When AI enters the office, does purpose walk out?
The Nordic model faces an existential test: can a region built on meaningful work keep its soul in the age of machines? For decades, the Nordic world of work has been the envy of many: flat hierarchies, trust-based management, and a deeply held belief that work should be purposeful as well as productive. Now, artificial intelligence has arrived in Nordic boardrooms and break rooms alike — not with the menace of mass redundancy, but with a subtler challenge: meaning. Read more »

When AI enters the office, does purpose walk out?
The Nordic model faces an existential test: can a region built on meaningful work keep its soul in the age of machines? For decades, the Nordic world of work has been the envy of many: flat hierarchies, trust-based management, and a deeply held belief that work should be purposeful as well as productive. Now, artificial intelligence has arrived in Nordic boardrooms and break rooms alike — not with the menace of mass redundancy, but with a subtler challenge: meaning. Read more »

When AI enters the office, does purpose walk out?
The Nordic model faces an existential test: can a region built on meaningful work keep its soul in the age of machines? For decades, the Nordic world of work has been the envy of many: flat hierarchies, trust-based management, and a deeply held belief that work should be purposeful as well as productive. Now, artificial intelligence has arrived in Nordic boardrooms and break rooms alike — not with the menace of mass redundancy, but with a subtler challenge: meaning. Read more »


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