Listeds  ·  Narrative & disclosure intelligence

Every listed company is read more closely than it lets on. Now you read it first.

Listeds turns the public record of the Nordic listed market — every release, every board and management change, the language a company uses and how the market took it — into a continuous read on where its communications are working, where they're drifting, and where a sharp analyst, journalist or investor has already found the gap.

For in-house IR & communications teams · IR advisers & communications agencies · Built from public data
The quick version

One intelligence layer, built from the public record.

Whether you sit inside the company or advise it from outside, the job is the same: decide what gets said, and how. The hard part is seeing how it actually lands — whether the boilerplate has gone stale, whether a growth headline is quietly carrying a decline, what a careful reader will notice that hasn't been addressed, and how the whole story ranks against the peers the company is judged with.

Listeds reads the whole record for you and turns it into evidence: stated strategy against the market's actual read, the disclosure gaps a competitor wouldn't leave open, and the reaction to every announcement. It's the same outside view a board gets of itself — generated as data, ready for the next meeting.

Who it's for

Whether you sit inside the company or advise it.

Same engine, read from two sides of the table. Most of our users are one of these two.

In-house IR & communications

See your company the way the market and your board already do.

The outside read, in-house. The strategy-vs-reality, disclosure-quality and market-reaction read on your own company — before the next board pack is due.
Set-piece prep. Results, AGM and Capital Markets Day, grounded in your own record and your peers': what the market will react to, what to lead with, what to get ahead of.
Pre-empt the questions. The gaps an analyst or journalist finds first — surfaced while you can still answer them on your terms.
IR advisers & communications agencies

Win the mandate on evidence, and keep it the same way.

Win it. Walk into the pitch already reading the prospect's own communications — the credibility gaps, the buried news, against the five peers it's compared with.
Keep it. An always-on read across each client, plus set-piece support and early warning on the contradictions and silences a journalist would seize on.
Per client, co-brandable. Mark it up, fold it into a retainer, or run it co-branded. Your call on visibility.
What you get

Six reads on every company, from one engine.

Message-discipline read
Where the headline leads with the line that grew and buries the one that fell; stale boilerplate; news filed late on a Friday. The framing habits that erode credibility over time.
Narrative-vs-reality gap
Where stated strategy and targets have drifted from the results and the market's read. The gap to close before someone else names it.
Leadership-narrative alerts
Board and management changes as they happen — a CEO or CFO transition, a quiet exit, a finance function reshaped — so the story is framed before the market writes its own.
The "what's never said" audit
The questions a release of that kind would normally answer but doesn't: an undisclosed price, a missed target left uncommented, a policy quietly departed from. The tells a good adviser pre-empts.
Set-piece prep
Results, AGM and Capital Markets Day, grounded in the company's own record and its peers': what the market will react to, what to lead with, what to get ahead of.
Market-reaction read
How each disclosure was actually received — where the framing is being rejected in real time, and where it's landing as intended.
Peer comparison

See any company against the five names it's judged with.

For any company — your own, a client's, or a prospect's — pick five peers. We track them the way we track the company itself: every release, every market reaction, every board change, side by side. It turns "here's how the communications are doing" into "here's how they're doing against the companies investors actually compare you to."

Narrative positioning
How each company frames the themes they share — and who is winning the story they're all telling.
Cadence & tone
Who communicates more, who less, and in what register — each peer benchmarked against the company.
Side-by-side market read
Whose disclosures move the market and whose land flat, across the peer set and the company.
Governance optics
Board independence, conflicts and payout discipline as the market sees them, ranked across the group.
Bilingual consistency
Where Finnish and English releases diverge — a date, a figure, a framing that doesn't match. The errors that undercut a careful company.
The disclosure gap
What peers reveal that the company doesn't — and what it quietly keeps back that peers don't.
Where it fits

It fits the moments that decide how a company is read.

