Geopolitical discussions have been framed through the lens of the Global West, Global East and Global South. Recently, a fourth concept has started to emerge in strategic discussions: the Global North.

The term is usually used more broadly to describe the developed world as a whole. In this column, I deliberately narrow it to the Nordic region because it represents a distinctive institutional model.

I first encountered the idea when Finland's President Alexander Stubb discussed the possibility of the Global North as an emerging geopolitical force during an interview on Ykkösaamu, one of Finland's leading current affairs programmes, in February 2026.
Strong Nordic cooperation is one dimension of this thinking.

Are we moving towards a new geopolitical geometry? The significance of the North has grown in recent years through developments such as NATO's enlargement and the increasing strategic importance of the Arctic region. The Arctic has received unprecedented international attention, not only because of security concerns, but also because of its growing relevance for energy, infrastructure, logistics and critical resources. 

The growing strategic importance of the Nordic region is reflected for instance in NATO's decision to establish its Forward Land Forces Multinational Staff Element in Rovaniemi, creating a permanent NATO presence in Northern Finland.

In 2026, the U.S. Coast Guard moved forward with plans to procure 11 new icebreakers from Finland, relying heavily on Finnish icebreaker expertise and shipbuilding capabilities.

The Nordic Effect

For decades, the United States has been the world's dominant magnet for talent, capital and innovation. Yet recent policy shifts and a growing emphasis on "America First" raise a strategic question worth putting to a board: What if America First ultimately makes America less attractive to global talent, capital and ideas? It is a possibility worth exploring. What if a more fragmented geopolitical environment gradually disperses global flows of talent, investment and innovation? What if some of these flows begin seeking more predictable destinations? This is where the Global North starts to matter commercially.

The defining characteristics of the Nordic region include stable societies, low levels of corruption, strong educational systems, safety and security, a strong rule of law, well-functioning institutions, advanced innovation ecosystems and a long tradition of diplomacy and cooperation. These are often described as social strengths. In an increasingly fragmented world, they may also become strategic economic assets.
For instance The World Justice Project's Rule of Law Index 2025 ranked Denmark 1st, with Norway and Finland immediately behind among the strongest rule-of-law countries in the world. Nordic countries also perform exceptionally well in innovation: in the Global Innovation Index 2024

When political risk increases elsewhere, predictability itself may become a competitive advantage and characteristics of an attractive investment environment. 

How could your company benefit if the Nordic region became an increasingly attractive destination for talent, investment and innovation?

No Nordic country can compete with the United States or China on scale alone. Together, however, the region represents a globally relevant platform for innovation, technology, research and investment. The four Nordic exchanges — Helsinki, Stockholm, Copenhagen and Oslo — are already a single functioning market.

Another signal of deeper Nordic integration can be seen in capital markets. In August 2026, Bloomberg reported that the Nordic Compass initiative was exploring a common Nordic stock exchange bringing together the markets of Sweden, Denmark, Norway and Finland. The initiative includes major Nordic actors such as Wallenberg Investments, EQT, Nordea, Nokia, Kone, Nasdaq and the Novo Nordisk Foundation. Its stated ambition is to strengthen the region's ability to compete for capital and support growth companies at a scale that individual Nordic markets struggle to achieve alone. Such discussions suggest that the idea of the Nordics acting as a more integrated economic platform is already moving from geopolitical speculation into practical business strategy.

If the twentieth century rewarded scale and the early twenty-first century rewarded speed, the next decade may reward trusted collaboration.

What's Next?

Whether the Global North emerges as a recognised centre of power remains uncertain. But uncertainty is precisely why boards should explore the possibility.

One of the core purposes of strategic foresight is not to predict what will happen, but to expand the range of possibilities organisations are prepared for. The most valuable strategic question is rarely "What will happen?" It is "What becomes possible if this happens?"

For boards, a practical starting point is visioning.

Imagine it is 2035 and the Global North has become one of the world's most attractive destinations for talent, investment and innovation.

  • What would be the desired role that your company wants to play in that future? 

  • What capabilities would that require?

  • Which partnerships should be built today?

  • What opportunities might competitors overlook?

The companies that benefit most from emerging shifts are rarely those that predict the future correctly. They are those that recognise new possibilities early and position themselves accordingly. 

The future is built, not forecast.

The Nordic Foresight Network is a network of foresight professionals advancing futures thinking across the Nordic region.

