Culture Studies with a major in Journalism from Stockholm University and has studied Mandarin Chinese and Chinese culture. Emmi is a Finnish citizen and has lived in Finland, Sweden, China, and Portugal.

Devdatta Temgire is a data and business analyst at Listeds. He contributes research, data analysis, and pattern detection to the publication’s coverage of Nordic-listed companies, with a focus on board composition, leadership transitions, and financials. He holds an honors degree in artificial intelligence and data science alongside a bachelor’s in computer engineering, and previously worked at KPMG.

Devdatta Temgire is a data and business analyst at Listeds. He contributes research, data analysis, and pattern detection to the publication’s coverage of Nordic-listed companies, with a focus on board composition, leadership transitions, and financials. He holds an honors degree in artificial intelligence and data science alongside a bachelor’s in computer engineering, and previously worked at KPMG.

Authors

Journalist

Emmi Laine is head of business content at Listeds and our lead for finance and business coverage. She sets the editorial agenda, interviews Nordic business leaders, and writes stories, newsletters, and social content on timely market and corporate topics. Emmi brings nearly eight years of experience from Shanghai's Yicai Global / Yicai Media Group, where she was awarded for reporting on China’s economy, finance sector, and technology innovation. She holds an MSc in Innovation and Entrepreneurship from ESADE Business School in Barcelona and a Master’s degree in International Design Business Management from Aalto University. She also holds a Bachelor’s degree in Culture Studies with a major in Journalism from Stockholm University and has studied Mandarin Chinese and Chinese culture. Emmi is a Finnish citizen and has lived in Finland, Sweden, China, and Portugal.

Devdatta Temgire is a data and business analyst at Listeds. He contributes research, data analysis, and pattern detection to the publication’s coverage of Nordic-listed companies, with a focus on board composition, leadership transitions, and financials. He holds an honors degree in artificial intelligence and data science alongside a bachelor’s in computer engineering, and previously worked at KPMG.

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Leadership Moves

Juuso Pajunen joins Tieto from Terveystalo, and Finland's CFO chain runs one seat longer

Sep 18, 2026

Two stock exchange releases at 9:00 a.m. on 16 September moved one CFO between two Helsinki large caps that had cut guidance two days apart in July. Terveystalo named no successor and opened the search the same day — twelve days after handing Pajunen a second executive brief. Tieto filled the seat with a sitting CFO, which is the only way the job has been filled in Finland since December 2025.

Terveystalo and Tieto published matching stock exchange releases at 9:00 a.m. EEST on 16 September 2026. Pajunen, Terveystalo's Chief Financial Officer since November 2022, leaves on 15 December 2026 and joins Tieto by 1 January 2027 at the latest, reporting to Endre Rangnes. Terveystalo named no successor and opened the search the same day. The same Tieto release confirmed Johan Enger Nygaard at Tieto Tech Consulting and Bent Philipps at Tieto Indtech from 1 October, both interim since May 2026. 

Tieto's last first-time CFO is leaving; the next one arrives with the title

In August, Listeds counted atleast ten CFO changes across Nasdaq Helsinki and First North between December 2025 and August 2026. Every incoming CFO already held the title at another listed company. None was promoted from inside. None was taking the job for the first time. 

Tomi Hyryläinen, who steps down at the end of December 2026 after nearly eight years, joined Tieto in 2018 from PwC Finland, where he had been an assurance leader and partner. Tieto was his first listed-company CFO seat. Tieto has now filled it with a CFO already running finance at another Helsinki large cap, and before that at AFRY and Pöyry Group. 

Terveystalo widened Pajunen's job twelve days before losing him

Terveystalo reports in three segments today: Healthcare Services, Portfolio Businesses and Sweden. On 4 September it said Portfolio Businesses would be split from 1 January 2027, with Oral Health and Public Partnerships each becoming a reportable segment in their own right, and named Pajunen EVP of Portfolio Businesses until the end of 2026. He was covering for Henri Mäenalanen, who had announced on 29 June that he was leaving on 1 October to run Yliopiston Apteekki. Twelve days after taking the second brief, Pajunen announced his own exit. 

The date lands inside a crowded quarter. The EUR 574 million Silmäasema acquisition is expected to close by late 2026 or in the first quarter of 2027, the four-segment reporting starts on 1 January, and the Shareholders' Nomination Board must deliver its proposals by 1 February 2027. The CFO search runs across all of it.

Ville Iho put it in the company's own words: "Juuso has played a key role in the implementation of Terveystalo's profit improvement program and significant acquisitions, as well as in the development of financial leadership.”

