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Author

Minna Koskelo

Guest columnist

She is the Founder and CEO of 11Helsinki, a foresight and futures design consultancy. She is also Founder and Chair of the Board of Futures Finland, a founding organisation of the Nordic Foresight Network. Her work focuses on strategic foresight, helping organisations turn foresight into action.

/

Author

Minna Koskelo

Guest columnist

She is the Founder and CEO of 11Helsinki, a foresight and futures design consultancy. She is also Founder and Chair of the Board of Futures Finland, a founding organisation of the Nordic Foresight Network. Her work focuses on strategic foresight, helping organisations turn foresight into action.

/

Author

Minna Koskelo

Guest columnist

She is the Founder and CEO of 11Helsinki, a foresight and futures design consultancy. She is also Founder and Chair of the Board of Futures Finland, a founding organisation of the Nordic Foresight Network. Her work focuses on strategic foresight, helping organisations turn foresight into action.

Voices

The Next Nordic advantage‌ - What if talent, capital and innovation start flowing north?‌

Sep 8, 2026

Geopolitical discussions have been framed through the lens of the Global West, Global East and Global South. Recently, a fourth concept has started to emerge in strategic discussions: the Global North.

The term is usually used more broadly to describe the developed world as a whole. In this column, I deliberately narrow it to the Nordic region because it represents a distinctive institutional model.

I first encountered the idea when Finland's President Alexander Stubb discussed the possibility of the Global North as an emerging geopolitical force during an interview on Ykkösaamu, one of Finland's leading current affairs programmes, in February 2026.
Strong Nordic cooperation is one dimension of this thinking.

Are we moving towards a new geopolitical geometry? The significance of the North has grown in recent years through developments such as NATO's enlargement and the increasing strategic importance of the Arctic region. The Arctic has received unprecedented international attention, not only because of security concerns, but also because of its growing relevance for energy, infrastructure, logistics and critical resources. 

The growing strategic importance of the Nordic region is reflected for instance in NATO's decision to establish its Forward Land Forces Multinational Staff Element in Rovaniemi, creating a permanent NATO presence in Northern Finland.

In 2026, the U.S. Coast Guard moved forward with plans to procure 11 new icebreakers from Finland, relying heavily on Finnish icebreaker expertise and shipbuilding capabilities.

The Nordic Effect

For decades, the United States has been the world's dominant magnet for talent, capital and innovation. Yet recent policy shifts and a growing emphasis on "America First" raise a strategic question worth putting to a board: What if America First ultimately makes America less attractive to global talent, capital and ideas? It is a possibility worth exploring. What if a more fragmented geopolitical environment gradually disperses global flows of talent, investment and innovation? What if some of these flows begin seeking more predictable destinations? This is where the Global North starts to matter commercially.

The defining characteristics of the Nordic region include stable societies, low levels of corruption, strong educational systems, safety and security, a strong rule of law, well-functioning institutions, advanced innovation ecosystems and a long tradition of diplomacy and cooperation. These are often described as social strengths. In an increasingly fragmented world, they may also become strategic economic assets.
For instance The World Justice Project's Rule of Law Index 2025 ranked Denmark 1st, with Norway and Finland immediately behind among the strongest rule-of-law countries in the world. Nordic countries also perform exceptionally well in innovation: in the Global Innovation Index 2024

When political risk increases elsewhere, predictability itself may become a competitive advantage and characteristics of an attractive investment environment. 

How could your company benefit if the Nordic region became an increasingly attractive destination for talent, investment and innovation?

No Nordic country can compete with the United States or China on scale alone. Together, however, the region represents a globally relevant platform for innovation, technology, research and investment. The four Nordic exchanges — Helsinki, Stockholm, Copenhagen and Oslo — are already a single functioning market.

