Defence is booming. But a favorable market alone does not make a compelling investment case. For Nordic defence and dual-use companies, the challenge is to show investors how exceptional market demand translates into sustainable competitive advantage, profitable growth and ultimately shareholder value.

European defence is undergoing a structural shift. Defence spending is increasing, procurement priorities are changing and capital is flowing into defence, security and dual-use technologies. At the Hague summit on 25 June 2025, NATO allies committed to "invest 5% of GDP annually on core defence requirements as well as defence-and security-related spending by 2035".

For Nordic companies, this creates significant opportunities which investors have noticed. But as more companies compete for capital and investor attention, exposure to an attractive market will not be enough.

A growing defence market is not an investment thesis. It is the starting point for one.

For management teams and boards, the more important question is: Why should our company be one of the winners – and how will that create value for shareholders?

From market opportunity to value creation

Companies naturally know their technologies, products and customers in great detail. They can explain why defence spending is increasing and why demand for their solutions is growing.

Investors look at the company through different lenses. They want to understand which part of the market the company can realistically address. Why it is positioned to win. Whether its competitive advantages can be sustained. How rapidly the business can scale. What capital will be required. And ultimately, how growth translates into margins, cash flow and returns on capital.

In other words, investors need to understand the company's value creation logic. This is where an investment narrative becomes important – not simply as a communications exercise, but as a strategic management tool.

What does an investor need to believe? 

Companies often approach investor communications by asking: What should we tell investors?

We believe management teams should start with a more demanding question:

What does an investor need to believe for our strategy to translate into an attractive investment case?

Five questions every management team should be able to answer

For defence and dual-use companies, five questions are particularly important.

1. Why this market – and which part of it?

“Defence” is not a market definition. Investors need to understand where the company's realistic addressable opportunity lies.

2. Why your company?

What gives your company the right to win? Technology, intellectual property, certifications, customer relationships, partnerships, installed base, speed or cost position? Genuine competitive advantages need to be distinguished from corporate claims.

3. Why now?

What has changed – in the market or within your company – that makes the opportunity actionable today?

4. How does growth become financial value?

Management needs to connect strategic ambition with revenue growth, margins, cash generation, investment requirements and capital allocation. Investors do not only want to know how large the company can become. They want to understand what kind of business it can become.

5. What should investors watch next?

What should happen over the next 12, 24 or 36 months if the strategy is working? A credible investment narrative gives investors tangible proof points against which execution can be assessed. Credibility is built when management gives the market a framework for measuring progress.

The difficult questions are often the most valuable

There is another reason to build the investment narrative carefully: the process exposes weaknesses. If management cannot explain why margins should improve as the business scales, the problem may not be the investor presentation.

If the addressable market is enormous but the company cannot define which part it can realistically capture, another market-growth slide will not solve the problem.

If investors struggle to understand the company's differentiation, management should ask whether the competitive advantage itself is sufficiently clear.

This is why investment narrative work belongs in discussions involving the CEO, CFO, management team and board. It sits at the intersection of strategy, capital markets and communication.

Done well, it does more than help a company explain its strategy. It tests the strategy through the eyes of the capital markets.

Ten minutes is a surprisingly good test

At the Listeds Investor Event · Defence, Nordic listed and pre-IPO defence and dual-use companies have around ten minutes each to present their businesses to investors and decision-makers.

Ten minutes is not much. That is precisely why it is useful. If the core investment case cannot be made understandable in ten minutes, another twenty slides rarely solve the problem.

The objective is not to simplify the business. It is to make its value creation logic clear.

The Nordic defence sector may be entering an exceptional period of growth. But as more companies compete for investor attention, the winners will not necessarily be those with the biggest market slides or the most ambitious growth targets.

They will be the companies that can credibly answer three questions:

Why us? Why now? And how does this create shareholder value?

That is the investment narrative.

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From defence story to investment case: what investors need to understand

From defence story to investment case: what investors need to understand

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5 min read

Defence is booming. But a favorable market alone does not make a compelling investment case. For Nordic defence and dual-use companies, the challenge is to show investors how exceptional market demand translates into sustainable competitive advantage, profitable growth and ultimately shareholder value.

European defence is undergoing a structural shift. Defence spending is increasing, procurement priorities are changing and capital is flowing into defence, security and dual-use technologies. At the Hague summit on 25 June 2025, NATO allies committed to "invest 5% of GDP annually on core defence requirements as well as defence-and security-related spending by 2035".