The Nordic Foresight Column is a monthly series by Nordic Foresight Network in which foresight professionals from the five Nordic countries examine the shifts shaping the region.

|

Voices

The Next Nordic advantage‌ - What if talent, capital and innovation start flowing north?‌

The Next Nordic advantage‌ - What if talent, capital and innovation start flowing north?‌

·

5 min read

Credit: Minna Koskelo

Credit: Minna Koskelo

Geopolitical discussions have been framed through the lens of the Global West, Global East and Global South. Recently, a fourth concept has started to emerge in strategic discussions: the Global North.

The term is usually used more broadly to describe the developed world as a whole. In this column, I deliberately narrow it to the Nordic region because it represents a distinctive institutional model.

I first encountered the idea when Finland's President Alexander Stubb discussed the possibility of the Global North as an emerging geopolitical force during an interview on Ykkösaamu, one of Finland's leading current affairs programmes, in February 2026.
Strong Nordic cooperation is one dimension of this thinking.

Are we moving towards a new geopolitical geometry? The significance of the North has grown in recent years through developments such as NATO's enlargement and the increasing strategic importance of the Arctic region. The Arctic has received unprecedented international attention, not only because of security concerns, but also because of its growing relevance for energy, infrastructure, logistics and critical resources. 

The growing strategic importance of the Nordic region is reflected for instance in NATO's decision to establish its Forward Land Forces Multinational Staff Element in Rovaniemi, creating a permanent NATO presence in Northern Finland.

In 2026, the U.S. Coast Guard moved forward with plans to procure 11 new icebreakers from Finland, relying heavily on Finnish icebreaker expertise and shipbuilding capabilities.

The Nordic Effect

For decades, the United States has been the world's dominant magnet for talent, capital and innovation. Yet recent policy shifts and a growing emphasis on "America First" raise a strategic question worth putting to a board: What if America First ultimately makes America less attractive to global talent, capital and ideas? It is a possibility worth exploring. What if a more fragmented geopolitical environment gradually disperses global flows of talent, investment and innovation? What if some of these flows begin seeking more predictable destinations? This is where the Global North starts to matter commercially.

The defining characteristics of the Nordic region include stable societies, low levels of corruption, strong educational systems, safety and security, a strong rule of law, well-functioning institutions, advanced innovation ecosystems and a long tradition of diplomacy and cooperation. These are often described as social strengths. In an increasingly fragmented world, they may also become strategic economic assets.
For instance The World Justice Project's Rule of Law Index 2025 ranked Denmark 1st, with Norway and Finland immediately behind among the strongest rule-of-law countries in the world. Nordic countries also perform exceptionally well in innovation: in the Global Innovation Index 2024

When political risk increases elsewhere, predictability itself may become a competitive advantage and characteristics of an attractive investment environment. 

How could your company benefit if the Nordic region became an increasingly attractive destination for talent, investment and innovation?

No Nordic country can compete with the United States or China on scale alone. Together, however, the region represents a globally relevant platform for innovation, technology, research and investment. The four Nordic exchanges — Helsinki, Stockholm, Copenhagen and Oslo — are already a single functioning market.

Another signal of deeper Nordic integration can be seen in capital markets. In August 2026, Bloomberg reported that the Nordic Compass initiative was exploring a common Nordic stock exchange bringing together the markets of Sweden, Denmark, Norway and Finland. The initiative includes major Nordic actors such as Wallenberg Investments, EQT, Nordea, Nokia, Kone, Nasdaq and the Novo Nordisk Foundation. Its stated ambition is to strengthen the region's ability to compete for capital and support growth companies at a scale that individual Nordic markets struggle to achieve alone. Such discussions suggest that the idea of the Nordics acting as a more integrated economic platform is already moving from geopolitical speculation into practical business strategy.

If the twentieth century rewarded scale and the early twenty-first century rewarded speed, the next decade may reward trusted collaboration.

Stay sharp on Finnish market in just two minutes a day.

The previous day's top signals across Finnish-listed companies: results, deals, board and leadership moves. Fast, factual, no noise.

Delivered from Monday to Friday, first thing.

By signing up, you agree to our Privacy Policy

Stay sharp on Finnish market in just two minutes a day.

The previous day's top signals across Finnish-listed companies: results, deals, board and leadership moves. Fast, factual, no noise.

Delivered from Monday to Friday, first thing.

By signing up, you agree to our Privacy Policy

What's Next?

Whether the Global North emerges as a recognised centre of power remains uncertain. But uncertainty is precisely why boards should explore the possibility.