Another signal of deeper Nordic integration can be seen in capital markets. In August 2026, Bloomberg reported that the Nordic Compass initiative was exploring a common Nordic stock exchange bringing together the markets of Sweden, Denmark, Norway and Finland. The initiative includes major Nordic actors such as Wallenberg Investments, EQT, Nordea, Nokia, Kone, Nasdaq and the Novo Nordisk Foundation. Its stated ambition is to strengthen the region's ability to compete for capital and support growth companies at a scale that individual Nordic markets struggle to achieve alone. Such discussions suggest that the idea of the Nordics acting as a more integrated economic platform is already moving from geopolitical speculation into practical business strategy.

If the twentieth century rewarded scale and the early twenty-first century rewarded speed, the next decade may reward trusted collaboration.

What's Next?

Whether the Global North emerges as a recognised centre of power remains uncertain. But uncertainty is precisely why boards should explore the possibility.

One of the core purposes of strategic foresight is not to predict what will happen, but to expand the range of possibilities organisations are prepared for. The most valuable strategic question is rarely "What will happen?" It is "What becomes possible if this happens?"

For boards, a practical starting point is visioning.

Imagine it is 2035 and the Global North has become one of the world's most attractive destinations for talent, investment and innovation.

  • What would be the desired role that your company wants to play in that future? 

  • What capabilities would that require?

  • Which partnerships should be built today?

  • What opportunities might competitors overlook?

The companies that benefit most from emerging shifts are rarely those that predict the future correctly. They are those that recognise new possibilities early and position themselves accordingly. 

The future is built, not forecast.

Minna Koskelo

Founder and CEO, 11Helsinki

She is also Founder and Chair of the Board of Futures Finland, a founding organisation of the Nordic Foresight Network. Her work focuses on strategic foresight, helping organisations turn foresight into action.

Nordic Foresight

Minna Koskelo

The Nordic Foresight Network is a network of foresight professionals advancing futures thinking across the Nordic region.

Nordic Foresight Network

The Nordic Foresight Column is a monthly series by Nordic Foresight Network in which foresight professionals from the five Nordic countries examine the shifts shaping the region.

Voices

The Next Nordic advantage‌ - What if talent, capital and innovation start flowing north?‌

Sep 8, 2026

Geopolitical discussions have been framed through the lens of the Global West, Global East and Global South. Recently, a fourth concept has started to emerge in strategic discussions: the Global North.

The term is usually used more broadly to describe the developed world as a whole. In this column, I deliberately narrow it to the Nordic region because it represents a distinctive institutional model.

I first encountered the idea when Finland's President Alexander Stubb discussed the possibility of the Global North as an emerging geopolitical force during an interview on Ykkösaamu, one of Finland's leading current affairs programmes, in February 2026.
Strong Nordic cooperation is one dimension of this thinking.

Are we moving towards a new geopolitical geometry? The significance of the North has grown in recent years through developments such as NATO's enlargement and the increasing strategic importance of the Arctic region. The Arctic has received unprecedented international attention, not only because of security concerns, but also because of its growing relevance for energy, infrastructure, logistics and critical resources. 

The growing strategic importance of the Nordic region is reflected for instance in NATO's decision to establish its Forward Land Forces Multinational Staff Element in Rovaniemi, creating a permanent NATO presence in Northern Finland.

In 2026, the U.S. Coast Guard moved forward with plans to procure 11 new icebreakers from Finland, relying heavily on Finnish icebreaker expertise and shipbuilding capabilities.

The Nordic Effect

For decades, the United States has been the world's dominant magnet for talent, capital and innovation. Yet recent policy shifts and a growing emphasis on "America First" raise a strategic question worth putting to a board: What if America First ultimately makes America less attractive to global talent, capital and ideas? It is a possibility worth exploring. What if a more fragmented geopolitical environment gradually disperses global flows of talent, investment and innovation? What if some of these flows begin seeking more predictable destinations? This is where the Global North starts to matter commercially.

