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Six CFO seats, one lesson: Finnair’s Pia Aaltonen-Forsell on what survives every crisis

Few Nordic finance leaders have seen as many industries from the CFO chair as Pia Aaltonen-Forsell. Forestry at Munksjö and Ahlstrom Munksjö. Steel at Outokumpu. Batteries at Northvolt. Aviation at Finnair. She chairs UPM’s Audit Committee, and by January she takes on her next role as CFO of Valmet. Each industry has its own logic, its own cycles, its own shocks. Yet across all of them, Finnair CFO Aaltonen-Forsell says, the fundamentals that decide whether a company survives disruption barely change. Read more »

Six CFO seats, one lesson: Finnair’s Pia Aaltonen-Forsell on what survives every crisis

Few Nordic finance leaders have seen as many industries from the CFO chair as Pia Aaltonen-Forsell. Forestry at Munksjö and Ahlstrom Munksjö. Steel at Outokumpu. Batteries at Northvolt. Aviation at Finnair. She chairs UPM’s Audit Committee, and by January she takes on her next role as CFO of Valmet. Each industry has its own logic, its own cycles, its own shocks. Yet across all of them, Finnair CFO Aaltonen-Forsell says, the fundamentals that decide whether a company survives disruption barely change. Read more »

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