One of the core purposes of strategic foresight is not to predict what will happen, but to expand the range of possibilities organisations are prepared for. The most valuable strategic question is rarely "What will happen?" It is "What becomes possible if this happens?"

For boards, a practical starting point is visioning.

Imagine it is 2035 and the Global North has become one of the world's most attractive destinations for talent, investment and innovation.

  • What would be the desired role that your company wants to play in that future? 

  • What capabilities would that require?

  • Which partnerships should be built today?

  • What opportunities might competitors overlook?

The companies that benefit most from emerging shifts are rarely those that predict the future correctly. They are those that recognise new possibilities early and position themselves accordingly. 

The future is built, not forecast.

The Nordic Foresight Network is a network of foresight professionals advancing futures thinking across the Nordic region.

The Nordic Foresight Column is a monthly series by Nordic Foresight Network in which foresight professionals from the five Nordic countries examine the shifts shaping the region.

Board Programme

Built for Nordic listed company boards.

The only programme in the Nordics designed specifically for listed-company board work.
Five sessions, one cohort, twenty leaders in one room - Helsinki, 2026.

Board Programme

Built for Nordic listed company boards.

The only programme in the Nordics designed specifically for listed-company board work.
Five sessions, one cohort, twenty leaders in one room - Helsinki, 2026.

Topics

# Topics

Authors

Guest columnist

She is the Founder and CEO of 11Helsinki, a foresight and futures design consultancy. She is also Founder and Chair of the Board of Futures Finland, a founding organisation of the Nordic Foresight Network. Her work focuses on strategic foresight, helping organisations turn foresight into action.

Guest columnist

She is the Founder and CEO of 11Helsinki, a foresight and futures design consultancy. She is also Founder and Chair of the Board of Futures Finland, a founding organisation of the Nordic Foresight Network. Her work focuses on strategic foresight, helping organisations turn foresight into action.

Authors

Guest columnist

She is the Founder and CEO of 11Helsinki, a foresight and futures design consultancy. She is also Founder and Chair of the Board of Futures Finland, a founding organisation of the Nordic Foresight Network. Her work focuses on strategic foresight, helping organisations turn foresight into action.

All Listeds newsletters (bundle)

One sign-up, the full picture.

Get every Listeds newsletter: the daily signal drumbeat, the weekly Pulse briefing, the monthly Best of the Month, the CEO letter, and the Weekend read.

By signing up, you agree to our Privacy Policy

All Listeds newsletters (bundle)

One sign-up, the full picture.

Get every Listeds newsletter: the daily signal drumbeat, the weekly Pulse briefing, the monthly Best of the Month, the CEO letter, and the Weekend read.

By signing up, you agree to our Privacy Policy

Latest signalsLive feed
Moves trackerLive feed

Investor Event

Listeds Investor Event · Defence

Nordic defence is in a once-in-a-generation growth cycle. Eight listed and pre-IPO companies pitch to 100+ invited investors at Valkoinen Sali, Helsinki

21 September 2026

Latest on Listeds

Monthly Leadership Moves

September's finance seats started filling from inside

Oct 9, 2026

Through August, every incoming chief financial officer at a Helsinki issuer since December 2025 already held the title somewhere else. In September, Vincit promoted from its own controlling team and UPM made WISA's interim finance chief permanent. The lateral market did not close: Tieto and Relais both hired sitting finance chiefs, and Terveystalo is now searching for one.

Listeds had recorded at least ten CFO changes across Nasdaq Helsinki and First North between December 2025 and August 2026, and not one incoming finance chief was taking the job for the first time. Last month's roundup ended on whether September would break that run. It did, at the smaller end of the market.

The month's second signal was structural. Viking Line, Kalmar, Terveystalo and the planned UPM and Sappi graphic paper joint venture each redrew an organization in September and named the people to run it. Board-level change stayed thin, and most of it was nomination-board formation for the 2027 annual general meetings rather than turnover in the boardroom itself.

Vincit and WISA broke the lateral run with internal finance appointments

The Digia and Vincit chain that opened in August closed in September. Vincit named a successor on September 01, and went inside to do it. Paula Kuittinen, Head of Management Accounting and Business Control since March 2026 and before that more than 12 years in finance roles at CGI, most recently she has been the Finance Director, now becoming the CFO on November 1. "It is great to be able to appoint our new CFO from within the company," said chief executive Julius Manni.

On September 18, UPM's board appointed Lasse von Hertzen, previously WISA's interim CFO, its permanent Senior Vice President and Chief Financial Officer, effective when the plywood demerger completes. That finishes a WISA leadership team named in full by the parent's board, with trading expected from November 2.