The defining characteristics of the Nordic region include stable societies, low levels of corruption, strong educational systems, safety and security, a strong rule of law, well-functioning institutions, advanced innovation ecosystems and a long tradition of diplomacy and cooperation. These are often described as social strengths. In an increasingly fragmented world, they may also become strategic economic assets.
For instance The World Justice Project's Rule of Law Index 2025 ranked Denmark 1st, with Norway and Finland immediately behind among the strongest rule-of-law countries in the world. Nordic countries also perform exceptionally well in innovation: in the Global Innovation Index 2024

When political risk increases elsewhere, predictability itself may become a competitive advantage and characteristics of an attractive investment environment. 

How could your company benefit if the Nordic region became an increasingly attractive destination for talent, investment and innovation?

No Nordic country can compete with the United States or China on scale alone. Together, however, the region represents a globally relevant platform for innovation, technology, research and investment. The four Nordic exchanges — Helsinki, Stockholm, Copenhagen and Oslo — are already a single functioning market.

Another signal of deeper Nordic integration can be seen in capital markets. In August 2026, Bloomberg reported that the Nordic Compass initiative was exploring a common Nordic stock exchange bringing together the markets of Sweden, Denmark, Norway and Finland. The initiative includes major Nordic actors such as Wallenberg Investments, EQT, Nordea, Nokia, Kone, Nasdaq and the Novo Nordisk Foundation. Its stated ambition is to strengthen the region's ability to compete for capital and support growth companies at a scale that individual Nordic markets struggle to achieve alone. Such discussions suggest that the idea of the Nordics acting as a more integrated economic platform is already moving from geopolitical speculation into practical business strategy.

If the twentieth century rewarded scale and the early twenty-first century rewarded speed, the next decade may reward trusted collaboration.

What's Next?

Whether the Global North emerges as a recognised centre of power remains uncertain. But uncertainty is precisely why boards should explore the possibility.

One of the core purposes of strategic foresight is not to predict what will happen, but to expand the range of possibilities organisations are prepared for. The most valuable strategic question is rarely "What will happen?" It is "What becomes possible if this happens?"

For boards, a practical starting point is visioning.

Imagine it is 2035 and the Global North has become one of the world's most attractive destinations for talent, investment and innovation.

  • What would be the desired role that your company wants to play in that future? 

  • What capabilities would that require?

  • Which partnerships should be built today?

  • What opportunities might competitors overlook?

The companies that benefit most from emerging shifts are rarely those that predict the future correctly. They are those that recognise new possibilities early and position themselves accordingly. 

The future is built, not forecast.

Minna Koskelo

Founder and CEO, 11Helsinki

She is also Founder and Chair of the Board of Futures Finland, a founding organisation of the Nordic Foresight Network. Her work focuses on strategic foresight, helping organisations turn foresight into action.

Nordic Foresight

Minna Koskelo

The Nordic Foresight Network is a network of foresight professionals advancing futures thinking across the Nordic region.

Nordic Foresight Network

The Nordic Foresight Column is a monthly series by Nordic Foresight Network in which foresight professionals from the five Nordic countries examine the shifts shaping the region.

Voices

The Next Nordic advantage‌ - What if talent, capital and innovation start flowing north?‌

Sep 8, 2026

Geopolitical discussions have been framed through the lens of the Global West, Global East and Global South. Recently, a fourth concept has started to emerge in strategic discussions: the Global North.

The term is usually used more broadly to describe the developed world as a whole. In this column, I deliberately narrow it to the Nordic region because it represents a distinctive institutional model.

I first encountered the idea when Finland's President Alexander Stubb discussed the possibility of the Global North as an emerging geopolitical force during an interview on Ykkösaamu, one of Finland's leading current affairs programmes, in February 2026.
Strong Nordic cooperation is one dimension of this thinking.

Are we moving towards a new geopolitical geometry? The significance of the North has grown in recent years through developments such as NATO's enlargement and the increasing strategic importance of the Arctic region. The Arctic has received unprecedented international attention, not only because of security concerns, but also because of its growing relevance for energy, infrastructure, logistics and critical resources. 

