Listeds met Joel Huttunen, who has been responsible for successful Nordic brands in both B2B and B2C contexts throughout his career. Based in Denmark, he shares his insights on what Finnish companies can learn about brand building and marketing. “If you want a brand to perform, the first question is whether the organization is truly committed to building it and being brave internally. Brand has to become a leadership tool – and one that leaders actually use.” Read more »

Where previous technology waves have typically unfolded over 15 to 20 years, the main wave of artificial intelligence is expected to last only five to 10 years. “Change capability means that a company is able to learn and renew itself at least as fast as its operating environment is changing,” says Riikka Tanner. Read more »

The Finnish business community does not yet fully understand how crucial it is to seek influence over EU decision-making in Brussels, says Member of the European Parliament Aura Salla. She offers companies practical tips on how to improve their lobbying efforts. She also urges companies with a clear message: risk financing is now available, so apply for an InvestEU loan guarantee. Read more »

The pandemic period firmly rooted remote work across expert and knowledge-based organizations. The shift happened rapidly due to the crisis, leaving many practices unplanned. The pandemic has passed, but remote work habits have remained. After leading the chart, Finland now ranks No. 2 in Europe after Ireland in the share of remote workers within its working population (Eurostat 2024). Read more »

Annakerttu Aranko, CEO of the Helsinki-based strategy consultancy Noren, has built her company around a simple but unusual premise: understanding business through the lens of human sciences to advise some of Finland’s leading listed companies. Read more »