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Johannes Hanhirova joins Rebl Group as CFO

Mar 3, 2026

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Rebl Group Oyj

Johannes Hanhirova will join Rebl Group as chief financial officer in May 2026, succeeding Emma Nikkonen, who is leaving the company this spring.

Hanhirova joins the Finland-based marketing and technology services group from Ruokaboksi, where he serves as CFO, the group, specializing in marketing, technology, and print services released today.

In his new role, Hanhirova will report to CEO Arttu Sallinen and oversee the company’s financial management, reporting, and business support functions, supporting the execution of Rebl Group’s strategy and long-term development.

Nikkonen, who has been with the company since 2021 and CFO since 2023, will move on to a role outside the company.

“Johannes Hanhirova brings strong financial expertise and insight into business development. His experience supports the implementation of our strategy and the company’s long-term growth,” said CEO Arttu Sallinen.

Rebl is a Finland-based group, bringing together companies including Exove, RockOn, PunaMusta Coloro, Profilight, and PunaMusta, with around 650 employees. In 2025, the group reported revenue of €108.4 million from continuing operations.

Authors

Emmi Laine

Emmi Laine is head of business content at Listeds and our lead for finance and business coverage. She sets the editorial agenda, interviews Nordic business leaders, and writes stories, newsletters, and social content on timely market and corporate topics. Emmi brings nearly eight years of experience from Shanghai's Yicai Global / Yicai Media Group, where she was awarded for reporting on China’s economy, finance sector, and technology innovation. She holds an MSc in Innovation and Entrepreneurship from ESADE Business School in Barcelona and a Master’s degree in International Design Business Management from Aalto University. She also holds a Bachelor’s degree in Culture Studies with a major in Journalism from Stockholm University and has studied Mandarin Chinese and Chinese culture. Emmi is a Finnish citizen and has lived in Finland, Sweden, China, and Portugal.