The growing strategic importance of the Nordic region is reflected for instance in NATO's decision to establish its Forward Land Forces Multinational Staff Element in Rovaniemi, creating a permanent NATO presence in Northern Finland.

In 2026, the U.S. Coast Guard moved forward with plans to procure 11 new icebreakers from Finland, relying heavily on Finnish icebreaker expertise and shipbuilding capabilities.

The Nordic Effect

For decades, the United States has been the world's dominant magnet for talent, capital and innovation. Yet recent policy shifts and a growing emphasis on "America First" raise a strategic question worth putting to a board: What if America First ultimately makes America less attractive to global talent, capital and ideas? It is a possibility worth exploring. What if a more fragmented geopolitical environment gradually disperses global flows of talent, investment and innovation? What if some of these flows begin seeking more predictable destinations? This is where the Global North starts to matter commercially.

The defining characteristics of the Nordic region include stable societies, low levels of corruption, strong educational systems, safety and security, a strong rule of law, well-functioning institutions, advanced innovation ecosystems and a long tradition of diplomacy and cooperation. These are often described as social strengths. In an increasingly fragmented world, they may also become strategic economic assets.
For instance The World Justice Project's Rule of Law Index 2025 ranked Denmark 1st, with Norway and Finland immediately behind among the strongest rule-of-law countries in the world. Nordic countries also perform exceptionally well in innovation: in the Global Innovation Index 2024

When political risk increases elsewhere, predictability itself may become a competitive advantage and characteristics of an attractive investment environment. 

How could your company benefit if the Nordic region became an increasingly attractive destination for talent, investment and innovation?

No Nordic country can compete with the United States or China on scale alone. Together, however, the region represents a globally relevant platform for innovation, technology, research and investment. The four Nordic exchanges — Helsinki, Stockholm, Copenhagen and Oslo — are already a single functioning market.

Another signal of deeper Nordic integration can be seen in capital markets. In August 2026, Bloomberg reported that the Nordic Compass initiative was exploring a common Nordic stock exchange bringing together the markets of Sweden, Denmark, Norway and Finland. The initiative includes major Nordic actors such as Wallenberg Investments, EQT, Nordea, Nokia, Kone, Nasdaq and the Novo Nordisk Foundation. Its stated ambition is to strengthen the region's ability to compete for capital and support growth companies at a scale that individual Nordic markets struggle to achieve alone. Such discussions suggest that the idea of the Nordics acting as a more integrated economic platform is already moving from geopolitical speculation into practical business strategy.

If the twentieth century rewarded scale and the early twenty-first century rewarded speed, the next decade may reward trusted collaboration.

What's Next?

Whether the Global North emerges as a recognised centre of power remains uncertain. But uncertainty is precisely why boards should explore the possibility.

One of the core purposes of strategic foresight is not to predict what will happen, but to expand the range of possibilities organisations are prepared for. The most valuable strategic question is rarely "What will happen?" It is "What becomes possible if this happens?"

For boards, a practical starting point is visioning.

Imagine it is 2035 and the Global North has become one of the world's most attractive destinations for talent, investment and innovation.

  • What would be the desired role that your company wants to play in that future? 

  • What capabilities would that require?

  • Which partnerships should be built today?

  • What opportunities might competitors overlook?

The companies that benefit most from emerging shifts are rarely those that predict the future correctly. They are those that recognise new possibilities early and position themselves accordingly. 

The future is built, not forecast.

Minna Koskelo

Founder and CEO, 11Helsinki

She is also Founder and Chair of the Board of Futures Finland, a founding organisation of the Nordic Foresight Network. Her work focuses on strategic foresight, helping organisations turn foresight into action.

Nordic Foresight

Minna Koskelo

The Nordic Foresight Network is a network of foresight professionals advancing futures thinking across the Nordic region.

Nordic Foresight Network

The Nordic Foresight Column is a monthly series by Nordic Foresight Network in which foresight professionals from the five Nordic countries examine the shifts shaping the region.

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