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Business

Fiskars adjusts top roles as Iittala and Moomin Arabia face reset
Fiskars adjusts top roles as Iittala and Moomin Arabia face reset

Credit: Fiskars HQ, photographed by Helene Auramo

Credit: Fiskars HQ, photographed by Helene Auramo

Fiskars is continuing its shift toward a leaner, more autonomous structure by reshaping its top leadership. 

As of February 5, Aamir Shaukat has stepped down from the Fiskars group leadership team to focus fully on his role within the business area Vita, where he will report directly to Vita CEO Daniel Lalonde, the owner of kitchenware brands Moomin Arabia and Royal Copenhagen said today. His former group-level role covering operations and sustainability has been discontinued, with remaining responsibilities moving under CFO Jussi Siitonen.

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The shift reflects Fiskars’ transition to two operationally independent business areas. Vita, which includes brands such as Iittala, Georg Jensen, Wedgwood, and Waterford, is now the clear focal point. In 2025, Vita delivered a 3 percent increase in comparable net sales but generated only EUR 28 million in comparable EBIT, weighed down by inventory reductions and supply chain inefficiencies.

Management has launched a broad reset. Plans include simplifying the organization, consolidating production in Denmark, outsourcing U.S. distribution, and cutting around 310 roles globally. Fiskars argues that clearer accountability and a leaner structure are necessary if Vita’s premium brands are to regain profitability and support group earnings from the second half of 2026 onward.

Authors

Emmi Laine is head of business content at Listeds and our lead for finance and business coverage. She sets the editorial agenda, interviews Nordic business leaders, and writes stories, newsletters, and social content on timely market and corporate topics. Emmi brings nearly eight years of experience from Shanghai's Yicai Global / Yicai Media Group, where she was awarded for reporting on China’s economy, finance sector, and technology innovation. She holds an MSc in Innovation and Entrepreneurship from ESADE Business School in Barcelona and a Master’s degree in International Design Business Management from Aalto University. She also holds a Bachelor’s degree in Culture Studies with a major in Journalism from Stockholm University and has studied Mandarin Chinese and Chinese culture. Emmi is a Finnish citizen and has lived in Finland, Sweden, China, and Portugal.

Emmi Laine is head of business content at Listeds and our lead for finance and business coverage. She sets the editorial agenda, interviews Nordic business leaders, and writes stories, newsletters, and social content on timely market and corporate topics. Emmi brings nearly eight years of experience from Shanghai's Yicai Global / Yicai Media Group, where she was awarded for reporting on China’s economy, finance sector, and technology innovation. She holds an MSc in Innovation and Entrepreneurship from ESADE Business School in Barcelona and a Master’s degree in International Design Business Management from Aalto University. She also holds a Bachelor’s degree in Culture Studies with a major in Journalism from Stockholm University and has studied Mandarin Chinese and Chinese culture. Emmi is a Finnish citizen and has lived in Finland, Sweden, China, and Portugal.

Authors

Emmi Laine is head of business content at Listeds and our lead for finance and business coverage. She sets the editorial agenda, interviews Nordic business leaders, and writes stories, newsletters, and social content on timely market and corporate topics. Emmi brings nearly eight years of experience from Shanghai's Yicai Global / Yicai Media Group, where she was awarded for reporting on China’s economy, finance sector, and technology innovation. She holds an MSc in Innovation and Entrepreneurship from ESADE Business School in Barcelona and a Master’s degree in International Design Business Management from Aalto University. She also holds a Bachelor’s degree in Culture Studies with a major in Journalism from Stockholm University and has studied Mandarin Chinese and Chinese culture. Emmi is a Finnish citizen and has lived in Finland, Sweden, China, and Portugal.

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