MomentWhat you getWhy it matters
New-business pitchA read on the prospect's communications, against five peersWin on evidence, not a credentials deck
Results & interim reportingPre-publication framing and post-release market readLead with the right line; see how it landed
AGM / proxy seasonWhat the market and stewards will raise, grounded in the recordWalk in already briefed
Leadership changeThe transition narrative, framed before the market fills the gapOwn the story on day one
Board reportingThe outside view of the company, in the board packNo surprises from the floor
Ongoing reputation workCompany-wide radar on drift, contradictions and silencesFix the gap before it becomes a headline
A worked example

What a single read surfaced — and what an adviser would do with it.

One company brief on a Nasdaq Helsinki Main List industrial, built from thirteen months of public releases and the market's reaction to each. Named details are withheld here; what matters is the kind of finding the engine produces — every one of these is a conversation to have before the next set-piece.

Coverage  13 monthsEvents analysed  59 releases & governance itemsSource  Public record, sourced & dated
Framing
A growth headline carrying a decline. Two earnings releases led on rising sales and operational profit while the same release reported headline earnings down sharply — the fall attributed, two paragraphs in, to "non-recurring items." A sophisticated reader notices the pattern. The fix is a headline that survives a second read.
Policy
A stated policy quietly departed from. A dividend policy described as "annually increasing," then a zero-dividend proposal months later — the deviation announced in one line near the bottom of a notice, never reconciled to the policy it broke. The fix is to address the policy head-on, in the company's own words, before an investor does.
Silence
A long-stated target missed, and never mentioned. A headline return-on-capital target sat in the strategy section; the actual figure, well below it, sat in a key-figures table — with no commentary bridging the two anywhere in the year. Silence on a known gap reads as avoidance.
Softening
A structural change dressed as temporary. A senior finance role was effectively eliminated and the change framed as an "interim arrangement," with no timeline ever given. Language doing work the facts don't support is the first thing a careful journalist tests.
Drift
Boilerplate that stopped tracking the company. The standard company description held "over 300 people in seven countries" unchanged across two acquisitions. Stale boilerplate is low-stakes on its own and corrosive in aggregate — it signals communications on autopilot.
Bilingual
Finnish and English that didn't match. A leadership announcement carried a wrong date in its Finnish headline while the English version was correct. In a bilingual disclosure market, version control between language editions is a credibility issue hiding in plain sight.

Each finding is sourced to a dated release. The engine flags them; you decide which to raise, and how. That judgement stays yours.

Commercial shape

Priced per company — your own, or each client.

A one-time set-up, then a simple monthly rate per company tracked — on its own, or side by side with five competitors. In-house teams run it on their own company; advisers and agencies run it per client, and can mark it up, fold it into a retainer, or run it co-branded. Results, AGM and Capital Markets Day briefing packs can be added per event.

PlanWhat it coversPrice
Set-upOne-time onboarding and your company or client list configuredOn request
Per companyMessage-discipline read, narrative-vs-reality, leadership alerts and market read — one companyOn request
Company + 5 peersEverything above, plus peer comparison across five named competitorsOn request
Event packsResults, AGM and CMD briefing packs, added per eventPriced per event

Partner and volume terms apply for agencies and advisers tracking multiple clients. Pricing is shared on request and scales with the number of companies tracked.

Why you can act on it

Public record, independently assembled — intelligence, not advice.

Everything is built from public disclosures and market data, sourced and dated, with inferences clearly marked as inferences. It's decision-useful intelligence to sharpen the counsel you give — not investment research, not a buy or sell view, and never a substitute for the judgement that makes your advice worth paying for.

A good first step

Start with one read — your company, a client, or a prospect.

Pick one company. We produce the read — message discipline, narrative-vs-reality, and how the market is taking it — and, if you want, set it against the five peers it's compared with. You'll see exactly the conversation it opens. If it earns its place, we keep it current.

Listeds
Happy to run one read on a single company, client or prospect, no commitment — just so you can see it.
Helene Auramo · helene@listeds.com
A company's record tells you everything — if someone is reading the whole of it. We do.