One balance sheet is being levered up, the other handed back

Terveystalo reported first-half revenue of EUR 601.5 million, down 10.0%, adjusted operating profit of EUR 59.8 million, down 29.3%, and earnings per share of EUR 0.24, down 44.4%. On 15 July it cut 2026 adjusted operating profit guidance to EUR 120–140 million from EUR 135–165 million, against EUR 156.3 million delivered in 2025. It has raised its leverage ceiling to 3x net debt to adjusted EBITDA, cut dividend distribution to at least 50% of net result, and committed EUR 275 million in cash plus 36,500,000 new shares to Silmäasema, roughly 22.4% of shares outstanding after completion. 

Tieto reported second-quarter revenue of EUR 426.6 million, down 7.9%, with adjusted operating profit up 45.1% to EUR 63.4 million and margin at 14.9% against 9.4%. It cut its organic growth outlook on 17 July to between –5% and –3% and held the margin range at 14.8–15.8%. 

At Tieto he set the brief himself: "Tieto has a strong position in technological transformation and is well positioned for digital opportunities. At the same time, both Tieto and the entire industry are undergoing rapid changes, driven by AI. I am excited to join this fast-paced industry and believe that, with my broad experience across multiple businesses, I can contribute to the execution of Tieto’s ambitious strategy. As a CFO, I will focus on ensuring profitable growth and value creation while I believe that it all starts with culture." 

The audit committee chair moved between CFOs too

The annual general meeting on 24 March 2026 elected Petri Castrén, Kemira's Chief Financial Officer from 2013 to 2026 and its interim chief executive in 2023 and 2024. He chairs the audit committee, taking the seat from Kristian Pullola, formerly Nokia's and Finnair’s CFO, who left the board at the same meeting. 

What each company has committed to deliver

Terveystalo is running its ARC strategy toward adjusted earnings per share growth of 10% a year, leverage of no more than 3x and dividend distribution of at least 50% of net result. Nearer term it has to land 2026 adjusted operating profit inside EUR 120–140 million, close Silmäasema and capture the EUR 11–15 million of annual pre-tax run-rate synergies it has disclosed, complete the Solo Health acquisition in the first half of 2027. 

Tieto has to hold an adjusted operating margin of 14.8–15.8% while organic revenue contracts by 3% to 5%, finish resetting Tieto Tech Consulting by integrating Infopulse, Avega, EVRY India and Mentormate and reducing up to 500 roles, run the EUR 90 million buyback to March 2027.  That agenda is what the incoming CFO is being hired to pay for.

Terveystalo's next appointment is the cleanest test of the pattern

Whoever Terveystalo names will either confirm the August finding or be the first genuine exception to it, and the answer should arrive before the nomination board files its proposals on 1 February 2027. Watch also whether an interim covers the gap from 15 December, and how much of a handover Tieto gets: Hyryläinen leaves at the end of December and Pajunen arrives by 1 January at the latest. 

Monthly Leadership Moves

August's biggest seats were filled without a search

Sep 17, 2026

Two new listed chief executives, and neither was chosen by the board that will supervise them. Four finance seats moved, and not one went to a first-time CFO.

On 3 August, Aspo named the chief executive of a company that will not trade until January. On 31 August, UPM's shareholders elected the board of one that will not trade until November, six weeks after its chief executive had already been named. Both appointments were internal. Neither went through a search.

According to Listeds Executive Intelligence, Nordic listed companies recorded 57 board and management changes in August: 51 in management teams and 6 at board level. Boards accounted for roughly one change in ten for a second consecutive month — and most of the board activity that did happen was produced by corporate structure rather than by nomination committees. Every one of the month's larger moves was at a Helsinki issuer or at a Helsinki issuer's Nordic subsidiary.

The demergers set the month's bookends

Aspo's board approved the demerger plan separating ESL Shipping into a new listed company on 3 August and appointed Matti-Mikael Koskinen as chief executive of ESL Shipping Group Plc the same day. Koskinen has run ESL Shipping Ltd since 2013. The demerger completes on 31 December, trading is expected to start on or about 4 January 2027, and the company's own board will not be elected until an extraordinary general meeting on 7 December, four months after its chief executive was named. Rolf Jansson, Aspo's chief executive, is intended to be elected chair.

At the other end of the month, UPM's extraordinary general meeting on 31 August approved the plywood demerger and elected WISA Group Plc's board: Tapio Korpeinen as chair, Mats Nordlander as deputy chair, and Sakari Ahdekivi, Frank Herrmann, Nina Kiviranta and Emmanuelle Picard as members. Tuija Suur-Hamari had been named WISA's President and CEO six weeks earlier, on 16 July. The demerger is expected to complete on or about 31 October, with trading from 2 November, nine weeks after the board was seated.

