Chief Product Officer Francesca Smedberg will join Enento Group’s executive management team on March 16, 2026, reporting directly to CEO Teppo Paavola. She will lead the company’s product strategy across the Nordics, overseeing the product portfolio and driving innovation to support long-term growth and stronger cross-market collaboration.

Smedberg takes over the role from Interim Chief Product Officer Sami Lankinen, who will return to his previous position as head of strategy execution, the Nordic owner of the Asiakastieto platform announced recently. 

As CPO, Smedberg is expected to strengthen Enento’s Nordic-wide product strategy, accelerate innovation, and ensure product development aligns with both local market needs and the group’s broader growth agenda, according to a company release.

Smedberg is a B2B SaaS product leader with experience building and scaling product and engineering organizations. She has previously held leadership roles at companies including Rillion and Ipsos, where she worked on launching new platforms, expanding into international markets, and integrating AI-driven capabilities.