Arto Paukku, previously chief marketing and customer officer, will assume the role of country managing director, Finland, at Enento Group, effective March 3, 2026, as the company shifts to a country-based operating model.

Enento aims to strengthen commercial accountability and enhance customer proximity by replacing the current business area structure with Finland, Sweden, and Norway-Denmark operations, the Nordic provider of digital data and analytics services announced yesterday.

In his new role, Paukku will lead the Finnish country unit with full commercial and financial responsibility. Country managing directors will join the executive management team. Carl Brynielsson has been appointed country managing director, Norway and Denmark, and interim country managing director, Sweden, while Sami Lankinen will serve as interim chief product officer.

“The transition to a country-based organization is a natural next step in strengthening our execution and accountability,” said CEO Teppo Paavola. “By bringing P&L responsibility closer to our markets and customers, we increase focus, speed and performance across the Group.”

As part of the transition, Mikko Karemo, chief commercial officer and deputy CEO; Gabriella Göransson, director of consumer insight; and Karl-Johan Werner, chief operating officer and chief data & analytics officer, will leave the executive management team on March 15, 2026.