LapWall took a third route. Tuomo Riihonen's employment ended on September 24, and the next day the company named Tiina Määttä Chief Financial Officer and Legal Officer from October 1. Her record runs through finance and legal advisory roles at Talenom and Greenstep and the chief executive seat at Kymsol Group.

Kempower named Lasse Hatinen on September 9, bringing more than 15 years of finance leadership in listed industrial companies. He joins by March 1, 2027 at the latest, from Metso where he has served as Senior Vice President, Group Controller. Juha Jaatinen, interim since August 13, holds the seat until then.

Larger issuers kept buying finance chiefs who already hold the title

The lateral market remains the default above small cap. Tieto appointed Juuso Pajunen from Terveystalo on September 16, and Terveystalo opened its search the same day. Relais Group appointed Joonas Mäkipeska on September 14 from Technopolis, where he is Chief Financial and Strategy Officer, after CFO roles at Holiday Club Resorts, Sponda and ALD Automotive. Chief executive Christian Gebauer framed the brief as "continued profitable growth, supported by financial discipline, strong cash conversion and investment discipline."

Stora Enso moved the other way on the same theme: on September 17 CFO Niclas Rosenlew was named deputy chief executive to President & CEO Hans Sohlström while keeping the finance role. Tallink appointed Armin Penner as its new CFO on September 8. He has worked for more than six years as CFO and Management Board Member of Circle K Eesti and has also served as CFO of Euroapteek and Ragn-Sells Eesti. 

SSH went outside for its chief executive, Arvo went to its own board

September's two listed-issuer CEO appointments took opposite routes. SSH Communications Security named Lars Bell from Omada, where he was Chief Customer Officer and interim chief executive, effective October 1. The share rose 49.5% in the five sessions to September 7. Bell inherits a business whose second-quarter revenue recovered to EUR 5.7 million, up 6.8%, while EBITDA fell 40.7%, and he starts on the same day as CFO Cristian Arias. The third-quarter report will be the first one a rebuilt executive team owns.

Arvo Sijoitusosuuskunta named Teemu Kokko, a member of its board of directors since 2021, deputy chief executive from December and chief executive from April 1, 2027. The selection ran through a nomination committee drawn from the cooperative's supervisory board, one level above the board Kokko sits on. He inherits first-half operating profit of EUR 8.5 million against EUR 6.5 million a year earlier, most of the step-up traced to an approximately EUR 6.9 million gain on the HANZA exit.

Reorganizations, not departures, produced most management-team changes

The month's largest management-team changes came attached to new structures. Kalmar announced plans on September 3 to simplify its operating model by combining divisions. Terveystalo said on September 4 it will report in four segments from 2027, Healthcare Services, Oral Health, Public Partnerships and Sweden, and named Ville Pesonen senior vice president for oral health. Viking Line renewed its management structure on September 8 and established a Viking Leadership Team. UPM and Sappi nominated Gunnar Eberhardt and Stephen Blyth to lead their planned graphic paper joint venture on September 8, and the wider management team on September 14. 

Technology seats moved alongside. Aspocomp named Ville Raatikainen Chief Engineering and Technology Officer from January 1, 2027, the second outside hire to its team since July, timed to the phased commissioning of its expanded Oulu plant.

Directors moving into executive roles drove September's committee changes

Only one board chair left. Kari Syrjänen resigned as chair of Biohit on September 2. The two committee changes that followed shared a cause: a director taking an executive job. Tulikivi's audit committee chair Niko Haavisto left the board after becoming CFO of Fiskars, and Panu Paappanen became the chairperson on September 14. At Olvi, director Tarmo Noop left the audit committee to run the Estonian subsidiary A. Le Coq on an interim basis, and board chair Nora Hortling replaced him.

September split the finance pipeline by company size

September broke the lateral CFO run, but only at the smaller end of the market: Vincit and WISA filled their finance seats from inside, while Tieto and Relais kept hiring sitting finance chiefs. At chief executive level, Arvo promoted from its own board and SSH went outside. Most management-team changes followed reorganizations rather than departures. On boards, the committee changes came from directors moving into executive roles, and most other activity was nomination-board formation for 2027. With interim finance cover at Kempower and Relais and an open seat at Terveystalo, the next test is whether larger issuers start filling finance seats from within. 

Join our Pulse, Best-of-the-Week, and Weekend newsletters

Join our Pulse, Best-of-the-Week, and Weekend newsletters