Veera Siivonen is returning to private healthcare provider Terveystalo as senior vice president of Digital Care after three years away to help establish AI governance company Saidot.

In her new role, Siivonen will lead a newly formed Digital Care organization, the major private clinic operator in Finland and Sweden announced today. The Digital Care unit brings together digital doctor and nurse services, digital occupational health, customer steering, AI Care solutions, and the customer service center under a single leadership structure.

Siivonen previously led Terveystalo’s consumer business before leaving in 2022 to co-found Saidot, a startup focused on helping companies comply with the EU’s AI Act.

The timing is deliberate. Terveystalo’s interim report for January to September 2025 shows a company delivering stronger profitability despite revenue pressure. Group revenue declined 3.8 percent year on year to EUR 948.9 million, but adjusted EBIT rose 9 percent to EUR 111.3 million, lifting the margin to 11.7 percent. Earnings per share increased by more than 36 percent to EUR 0.57.

Terveystalo’s CEO Ville Iho underscored the strategic importance of the latest appointment. “In the future, our value creation is increasingly driven by our proprietary digital platform, enhancing both efficiency and customer value. The new Digital Care organisation plays a key role in implementing our strategy, and I am pleased that we will have Veera to lead this critical entity,” he says.

Siivonen points to rapid advances in AI as a key driver of change in healthcare. “I believe that the rapid advancement of artificial intelligence, along with other digital solutions, will reveal entirely new opportunities for improvement and efficiency that take into account the unique features of healthcare. I look forward to progressing this development together with the team.”