Where Finns travel now
According to fresh figures from the Association of Finnish Travel Industry (SMAL), Finns are still travelling — even as the economy tightens and climate concerns reshape behaviour. Travel agency sales grew again in 2025, up just over four percent. Travel hasn’t disappeared. It has softened, stretched, and rearranged itself. Read more »

Where Finns travel now
According to fresh figures from the Association of Finnish Travel Industry (SMAL), Finns are still travelling — even as the economy tightens and climate concerns reshape behaviour. Travel agency sales grew again in 2025, up just over four percent. Travel hasn’t disappeared. It has softened, stretched, and rearranged itself. Read more »

Where Finns travel now
According to fresh figures from the Association of Finnish Travel Industry (SMAL), Finns are still travelling — even as the economy tightens and climate concerns reshape behaviour. Travel agency sales grew again in 2025, up just over four percent. Travel hasn’t disappeared. It has softened, stretched, and rearranged itself. Read more »


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