Under the Finnish Corporate Governance Code, appointing the chief executive is the board's own duty. A demerger inverts that sequence, and there is no other way to staff a company that does not yet exist. The consequence, on this author's reading rather than anything either company has said, is that both new boards take office with their most consequential appointment already made, and their first exercise of that duty will be a review rather than a choice.

One thing the WISA sequence does change: Suur-Hamari will be one of a small number of women running a Helsinki-listed company. Listeds’ CEO Index — Finland | Q2 2026 shows women holding 8.1 per cent of the 186 sitting chief executive roles at 30 June, and one of the 25 first-half starts. Women held 8.1 per cent of the 186 sitting chief executive roles at 30 June, and one of the 25 first-half starts. August added a second name to that pipeline — Elli Siltala, appointed chief executive of Raisio plc on 7 August.

The finance seat moved sideways, or not at all

The month's finance moves were the mirror image of a market hiring new talent into the role.

Digia filled its chief financial officer seat on 5 August by taking Vincit's sitting CFO, Kärkkäinen — the second time since 2017 that Digia has filled the role with a sitting CFO from another Nasdaq Helsinki company. Bioretec named Panu Mikkonen chief financial officer from 6 October, the fourth person named to that seat since September 2025, two of them interim. Kempower appointed Juha Jaatinen interim chief financial officer on 13 August. 

No Helsinki company promoted a first-time chief financial officer into the role in August. 

Eight executives named in two days

Three companies named eight executives across 18 and 19 August.

Nordea's 19 August release did two things at once. It merged Group Risk and Group Compliance into a single function under Mark Kandborg, who continues on the Group Leadership Team, with Nahale Ståhl Hallengren as Chief Compliance Officer from the same date, outside the Group Leadership Team. And it filled leadership in the bank's two largest customer units: Per Långsved, who joined Nordea in 2019 as Head of Personal Banking Sweden and Country Senior Executive, becomes Head of Personal Banking and joins the Group Leadership Team; Randi Marjamaa, at Nordea since 2006, takes a newly created Business Banking leadership post and also joins the Group Leadership Team. Sara Mella steps back from operational roles.

Nightingale Health removed its operating chief's role on 19 August and put two commercial chiefs in its place, at the point where its Americas business needs to produce revenue. Janna Ranta, chief operating officer since May 2025, became Chief Commercial Officer, Research and Healthcare. Hugh Watson, who has spent 25 years in United States laboratory diagnostics, joined from outside as Chief Commercial Officer, Americas.

Finnair named its digital and legal chiefs on 18 August. With those two, four of the nine Executive Board functions — people, digital, legal and finance — have a new holder named in 2026. The chief executive, operating, revenue, customer and communications seats have not moved. The rebuild is running from the strongest quarter Finnair has reported, and from a general meeting that rejected the company's remuneration report with 90 per cent of the votes represented against it.

Helsinki issuers hired for their Swedish operations

Two of the month's chief executive appointments were at Swedish subsidiaries, and both went to local candidates rather than to executives moved out from Finland.

Kreate Group appointed Per Anders Quist chief executive of Kreate Sverige AB on 24 August. Quist joins from Trafikverket, the Swedish Transport Administration, where he was responsible for major infrastructure projects, and has NCC Norway experience behind him. Kreate's own framing is that Sweden has run ahead of its strategy target and is now being handed to an executive expected to sustain that pace and to test a permanent Norwegian footprint. Luotea named Rikard Nyhrén, who joins from Intea and Newsec, chief executive of Luotea Sweden, starting by February 2027.

Talent moved the other way too. Siili Solutions' Chief People Officer, Taru Salo, left on 4 August for Attendo, with Timo Miiluniemi stepping in on an interim basis.

What August actually says

Three things follow for boards and nomination committees.

A demerger is a leadership decision long before it is a market event. The chief executives of two companies that will not trade until November and January were settled in July and early August, and shareholders approved them inside a structural vote.

Board changes remain an AGM-season phenomenon. Six board changes against 51 in management teams, with the largest single block produced by one extraordinary general meeting, says that off-cycle board activity in Helsinki is driven by corporate structure rather than by committee work.

And the finance function is where succession planning is thinnest — but the evidence for that is a lateral market and an interim bench, not a hiring pattern break. August's finance seats were filled by people who already held the title, or left open. Whether September's first-time appointments turn into a pattern or revert to the lateral hire is the question the next two months answer.

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