For Nordic companies, this creates significant opportunities which investors have noticed. But as more companies compete for capital and investor attention, exposure to an attractive market will not be enough.

A growing defence market is not an investment thesis. It is the starting point for one.

For management teams and boards, the more important question is: Why should our company be one of the winners – and how will that create value for shareholders?

From market opportunity to value creation

Companies naturally know their technologies, products and customers in great detail. They can explain why defence spending is increasing and why demand for their solutions is growing.

Investors look at the company through different lenses. They want to understand which part of the market the company can realistically address. Why it is positioned to win. Whether its competitive advantages can be sustained. How rapidly the business can scale. What capital will be required. And ultimately, how growth translates into margins, cash flow and returns on capital.

In other words, investors need to understand the company's value creation logic. This is where an investment narrative becomes important – not simply as a communications exercise, but as a strategic management tool.

What does an investor need to believe? 

Companies often approach investor communications by asking: What should we tell investors?

We believe management teams should start with a more demanding question:

What does an investor need to believe for our strategy to translate into an attractive investment case?

Five questions every management team should be able to answer

For defence and dual-use companies, five questions are particularly important.

1. Why this market – and which part of it?

“Defence” is not a market definition. Investors need to understand where the company's realistic addressable opportunity lies.

2. Why your company?

What gives your company the right to win? Technology, intellectual property, certifications, customer relationships, partnerships, installed base, speed or cost position? Genuine competitive advantages need to be distinguished from corporate claims.

3. Why now?

What has changed – in the market or within your company – that makes the opportunity actionable today?

4. How does growth become financial value?

Management needs to connect strategic ambition with revenue growth, margins, cash generation, investment requirements and capital allocation. Investors do not only want to know how large the company can become. They want to understand what kind of business it can become.

5. What should investors watch next?

What should happen over the next 12, 24 or 36 months if the strategy is working? A credible investment narrative gives investors tangible proof points against which execution can be assessed. Credibility is built when management gives the market a framework for measuring progress.

The difficult questions are often the most valuable

There is another reason to build the investment narrative carefully: the process exposes weaknesses. If management cannot explain why margins should improve as the business scales, the problem may not be the investor presentation.

If the addressable market is enormous but the company cannot define which part it can realistically capture, another market-growth slide will not solve the problem.

If investors struggle to understand the company's differentiation, management should ask whether the competitive advantage itself is sufficiently clear.

This is why investment narrative work belongs in discussions involving the CEO, CFO, management team and board. It sits at the intersection of strategy, capital markets and communication.

Done well, it does more than help a company explain its strategy. It tests the strategy through the eyes of the capital markets.

Ten minutes is a surprisingly good test

At the Listeds Investor Event · Defence, Nordic listed and pre-IPO defence and dual-use companies have around ten minutes each to present their businesses to investors and decision-makers.

Ten minutes is not much. That is precisely why it is useful. If the core investment case cannot be made understandable in ten minutes, another twenty slides rarely solve the problem.

The objective is not to simplify the business. It is to make its value creation logic clear.

The Nordic defence sector may be entering an exceptional period of growth. But as more companies compete for investor attention, the winners will not necessarily be those with the biggest market slides or the most ambitious growth targets.

They will be the companies that can credibly answer three questions:

Why us? Why now? And how does this create shareholder value?

That is the investment narrative.

About IR Partners

IR Partners is a strategic capital markets communications advisory. We work with listed companies, growth companies and companies preparing for the capital markets, helping management teams and boards clarify their investment narrative, strengthen their capital markets positioning and navigate strategic turning points.

Topics

# Topics

Authors

Tiina Olkkonen is the Founding Partner and Chair of IR Partners.

Tiina Olkkonen is the Founding Partner and Chair of IR Partners.

Authors

Guest columnist

Tiina Olkkonen is the Founding Partner and Chair of IR Partners.

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Investor Event

Listeds Investor Event · Defence

Nordic defence is in a once-in-a-generation growth cycle. Eight listed and pre-IPO companies pitch to 100+ invited investors at Valkoinen Sali, Helsinki

21 September 2026

Latest on Listeds

Market Signals

Citycon approved a €422.6M sale of three Finnish shopping centres to a company controlled by G City's shareholders

Sep 15, 2026

Myyrmanni, Koskikeskus and Trio, classified as a related-party transaction and approved by the independent directors on 12 August. 

On 12 August 2026, Citycon Oyj's board approved the divestment of three Finnish shopping centres — Myyrmanni in Vantaa, Koskikeskus in Tampere and Trio in Lahti — at an appraisal value of approximately €422.6m, based on the 30 June 2026 valuation.

