Pärnänen brings experience in international SaaS growth and commercial strategy. He previously held several leadership roles at Dealfront, formerly known as Leadfeeder, a provider of B2B sales intelligence and lead generation software. Most recently, he served as senior director, global partnerships and acting sales director, where he helped develop global growth operations. He holds a master’s degree in economics and business administration.

CEO Simo Leisti said Pärnänen brings strong expertise in scaling SaaS businesses. “He has deep and strategic understanding in SaaS business, specifically from leading international SaaS growth, and a highly data-driven approach combined with the ability to build a high-performing growth team,” Leisti said.

Admicom, a Finnish software company specializing in digital solutions for the construction industry, develops ERP and project management software designed to improve productivity and operational quality across the construction value chain.