Magnus Hindström leaves Metsä Wood to join Honkarakenne as CEO

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Magnus Hindström leaves Metsä Wood to join Honkarakenne as CEO

Apr 13, 2026

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Honkarakenne Oyj

Credit: Honkarakenne

Honkarakenne Oyj announced today that Magnus Hindström, former vice president, Kerto LVL sales at Metsä Wood, will become the Finnish log house builder’s next president and CEO on August 3, 2026.

Hindström succeeds long-serving President and CEO Marko Saarelainen, who will remain in the role until the transition date and then continue as CEO of the company’s Japanese subsidiary, as previously announced last week.

Hindström brings experience in driving growth and transformation across domestic and international markets. He said that “going forward, we will focus even more strongly on execution, strengthening our market position, and fully leveraging the strengths of the company’s brand, design, and production together with our personnel.”

Chairman Timo Kohtamäki said: “Magnus’s strong experience and proven track record in building international business are extremely valuable in accelerating the growth of Honkarakenne’s exports.”

In 2025, Honkarakenne reported net sales of EUR 37.2 million, up 1.2% year-on-year, while adjusted operating profit declined to EUR -3.9 million from EUR -2.3 million.

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Authors

Emmi Laine

Emmi Laine is head of business content at Listeds and our lead for finance and business coverage. She sets the editorial agenda, interviews Nordic business leaders, and writes stories, newsletters, and social content on timely market and corporate topics. Emmi brings nearly eight years of experience from Shanghai's Yicai Global / Yicai Media Group, where she was awarded for reporting on China’s economy, finance sector, and technology innovation. She holds an MSc in Innovation and Entrepreneurship from ESADE Business School in Barcelona and a Master’s degree in International Design Business Management from Aalto University. She also holds a Bachelor’s degree in Culture Studies with a major in Journalism from Stockholm University and has studied Mandarin Chinese and Chinese culture. Emmi is a Finnish citizen and has lived in Finland, Sweden, China, and Portugal.