The buyer is Noga Finland Retail Properties Oy, which Citycon's release describes as controlled by the shareholders of G City Ltd. G City and its subsidiary Gazit Europe Netherlands B.V. held approximately 89.68 per cent of Citycon at the time. Citycon classified the transaction as a related-party transaction deviating from the ordinary course of business, and states that the independent board members approved it.

Completion is expected in the second half of 2026, conditional on a public offering of securities in Noga Retail Properties Ltd. and other customary conditions. Citycon may provide vendor financing of up to €84.5m at market terms, and retains asset and property management of the three centres after closing, for which it will receive management and success fees.

The numbers

Appraisal value of the three centres

approx. €422.6m

Against the 28 May LOI

approx. €400m at 31 March 2026 book value

Vendor financing Citycon may provide

up to €84.5m — about a fifth of the price

G City + Gazit at approval / after 31 August

89.68% 

Separate related-party facility, 13 May

up to €200m mutual on-call loan, repayable 15 February 2028

Governance and ownership

The transaction is the third disclosed related-party item between Citycon and its controlling owner in four months.

  • 13 May — Citycon's board approved a mutual on-call loan facility of up to €200m with G City, repayable by 15 February 2028, at interest set on arm's-length terms by an independent pricing agent. The release notes G City is Citycon's parent and a related party, and states the facility was approved unanimously by the independent board members.

  • 28 May — Citycon signed a non-binding letter of intent for the divestment of Finnish centres at a book value of around €400m as at 31 March 2026.

  • 12 August — The board approved the sale of the three centres at approximately €422.6m, again by decision of the independent board members.

The parking dispute, in date order

One of the three centres is at the centre of a public dispute in Finland this summer. The sequence, as reported:

  • July 2026 — Citycon cut free parking at Myyrmanni from two hours to one. Free parking was also shortened to one hour at Iso Omena and Lippulaiva in Espoo; a K-Citymarket merchant told Länsiväylä the conduct was classless.

  • 8 August — Espoo City Council chair Jarno Limnéll wrote in Länsiväylä that Citycon should re-evaluate the decision and enter genuine dialogue with entrepreneurs and customers, noting Iso Omena houses a library, pharmacy and health centre.

  • 12 August — The board approved the sale of all three centres.

  • 14 August — MP Mia Laiho, chair of the Länsi-Uusimaa wellbeing services county board, called for Citycon to come to the negotiating table over the one-hour limit at Iso Omena.

  • 4 September — Citycon extended free parking at Myyrmanni to 90 minutes. No change in Espoo 

These are separate decisions by the same company in the same weeks. 

What to watch

Completion of the €422.6m divestment depends on the public offering of Noga Retail Properties Ltd. securities, and the timing of that offering determines whether the transaction closes before or after Citycon leaves the exchange. G City commenced compulsory redemption proceedings on 2 September, and Finnish redemption proceedings ran to a determined redemption price. The delisting application follows as soon as it is permitted under applicable law.



Executive Intelligence

Women hold 34.9% of Helsinki board seats. The chair's seat moved the other way.

Sep 14, 2026

The half in which the EU board gender directive fell due, measured against the Listeds board composition dataset. Women's share of board seats rose 1.3 points. The share of female chairs fell from 12.0% to 10.7%.

According to the Board Index — Finland H1 2026 study by Listeds and Admincontrol, women's share of board seats on Nasdaq Helsinki rose from 33.6% to 34.9% over the first half of the year. The gain was 1.3 percentage points in six months, continuing the upward trend that began in 2022 (28.2%). 30 June 2026 was the compliance deadline for the EU directive on gender balance on the boards of listed companies (Directive (EU) 2022/2381). The largest single-year gain, however, came in 2025, when the share climbed 3.0 points from 30.6% to 33.6% — a full year before the deadline took effect.

The 40% target applies to a narrower group than the market average covers

The market-wide average still falls short of the directive's 40% target. The directive's obligations, however, apply only to companies above certain size thresholds — in Finland, more than 250 employees and either a balance sheet above €43 million or turnover above €50 million — whereas the Board Index figures cover the whole of Nasdaq Helsinki and the First North market. In the Large Cap segment, which comes closest to the group in scope, the threshold was passed: women held 42.0% of board seats at the end of June. Market-cap segment is an approximation rather than the legal test: some Mid Cap companies clear the employee and turnover thresholds, while a few Large Cap companies with small workforces do not. The lowest shares sit in small companies and on First North, which are largely outside the directive's scope.

One woman on the board is no longer enough

The change over the first half was not only a matter of volume. The emphasis shifted from appointing a first woman to filling more than one seat: the share of companies with only one woman on the board fell from 26.2% to 21.9%. At the same time, the share of companies where more than 40% of directors are women rose from 24.0% to 27.8%.

By segment, the largest step was taken in Small Cap companies, where women's share rose from 29.6% to 32.4%. First North remains the most male-dominated market segment: women hold just 27.5% of board seats there. By industry, the sharpest gains came in consumer staples (36.1% → 40.0%) and technology (29.5% → 32.9%). Real estate remains the least gender-diverse industry, with women at 25.0%.

Eight all-male boards — and fewer female chairs than before

One indicator stood still, the other turned down. The number of all-male boards remained at eight companies (4.4% → 4.3% of companies), and all of them are Small Cap or First North companies: Digitalist Group, Dovre Group, Eagle Filters Group, Norrhydro Group, Pallas Air, Summa Defence, Sunborn International and Titanium.

The share of female chairs fell from 12.0% (22 companies) to 10.7% (20 companies). Progress in board membership has therefore not yet reached the head of the table.

At the other end of the range, a group of companies has reached or passed gender parity. The highest shares of women were at Suominen (66.7%), Aktia Bank and Verkkokauppa.com (both 57.1%) and Huhtamäki (55.6%). Fiskars, Kempower, Orion, Stora Enso, Administer and Modulight landed at exactly 50%.

Internationalisation did not move at all

The nationality mix was entirely unchanged: Finnish nationals held 77.3% of board seats both at the start and at the close of the half. In every reading since 2022 the figure has sat between 77% and 78%. The only real movement in the series came in 2025, when the Finnish share fell from 78.2% to 77.3%.

Internationalisation is concentrated in a small number of large companies and in certain industries. The most international industries are telecommunications (44.1% Finnish), health care (61.9%) and energy (62.5%). Among market segments, Large Cap is the most international (58.4% Finnish). The most domestic industries are consumer staples (88.0%) and industrials (85.3%); among segments, Small Cap (87.8%) and First North (86.1%). The internationalisation of Finnish listed companies' business has not carried through to their board composition, and new listings still arrive on the exchange with largely all-domestic boards.

“Finnish listed companies are internationalising their business faster than their boards. If a company's growth comes from outside its home market, the board should include at least one director who has relevant business experience from that market. Today's digital board meeting systems make high-quality, frictionless board work possible across borders as well.”
Henrikki Hirvonen
Henrikki HirvonenCountry Manager Finland, Admincontrol

Average age edged down

The average age of boards fell from 57.6 to 57.0 years over the half. Across the full series, however, boards have aged: the average has risen from 55.7 years at the end of 2022, with the sharpest single move — up 1.1 years — in 2025 alone. Millennials (born 1980–1999) rose from 12.0% to 12.2% of board seats, and directors under 50 from 18.1% to 18.5%. The share of companies with no millennial director fell from 50.3% to 47.1%.

Even the youngest boards sit at or above 45 years of age. The only exception is Talenom, whose board has a calculated average age of 40.8 years and where 80.0% of directors are millennials.

Most of the adjustment came before the deadline, not because of it

Progress over the first half was broader than regulation alone requires, as shares also rose outside the directive's size thresholds. The open question is whether it continues without a deadline attached to it. The pattern in the data suggests much of the adjustment was anticipatory: the largest annual gain came in 2025, before the deadline, and the pace roughly halved in the half when compliance actually fell due.

“Diversity is measured by gender, nationality and age because those are measurable. A board's real capability, however, is a question of expertise: does the board's expertise match the tactics and the strategy the company intends to execute over the coming years. Composition is only the starting point. Diverse board work is not automatically effective, because different perspectives produce better decisions only if the way the board works lets them reach the table.”
 Henrikki Hirvonen
Henrikki HirvonenCountry Manager Finland, Admincontrol

Summary

Metric

1 Jan 2026

30 Jun 2026

Women on boards

33.6%

34.9%

Boards with no women

4.4% (8 companies)

4.3% (8 companies)

Boards with only one woman

26.2%

21.9%

Boards above 40% women

24.0%

27.8%

Female board chairs

12.0%

10.7%

Finnish directors

77.3%

77.3%

Average board age

57.6

57.0

Millennial directors

12.0%

12.2%

Boards with no millennial

50.3%

47.1%

Read the full index: Board Index — Finland | H1 2026

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